11/13/17: YouTube will age-restrict disturbing videos involving kids’ characters

Good morning. It’s Monday November 13, 2017 and this is your your first early morning Digital briefing.

Training Data: In machine learning, training data is the data that’s initially given to a program to help it “learn” and identify patterns. Afterward, additional test data sets are given to the machine learning program to check those patterns for accuracy.
Just because a video contains well-known children’s characters doesn’t mean it’s kid-friendly. Some YouTube users, for instance, have posted videos where Disney or Nickelodeon characters engage in violent or sexual behavior. Now YouTube is taking new steps to make sure such content doesn’t actually reach kids. The company says it will start putting age restrictions on videos involving children’s characters when those videos have been flagged for being inappropriate. (Age-restricted videos are automatically blocked from reaching the YouTube Kids app.) To identify inappropriate content, YouTube uses a team of in-house video reviewers, but also relies on input from parents who use the app. Any user can flag a video for review. The new updates were first reported by The Verge.
Owning a chain of brick-and-mortar stores can come in handy. In time for the holiday season, Amazon announced that it has begun selling Fire TV streaming devices, Kindle readers, and Echo smart speakers at over 100 Whole Foods stores. And starting this week, Amazon will open “pop-up stores” within a handful of Whole Foods locations, where shoppers will be able to try out devices and learn more about Amazon’s services from designated staff-members. Amazon completed its acquisition of Whole Foods in August, spending $13.7 billion on the chain; it now owns 470 Whole Foods locations in the U.S., U.K. and Canada.
In October, Amazon and Funny or Die announced that they would collaborate on a new project: Three Funny or Die-produced comedy shorts, financed by the Amazon Video Direct platform, would come to Amazon’s streaming platform. Those shorts have now debuted. They include Anna Kerrigan’s The Jury, which is set in a courtroom; Soojung Dreams of Fiji, a mocukumentary from director Hye Yun Park and writer SJ Son; and Ahamed Weinberg’s Lovebirds, a sitcom about an amateur ornithologist. Anyone with an Amazon Prime account can watch the shorts.  
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Cynopsis held its Model D and It List Awards on Friday, at New York City’s ThreeSixty. We asked honorees to select their personal theme songs. Here were some of the highlights:
- Accepting the award for Best Ad-Supported Video Service, Peter Naylor, Hulu’s SVP of Advertising Sales, cited Tom Petty’s ‘I Won’t Back Down’ as the company’s personal theme song. He even enthusiastically sang a line from the song as he stepped off-stage – if you were there, you couldn’t help but smile. It’s an appropriate song choice, too – why would a service that just won Best Drama Series at the Emmys back down now?
- Chris Wandell, Senior Director of Media Business Development at the PGA Tour, accepted the award for Best Use of Companion VR or 360-degree Video for Digital. Wandell described some of the hardships involved in capturing golf events in virtual reality. “We had to stick our VR camera in an-alligator infested lake,” he said. “And we had to worry about golf course chemicals in the water.” Naturally, Wandell selected Dave Matthews’ “Don’t Drink the Water” as the PGA Tour’s personal theme song.
- “It List” honoree Veronica Zelle, the Chief Creative Officer and Co-Founder of Sweety High, was sure to give a shout-out to one of her company’s clients, Teagan Marie: She selected Marie’s “Keep It Lit” as Sweety High’s personal theme song. Afterward, presenter Andrew Gregory, of the YouTube comedy music group The Gregory Brothers, marveled at Zelle’s ingenuity. “Wow, everybody take note,” he said. “In-event marketing and placement!”
- “It List” honoree Sara Axelbaum, Fox Networks Group’s SVP of Client Services and Advanced Ad Products, affectionately thanked her “incredibly supportive,” husband, who was actually the one who nominated her for the honor. As her personal theme song, she chose Ben Folds’ “The Luckiest.”
- Closing out the event, our thoroughly British host Oliver Trevena thanked the attendees for coming. “Thank you everyone, I enjoyed being the token British guy tonight,” he said. “Today,” he corrected himself. “It’s daytime.” Indeed.
Sports-focused OTT TV service fuboTV announced a new addition to its platform. NESN, the regional sports net covering New England sports, will launch on fuboTV “in the coming days,” according to the announcement. The launch comes as part of a multi-year agreement. NESN features game broadcasts and other coverage for teams such as the Boston Red Sox and Boston Bruins.
You probably won’t be surprised to hear that Netflix is pretty darn popular outside the U.S. as well.  A new report from London-based research group Ampere Analysis finds that Netflix is now the most popular streaming service in Australia. (Second and third on the list are Stan and Foxtel Now.) One big reason for Netflix’s popularity in the country: The service’s Australian catalog is fairly large. Ampere points out that, within the past three years, Netflix has almost tripled the number of hours of movies and TV shows available on its platform.
Unless you live in China, there’s a chance you’ve never heard of the video and online news aggregator Bytedance. But the Beijing company is valued at about $20 billion, and it has over 120 million daily active Chinese users. Now it’s about to up its international profile. Bytedance has reached a deal to buy video-app maker Musical.ly. The acquisition price is somewhere between $800 million and $1 billion, according to the Wall Street Journal. Musical.ly has over 215 million users around the globe. It also has deals in place with NBCU, Viacom, and Hearst Magazines Digital Media, which have developed short-form content for the platform. Separately, Bytedance has also partnered with Cheetah Mobile, a Chinese app developer, to provide $50 million worth of funding for Live.me, a widely used live-streaming app. Cheetah Mobile is Live.Me’s majority owner.
Days after doubling the max tweet length to 280 characters, Twitter made another tweak. Users’ display names can now be as long as 50 characters – more than double the previous limit. “Go ahead, add that middle name or even a few more emojis,” the company wrote in a tweet announcing the change.
Don’t miss today’s 12:30pm ET webinar focused on solving the digital ad measurement challenge! There’s still time to register – just go here: http://www.cynopsis.com/webinar/steps-effective-digital-ad-measurement/
Influencer marketing company WhoSay announced a new integration with Watson, IBM’s supercomputer. WhoSay Match – the company’s matching platform for brand affinity influencer matching – will use the Watson integration to help it analyze millions of posts across social media platforms. WhoSay Match will also use Watson to calculate and display influencers’ values and personality traits, in order to better match specific brands to specific influencers.
It can be easy to forget that one of the earliest forms of online marketing is still one of the most effective. Adobe projects that online sales this Holiday season (i.e., November and December) will see a 13.8% year-over-year increase, hitting $107.4 billion total. Notably, Adobe also predicts that email marketing could generate as much as $20 billion in revenue during that time period. (Last year, email marketing accounted for over 18% of online sales by the end of November, according to Adobe.) To arrive at its forecast, Adobe analyzed one trillion visits to more than 4,500 retail sites.
Digital entertainment company Above Average (a subsidiary of Lorne Michaels’s Broadway Video) has made a new promotion. Marc Lieberman will now serve as President of Studio, a newly created position. He’d previously served as SVP of Business Development and Production. In the new role, Lieberman will oversee creative development and production of original programming, as well as the distribution of content through Above Average’s partnerships with media companies and networks.
… for the week of Monday, November 13, through Sunday, November 19
People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET. Guests include actor Jacob Tremblay (Lionsgate’s Wonder), actor and comedian Bob Saget (Netflix’s Fuller House), and actor William H. Macy (Showtime’s Shameless)
- Netflix: DeRay Davis: How to Act Black, a new comedy special, debuts Tuesday, November 14
- Hulu: Future Man, a new comedy/sci-fi series, debuts Tuesday, November 14
- Sundance Now: Back, a new six-episode comedy series, begins streaming on Thursday, November 16; it will also debut on the Sundance Channel in 2018
- Hulu: There’s…Johnny!, a new comedy series from creators Paul Reiser and David Steven Simon, debuts Thursday, November 16
- Netflix: A Christmas Prince, a new comedy movie, debuts Friday, November 17
- Netflix: Jim & Andy: The Great Beyond – With a Very Special, Contractually Obligated Mention of Tony Clifton, a new documentary about the making of the film Man on the Moon, debuts Friday, November 17
- Netflix: The final season of Longmire debuts Friday, November 17
- Netflix: Mudbound, a new original drama film, debuts Friday, November 17
- Netflix: Saving Capitalism, a new documentary, debuts Friday, November 17
- Netflix: Season three of animated family series Spirit: Riding Free debuts Friday, November 17
- Netflix: Animated family series Stretch Armstrong & the Flex Fighters debuts Friday, November 17
- Netflix: Animated kids’ series Luna Petunia returns Friday, November 17
- Netflix: Marvel’s The Punisher debuts Friday, November 17
Who directed the upcoming Netflix film Bright? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.) 
Our Last Trivia Question: Who are the two co-creators of the Netflix comedy series Disjointed? Answer: Chuck Lorre and David Javerbaum. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
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The band Bastille features prominently on the soundtrack for the upcoming Netflix film Bright. In a new featurette, lead singer Dan Smith talks about the music video for the song World Gone Mad, which integrates scenes from the movie. Check out the featurette here
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Identify/dvlp/implement strategic media buying initiatives in consumer & trade media to achieve mktg goals for each 1st run & off-ntwrk series. BA deg & 5 yrs exp w/media plan’g, digital mktg, ad sales, promo w/focus TV synd or related field.

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JOB OPENING: FT SCRIPT COORDINATOR/Twin Cities PBS/NJ Remote position: A leading public media org, is seeking for an animated children’s series. Assist EP & head writer by coordinating all script details between producing partners & writers. Ability to travel to NYC for meetings. Full info/apply HERE (11/17)

JOB OPENING: SR DIRECTOR MARKETING/NBC Ent/NYC: Identify/dvlp/implement strategic media buying initiatives in consumer & trade media to achieve mktg goals for each 1st run & off-ntwrk series. BA deg & 5 yrs exp w/media plan’g, digital mktg, ad sales, promo w/focus TV synd or related field. Full info/apply HERE (11/17)

JOB OPENING: PRODUCER/REPORTER/NYC: Plan & coord orig stories/rpts for MetroFocus. story dev thru post-prod & delivery; min 2 yrs multimed exp, incl exp in dealing w/ a wide range of contemporary issues; camera & edit skills a must.  Exceptional written/verbal comm & presentation skills; Full info/apply HERE (11/17)

VP, DISTRIBUTION STRATEGY/Viacom/NYC: Lead affiliate & dist strategy projects by dvlpg data-driven analyses, conducting rsrch & preparing plans/presentations. 8-10+ yrs strategy/business dvlpment or consulting role, pref w/in the media industry. Strong knwlg mkt trends. Full info/apply HERE  (11/16)

JOB OPENING: DIGITAL CAMPAIGN MGR/NECN/Newton Mass: Administers complex and multi-platform sales and marketing campaigns – must be detail orientated! Proficient in PP. BA deg. Familiarity with ad serving systems (FreeWheel, Doubleclick DFP, Wide Orbit, Operative One, MOAT etc.) Full info/apply HERE (11/16)
JOB OPENING: DIRECTOR, PAID SOCIAL/GLOW/NYC: Develop/manage paid social campaigns for high-profile media and entrtnmt clients, work closely with Sr. Leadership across the agency to create/identify new business opps and grow paid team. 5+ years exp w paid social and leading a team. Full Info HERE Apply to jobs@weareglow.com (11/16)

JOB OPENING: PRODUCT MGR/Cross MediaWorks/NYC: Former hands on exp as Proj mgr req’d. Strong tech background in lrg-scale analytics application dvlpmnt. 5 -7 yrs software product mngmnt exp ideally in linear TV, broadcast media, programmatic, online advertising . Travel to Philly reg. Full info/apply HERE (11/16)

JOB OPENING: SR DIRECTOR, PRODUCT MARKETING/Cross MediaWorks/NYC: Lead our product mktg team. Responsible for building our product-specific messaging. Min 8+yrs product marketing exp w/focus in advertising technology and addressable TV. Full info/apply HERE (11/16)

JOB OPENING: SALES PLANNER/Cross MediaWorks/Chicago: Responsible for assisting the Sales Team in planning, strategic selling and support functions. Create/revise upfront/scatter plans for agencies/clients. BA Deg w/1-2 yrs exp in media. Full info/apply HERE (11/16)

JOB OPENING: NATIONAL CABLE MEDIA BUYER/Bluewater Media/Clearwater FL: Responsible for planning, negotiating & buying nat’l cable for all assigned clients, in addition to research, development, and presentation of media plans. 5+ years of experience.  DRTV experience is a plus. Resume/cover letter HERE (11/16)

/Crown Media Family Networks/NY: Supports in development, conception, and execution of trade media relations campaigns and communications. Write, maintain and update internal docs. Maintain editorial and dept. calendars. BA/BS req & Min 1 yr exp. Apply HERE (11/15)

JOB OPENING: COORDINATOR, CONSUMER MKTG/Crown Media Family Networks/LA: Supports implementation of ad campaigns, mktg partnerships, promos and email mktg iniatives. Assist with travel and expense reports. Min 2 yrs exp. Apply HERE (11/15)

JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/R&R Partners/DENVER: Will lead reporting, optimization (creative & ad placement) and analysis/ROI of all plans including attribution and more. Min 5 yrs exp. Apply HERE (11/15)

JOB OPENING: LINE PRODUCER/SUPERVISING PRODUCER/Production Co/BKLYN NY: Leadership position overseeing financials/project supervision for multiple doc projects. Highly organized/solutions oriented prof. needed. Quickbooks a must. 5+ years exp in Line Producing and/or Production Accounting required. Full Info/Apply Here (11/15)

Demonstrated PM to support the dev of Disc/SCI/APL franchise mgmt plans & support/drive cross departmental executions across mktg, press, digital, BLA, sales, etc. Maximize IP across nets & globally. 3-5yrs exp, MBA & intl exp a plus. Apply. (11/14)

JOB OPENING: SENIOR DIRECTOR/NBCUNIVERSAL/NYC: responsible for the day2day management of the NBC National RSN Sales Team of Directors and Account Managers to implement the collective strategy across agencies and adv. Full info/apply HERE (11/14)

JOB OPENING: SALES PLANNER/DISH/NYC: Detail oriented w/ excellent written/oral communication skills, strong analytical skill/media math knowledge to support 2 AEs on DISH Media Sales team. Steward campaigns, post, recommend makegoods. 2 yrs Ad Sales or Media Buying experience required. Full info/apply HERE (11/14)

JOB OPENING: DIGITAL MARKETING MGR/CNBC/Englewood Cliff NJ: Dvlp strategic mktg plans to build adoption across CNBC’s wide variety of digital products incl mobile & OTT apps & emerging platforms.  Min 5 yrs related work experience, pref in media. free shuttle from NYC. Full info/apply HERE (11/14)

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