11.21.16 Good morning. It’s Monday November 21, and this is your first early morning digital briefing.
Input Device: An input device is any piece of hardware that sends data directly to a computer, allowing a user to interact with and control said computer. An input device can be something as sophisticated as a VR headset. But the most common input devices? Your run-of-the-mill keyboard and mouse.
DirecTV Now is almost here. AT&T announced that its upcoming over-the-top live TV service will debut one week from today during a November 28 launch event in New York City. More details about the service will be revealed at the time, but we already know a lot. Most importantly: The service will carry over 100 channels for a super-low starting price of about $35 per month. DirecTV Now’s major competitors in the internet-based live TV space include Sony‘s PlayStation Vue and Dish‘s Sling TV. Hulu and Google are planning to join the fray next year.
Facebook announced that, for the first time since its 2012 IPO, it will buy back some of its stock. The share repurchase will amount to $6 billion. The buyback starts in Q1 of 2017, and doesn’t have an end date. The company also announced that, come 2017, it plans to hire more engineers and spend more on data centers.
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Back in 2013, Facebook spent close to $100 million to acquire Atlas, a unit focused on ad-serving and measurement, from Microsoft. But now Facebook says it will be "winding down" the ad-serving portion of Atlas’s mission statement. "We believe Atlas will have a greater impact and create more value for advertisers by focusing on measurement," Facebook exec Erik Johnson wrote in a blog post. One motivation for the shift, according to Johnson: An ever-increasing number of publishers are serving ads themselves, instead of third parties. With the new moves, Johnson’s job title will change from Head of Atlas to Head of Client Measurement.
The Vivendi-owned YouTube-competitor Dailymotion is getting a redesign, according to Dailymotion Chairman Maxime Saada. "We are rebuilding the platform from floor to ceiling," Saada announced. "We cleaned up the explicit content, we removed the robots that pollute the audience, and we now have a sound basis on which we will be able to restart the project." The redesigned version is slated to launch in April 2017.
Amazon just launched its Prime Video services in Australia, but the company didn’t exactly do it loudly. The tech sites Gizmodo Australia and EFTM discovered last week that Prime is no longer blocking Australian IP addresses or Australian credit cards. A more official debut is likely to come within a month or two.
The online video measurement company Tubular Labs released its rankings of the top online video brands and publishers for the month of October. Some of their findings:
UNILAD and The LADbibl maintained their #1 and #2 spots with 3.1 Billion and 2.7 Billion views respectively.Viral Thread beat Tasty to grab the #3 spot with 1.6 Billion views.Tasty ranked #4 with 1.5 Billion views and 5 Minute Crafts ranked #5 with 1.1 Billion views. (Facebook rankings are separated into two categories: Facebook Publishers and Facebook Personalities.)
Osman Vargas, a Colombian music video channel ranked #1 with 747 Million views, followed by T-Series, India’s largest music label and movie studio at #2 with 712 Million views and Ryan’s ToysReview at #3 with 600 Million views.
The top 100 video brands and creators together generated 55.3 Billion total cross-platform views in October. These videos had an average V30 (views per video in 30 days) of 5 Million and an average ER30 (engagement rating in 30 days) of 1x, with 1x representing average engagement.
Facebook announced that Jas Athwal, the company’s Chief Accounting Officer, will step down on February 17. A source told the Wall Street Journal that the company will be conducting an external search to replace him. Athwal has been with Facebook since January of 2008.
As part of a restructuring effort to focus on mobile, video and data, AOL has announced layoffs of five percent of its staff. That amounts to about 500 employees. "The layoffs are related to a 2017 strategy where we will add to our business," AOL CEO Tim Armstrong told Recode. "These are super-targeted by area, and we will be re-growing, especially in video and mobile." On the whole, AOL has added more employees than it’s removed this year. Between an advertising deal with Microsoft and the company’s purchase of Millennial Media, AOL had added about 1,500 workers in 2016.
What is John Vincent Atanasoff credited with inventing? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: After it aired on the U.K.’s Channel 4 for two seasons, which British anthology series was commissioned by Netflix for a third season? Answer: Black Mirror. Kudos to Andy Pittman-TAMU/TX, Vinny Smith-Tennis Channel/CA, Luke Watson-Roker Labs/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Amanda Thornton-Red Arrow Industries/TN, David Westberg-SAG-AFTRA Federal Credit Union/CA, Shaival Shah/NY, Lorrie Shilling/CA, and Alejandro Sacasa-Albavision/FL
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CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.
CHECK OUT THIS YEAR’S CATEGORIES, AND START YOUR ENTRIES TODAY!
Netflix‘s much-anticipated Gilmore Girls revival debuts this Friday, November 25. Check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of November 21-November 27
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personality Cynthia Bailey (Bravo‘s The Real Housewives of Atlanta), actress Kristin Davis (Hallmark Channel‘s A Heavenly Christmas, a Hallmark Hall of Fame original), and the cast of Broad Green Pictures‘ Bad Santa 2
- Acorn TV: The U.K. comedy Raised by Wolves debuts on the Anglophile-friendly streaming service November 21
- Acorn TV: Season 4 of the Australian period drama A Place to Call Home debuts Thursday, November 24 (Thanksgiving Day)
– Netflix: 3%, Netflix’s first original Brazilian production, makes its global debut Friday, November 25
- Netflix: Michael Che Matters, a new comedy special, debuts Friday, November 25
- Netflix: Gilmore Girls: A Year In the Life, a continuation of the 2000-2007 WB/CW series, debuts Friday, November 25
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you tomorrow,
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JOB OPENING: AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING:NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/ agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING:NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/ agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING:DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING:PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING:VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING:DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING:MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2) JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2) JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)
JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)
JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)
JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/30)
JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/30)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/30)
JOB OPENING: MANAGER, MULTIPLATFORM PR/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (11/30)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/30)
JOB OPENING: PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/30)
JOB OPENING: VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/29)
JOB OPENING: MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: email@example.com (11/29)
JOB OPENING: PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/29)
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