11/18/15: Smithsonian launches new streaming network; Isaac Lee promoted to Chief News and Digital Officer at Univision; Cynopsis and ListenFirst Media debut Television Interest Rating measurement



CYNOPSISDIGITAL
11.18.15

Good morning. It’s Wednesday November 18, 2015, and this is your first early morning digital briefing.

TOP NEWS
 

Good news – you can skip the museum. Smithsonian Networks is launching an ad-free, standalone SVOD service on Apple TV, Roku, and the web. The service, called Smithsonian Earth, will cost $3.99 per month. According to the company, the service’s content will be wholly separate from programming that runs on Smithsonian’s linear channel or apps. Original programming will include documentaries and short series.

NEW PROGRAMMING + DEALS
 

Disney-owned Maker Studios is partnering with Italian soccer club AS Roma. Maker will work to create original video content for the club; AS Roma will partner with Maker’s digital talent, specifically in the areas of sports and gaming, in an effort to connect with relevant audiences through social sharing. The partnership will run through Polaris, Maker’s gaming division.

 

The CW is now streaming all 22 episodes of Pushing Daisies on CW Seed, its OTT service. The dramedy, created by Bryan Fuller, ran on ABC for two seasons between 2007 and 2009. Now if only Fuller can get a similar streaming deal for Hannibal
 
Miranda Sings, the so-bad-she’s-good musician alter-ego of YouTube comedian Colleen Evans, is getting her own special. Miranda Sings: Self Help will debut on Vimeo on Demand December 14. The special will feature music, sing-alongs, and, of course, hate mail. 
 
There’s a new multi-channel network, and it’s got non-profits in its sights. Good Amplified, an MCN founded by Comedy Gives Back CEO Amber Lawson, is dedicated to helping non-profits with their digital strategies. (Good Amplified is officially launching today, but it’s actually been up and running for months.) The MCN’s initial roster of partners includes the Make-A-Wish Foundation.

 

CONTENT PROGRAMMING

 
ACORN TV
, the streaming platform specializing in bringing U.K. shows to North American audiences, has announced five new U.S. premieres for December, including two new shows: ITV miniseries The Trials of Jimmy Rose and BBC drama Prisoners Wives. The other three premieres are season 2 of The Brokenwood Mysteries, season three of A Place To Call Home, and all four seasons of tech series Gadget Wars (a new season will become available each week in December).


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RESEARCH

 
The new ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
“We’re excited to bring this new form of measurement to the marketplace as we continue to identify new and compelling ways to surface television programs that have significant audience impact – and, thus, value to advertisers – that are often overlooked through traditional measurement standards." – Jason Klein, Co-Founder/Co-CEO, ListenFirst Media
 
All Series (11/9/15 – 11/15/15)
 

Series TVI
The Walking Dead 2.57
Supernatural 2.01
Arrow 1.89
How To Get Away With Murder 1.38
Master of None 1.33
Supergirl 1.29
Game of Thrones 1.23
The Flash 1.22
Quantico 1.03
Fargo 0.98


Source:
ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 

CBSN, CBS News’ digital streaming network, has set viewership records over the past four days, according to a release. CBSN’s news and debate coverage across connected TV devices drew 2.3 million unique viewers and 4.9 million streams from Friday through Monday, and viewers spent an average of 82 minutes each watching CBSN on connected TV devices, 37 minutes on PCs, and 24 minutes on mobile devices.
 
On November11, BravoTV.com experienced the most robust traffic in the site’s history, according to an announcement from Bravo Media. The significant November 11 stats:
1.2 million unique visits: This was the most-ever unique visits to BravoTV.com during a single day
1.4 million total visits: This was the most total visits ever to BravoTV.com on a single day
889K visits to The Daily Dish: This was the most visits ever on a single day to the digital lifestyle and entertainment hub on BravoTV.com
 
The social media analytics company Shareablee ranked the Top Ten TV Networks for October 2015. To come up with the rankings, Shareablee measured total social actions (likes, shares, comments, retweets, dislikes, and reblogs) across Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views).
 
Among Shareablee’s findings:
AMC broke into Top Ten and Esquire Network saw the largest growth in October
 
The Top Five TV shows by engagement: SportsCenter, ESPN (51.9 million actions), The Walking Dead, AMC (22.4 million actions), America’s Funniest Home Videos, ABC (7.6 million actions), Today Show, NBC (7.1 million actions), Good Morning America, ABC (5.7 million actions)
 
The Top Five TV Networks on Facebook: ABC (33.3 million actions), NBC (29.5 million actions), Fox News (27.4 million actions), Telemundo (27.2 million actions), ESPN (26.2 million actions)
 
The Top Five Networks on Twitter: ESPN (11.2 million actions), ABC (3.2 million actions), NBC (2.6 million actions), FOX (1.9 million actions), MTV (1.9 million actions)
 
The Top Five Networks on Instagram: ESPN (55 million actions), ABC Family (13.8 million actions), AMC (12.5 million actions), E! (12.4 million actions), MTV (10.8 million actions)
 
The Top Five Networks on YouTube (excluding views): NBC (1.4 million actions), FOX (987.1 thousand actions), ABC (707.5 thousand actions), CNN (272.1 thousand actions), HBO (220.1 thousand actions)
 
To take a look at the full rankings, go here.
 
Meanwhile, Shareablee also measured the Social Share of Voice* surrounding each of the topped ranked show. ESPN outpaced the competition with 25%. See the full metrics for share of voice here.
*Share of Voice is a total actions metric that includes the total volume of post-level likes, shares, dislikes, retweets, reblogs and comments

 

EXECUTIVE MOVES

 
Univision Communications
named Isaac Lee as its Chief News and Digital Officer. Lee will now oversee Univision’s music and multicultural operations, and will be responsible for developing an integrated digital strategy of Univision’s assets. He also serves as CEO of Fusion, the Univision-co-owned cable network. He will continue to hold that role.


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DIGITAL SPOTLIGHT

 
Who knew the dictionary could be this lively? For a new video, Dictionary.com (yes, even Dictionary.com is hosting digital content now) recruited a slew of digital influencers to try and define “yaaas,” a slang word recently added to the website. The video comes courtesy of the Dictionary.com YouTube, but you can also watch it here.

See you tomorrow,
David Teich
11.18.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MANAGER-DIGITAL SALES/ABC NTVS/NYC: is seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. This position serves as an internal expert in programmatic and performance media. Full info/apply HERE (11/24)

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JOB OPENING: SR MANAGER, COMMUNICATION/NBCUniversal/NYC: Manage press efforts & other communications for the Content Distribution business. 5+ yrs in PR and/or comm. Full info/apply HERE (11/20)

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JOB OPENING: SALES & MKTG ASST TO SVP/DS SIMON MEDIA/NYC: Upbeat, organized & forward-thinking assoc. to support our Sr. VP of Mktg & Bus Dev. 1-2 years post-college exp, pref in PR, Comm, Media, Mktg or Advertising. Exc personal skills & det oriented a must. Full info/apply HERE (11/20)

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JOB OPENING: MGR, PROMOTIONS ACQUISITIONS/COMEDY CENTRAL/NYC: Resp to rsch/evaluate prgrmng that best fits with the Comedy Central brand in order to drive ratings, create ad-sales opportunities ad revenue. 4+ yrs exp prgrmng & acquisitions TV/ent industry. Full info/apply HERE (11/20)

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JOB OPENING: MEMBERSHIP SVCS COORD/NonFiction Producers Association/LA or NY: Outgoing, results-oriented staff for trade association w/40 prod. co.members. Full-time, report to GM. Strong writing, comm skills, exp. serving customers, webfriendly. Resume HERE (11/20)

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