11/18/14: DramaFever launches series of mini dramas, Community’s sixth season casts Martin Mull and Lesley Ann Warren, OpenSlate: Gaming channels engagement data




No pain. All brain.


Good morning. It’s Tuesday, November 18, 2014, and this is your first early morning digital briefing.


International streaming service DramaFever launched DramaFever Minis, a series of several ten-minute episodes, which will debut daily. Beginning this week is Love Cells, which hit ten million views in Asia. Next to roll out are Doll House and After School: Lucky or Not Season 2.

Comedy collective JASH will premiere the variety show JASH Presents Rubberhead, hosted by Sarah Silverman, on Vimeo for $4.99. The show will feature Silverman-endorsed performances, including turns from Key & Peele, Nathan Fielder, John C. Reilly, Seth Rogen and Tim & Eric.

Concert video channel Baeble Media added two new collections from producers Moshcam and The Good Music Club. The content will increase Baeble’s concert library to 1,000 videos. “Our platform has grown to the point that it now needs more programming than our own teams can produce, so we are selectively looking to supplement our inventory with high-quality content from other creative artists,” CEO David Moffly said. Baeble is available for free online and on Smart TVs and OTT devices.

The search for the next great Latino boy band is on, and Simon Cowell‘s onboard. Auditions for Univision reality competition La Banda, developed with Cowell’s Syco Entertainment and Saban Brands and co-produced with FremantleMedia Latin America, are open at LaBandaoficial.com. Online casting will be followed by casting events across the U.S. and Puerto Rico in spring 2015, for a fall 2015 premiere.


Holiday Rock & Roll Bash 14
A benefit for The Lustgarten Foundation
for pancreatic cancer research

Wednesday, December 3, 2014 | Hard Rock Cafe, NYC
Presented by Cablevision Systems Corp.
Reservations: 516-803-2354 /
Cablevision’s support of The Lustgarten Foundation ensures that 100% of every donation goes directly to pancreatic cancer research.



Community has named two more cast members: Martin Mull (Dads) and Lesley Ann Warren (In Plain Sight). The two will play Britta’s parents and will be introduced in the second episode. The new season will hit Yahoo Screen in winter 2015.

Want to find out what shows from BET, and Defy Media are online and when? They’re just two of the companies whose programming is now included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Comcast NBCUniversal announced the results of its second hackathon, New Forms of Storytelling Driven by Technology, which took place Nov. 15-16. The grand prize winner and Fandango challenge winner was Top 3 I Want To See, a shareable representation of consumer’s top movie choices with an integrated movie ticket-purchase option. Additional winners were chosen in 14 categories, competing for up to $25,000 in cash and prizes, including a backstage tour of NBC’s The Voice.


WE tv launched a new campaign to encourage viewers to watch shows within three days of their premieres. These Watch W/In spots began airing on WE tv yesterday in sync with the latest episode of Tamar & Vince, featuring a code word to be entered on wetv.com to receive one of ten weekly swag bags as well as have a chance to win a grand prize sweepstakes. “We know many viewers today want to time shift their favorite shows and watch on their own timetables, but promoting urgent viewing within three days is meaningful for the network and our advertisers,” President Marc Juris said. Time-shifted or on-demand viewing within this window is counted in Nielsen’s C-3 ratings, translating into more money for networks from their advertisers.

Scripps Networks Interactive, Hearst Magazines and Citi announced a cross-platform marketing partnership for Food Network and HGTV digital and magazine platforms. The networks will create seasonal and native content, incorporating the launch of the Citi Double Cash Card.


OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending11/17.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
lolchampseries (9.8) / 11096070 / 1329509 /
jacksepticeye (9.8) / 107887170 / 1788343 /757
IGNentertainment (9.8) / 81521970  / 5260748 /856
PewDiePie (9.8) / 384842730 / 32247877 /860
Stampylonghead (9.8) / 213159030 / 4252767 /771
Vegetta777 (9.8) / 163058370 / 7562205 /817
SkyDoesMinescraft (9.8) / 55435200 / 10594079 /862
MarkiplierGAME (9.8) / 149057520 / 4467214 /798
TheBajanCanadian (9.8) / 42309390 / 4264859 /851
Matroix (9.8) / 65359440 / 4965999 /839
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 11/16/14
Program, Date,
Unique Audience (000), Tweets (000)
Aaliyah: The Princess of R&B (Lifetime), 11/15,
3443, 997
The Walking Dead (AMC), 11/16,
3334, 266
30 for 30 (ESPN), 11/11,
3035, 107
The Hollywood Film Awards (CBS), 11/14,
2926, 105
Scandal (ABC), 11/13,
2565, 306
American Horror Story: Freak Show (FX), 11/12,
2203, 128
Sons of Anarchy (FX), 11/11,
1885, 138
The Voice (NBC) 11/10,
1786, 95
WWE Monday Night Raw (USA), 11/10,
1713, 123
You Oughta Know Live in Concert (VH1) 11/13,
1687, 85
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5a.The data includes new/live primetime and late fringe episodes only and excludes sports events.For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks,denoted with an asterisk.


Vevo CEO Rio Caraeff will leave the company by the end of 2014. Chief Financial Officer Alan Price will act as interim CEO starting Jan. 1 until a new CEO is hired.

Lippincott added Cory Cruser as Partner as well as to the firm’s Experience innovation practice in the New York Office. Previously, he was Group Director and Lead of the Data-Driven Marketing arm at Razorfish.

Hawthorne Direct named Steve Jurgensen as Director of Finance and Operations. He was recently Corporate Controller for The Integer Group.

Delivery Agent hired Chad Beasley as Vice President of Advanced Advertising. Prior to Delivery Agent, he launched the West Coast branch of Dealer.com.

Amy M. Young was named Vice President, Video on Demand and Content Distribution, CBS Network Sales. Young had been Vice President, Business and Development.

Vice Media appointed Alyssa Mastromonaco, the former assistant to President Obama and White House Deputy Chief of Staff, as the new Chief Operating Officer.

Eyeview announced Brian Pozesky as Chief Marketing Officer and West Naze as Executive Director of CPG Sales. Pozesky was formerly the General Manager for Media and Analytics at Conversant. Naze was previously the Executive Vice President, Sales and Technology at NewsCorp.


WEBINAR: What You Need to Know Now about Digital Media
Wednesday, December 3, 2014|1:30PM to 3:00PM


Sara Moscowitz,
SVP, Brand & Strategic Marketing, SYFY
Melissa Romig,
VP, Group Director,Havas Media
Marco Parente,
Sr. Dir., Digital Ratings Product Leadership, Nielsen

Moderator:Jessica Reese, Associate Editor, Cynopsis Digital


With Netflix’s next original series debut Marco Polo docking on Dec. 12, the streaming service unveiled a full-length trailer yesterday. The ten-episode series is produced by Netflix and The Weinstein Company, and stars Lorenzo Rechelmy as the intrepid Marco. Check out the video at www.cynopsis.com/#video.


See you tomorrow,
Jessica Reese @ JMarieReese

Roberta Caploe: Editorial Director @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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