11/21/17: Study finds single “like” dramatically improves Facebook ad targeting

CynopsisDigital
Good morning. It’s Tuesday November 21, 2017 and this is your your first early morning Digital briefing.
 

TODAY’S CODEBREAKER
 
Double Opt-In: Double opt-in is a method of building email lists. First, users subscribe to a newsletter, mailing list, or email marketing message. Then they confirm that the email address is indeed their own, either by clicking on a link in a confirmation email or by responding to the confirmation email in some other way. Email marketers and newsletter producers are generally encouraged to use double opt-in methods; it helps keep them from spamming recipients who don’t want to see their content.  
 
 
JUST IN…
 
Here we go. The U.S. Department of Justice has sued to block AT&T’s $84.5 billion acquisition of Time Warner. “This merger would greatly harm American consumers,” said Makan Delrahim, the head of the DOJ’s antitrust division. It’s not a huge surprise: More than two weeks ago, the Wall Street Journal and others reported that the DOJ was considering such a move. According to those reports, the department’s antitrust division had been pressuring AT&T to sell off Turner Broadcasting – or, alternatively, DirecTV – in order to avoid a lawsuit. (Turner, of course, owns CNN, a frequent target of President Donald Trump’s ire. The lawsuit has given rise to inevitable speculation that the White House is intentionally targeting the news network.) A blockbuster court case now looms. AT&T will, no doubt, fight fiercely to defend the deal. The acquisition was first announced more than a year ago.
 
 
PROGRAMMING
 
NBA star LeBron James is set to executive produce a new docu-series for YouTube Red, YouTube’s subscription service. Called Best Shot, the eight-episode series will focus on a team of high school basketball players who learn life skills through the sport. James’s SpringHill Entertainment will produce the series alongside Boardwalk Pictures and Blue Ribbon Content, the digital studio owned by Warner Bros. Television Group. The series is slated to debut in 2018.
 
Digital media network Studio71 is working with Red Hour Films, Ben Stiller’s production company, on a new feature film. A romantic comedy called Plus One, the movie will star Jack Quaid and Maya Erskine. According to Deadline, the film will focus on two longtime friends who agree to be one another’s dates to get through a series of grueling weddings. First-time directors Andrew Rhymer and Jeff Chan will helm the project.
 
NBC’s parent company wants to make it easier to vote on The Voice. If you have Comcast’s Xfinity X1 service, you can now vote directly through your TV, using only your remote control. In addition, users will be able to vote through Facebook, Twitter, NBC.com, and The Voice app for Android and iOS. NBC also has a partnership with Apple, allowing users to vote for artists simply by using Apple Music or iTunes to listen to the songs they performed on the show.
 
Food Network will feature a multiplatform holiday “Cookie Party” on December 8. The Scripps-owned network will offer themed content across numerous platforms, including Facebook Live, Food Network’s Snapchat Discover channel, Food Network Kitchen, and Food Network Finds.
 
A CYNOPSIS MESSAGE
Cynopsis Webinar: Using Artificial Intelligence to Capture & Captivate
Wednesday, DEC. 6 / 1:30pm ET
 
Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. A.I. is one of the most useful tools now available to TV networks, marketers and publishers. Invite the whole office – you’ll be able to share these valuable insights throughout the company, ensuring that everyone is well-versed in Artificial Intelligence.
 
 

VIRTUAL + AUGMENTED REALITY
 
VR headsets are expensive, and the highest-end models require powerful computers or gaming consoles. It’s not too surprising, then, that such devices have sold at a slower rate than some analysts initially predicted. But big companies have been finding a way to make use of “location-based” VR. Disney, for instance, is rolling out Star Wars: Secrets of the Empire, a new interactive VR experience that places users on a molten planet as they break into an enemy base. Developed by The Void and ILMxLAB, users will be able to try out the experience at several locations, including Walt Disney World (starting December 16) and Disneyland (starting January 5). Star Wars: The Last Jedi debuts in theaters December 16.
 
Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text and voice-based tools. The team will also work on making sure that social mixed reality technology can run across other devices, including VR headsets.
 
 
ESPORTS
 
Riot Games made a big new announcement, unveiling the ten teams that have been selected for permanent membership in the ‘League of Legends’ North American League Championship series. Riot Game first launched the league in 2013. The ten teams have each paid Riot $10 million as a franchise fee. And the four teams that are completely new to the NA LCS will fork over an additional $3 million each. You can find a full list of the teams here
 
 
RESEARCH
 
Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. The study found that targeting ads with the help of just one “like” resulted in a 40% boost in clicks and a 50% boost in purchases. Matz also points out that the study suggests some potentially troubling possibilities. “If you use it in a context where you’re trying to manipulate people, you can try and get them to do something that goes against their best interest, like not going out on Election Day to vote,” she told Business Insider. “That’s certainly a context where you don’t want to see it happen.” For the study, Matz and her team ran Facebook ad campaigns among 3.5 million users.
 
 
MEASURING UP
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (11/13/17 – 11/19/17)  
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending November 19
 

 
 EXECUTIVE MOVES
 
Rob Norman, the Global Chief Digital Officer for WPP’s GroupM, is stepping down from his position. He officially vacates the role on January 1. He’ll still stay on as an advisor to GroupM and its roster of clients. It’s the end of an era for Norman, who served WPP in various roles for 31 years. He had worked as GroupM’s Global Chief Digital Officer since 2012.
 
 
OUR LAST TRIVIA QUESTION
 
Longtime Will Ferrell collaborator Adam McKay, who has an executive producer’s credit on the CBS All Access comedy No Activity, won an Oscar for screenwriting in 2016. For what movie? Answer: The Big Short. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Bruce Trotter-CoxReps LA/CA, Aaron Paquette-Screen Engine/ASI/TX, and Todd Koerner-e-merge Media
 
Follow-up: Which well-known nonfiction author wrote the book that The Big Short was based on? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.) 
 
A CYNOPSIS MESSAGE
Companies migrate where the talent is!
And Cynopsis readership is where the talent is.
 
Looking to fill a job with an experienced industry candidate? Post a job today in Cynopsis dedicated job newsletters, deploying to an abundant audience of qualified media professionals from around the world every Wednesday and Sunday.
 
Email Trish@cynopsis.com for details on how to optimize that search experience
 

SHORT FORM SPOTLIGHT
 
You’ve probably heard of the “Internet of Things.” But the Internet of Elephants? That’s a new one. The company – yes, that’s what it’s called – uses augmented reality to project animals into the real world, turning their migrations into a game. From TechCrunch, learn more here.
 
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


DIRECTOR OF DEVELOPMENT
Cyber Group Studios
LA

A leading television animation company seeks. Network series background required. 

Send CV HERE


JOB OPENING: MANAGER/DIRECTOR, RESEARCH /BET/NYC: Mng strategic initiatives in support of Sr Ad Sales mngmnt. Identify process improvement & profit opps thru analysis of very large data pools. 6+ yrs related media rsrch. Understanding of Pricing & Plan’g/Inventory is ideal! Expert Nielsen apps a must. Full info/apply HERE (11/30)

 
JOB OPENING: SALES ASSISTANT /NBCUOTS/TLM WNEU/Newton Mass :  Assist Acct Mgrs in preparation of sales material & presentation to advertising agencies & provide sales admin  support. 3 yrs of sales asst; customer service rep at a TV station or rep firm a +. Full info/apply HERE (11/30)

JOB OPENING: DIRECTOR, CONSUMER INSIGHTS STRATEGY & ACTIVATION/Viacom/NYC: Mng overall communication & insights activation approach & plan between the GCI & other internal insights teams. Great att to detail a must. 5 +yrs exp project mngement, mktg, comms, strategic planning or consumer insights. Full info/apply HERE (11/30)


JOB OPENING:
DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (11/29)

 
JOB OPENING: EVP, CONTENT/PAC-12 NETWORKS/SF: Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE (11/29)


JOB OPENING:
ENGINEERING LEAD/Episode Interactive/SFO: Oversee initiatives to ship mobile storytelling platform on iOS & Android to enable writers to create stories to reach millions of users. Drive platform’s tech roadmap. 4+ yrs of engineering exp. BS/BA in computer science or equiv. Full info/apply HERE (11/29)

 
JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/29)
 
JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/Episode Interactive/SFO: Build next generation visual engine for immersive storytelling and develop new features to help readers stay connected with creators and discover new stories. Work closely with PMs, artists, designers, etc. 4+ yrs in iOS & Android, BA/BS, MS, PhD in CS or relevant field. Full info/apply HERE (11/29)
 
JOB OPENING: DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (11/28)

JOB OPENING: DIRECTOR OF DEVELOPMENT/Cyber Group Studios/LA: A leading television animation company seeks. Network series background required.  Send CV HERE (11/28)

JOB OPENING: ASSOCIATE, DIRECTOR, PUBLICITY/PBS/Arlington, VA: Lead publicity efforts for primetime & digital programs. Create PR/event plans, secure earned media, and form & execute promo plans & strategies that drive program awareness and tune-in. 6-8 yrs of related exp. Apply HERE (11/28)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC SPORTS/Stamford CT: Oversight of social media strtgy/execution while leading social media staff focused on NBC Olympics, Sunday Night Football & other premiere NBC Sports properties. Min 4 yrs exp in social media & min 3 yrs managing team. Full info/apply HERE (11/28)

 
JOB OPENING: CONTENT MGR/NBC SPORTS/Stamford: Ensure high-quality standards for all digital content creation and presentation across all platforms and devices for the Regional Sports Networks. 5 yrs exp working w/digital media. Exp w/CMS & site management Full info/apply HERE (11/28)
 
JOB OPENING: MGR, INTEGRATED SALES/NCC Media/LA: Resp for sales dvlpmnt & presentation integrated suite of dig. products & srvcs represented by our owner/affil’d MVPDs & OTT dist partners. Expand bus. categories, create integrated dig media partnerships across all key client & agency decision makers. Resume HERE (11/28)

JOB OPENING: DIGITAL SALES EXEC/NCC/LA: Forward facing role to Online Media & Interactive Ad decision-makers @ Digital Agencies, Full Srvc Agency Digital Depts & Clients. Introduce/sell Digital’s suite of products across desktop, tablet & mobile platforms across our owner/affil’d MVPDs & OTT distributor partners. Resume HERE (11/25)

JOB OPENING: COORDINATOR, MULTIPLATFORM & MUSIC/CMT/Nashville: Energetic, extremely detail-oriented, & problem solving candidate to join our Programming Strategy team. Implement multiplatform schedules. Min 2 yrs exp working in radio, music video prgrmng and/or TV programming req’d. Full info/apply HERE (11/25)

JOB OPENING: DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA/CMT/Nashville: Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE (11/25)

JOB OPENING: ASSOCIATE COUNSEL BUSINESS & LEGAL AFFAIRS, NEW DIGITAL BUSINESS/AMC/NYC: Exp’d attorney to support AMC Networks’ New Digital Business team. Min 3yrs relevant exp incl exp @law firm & ideally also at an in-house legal or business affairs dept w/in media space. Full info/apply HERE (11/24)
 
JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR, EAST COAST/NYC Office: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: HERE (11/24)

JOB OPENING: DUBBING COORDINATOR, BILINGUAL SPANISH-ENGLISH/NYC: Coordinate and traffic multiple TV series being dubbed English-to-Spanish, including script coordination, graphics re-design, captions, and audio description. Manage workflow for no-fail, on-time delivery. Resume/cover HERE (11/24)

JOB OPENING:  ACCOUNT EXEC, DIRECT RESPONSE ADVERTISER/NYC: A rapidly growing and competitive News Network in over 50M homes delivering content to a mature & affluent audience. Successful candidate must have a strong relationship w/DR clients & agencies. Strong systems & client services req’d. Resume/cvr HERE (11/24)

JOB OPENING:
ANALYST, PROGRAM & DIGITAL RESEARCH/NBCU@Bravo/Oxygen/NYC: Entry level. BA Deg Communications/Media. Min 2-3 yrs exp TV and/or Digital Research. Strong analytical and presentation skills needed. Attn to detail and strong math skills a must. Full info apply HERE (11/24)

JOB OPENING:
FT SCRIPT COORDINATOR/Twin Cities PBS/NJ Remote position: A leading public media org, is seeking for an animated children’s series. Assist EP & head writer by coordinating all script details between producing partners & writers. Ability to travel to NYC for meetings. Full info/apply HERE (11/23)

 
JOB OPENING: SR DIRECTOR MARKETING/NBC Ent/NYC: Identify/dvlp/implement strategic media buying initiatives in consumer & trade media to achieve mktg goals for each 1st run & off-ntwrk series. BA deg & 5 yrs exp w/media plan’g, digital mktg, ad sales, promo w/focus TV synd or related field. Full info/apply HERE (11/23)

JOB OPENING: PRODUCER/REPORTER/NYC: Plan & coord orig stories/rpts for MetroFocus. story dev thru post-prod & delivery; min 2 yrs multimed exp, incl exp in dealing w/ a wide range of contemporary issues; camera & edit skills a must.  Exceptional written/verbal comm & presentation skills; Full info/apply HERE (11/23)


JOB OPENING:
VP, DISTRIBUTION STRATEGY/Viacom/NYC: Lead affiliate & dist strategy projects by dvlpg data-driven analyses, conducting rsrch & preparing plans/presentations. 8-10+ yrs strategy/business dvlpment or consulting role, pref w/in the media industry. Strong knwlg mkt trends. Full info/apply HERE (11/23)

 

Related Stories

CynCity

Cynsiders

Instagram