|A CYNOPSIS MESSAGE FROM TENNIS CHANNEL
The biggest stars are back in action on Tennis Channel to kick-off 2018.
Make a statement during Australian Open Coverage – Jan 14 – Jan 28.
Target television’s most coveted audience via Tennis.com, Tennis Channel, and Tennis Magazine. Multi-Platform ownership opportunities available.
|A CYNOPSIS MESSAGE
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Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” said Kristin Warfield, Vice President of Partnerships at Churchill Downs Racetrack. “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”
Year 11 of ESPN’s V Week for Cancer Research launches on Nov. 28 across all domestic ESPN platforms, with additional programming and highlights continuing through Dec 8 to drive awareness and donations to the V Foundation for Cancer Research. V Week will begin on Giving Tuesday, while Wednesday sees a 7p 15-minute roadblock presentation of former NC State coach-turned ESPN commentator Jim Valvano’s 1993 legendary ESPYS speech will air across ESPN, ESPN2, ESPNU, ESPNEWS, ESPN Classic, ESPN3, ESPN Deportes, SEC Network, Longhorn Network and ESPN Radio. Vignettes and special PSAs will air throughout V Week during live events such as NBA, NFL and college football and basketball, studio programming, ESPN Radio shows and ESPN Deportes. New this year to V Week is ESPN’s collaboration with Twitch to host 24-hour live streaming marathon on the platform called “Heck of a Day” designed to inform the gaming community of the V Foundation’s mission to eradicate cancer.
The Players’ Tribune unlocked details about its new video series #Verified, in partnership with Twitter. Episodes will consist of individual episodes featuring A.J. Green (Bengals/NFL), Karl-Anthony Towns (Timberwolves/NBA), Mohamed Sanu (Falcons/NFL) and T.J. Watt (Steelers/NFL) where the athletes answer questions from fans, in real time. Each stream will be accompanied by a Twitter timeline, featuring the related real-time conversation.
Saturday will see the Harlem Globetrotters livestream their game from Madison Square Garden on their Facebook page with the action delivered in high definition from two cameras on the floor starting at 1p. The game can be seen on the Harlem Globetrotters Facebook page, which has generated over 300 million impressions and 44 million video views over the past two years.
Riot made its lineup of franchises for the League of Legends North American League Championship Series formal with the official announcement of the 10 teams selected to take part, all of which paid $10 million for a franchise fee with non-endemic franchises paying an additional $3 million. Team winning franchises will include: 100 Thieves, Clutch Gaming, Golden Guardians, OpTic Gaming, FlyQuest, TSM, Cloud9, Counter Logic Gaming, Echo Fox and Team Liquid.
FanDuel co-founder Nigel Eccles announced that he would be departing fantasy sports staple where he had been serving as CEO in order to launching an esports startup. He posted, “Excited but a little bit sad to be leaving @fanduel today. It has been an amazing 8 years. Really excited to see how Matt King and the team drive the company in 2018 and beyond. For me I’m building something awesome in eSports. Watch this space.”
Audi Denmark and Astralis inked a partnership that will extend the ties started via their three-month pilot program. The new deal will showcase Audi in a “key position” on Astralis’ new team jersey. “We are extremely pleased to be back on the chest of the Astralis jersey,” Audi Denmark digital manager Jacob Thiesen said in a statement. “The valuation of our initial partnership demonstrated some impressive numbers and effects and the cooperation with the team and RFRSH Entertainment was second to none. On this basis, we entered negotiations in the late summer, and we’re glad to announce the partnership—again.”
MLS postseason action sees the Crew/Toronto FC square off on ESPN at 8p, while the Dynamo/Sounders battle at 9:30p on FS1.
|A CYNOPSIS MESSAGE
Cynopsis Webinar: Using Artificial Intelligence to Capture & Captivate
Wednesday, DEC. 6 / 1:30pm ET
Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. A.I. is one of the most useful tools now available to TV networks, marketers and publishers. Invite the whole office – you’ll be able to share these valuable insights throughout the company, ensuring that everyone is well-versed in Artificial Intelligence.
ON THIS DAY in 1934: The New York Yankees buy outfielder Joe DiMaggio from the San Francisco Seals for $50,000.
In the Know: College football’s Copper Bowl is now known by what name? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: AC Green finished his NBA playing career as a member of which team? Answer: Miami Heat. Kudos: John Ferlazzo/London; Rick Rosenfelt-New York Red Bulls/Harrison; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later – Chris
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JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/29)
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JOB OPENING: FT SCRIPT COORDINATOR/Twin Cities PBS/NJ Remote position: A leading public media org, is seeking for an animated children’s series. Assist EP & head writer by coordinating all script details between producing partners & writers. Ability to travel to NYC for meetings. Full info/apply HERE (11/23)
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JOB OPENING: VP, DISTRIBUTION STRATEGY/Viacom/NYC: Lead affiliate & dist strategy projects by dvlpg data-driven analyses, conducting rsrch & preparing plans/presentations. 8-10+ yrs strategy/business dvlpment or consulting role, pref w/in the media industry. Strong knwlg mkt trends. Full info/apply HERE (11/23)