11/14/14: Sony unveils TV service ‘PlayStation Vue'; Hasbro in talks to buy DreamWorks Animation; Netflix orders Queen Elizabeth II series ‘The Crown’



CYNOPSISDIGITAL
11.14.14

Good morning. It’s Friday, November 14, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Sony
’s cloud-based TV service will soft launch this month. Called PlayStation Vue, it will offer live TV and on-demand content from 75 networks such as Viacom, CBS, Fox, and NBCUniversal. Pricing was not disclosed, but users will need a PS3 or PS4 console for access. Sony Computer Entertainment Group President and CEO Andrew House said the news "demonstrates what our company is capable of when we stay true to gamers." Users can save favorite shows to the cloud without restrictions or scheduling conflicts, and have access to episodes of a show for 28 days to watch when they like. Programming highlights include:
          – CBS: At launch, will offer signals from CBS TV stations in select markets and on-demand primetime programming.
          – Discovery Communications: TLC, Animal Planet, OWN, Discovery Channel, digital content from Discovery Digital Networks, Animal Planet L!VE and more.
          – NBCUniversal: local programming from NBC, Telemundo, regional sports networks, Bravo, CNBC, E!, NBCSN, Oxygen, Syfy, USA and others.
          – Scripps Networks Interactive: HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel
          – Viacom: BET, CMT, Comedy Central, MTV, Nickelodeon, Spike, VH1 and others.
 


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Toymaker Hasbro is in talks to buy DreamWorks Animation, according to The New York Times. Although no price has been determined, DWA CEO Jeffrey Katzenberg is looking for more than $30 a share for the sale to Hasbro, a premium well above DWA’s current stock price of $22.37 a share. Hasbro and DWA have collaborated in the past on toys based on movie franchises like Shrek and Kung Fu Panda. DWA, which also owns AwesomenessTV, did not comment on the reported deal.
 
Apps, mobile services, sponsorships and integrated marketing will drive Viacom’s U.S. ad revenue in the future, moving away from dependence on Nielsen ratings, Viacom’s CEO Philippe Dauman said during the company’s earnings call yesterday. Expressing frustration with the fact that Nielsen doesn’t include viewing on apps and gaming devices, Dauman said, “We are in a transitional moment with existing measurement services that have not caught up with the marketplace. I am sure they will eventually catch up. In the meantime, we are not waiting for that,” reported the New York Times. Dauman also acknowledged the recent carriage disputes with small pay TV operators (Suddenlink and CableOne) that dropped Viacom networks, resulting in lost viewers and lower ratings. Viacom reported $732 million net earnings for this quarter, down nine percent from $804 million a year ago. However, revenue increased nine percent in the quarter, from $3.65 billion to $3.99 billion.

Today are the Cynopsis Model D Awards. In Monday’s edition, we’ll have a roundup of the event, complete with highlights and results! But don’t miss what is sure to be a good time, and come join us!

 

CONTENT MEDIA

 
Netflix
ordered a ten-episode first season of The Crown, a series about Queen Elizabeth II’s reign. The first season will tell the story of the Queen’s early life, beginning with her 1952 coronation; each following season (if picked up) will showcase successive decades. The show is based on Peter Morgan and Stephen’s play The Audience, which starred Helen Mirren. The series will hit the streaming service in 2016.
 
In more Netflix news, the streaming service will premiere the second season of the BBC drama The Fall in the U.S. and Latin America on Jan. 16. The six eps will continue the story of the investigation of a serial killer in Belfast, Northern Ireland.
 
The current season’s second episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee was released yesterday, taking comedienne Amy Schumer (Inside Amy Schumer) along for a ride. Other guests scheduled to appear this season include Fred Armisen, Miranda Sings, Bill Burr and Jimmy Fallon. New eps will premiere on Crackle platforms every week.
 

 
ADVERTISING

 
Tylenol
and GSN are teaming for a cross-platform campaign celebrating memorable moments from game shows past. As part of the six-month effort, which includes short-form on-air and digital content, brand micro-site and social extension, Tylenol is exclusive sponsor of “Throwback Thursday” programming and a “Game Show Flashback” special. “The unique content that we created as part of this partnership is a fun way for us to connect with our consumers who have relied on our brand and cherished this type of programming throughout their lives,” said Jennifer Callaghan, senior brand manager for Tylenol.

CMT Network and AdTheorent launched a mobile ad campaign for CMT’s Party Down South 2 with a “set-to-DVR” feature. Running from Nov. 14-27, the mobile tune-in advertisement will let viewers schedule a recording of the premiere or the entire season on their DVR app. The mobile ad will also include video, social, buttons, a Party Down South quiz along with the DVR reminder feature.
 
Volvo Cars and R/GA launched a digital campaign with Google Cardboard to create a virtual experience of an XC90 model test drive on the Volvo Reality app. “With Google Cardboard, we can transport people into a 360-degree world where they can explore the next-generation luxury SUV months before it’s in dealerships,” Volvo Cars’ North America Executive Vice President, Product, Brand, Marketing & Communications Bodil Eriksson said. The app is available to download on Android and iOS devices.
 
 

AD PLATFORMS

 
Integral Ad Science
is entering the Japanese market through a partnership with Yahoo! JAPAN. Integral will open an office in Q1 2015 in Tokyo. "Partnering with Yahoo! JAPAN allows us to properly cater to the local market and customize the product to its specific needs,” Integral’s Senior Vice President International Bryan St. John said.
 

RESEARCH
 

Cross-channel advertising company wywy reports that a lack of integration across TV, online and mobile advertising may lead to missed purchasing opportunities during the holidays. In wywy’s study of 100 different U.S. TV advertisers, the agency found that 20 percent showcased a product on its website but only 17 percent displayed a product on the mobile version of their homepage, even though half of TV viewers turn to their second screen devices during commercials (Nielsen Q1 2013 Cross-Platform Report). “Our research shows that 80% of TV-inspired visits happen within 90 seconds of the TV ad airing,” Co-Founder and COO Dr. Andreas Schroeter said. “Marketers are spending millions on TV ads, only to potentially lose interested viewers when they use their companion second screen device to purchase or seek more information and can’t find the product.”
 
Driving the point even further, YuMe also researched consumer activity during the holiday season. The survey polled 1,000 U.S. consumers to show multi-screen viewing trends, digital habits and media consumption during the holidays. Key findings:
          – 77 percent consumers are likely to buy some type of wearable device.
          – 85 percent are likely to make a purchase on their computer.
          – 25 percent are likely to make a purchase on their smartphone.
          – 22 percent are likely to make a purchase on a tablet.
          – More than a third of consumers plan to watch product videos this holiday shopping season on their smartphones.
 
Noting that the growing penetration of devices are “fundamentally changing the industry,” Nielsen global digital product leader Megan Clarken acknowledged in a blog post Thursday the need to create total measurement of all content and all ads, regardless of how they are accessed. A new set of ratings standards would include Total Audience, combining the audience regardless of mode of access, including SVOD, and Total Commercial, measuring the ad campaign “regardless of where and how it’s consumed, providing flexibility for dynamic ad insertion.”
 
Industry standards about neutrality and professionalism have led to a sameness that reads as generic, according to a new study released by TruthCo., “The Next News Industry.” Said TruthCo. CEO Linda Ong, “News has been an integral part of people’s everyday lives since the first broadcast in the early 1900s. The need for news never changed, but the ways we consume and relate to it are constantly evolving.” Ready, set, CBSN?

 

EXEC MOVES

 
Vevo named Stacy Moscatelli to lead its consumer marketing and branding as Vice President of Marketing. She was most recently Vice President, Marketing and Brand Strategy for Bedrocket Media Ventures.
 


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SEE EVERYONE TODAY AT THE…
Digital Model D Awards Luncheon
Friday, November 14th |Grand Hyatt NYC | NOON – 2:00 PM

We only have a few tickets left!

VIEW FINALISTS & REGISTER NOW!.


 
DIGITAL SPOTLIGHT OF THE DAY

 
As the holiday spots begin to roll out, U.K’s Sainsbury’s debuted its Christmas ad, presumably to rival the recent John Lewis penguin ad that charmed viewers just a few weeks ago. The supermarket chain and the Royal British Legion unveiled a long-form video from AMV BBDO called Christmas is for Sharing that depicts the famous 1914 Christmas truce between British and German soldiers during World War 1. Check it out at www.cynopsis.com/#video.


A CYNOPSIS MESSAGE


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See you tomorrow,
Jessica Reese  @JMarieReese
11.14.14

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