11/16/17: Hulu cancels Difficult People

CynopsisDigital
Good morning. It’s Thursday November 16, 2017 and this is your your first early morning Digital briefing.
 

TODAY’S CODEBREAKER
 
Baseline: A baseline is an established level of normalcy. In digital marketing, the word often refers to the normal number of unique visitors that visits a website per day.
 
 
JUST IN…
 
T-Mobile’s merger talks with Sprint may have fallen through, but the latter telco is taking a page from its rival’s playbook. Under a new partnership with Hulu, subscribers to Sprint’s Unlimited Freedom plan will have access to Hulu’s ad-supported SVOD service – usually a $7.99 monthly package. The offer takes effect tomorrow, November 17. T-Mobile has a similar offering in place with Netflix, and AT&T has one in place with HBO.
 
Looks like Kickstarter wants to compete with Patreon. The crowdfunding company has launched Drip, a new service that lets users support creators. Whereas Kickstarter’s existing service enabled users to contribute to individual fundraising campaigns, Drip will let them donate regular contributions to creators. To start, the service has 61 creators on board, including the National Observer and podcaster Debbie Millman. Kickstarter has some catching up to do: Patreon, which offers a similar service, is already being used by thousands of creators.
 
 
PROGRAMMING
 
Hulu just made a difficult decision with Difficult People. The comedy series has been canceled after three seasons. Difficult Peope was created by Julie Klausner, who starred alongside Billy Eichner. Amy Poehler served as an executive producer. The three existing seasons will continue to live on Hulu.
 
Netflix has ordered its second Italian-language scripted series. The show, called Baby, will focus on teen prostitution in Rome. Production is slated to start next year. The Italian company Fabula Pictures is set to produce. The cast and directors haven’t been announced yet. Netflix’s first Italian series, the mob drama Suburra, debuted last month. The company has also announced plans to release Juventus FC, a docu-series about the Italian soccer team of the same name.
 
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The 4th Annual Cynopsis Social Good Awards
Cynopsis is recognizing excellence in the area of social good in the TV, entertainment and digital media industry. From sustainability partnerships and PSA’s to diversity campaigns and environmental initiatives, this is your opportunity to showcase your efforts and inspire others to do the same. Entering is easy! Just login to our submission portal here, enter a brief synopsis and pay for your entry.
 
 

VIRTUAL + AUGMENTED REALITY
 
Pixar is out with its first-ever VR experience. A companion piece to the upcoming feature film Coco, Coco VR lets users explore the land of the dead using a skeleton avatar. (Like the film, the VR experience is based on the Mexican holiday of Día de Muertos.) At the moment, Coco VR is exclusive to Facebook’s Oculus Rift headset. It’ll also arrive on the Oculus-powered Samsung Gear VR headset next week, in time for the movie’s November 22 premiere. For a look at the trailer, hop on down to the Short Form Spotlight section.
 
 
ARTIFICIAL INTELLIGENCE
 
Can’t make this stuff up. Former Google and Uber exec Anthony Levandowski has founded his own “church,” which is devoted entirely to artificial intelligence. In an interview with Wired, Levandowski discussed his efforts at length for the first time. Called the Way of the Future church, it’ll have its own gospel (simply called The Manual), as well as public worship ceremonies. The premise of the religion, he said, is that sometime in the future, A.I. will be smarter than humans – and will, for all intents and purposes, become a god. Levandowski picked an interesting time to found an A.I.-centric religious movement: He’s currently being sued by Google. The tech giant alleges that he helped Uber steal the company’s self-driving car technology.
 
You don’t need to join a church to learn more about A.I. Just sign up for the upcoming Cynopsis webinar, Using Artificial Intelligence to Capture & Captivate Audiences. A.I. is one of the most useful tools available to TV networks, marketers and publishers – and it’s only becoming more important. Now’s your chance to learn how to implement A.I. technologies into your own efforts. Panelists will include Al Ming of Scripps Networks Interactive and Dave Neway of IBM Watson Advertising. Register here.
 
 
OTT + SVOD
 
Time Inc. is launching its first-ever subscription VOD service.  Sports Illustrated TV, a $4.99-per-month service featuring licensed films and original content, debuts today on the Amazon Channels platform. At launch, SI Now has 130 hours worth of movies and documentary films, including The Bad News Bears and the first five Rocky films. It also features some original talk shows and docu-series. In addition, SI TV has reached deals with the sports filmmakers Mike Tomlin and Jonathan Hock, who will create two different sports documentary projects. Those projects are scheduled to hit the platform in the first and second halves of 2018, respectively.
 
 
CYNOPSIS BUYERS & PLANNERS AWARDS
 
Procrastinator’s alert… the deadline to nominate yourself (or a colleague) in the annual Cynopsis Buyers & Planners Awards is tomorrow! It’s free to enter and in 3 quick steps you’ll be done: http://ht.ly/KO8330grSPN
 
 
APPS + PLATFORMS
 
As part of a new holiday promotion, consumers who buy a $99 gift subscription to the FilmStruck movie service will also receive a free Roku Express streaming device. FilmStruck is managed by Turner Classic Movies, in partnership with the Criterion Collection. The new promotion ends December 31.
 
 
RESEARCH
 
According to estimates from Leichtman Research Group, Sling TV gained 240,000 customers in Q3. The Dish Network-owned live TV service became the first “virtual MVPD” service back in 2015, but it’s now one of many on the market. Q3 wasn’t all good news for Dish. According to Leichtman, its traditional satellite TV business lost 224,000 subscribers. Dish has said only that it gained 16,000 U.S. customers during the quarter; the company doesn’t distinguish between Sling TV and its satellite TV service in its quarterly reports. 
 
 
MEASURING UP
 
Tubular Top Ten Global Sponsored Videos Monday, November 6, 2017 – Sunday, November 12, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.
 

 
SHAREABLEE  SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for November 6 – November 12. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows. 
 

 

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
 
Tweet of the week: @BethanyDeines: Carrie Underwood. Perfection. #CMAs
Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Nov. 8-14 using Twitter data from Nielsen. Insights from the 2,432,216 tweets expressing a specific Emotional Reaction (ER) include:
Love reigned supreme during the 51st Annual CMA Awards, which were broadcast on ABC. Aside from tapping out loads of comments of adoration (in particular about host Carrie Underwood), viewers sent tons of messages talking about how beautiful the celebs looked.
– The 2017 MTV EMAs (Europe Music Awards) received the most congratulatory messages during the period measured, with Shawn Mendes being a hot topic after he was awarded Best Song, Best Artist, Biggest Fans Award and Best Canadian Act.
– The 300th episode of Grey’s Anatomy on ABC was packed with allegorical tributes to times gone by and past characters – and it had fans in tears the whole time.
– NFL fans went crazy when Carolina Panthers quarterback Cam Newton went for a 69-yard run in the game against the Miami Dolphins that was broadcast on ESPN.
Canvs
 
 
TRIVIA
 
Our Last Trivia Question: Stephanie Savage co-created RunawaysHulu’s upcoming Marvel series. But she’s best known for developing a series for The CW, which ran from 2007 to 2012. What’s the series? Answer: Gossip Girl. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Aaron Paquette-Screen Engine/ASI/TX, Oscar Beltran-NFL Network/CA, Mackenzie Naughton-Petrol Advertising/CA, and Kristie Wakefield-Go To Team/SC
 
Follow-up: Who co-created Gossip Girl alongside Stephanie Savage? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.) 
 
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SHORT FORM SPOTLIGHT
 
As mentioned above, Pixar has launched its first-ever VR experience. You can watch Coco VR now if you have an Oculus Rift headset. Otherwise, you’ll have to settle for the trailer. Watch it here.
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PROGRAMMATIC TV AD SALES DIRECTOR, EAST COAST
NYC Office

Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience.

Resume: HERE


JOB OPENING: ENGINEERING LEAD/Episode Interactive/SFO: Oversee initiatives to ship mobile storytelling platform on iOS & Android to enable writers to create stories to reach millions of users. Drive platform’s tech roadmap. 4+ yrs of engineering exp. BS/BA in computer science or equiv. Full info/apply HERE (11/28)
 
JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/28)
 
JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/Episode Interactive/SFO: Build next generation visual engine for immersive storytelling and develop new features to help readers stay connected with creators and discover new stories. Work closely with PMs, artists, designers, etc. 4+ yrs in iOS & Android, BA/BS, MS, PhD in CS or relevant field. Full info/apply HERE (11/28)
 
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JOB OPENING: DIRECTOR OF DEVELOPMENT/Cyber Group Studios/LA: A leading television animation company seeks. Network series background required.  Send CV HERE (11/28)

JOB OPENING: ASSOCIATE, DIRECTOR, PUBLICITY/PBS/Arlington, VA: Lead publicity efforts for primetime & digital programs. Create PR/event plans, secure earned media, and form & execute promo plans & strategies that drive program awareness and tune-in. 6-8 yrs of related exp. Apply HERE (11/28)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC SPORTS/Stamford CT: Oversight of social media strtgy/execution while leading social media staff focused on NBC Olympics, Sunday Night Football & other premiere NBC Sports properties. Min 4 yrs exp in social media & min 3 yrs managing team. Full info/apply HERE (11/22)

 
JOB OPENING: CONTENT MGR/NBC SPORTS/Stamford: Ensure high-quality standards for all digital content creation and presentation across all platforms and devices for the Regional Sports Networks. 5 yrs exp working w/digital media. Exp w/CMS & site management Full info/apply HERE (11/22)
 
JOB OPENING: MGR, INTEGRATED SALES/NCC Media/LA: Resp for sales dvlpmnt & presentation integrated suite of dig. products & srvcs represented by our owner/affil’d MVPDs & OTT dist partners. Expand bus. categories, create integrated dig media partnerships across all key client & agency decision makers. Resume HERE (11/22)

JOB OPENING: DIGITAL SALES EXEC/NCC/LA: Forward facing role to Online Media & Interactive Ad decision-makers @ Digital Agencies, Full Srvc Agency Digital Depts & Clients. Introduce/sell Digital’s suite of products across desktop, tablet & mobile platforms across our owner/affil’d MVPDs & OTT distributor partners. Resume HERE (11/22)

JOB OPENING: COORDINATOR, MULTIPLATFORM & MUSIC/CMT/Nashville: Energetic, extremely detail-oriented, & problem solving candidate to join our Programming Strategy team. Implement multiplatform schedules. Min 2 yrs exp working in radio, music video prgrmng and/or TV programming req’d. Full info/apply HERE (11/22)

JOB OPENING: DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA/CMT/Nashville: Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE (11/22)

JOB OPENING: ASSOCIATE COUNSEL BUSINESS & LEGAL AFFAIRS, NEW DIGITAL BUSINESS/AMC/NYC: Exp’d attorney to support AMC Networks’ New Digital Business team. Min 3yrs relevant exp incl exp @law firm & ideally also at an in-house legal or business affairs dept w/in media space. Full info/apply HERE (11/22)
 
JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR, EAST COAST/NYC Office: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: HERE (11/22)

JOB OPENING: DUBBING COORDINATOR, BILINGUAL SPANISH-ENGLISH/NYC: Coordinate and traffic multiple TV series being dubbed English-to-Spanish, including script coordination, graphics re-design, captions, and audio description. Manage workflow for no-fail, on-time delivery. Resume/cover HERE (11/22)

JOB OPENING:  ACCOUNT EXEC, DIRECT RESPONSE ADVERTISER/NYC: A rapidly growing and competitive News Network in over 50M homes delivering content to a mature & affluent audience. Successful candidate must have a strong relationship w/DR clients & agencies. Strong systems & client services req’d. Resume/cvr HERE (11/22)

JOB OPENING:
ANALYST, PROGRAM & DIGITAL RESEARCH/NBCU@Bravo/Oxygen/NYC: Entry level. BA Deg Communications/Media. Min 2-3 yrs exp TV and/or Digital Research. Strong analytical and presentation skills needed. Attn to detail and strong math skills a must. Full info apply HERE (11/21)

JOB OPENING:
FT SCRIPT COORDINATOR/Twin Cities PBS/NJ Remote position: A leading public media org, is seeking for an animated children’s series. Assist EP & head writer by coordinating all script details between producing partners & writers. Ability to travel to NYC for meetings. Full info/apply HERE (11/21)

 
JOB OPENING: SR DIRECTOR MARKETING/NBC Ent/NYC: Identify/dvlp/implement strategic media buying initiatives in consumer & trade media to achieve mktg goals for each 1st run & off-ntwrk series. BA deg & 5 yrs exp w/media plan’g, digital mktg, ad sales, promo w/focus TV synd or related field. Full info/apply HERE (11/21)

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JOB OPENING:
VP, DISTRIBUTION STRATEGY/Viacom/NYC: Lead affiliate & dist strategy projects by dvlpg data-driven analyses, conducting rsrch & preparing plans/presentations. 8-10+ yrs strategy/business dvlpment or consulting role, pref w/in the media industry. Strong knwlg mkt trends. Full info/apply HERE (11/21)

 
JOB OPENING: DIGITAL CAMPAIGN MGR/NECN/Newton Mass: Administers complex and multi-platform sales and marketing campaigns – must be detail orientated! Proficient in PP. BA deg. Familiarity with ad serving systems (FreeWheel, Doubleclick DFP, Wide Orbit, Operative One, MOAT etc.) Full info/apply HERE (11/20)
 
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JOB OPENING: PRODUCT MGR/Cross MediaWorks/NYC: Former hands on exp as Proj mgr req’d. Strong tech background in lrg-scale analytics application dvlpmnt. 5 -7 yrs software product mngmnt exp ideally in linear TV, broadcast media, programmatic, online advertising . Travel to Philly reg. Full info/apply HERE (11/20)

JOB OPENING: SR DIRECTOR, PRODUCT MARKETING/Cross MediaWorks/NYC: Lead our product mktg team. Responsible for building our product-specific messaging. Min 8+yrs product marketing exp w/focus in advertising technology and addressable TV. Full info/apply HERE (11/19)

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JOB OPENING: NATIONAL CABLE MEDIA BUYER/Bluewater Media/Clearwater FL: Responsible for planning, negotiating & buying nat’l cable for all assigned clients, in addition to research, development, and presentation of media plans. 5+ years of experience.  DRTV experience is a plus. Resume/cover letter HERE (11/19)


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