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Cynopsis Webinar: Using Artificial Intelligence to Capture & Captivate
Wednesday, DEC. 6 / 1:30pm ET
Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. A.I. is one of the most useful tools now available to TV networks, marketers and publishers. Invite the whole office – you’ll be able to share these valuable insights throughout the company, ensuring that everyone is well-versed in Artificial Intelligence.
VIRTUAL + AUGMENTED REALITY
VR headsets are expensive, and the highest-end models require powerful computers or gaming consoles. It’s not too surprising, then, that such devices have sold at a slower rate than some analysts initially predicted. But big companies have been finding a way to make use of “location-based” VR. Disney, for instance, is rolling out Star Wars: Secrets of the Empire, a new interactive VR experience that places users on a molten planet as they break into an enemy base. Developed by The Void and ILMxLAB, users will be able to try out the experience at several locations, including Walt Disney World (starting December 16) and Disneyland (starting January 5). Star Wars: The Last Jedi debuts in theaters December 16.
Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text and voice-based tools. The team will also work on making sure that social mixed reality technology can run across other devices, including VR headsets.
Riot Games made a big new announcement, unveiling the ten teams that have been selected for permanent membership in the ‘League of Legends’ North American League Championship series. Riot Game first launched the league in 2013. The ten teams have each paid Riot $10 million as a franchise fee. And the four teams that are completely new to the NA LCS will fork over an additional $3 million each. You can find a full list of the teams here.
Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. The study found that targeting ads with the help of just one “like” resulted in a 40% boost in clicks and a 50% boost in purchases. Matz also points out that the study suggests some potentially troubling possibilities. “If you use it in a context where you’re trying to manipulate people, you can try and get them to do something that goes against their best interest, like not going out on Election Day to vote,” she told Business Insider. “That’s certainly a context where you don’t want to see it happen.” For the study, Matz and her team ran Facebook ad campaigns among 3.5 million users.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (11/13/17 – 11/19/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending November 19
Rob Norman, the Global Chief Digital Officer for WPP’s GroupM, is stepping down from his position. He officially vacates the role on January 1. He’ll still stay on as an advisor to GroupM and its roster of clients. It’s the end of an era for Norman, who served WPP in various roles for 31 years. He had worked as GroupM’s Global Chief Digital Officer since 2012.
OUR LAST TRIVIA QUESTION
Longtime Will Ferrell collaborator Adam McKay, who has an executive producer’s credit on the CBS All Access comedy No Activity, won an Oscar for screenwriting in 2016. For what movie? Answer: The Big Short. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Bruce Trotter-CoxReps LA/CA, Aaron Paquette-Screen Engine/ASI/TX, and Todd Koerner-e-merge Media
Follow-up: Which well-known nonfiction author wrote the book that The Big Short was based on? (Email email@example.com with your answer and be sure to include your name, company, city and state.)
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SHORT FORM SPOTLIGHT
You’ve probably heard of the “Internet of Things.” But the Internet of Elephants? That’s a new one. The company – yes, that’s what it’s called – uses augmented reality to project animals into the real world, turning their migrations into a game. From TechCrunch, learn more here.
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DIRECTOR OF DEVELOPMENT
Cyber Group Studios
A leading television animation company seeks. Network series background required.
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JOB OPENING: MANAGER/DIRECTOR, RESEARCH /BET/NYC: Mng strategic initiatives in support of Sr Ad Sales mngmnt. Identify process improvement & profit opps thru analysis of very large data pools. 6+ yrs related media rsrch. Understanding of Pricing & Plan’g/Inventory is ideal! Expert Nielsen apps a must. Full info/apply HERE (11/30)
JOB OPENING: SALES ASSISTANT /NBCUOTS/TLM WNEU/Newton Mass : Assist Acct Mgrs in preparation of sales material & presentation to advertising agencies & provide sales admin support. 3 yrs of sales asst; customer service rep at a TV station or rep firm a +. Full info/apply HERE (11/30)
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JOB OPENING: EVP, CONTENT/PAC-12 NETWORKS/SF: Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE (11/29)
JOB OPENING: ENGINEERING LEAD/Episode Interactive/SFO: Oversee initiatives to ship mobile storytelling platform on iOS & Android to enable writers to create stories to reach millions of users. Drive platform’s tech roadmap. 4+ yrs of engineering exp. BS/BA in computer science or equiv. Full info/apply HERE (11/29)
JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/29)
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JOB OPENING: DIRECTOR OF DEVELOPMENT/Cyber Group Studios/LA: A leading television animation company seeks. Network series background required. Send CV HERE (11/28)
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JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC SPORTS/Stamford CT: Oversight of social media strtgy/execution while leading social media staff focused on NBC Olympics, Sunday Night Football & other premiere NBC Sports properties. Min 4 yrs exp in social media & min 3 yrs managing team. Full info/apply HERE (11/28)
JOB OPENING: CONTENT MGR/NBC SPORTS/Stamford: Ensure high-quality standards for all digital content creation and presentation across all platforms and devices for the Regional Sports Networks. 5 yrs exp working w/digital media. Exp w/CMS & site management Full info/apply HERE (11/28)
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JOB OPENING: COORDINATOR, MULTIPLATFORM & MUSIC/CMT/Nashville: Energetic, extremely detail-oriented, & problem solving candidate to join our Programming Strategy team. Implement multiplatform schedules. Min 2 yrs exp working in radio, music video prgrmng and/or TV programming req’d. Full info/apply HERE (11/25)
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JOB OPENING: FT SCRIPT COORDINATOR/Twin Cities PBS/NJ Remote position: A leading public media org, is seeking for an animated children’s series. Assist EP & head writer by coordinating all script details between producing partners & writers. Ability to travel to NYC for meetings. Full info/apply HERE (11/23)
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JOB OPENING: PRODUCER/REPORTER/NYC: Plan & coord orig stories/rpts for MetroFocus. story dev thru post-prod & delivery; min 2 yrs multimed exp, incl exp in dealing w/ a wide range of contemporary issues; camera & edit skills a must. Exceptional written/verbal comm & presentation skills; Full info/apply HERE (11/23)
JOB OPENING: VP, DISTRIBUTION STRATEGY/Viacom/NYC: Lead affiliate & dist strategy projects by dvlpg data-driven analyses, conducting rsrch & preparing plans/presentations. 8-10+ yrs strategy/business dvlpment or consulting role, pref w/in the media industry. Strong knwlg mkt trends. Full info/apply HERE (11/23)