11/14/14: Sony unveils TV service ‘PlayStation Vue’; Hasbro in talks to buy DreamWorks Animation; Netflix orders Queen Elizabeth II series ‘The Crown’


Good morning. It’s Friday, November 14, 2014, and this is your first early morning digital briefing.


’s cloud-based TV service will soft launch this month. Called PlayStation Vue, it will offer live TV and on-demand content from 75 networks such as Viacom, CBS, Fox, and NBCUniversal. Pricing was not disclosed, but users will need a PS3 or PS4 console for access. Sony Computer Entertainment Group President and CEO Andrew House said the news "demonstrates what our company is capable of when we stay true to gamers." Users can save favorite shows to the cloud without restrictions or scheduling conflicts, and have access to episodes of a show for 28 days to watch when they like. Programming highlights include:
          – CBS: At launch, will offer signals from CBS TV stations in select markets and on-demand primetime programming.
          – Discovery Communications: TLC, Animal Planet, OWN, Discovery Channel, digital content from Discovery Digital Networks, Animal Planet L!VE and more.
          – NBCUniversal: local programming from NBC, Telemundo, regional sports networks, Bravo, CNBC, E!, NBCSN, Oxygen, Syfy, USA and others.
          – Scripps Networks Interactive: HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel
          – Viacom: BET, CMT, Comedy Central, MTV, Nickelodeon, Spike, VH1 and others.


Holiday Rock & Roll Bash 14
A benefit for The Lustgarten Foundation
for pancreatic cancer research

Wednesday, December 3, 2014 | Hard Rock Cafe, NYC
Presented by Cablevision Systems Corp.
Reservations: 516-803-2354 /
Cablevision’s support of The Lustgarten Foundation ensures that 100% of every donation goes directly to pancreatic cancer research.

Toymaker Hasbro is in talks to buy DreamWorks Animation, according to The New York Times. Although no price has been determined, DWA CEO Jeffrey Katzenberg is looking for more than $30 a share for the sale to Hasbro, a premium well above DWA’s current stock price of $22.37 a share. Hasbro and DWA have collaborated in the past on toys based on movie franchises like Shrek and Kung Fu Panda. DWA, which also owns AwesomenessTV, did not comment on the reported deal.
Apps, mobile services, sponsorships and integrated marketing will drive Viacom’s U.S. ad revenue in the future, moving away from dependence on Nielsen ratings, Viacom’s CEO Philippe Dauman said during the company’s earnings call yesterday. Expressing frustration with the fact that Nielsen doesn’t include viewing on apps and gaming devices, Dauman said, “We are in a transitional moment with existing measurement services that have not caught up with the marketplace. I am sure they will eventually catch up. In the meantime, we are not waiting for that,” reported the New York Times. Dauman also acknowledged the recent carriage disputes with small pay TV operators (Suddenlink and CableOne) that dropped Viacom networks, resulting in lost viewers and lower ratings. Viacom reported $732 million net earnings for this quarter, down nine percent from $804 million a year ago. However, revenue increased nine percent in the quarter, from $3.65 billion to $3.99 billion.

Today are the Cynopsis Model D Awards. In Monday’s edition, we’ll have a roundup of the event, complete with highlights and results! But don’t miss what is sure to be a good time, and come join us!



ordered a ten-episode first season of The Crown, a series about Queen Elizabeth II’s reign. The first season will tell the story of the Queen’s early life, beginning with her 1952 coronation; each following season (if picked up) will showcase successive decades. The show is based on Peter Morgan and Stephen’s play The Audience, which starred Helen Mirren. The series will hit the streaming service in 2016.
In more Netflix news, the streaming service will premiere the second season of the BBC drama The Fall in the U.S. and Latin America on Jan. 16. The six eps will continue the story of the investigation of a serial killer in Belfast, Northern Ireland.
The current season’s second episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee was released yesterday, taking comedienne Amy Schumer (Inside Amy Schumer) along for a ride. Other guests scheduled to appear this season include Fred Armisen, Miranda Sings, Bill Burr and Jimmy Fallon. New eps will premiere on Crackle platforms every week.


and GSN are teaming for a cross-platform campaign celebrating memorable moments from game shows past. As part of the six-month effort, which includes short-form on-air and digital content, brand micro-site and social extension, Tylenol is exclusive sponsor of “Throwback Thursday” programming and a “Game Show Flashback” special. “The unique content that we created as part of this partnership is a fun way for us to connect with our consumers who have relied on our brand and cherished this type of programming throughout their lives,” said Jennifer Callaghan, senior brand manager for Tylenol.

CMT Network and AdTheorent launched a mobile ad campaign for CMT’s Party Down South 2 with a “set-to-DVR” feature. Running from Nov. 14-27, the mobile tune-in advertisement will let viewers schedule a recording of the premiere or the entire season on their DVR app. The mobile ad will also include video, social, buttons, a Party Down South quiz along with the DVR reminder feature.
Volvo Cars and R/GA launched a digital campaign with Google Cardboard to create a virtual experience of an XC90 model test drive on the Volvo Reality app. “With Google Cardboard, we can transport people into a 360-degree world where they can explore the next-generation luxury SUV months before it’s in dealerships,” Volvo Cars’ North America Executive Vice President, Product, Brand, Marketing & Communications Bodil Eriksson said. The app is available to download on Android and iOS devices.


Integral Ad Science
is entering the Japanese market through a partnership with Yahoo! JAPAN. Integral will open an office in Q1 2015 in Tokyo. "Partnering with Yahoo! JAPAN allows us to properly cater to the local market and customize the product to its specific needs,” Integral’s Senior Vice President International Bryan St. John said.


Cross-channel advertising company wywy reports that a lack of integration across TV, online and mobile advertising may lead to missed purchasing opportunities during the holidays. In wywy’s study of 100 different U.S. TV advertisers, the agency found that 20 percent showcased a product on its website but only 17 percent displayed a product on the mobile version of their homepage, even though half of TV viewers turn to their second screen devices during commercials (Nielsen Q1 2013 Cross-Platform Report). “Our research shows that 80% of TV-inspired visits happen within 90 seconds of the TV ad airing,” Co-Founder and COO Dr. Andreas Schroeter said. “Marketers are spending millions on TV ads, only to potentially lose interested viewers when they use their companion second screen device to purchase or seek more information and can’t find the product.”
Driving the point even further, YuMe also researched consumer activity during the holiday season. The survey polled 1,000 U.S. consumers to show multi-screen viewing trends, digital habits and media consumption during the holidays. Key findings:
          – 77 percent consumers are likely to buy some type of wearable device.
          – 85 percent are likely to make a purchase on their computer.
          – 25 percent are likely to make a purchase on their smartphone.
          – 22 percent are likely to make a purchase on a tablet.
          – More than a third of consumers plan to watch product videos this holiday shopping season on their smartphones.
Noting that the growing penetration of devices are “fundamentally changing the industry,” Nielsen global digital product leader Megan Clarken acknowledged in a blog post Thursday the need to create total measurement of all content and all ads, regardless of how they are accessed. A new set of ratings standards would include Total Audience, combining the audience regardless of mode of access, including SVOD, and Total Commercial, measuring the ad campaign “regardless of where and how it’s consumed, providing flexibility for dynamic ad insertion.”
Industry standards about neutrality and professionalism have led to a sameness that reads as generic, according to a new study released by TruthCo., “The Next News Industry.” Said TruthCo. CEO Linda Ong, “News has been an integral part of people’s everyday lives since the first broadcast in the early 1900s. The need for news never changed, but the ways we consume and relate to it are constantly evolving.” Ready, set, CBSN?



Vevo named Stacy Moscatelli to lead its consumer marketing and branding as Vice President of Marketing. She was most recently Vice President, Marketing and Brand Strategy for Bedrocket Media Ventures.


Digital Model D Awards Luncheon
Friday, November 14th |Grand Hyatt NYC | NOON – 2:00 PM

We only have a few tickets left!



As the holiday spots begin to roll out, U.K’s Sainsbury’s debuted its Christmas ad, presumably to rival the recent John Lewis penguin ad that charmed viewers just a few weeks ago. The supermarket chain and the Royal British Legion unveiled a long-form video from AMV BBDO called Christmas is for Sharing that depicts the famous 1914 Christmas truce between British and German soldiers during World War 1. Check it out at www.cynopsis.com/#video.


Do you want to up your Social Media Game?

The Sports Social Media Summit will bring together some of the world’s most accomplished social media communicators in the world of sports.

Mike Sepso, Co-Founder & President at Major League Gaming

Laura Froelich, Head of Sports Development at Twitter


See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: MKTG ASST & SALES ASST/COLORFORMS BRAND LLC/NYC: (MKTG) support department of 3, handling licensing, digital & mktg. (SALES ASST) support (2) Sr execs. Both require 1 yr gen business exp (exp @ media agency or toy co a +) Resumes to: colorformsjobs@gmail.com (11/21)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (11/21) 

JOB OPENING: MANAGER DIGITAL ANALYTICS/NBC UNIVERSAL/NY: The Manager of Digital Analytics will engage with business intelligence and data aggregation initiatives and support the Director of TVE Research in executive reporting. Full info/apply HERE (11/21) 

JOB OPENING: SR MGR COMM/SOCIAL MEDIA/Fox Sports South: Searching for Sr. Mgr Comm/Soc Media who will create/execute strategic media relations/social media plans for Fox Sports regional networks in the Southeast. Full info/apply HERE (11/21)

JOB OPENING: POST PRODUCTION SUPERVISOR/CNE/NYC: Resp for mngng in-house editorial staff, assessing editorial bandwidth req’s & bringing on freelance editorial staff as needed, overseeing asset mngmnt, internal & external comms, & scheduling. Full info/apply HERE (11/21)

JOB OPENING: SR SALES DEVELOPMENT SPECIALIST/Fox News/NYC: Dvlp sales ideas leveraging the FOXBusiness.com/FOXNews.com media assets. 2-4 yrs mktg proposal writing exp & 1+ yr digital mktg exp. Exp w/MRI, Nielsen, comScore a+. Full info/apply HERE (11/20)

JOB OPENING: ACCOUNT MGR/NY TIMES/LA: Sell The NY Times newspaper, Sunday magazine & www.nytimes.com -So Cal, Arizona & Vegas. Dvlp both print & online proposals & integrated cross-platform prgrms. 5 yr ad sales exp print/nline platforms. Full info/apply HERE (11/20)

JOB OPENING: GSN NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies & client mailings; Excellent comm. skills, MS Office. This is not a prod job. College degree req’d. Submit res and CL to: tvcareers@gsn.com (11/20)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: Suzy.Saddik@cbs.com (11/20)

JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Provide admin support to both the SVP of TV Land Strategic Insights & Rsrch VP Entertainment Group Digital Research. BA req’d & 1 yr intern exp at media outlet. Full info/Apply HERE http://tinyurl.com/qbjz763 (8662) (11/19)

JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Office and Administrative Support Apply: http://tinyurl.com/qbjz763 (8662) (11/19)

JOB OPENING: DIRECTOR PRODUCT SALES MKTG/Gannett/NY: Work closely w/the sales & product teams to strategically drive revenue. BA req’d. 7+ yrs of exp advertising sales & 5+ yrs dig. media exp (Prod mktg, Media Plan’g, Acct Mngmt) Apply HERE (11/19) 

JOB OPENING: TV Host with Fashion expertise/interest. Represent Lori Goldstein on QVC as a backup guest. Start in overnights & early morning shifts w/potential primetime. Located w/in 2 hrs of West Chester, PA a must. Res/recent photo & on air links HERE (11/15) 

JOB OPENING: ASST. PROFESSOR VISUAL & MEDIA ARTS/Emerson College/Boston: Teach intro to advanced classes in multi-camera TV prod both in the studio & field. Tenure-track w/creative focus or Artist-in-Residence (non-tenure track w/teaching focus) position in TV Prod. Apply HERE (11/15)

JOB OPENING: DIGITAL RESEARCH ANALYST/Universal Pictures/LA: Analyze/report social media & online buzz surrounding film releases. Quantify tone of online conversation. Test/analyze online creative options for display. 3+ yrs ent exp rsch/analytics. APPLY HERE (11/15)

JOB OPENING: ACCT EXEC/CHI: Sell nat’l cable TV time to advrtsng agencies, clients, & regnl accts. Dir resp for dvlpng new bus, servicing clients, & growing existing bus. BA deg req’d. Min 3yrs buying TV advtsng time. Full info apply HERE (11/15)

JOB OPENING: RESEARCH ANALYST/LA-based: NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. To: HumanResources@ovationtv.com (11/15)

JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: recruiting@rockshrimp.tv (11/15)

JOB OPENING: SR DATA ANALYTICS & BI LEAD/A+E Networks/NY: Responsible for all business intelligence reports and dashboard development & technical support for reporting & business intelligence system portfolio. Full Info/Apply HERE (11/15)

JOB OPENING: AUDIENCE INSIGHTS RESEARCHER/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Research, Award Winning Consultancy, Clients Include the Most Recognizable Networks in TV. Apply: HERE (11/15)

JOB OPENING: PARTNERSHIP LEAD/FULL TIME/San Jose, CA: Immersion (NASDAQ:IMMR) is seeking a consultant/full time to establish biz dev deals with social media & chat co.’s such as Facebook, Tencent, Twitter, Yahoo, Pandora, Tinder Apply HERE (11/15)

JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/15)

JOB OPENING: AT&T ADWORKS SALES SERVICE REP/CHICAGO: Assist the Sales Plan’g & Ops Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship and campaign fulfillment. Apply HERE (11/15) 

JOB OPENING: ANALYST, DIGITAL/OPRAH WINFREY NETWORK/LA: Provide data-driven insights, website reporting & analysis. 3+ yrs exp, Omniture req’d. Knwlg secondary site usage. BA deg. Mktg, analytics, or similar fields. Strong math skills. Apply HERE (11/15)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/15)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: mlbnhr@mlb.com (11/15)

JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/15)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Production Manager: position wanted-NY. 20 years’ experience working at all the major entertainment companies from long form to promos. If you need someone to get the job done, look no further. Email: mellinmara@gmail.com (11/21)

SITUATION WANTED: AUDIENCE DEVELOPER: Los Angeles-based audience development specialist looking for full-time or project work. 25 years experience. Media/public/social net relations, promotions, copywriting, branding. info@spinnerpr.com (11/19)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]