A CYNOPSIS MESSAGE FROM MACHINIMA
Yep, we’ve got that! Machinima creates, curates and celebrates the best fandom and gamer content across multiple platforms bringing you the authenticity, engagement and scale you need to reach more than 400 million active subscribers, delivering 300 billion monthly views.
Machinima. Heroes Rise.
11.13.14 Good morning. It’s Thursday, November 13, 2014, and this is your first early morning digital briefing. Premieres: Cyanide and Happiness Show, Collective Digital Studio’s ExplosmEntertainment
Just one day after announcing a deal with rights agency Merlin, YouTube unveiled Music Key, its ad-free subscription service. Music Key is available for free on an invite-only basis for the “biggest music fans” for six months, and will then cost $7.99 per month. The price will eventually rise to $9.99, and will include a sub to Google Play Music that consists of 30 million songs, curated playlists, and artists’ profiles. YT already has pacts with major music labels such as Universal Music Group, Sony Music Entertainment and Warner Music Group. U.S. revenue from ad-supported and subscription streaming music services, like Spotify, Amazon, Rdio, Rhapsody and Apple, will double from $2 billion in 2014 to $4 billion in 2018, according to eMarketer.
NEW PROGRAMMING + DEALS
Speaking of music, Live Nation Entertainment and Vice Media announced a partnership to produce and distribute original music programming. The digital network will launch in early 2015, and feature live shows and editorial content. Several short-form series have already been developed, including Hometown Heroes, to bring musicians back to where they grew up, environmentally themed Earth Works, and an unnamed series involving rebooting the music video in a live form. Pulse Films (High Maintenance) will also produce theatrical features for the new venture; the movies will then be adapted for other platforms.
A CYNOPSIS MESSAGE
Wednesday, December 3, 2014 | 1:30PM to 3:00PM REGISTER HERE EXECUTIVE PANEL
Sara Moscowitz, SVP, Brand & Strategic Marketing, SYFY
Melissa Romig, VP, Group Director, Havas Media
Marco Parente, Sr. Dir., Digital Ratings Product Leadership, Nielsen Moderator: Jessica Reese, Associate Editor, Cynopsis Digital
Netflix is adding the first season of ABC’s Marvel’s Agents of Shield to its service on Nov. 20 for U.S. subscribers. SHEILD revolves around the secret government agency that investigates the supernatural activity first seen in Marvel’s The Avengers movie. Last year, Netflix and Disney signed a multiyear deal with Marvel Television to develop four original live-action series based on Marvel superheroes – Daredevil, Jessica Jones, Iron Fist and Luke Cage – which are set to debut in 2015. Additionally, Netflix has U.S. secured pay-tv window rights for Disney films starting in 2016.
Everyone’s talking digital, but it’s not easy keeping pace in such a fast-evolving landscape, much less stay ahead of the game. Teams can get up to speed in a new Cynopsis training webinar, What You Need to Know About Digital Media, on Tuesday, December 3. You’ll learn how the ecosystem works, strategies for effective content and how to interpret and analyze data, and more. For details, go here.
One in five internet users share videos with their social networks more than once a week, according to a new report from Unruly. These “super-sharers” account for 82.4% of all video shares – with 59.4 percent worldwide taking place on Facebook, 13.8 percent on Twitter, 9.3 percent on Google+, 5.7 percent on Tumblr and 3.9 percent on Pinterest. “By using the right mix of emotional and social triggers, social video campaigns can cross geographical and linguistic borders to kick-start global conversations,” Unruly’s U.S. President Richard Kosinski said. “However, local activation is the key to success and this is where data-driven insight, revealing subtle differences in sharing habits by market and by demographic, can propel campaigns to global success and protect brands from making a cultural faux pas.”
More highlights from the report:
– Speed of social diffusion varies by country: South Koreans share the fastest, with 20 percent of shares occurring within the first 24 hours of a video launch.
– Happiness is the most effective emotional trigger for global campaigns
– 79 percent of German viewers watch an ad until the final frame; UK was in second place with 77 percent.
Tubular Labs Top 11 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending Nov. 11.
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
Top Trending (toptrendingtv) / 266K / 125K / 47% / 14.8K
Buzz Feed Violet (buzzfeedviolet) / 408K / 155K / 38% / 16.4M
Women’s Health (womenshealthmag) / 26K / 9,839 / 37% / 22M
Refinery29 (refinery29tv) / 30K / 10K / 35% / 585M
Dancing with the Stars: ABC (abcdwts) / 71K / 23K / 33% / 10.1M
Russell Brand (russellbrand) / 739K / 185K / 25% / 11M
Fast and Furious (fastandfuriousmovie) / 488K / 124K / 25% / 37.4K
Telemundo English (telemundoenglish) / 57K / 12K / 22% / 9.9M
Marvel (marvel) / 1.5M / 325K / 20% / 8.8M
Official Pink Panther (pinkpanther) / 103K / 21K / 20% / 15.6M
College Humor (CH2) / 58K / 11K / 20% / 1M
So what does this mean? “This is the third straight month that BuzzFeed Violet has been one of the top 10 fastest growing media and entertainment brands,” Tubular Co-Founder and Vice President of Enterprise Allison Stern told Cynopsis. “With Refinery 29 and Women’s Health popping into the top 5, lifestyle channels targeting female audiences are clearly on the rise as well.”
Journalist and producer Laura Ling joined Discovery Communications as Director of Development. She was most recently host and reporter for E! Investigates and Society X with Laura Ling. In 2009 the journalist, sister of CNN’s Lisa Ling, was imprisoned in North Korea for five months after trying to film refugees at the Chinese border.
6 Point Harness animation studio promoted Deanna Rooney to be Director of Development. Rooney worked on MTV’s Good Vibes, a short for IFC’s Garfunkel and Oats, Cosmos: A Spacetime Odyssey and Prison Pit.
CNN appointed Andrew Morse as Head of Digital and promoted Meredith Artley to Editor-in-Chief of CNN Digital and Alex Wellen as Chief Product Officer. Morse was formerly with Bloomberg TV and ABC News.
Signal hired Ana Milicevic as Senior Vice President. Milicevic joins Signal from SAS.
A CYNOPSIS MESSAGE
http://www.cynopsis.com/classifieds E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for posting an ad.
Move over, Spotify: Here comes YouTube’s Music Key. The Google-owned site introduced the premium product yesterday, along with a new promotional video for the platform. Will you get on board? Check out the spot at www.cynopsis.com/#video.
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JOB OPENING: SR SALES DEVELOPMENT SPECIALIST/Fox News/NYC: Dvlp sales ideas leveraging the FOXBusiness.com/FOXNews.com media assets. 2-4 yrs mktg proposal writing exp & 1+ yr digital mktg exp. Exp w/MRI, Nielsen, comScore a+. Full info/apply HERE (11/20) JOB OPENING: ACCOUNT MGR/NY TIMES/LA: Sell The NY Times newspaper, Sunday magazine & www.nytimes.com -So Cal, Arizona & Vegas. Dvlp both print & online proposals & integrated cross-platform prgrms. 5 yr ad sales exp print/nline platforms. Full info/apply HERE (11/20) JOB OPENING: GSN NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies & client mailings; Excellent comm. skills, MS Office. This is not a prod job. College degree req’d. Submit res and CL to: firstname.lastname@example.org (11/20) JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: Suzy.Saddik@cbs.com (11/20) JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Provide admin support to both the SVP of TV Land Strategic Insights & Rsrch VP Entertainment Group Digital Research. BA req’d & 1 yr intern exp at media outlet. Full info/Apply HERE http://tinyurl.com/qbjz763 (8662) (11/19) JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Office and Administrative Support Apply: http://tinyurl.com/qbjz763 (8662) (11/19) JOB OPENING: DIRECTOR PRODUCT SALES MKTG/Gannett/NY: Work closely w/the sales & product teams to strategically drive revenue. BA req’d. 7+ yrs of exp advertising sales & 5+ yrs dig. media exp (Prod mktg, Media Plan’g, Acct Mngmt) Apply HERE (11/19) JOB OPENING: TV Host with Fashion expertise/interest. Represent Lori Goldstein on QVC as a backup guest. Start in overnights & early morning shifts w/potential primetime. Located w/in 2 hrs of West Chester, PA a must. 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Full Info/Apply HERE (11/15) JOB OPENING: AUDIENCE INSIGHTS RESEARCHER/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Research, Award Winning Consultancy, Clients Include the Most Recognizable Networks in TV. Apply: HERE (11/15) JOB OPENING: PARTNERSHIP LEAD/FULL TIME/San Jose, CA: Immersion (NASDAQ:IMMR) is seeking a consultant/full time to establish biz dev deals with social media & chat co.’s such as Facebook, Tencent, Twitter, Yahoo, Pandora, Tinder Apply HERE (11/15) JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/15) JOB OPENING: AT&T ADWORKS SALES SERVICE REP/CHICAGO: Assist the Sales Plan’g & Ops Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship and campaign fulfillment. Apply HERE (11/15) JOB OPENING: ANALYST, DIGITAL/OPRAH WINFREY NETWORK/LA: Provide data-driven insights, website reporting & analysis. 3+ yrs exp, Omniture req’d. Knwlg secondary site usage. BA deg. Mktg, analytics, or similar fields. Strong math skills. Apply HERE (11/15) JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/15)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: firstname.lastname@example.org (11/15) JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/15) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com. SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org
SITUATION WANTED: AUDIENCE DEVELOPER: Los Angeles-based audience development specialist looking for full-time or project work. 25 years experience. Media/public/social net relations, promotions, copywriting, branding. email@example.com (11/19)
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