11/15/17: SiriusXM is giving Barstool Sports its own channel

CynopsisSports
Good morning. It’s Wednesday November 15, 2017 and this is your first early morning Sports briefing.

SiriusXM is pulling up Barstool Sports for a deal that will see the launch of a new 24/7 channel on SiriusXM, starting in January. The Barstool Radio on SiriusXM channel will run nationwide on satellite radios and on the SiriusXM app. The new daily lineup on the Barstool Radio on SiriusXM channel will feature Barstool Radio, a rotation of existing Barstool podcasts and new, original shows. Additional details on that programming will be announced at a later date. “We’re excited to build on our relationship with SiriusXM. They’ve been big believers in our brand and our voice,” said Dave Portnoy, Barstool Sports’ Founder. “The results already speak for themselves this past year and the sky is the limit with this channel.”
 
 
ON THE AIR
 
A prosecution witness in the FIFA corruption trial of three former soccer execs testified on Tuesday that a group of media companies that include FOX Sports, Mexico’s Grupo Televisa and Brazil’s Globo bribed officials to lock in TV rights for soccer matches. Alejandro Burzaco, former head of sports marketing company Torneos y Competencias, named the companies while being questioned by a prosecutor in a Brooklyn federal court, noting that one contract was signed by James Ganley, former COO of FOX Pan American Sports, per Bloomberg, as a way to cover the bribes.
 
NBC Sports will announce the crew members selected for the inaugural NASCAR on NBC “Pit Crew All-Star Team” today at 5p on NBCSN’s NASCAR America. The season-long initiative led by Steve Letarte, as well as NBC Sports Group’s team of pit reporters, has highlighted more than 60 NASCAR crew members who made a significant difference in their driver’s success.
 
MLB is returning to Mexico for the first time for regular season play for the first time since 1999, announcing that the Padres and Dodgers will play three-game series in Monterrey next year between May 4-6 at the Estadio Monterrey. “The Dodgers are excited and extremely proud to be returning to Mexico,” added Stan Kasten, president and chief executive of the Dodgers. “The Dodgers have always been at the forefront of growing the game of baseball internationally, and this trip reinforces this commitment, while at the same time giving our many fans in Mexico a chance to see us compete.”
 
NBC Olympics launches coverage of the 2018 U.S. Olympic Trials tomorrow at 7p on NBCSN featuring more than 10 hours of the men’s and women’s finals coverage in primetime, as the top curlers in the country compete for the right to represent Team USA at the PyeongChang Olympic Winter Games in February. Jason Knapp handles play-by-play, joining analyst Pete Fenson and reporter Trenni Kusnierek.
 
Pac-12 Networks will carry a first round NCAA men’s soccer tournament matchup between the Washington Huskies and the Seattle University Redhawks Thursday at 6p PT. The game will be televised live on Pac-12 Washington and will also be available to authenticated subscribers via the Pac-12 Now app and Pac-12.com.
 
In international waters, the NBA launched NBA League Pass in India, allowing fans in the country to watch any game throughout the basketball season, both live and on-demand, with 1400+ live games available.
 
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SPONSORSHIP & PROMOTION

The ATP and Rolex inked a multi-year extension of their partnership that will see the brand continue as the Official Timekeeper of the ATP World Tour through 2020. “Rolex is a brand that is steeped in the history of professional tennis,” Chris Kermode, ATP Executive Chairman & President. “They have been a valued partner of our season-ending finale since 2005, and to the ATP World Tour since 2013, and their commitment to our sport speaks volumes. We’re delighted to extend our successful partnership.”
 
The George Washington University Athletics Department announced a 10-year multimedia rights agreement with IMG. Under the agreement, IMG will manage and market the sponsorship and multimedia rights associated with the school’s 27 varsity athletics programs. “Our refreshed partnership with IMG College will allow us to continue to attract local, regional, and national corporate sponsorship opportunities for GW’s Department of Athletics and Recreation with more focus and dedicated resources than we have in the past,” said Patrick Nero, George Washington Director of Athletics and Recreation Patrick Nero.
 
 
DIGITAL & STREAMING

The NFL opened voting for the 2018 Pro Bowl announcing plans with Twitter to offer a new way for fans to vote for the 2018 Pro Bowl roster through a Direct Message (DM) Voting Experience. Fans may participate via entry cards tweeted from all 32 team accounts or by directly visiting the @NFL profile page at Twitter.com/NFL. During the last week of the 2018 Pro Bowl voting period ending Dec. 14, fans will also be able to vote by tweeting directly on Twitter.
 
NASCAR is giving fans on smartphones and tablets access to live, 360-degree views of pre-race events at Homestead-Miami Speedway for the first time before Sunday’s Monster Energy NASCAR Cup Series Championship finale on Nov. 19 at 3p on NBC. The live video, delivered by Ultracast, will see – in addition to Sunday’s driver’s meeting – much of the at-track content available via NASCAR’s GarageCam will be presented in live VR, 360 video during Ford Championship Weekend.
 
NBC Sports Regional Networks reports that its NBA streaming coverage this season drew more than 37 million live minutes and 343,000 unique devices for a rise of 46% and 86%, respectively, compared to a year ago. NBC Sports Philadelphia’s streaming coverage of the 76ers has seen the most significant year-over-year growth on a per game average basis, with live minutes and unique devices up 368% and 401%, respectively.
 
 
ESPORTS

ESL One Hamburg powered by Intel saw more than 25 million unique viewers watch the tournament online, marking a 250% growth from ESL One Frankfurt 2016. Over 7 million hours of content were consumed through Twitch, Facebook, Twitter, YouTube, HuomaoTV and Douyu with a peak concurrent viewership across all platforms topping 1.5 million viewers. Throughout the tournament, a high level of digital engagement was logged as 38.5 million social media impressions have been generated by over 8 million users, featuring a 50% increase compared to last year’s ESL One in Frankfurt.
 
The Game Awards laid out its roster of contenders for this year’s honors, which included three esports categories. Up for Best Esports Game will be Rocket League, League of Legends, Dota2, CS:GO and Overwatch. The Best Esports Player category includes nominees Kuro “KuroKy” Salehi Takhasomi, Je-hong “ryujehong” Ryu, Nikola “Niko” Kovac, Marcelo “coldzera” David and Lee sang-hyeok aka “Faker.” For Best Esports Team, noms include Team Liquid, SK Telecom 1, Lunatic-Hai, FaZe Clan and Cloud9. 
 
 
ROSTER MOVES

The Whitener Company locked in a comprehensive commercial partnership with Red Frog Events to enhance the large-scale event production company’s various lines of business. Joining Whitener in the partnership is sports media advisor Greg Byrnes and tech entrepreneur Ben Ackerman.
 
 
THE MAIN EVENT

Rangers/Blackhawks on NBCSN at 8p.

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ON THIS DAY in 1992: Richard Petty competes in his final NASCAR race.
 
In the Know: Richard Petty is most famous for racing in what car number? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who was QB for the Dolphins’ two Super Bowl victories under Shula?  Answer: Bob Griese (and Earl Morrall). Kudos: John Russo-INSP/NY; Bruce Jackson-Disney and ESPN Media Networks/NY; Deborah Kapetanakis-Universal McCann/NY; Robert Zimmerman-Zimmerman Strategic Communications/NY; Mark Lehman-Atlanta Braves/Atlanta; Ken White-KWTV/Charlotte; Michael G. Hawkins-Francis Marion University/Florence; Chris Schwartz-ISC/Charlotte; John Ward-Tennis.com/Chicago; Joe Lyons-SOS Global/Dallas; Matt Fumagalli-Levy/Chicago; Tom Doherty-Starcom Media/Chicago; Greg Moloznik-GLM Media/Scottsdale; Patt Bisant-KCM Media Group/Denver; David Hauptman/Denver; Jeff Mirkin-Atari Media Productions/Santa Monica; Kevin Plate-Rethink Labels/Anaheim; Jim Himmel-TCB Media/San Clemente; Nick Monroe-Monroe Photography/San Diego
Later – Chris
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