11/12/14: IFC launches ‘IFC Comedy Crib’ with UCB Comedy, AboveAverage; Yahoo to buy BrightRoll for $640M; Amazon announces slate of season five pilots


Q3 2014 Video Monetization Report Official Release
Thursday, November 13, 2014 | 10 AM EST

On Thursday, November 13 at 10:00 AM EST, join FreeWheel as we unveil key findings, insights and trends from our Q3 2014 Video Monetization Report – an analysis of digital video and video advertising trends based on the largest data set of professional, rights managed video content available.

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Good morning. It’s Wednesday, November 12, 2014, and this is your first early morning digital briefing.


launched online destination IFC Comedy Crib, to feature original and acquired series from the network’s comedians and partnerships with AboveAverage and UCB Comedy. The first series to launch on the platform are unscripted series ClickBait Overload, six episodes of scripted series Laurie, John and Geoff are Married and reality series Comedy Drop. Rolling out in 2015 through a partnership with Hyundai, three new web series from AboveAverage and more UCB Comedy series will follow later. “In this case, we get to show a different side of Hyundai that people may not expect,” Hyundai Director, Marketing Communications David Matathia told Cynopsis.
Amazon announced its seven-show slate of season five pilots, which will include: hours Cocked, Mad Dogs, The Man in the High Castle and Point of Honor; half-hours Down Dog and Salem Rogers, along with the half-hour docu-series The New Yorker Presents. The pilots boast big names: Lie to Me’s Sam Baum and Manhattan’s Sam Shaw will star in Cocked, while Point of Honor will be directed by Braveheart’s Randall Wallace; Mean GirlsMark Waters will helm Salem Rogers.
Comedy web platform Funny or Die may be considering a sale, according to Bloomberg. HBO has a less than ten percent stake in the company, which is also partly funded by Angel VC Sequoia Capital. FOD is reportedly working with Moelis & Co. and is seeking a valuation between $100 million and $300 million.
YouTube’s upcoming streaming music service just broke through a major barrier, striking a deal with rights agency Merlin, which reps thousands of independent record labels. As previously reported, smaller labels were threatening to take down videos from artists like Adele and the Artic Monkeys if the service launched without an agreement between the two parties. YT originally hoped to start YouTube Music Key last year, but the date has been pushed back multiple times.
, TV monetization and interactive content company, signed a deal with RTR Media for first-look at RTR’s development slate for digital and TV lifestyle channels. “This supports our strategic vision of producing content for multiple platforms,” RTR Media CEO and Executive Producer Kit Redmond said.
Video platform Ocho launched a video-based social network for the iPhone yesterday, starting by teaming up with VICE Sports and Showtime. Ocho’s network will originate short-form video content and field dispatches for VICE, and will host exclusive cuts of trailers for Showtime’s Homeland and The Affair. The network app is available to download for free in the Apple App store.

The week after Nat Geo WILD’s live stream coverage of a safari in Africa for Safari Live captured rare footage of wild dogs bringing down a pregnant impala (warning: not for the faint of heart), the net announced it will broadcast the show beginning Saturday, November 29 at 9a, through Sunday, December 7. NatGeo will simulcast coverage beginning Monday, December 1 at 9a for one week. Safari Live is available at WILDSafariLive.com beginning at 9a and 11p until January 31.


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rolled out three new episodes of its first original series High Maintenance yesterday, with three more expected in January. The series follows marijuana dealers, and the lives of those they supply. Each episode goes for $1.99 on Vimeo, or $7.99 for all six eps.
PBS Digital Studios
’ latest Blank on Blank episode was released yesterday, and features an animated portrayal of an interview with Wayne Coyne of The Flaming Lips. In the 2002 interview, Coyne talks about his early career in fast food, and an armed robbery that changed his perspective on life and death. Blank on Blank is a series that animates unheard stories from American historical figures and pop culture icons.


Starz Play, Encore Play and Showtime Anytime added its apps to Google’s Chromecast devices yesterday. Chromecast owners can now use the three networks with authentication to view more than 2,000 movies, and TV series along with Showtime’s original programming like Homeland, Ray Donovan, The Affair and more.


Yahoo confirmed its acquisition of video advertising network BrightRoll for a $640 million price tag. BrightRoll serves 87 of the largest U.S. advertisers, 18 of the top 20 ad networks, 15 top agencies, half of the top 50 publishers and 350 video platforms and clocked in $100 million revenue this year.


EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Oct. Nov. 3-9.

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black
(Netflix) / 1,041,927 / 6.77% / 1.80% / 91.43% / 70,296 / 10,078
2. Community
(Yahoo! Screen) / 62,378 / 81.78% / 3.96% / 14.25%
35,924 / 6,377
3. Trailer Park Boys (Netflix) / 54,327 / 100% / 0% / 0%
37,466 / 7,761
4. House of Cards (Netflix) / 37,695 / 47.46% / 40.26% / 12.27%
12,338 / 17,891
5. Arrested Development (Netflix) / 35,146 / 94.59% / 5.41% / 0%
22,928 / 6,649
6. Hemlock Grove (Netflix) / 8,731 / 62% / 4.01% / 33.99%
3,733 / 1,804
7. Lilyhammer (Netflix) / 7,845 / 94.24% / 3.24% / 2.52%
7,243 / 1,479
8. BoJack Horseman (Netflix) / 6,451 / 72.27% / 27.73% / 0%
3,215 / 2,331
9. Transparent (Amazon) / 3,833 / 88.86% / 2.92% / 8.22%
2,905 / 681
10. Alpha House (Amazon) / 3,026 / 95.27% / 2.88% / 1.85%
1,988 / 481
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.


The Weather Company appointed Chris Kuist as Vice President of Insights and Innovation. Prior to Weather, he was Senior Director in the Strategic Insights and Research Group at Viacom Media Networks.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


The Dollar Shave Club is taking its viral online success to TV, releasing four new ads that began running nationally this week. The ads use the company’s signature comedy to emphasize just how unsafe and inconvenient it is to buy razors in stores (as opposed to getting them shipped to your doorstep). Check out one of the spots at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: VP PROGRAMMING/Lifetime/LA: ideal candidate will have 10+ years’ experience in development and be responsible for identifying and developing scripted series for the Lifetime network. Full info/apply HERE (11/19)

JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Office and Administrative Support Apply: http://tinyurl.com/qbjz763 (8662) (11/19)

JOB OPENING: DIRECTOR PRODUCT SALES MKTG/Gannett/NY: Work closely w/the sales & product teams to strategically drive revenue. BA req’d. 7+ yrs of exp advertising sales & 5+ yrs dig. media exp (Prod mktg, Media Plan’g, Acct Mngmt) Apply HERE (11/19) 

JOB OPENING: TV Host with Fashion expertise/interest. Represent Lori Goldstein on QVC as a backup guest. Start in overnights & early morning shifts w/potential primetime. Located w/in 2 hrs of West Chester, PA a must. Res/recent photo & on air links HERE (11/15) 

JOB OPENING: ASST. PROFESSOR VISUAL & MEDIA ARTS/Emerson College/Boston: Teach intro to advanced classes in multi-camera TV prod both in the studio & field. Tenure-track w/creative focus or Artist-in-Residence (non-tenure track w/teaching focus) position in TV Prod. Apply HERE (11/14)

JOB OPENING: MANAGER DIGITAL ANALYSTICS/NYC: The Manager of Digital Analytics will engage with business intelligence and data aggregation initiatives and support the Director of TVE Research in executive reporting. APPLY HERE (11/14)

JOB OPENING: DIGITAL RESEARCH ANALYST/Universal Pictures/LA: Analyze/report social media & online buzz surrounding film releases. Quantify tone of online conversation. Test/analyze online creative options for display. 3+ yrs ent exp rsch/analytics. APPLY HERE (11/14)

JOB OPENING: ACCT EXEC/CHI: Sell nat’l cable TV time to advrtsng agencies, clients, & regnl accts. Dir resp for dvlpng new bus, servicing clients, & growing existing bus. BA deg req’d. Min 3yrs buying TV advtsng time. Full info apply HERE (11/14)

JOB OPENING: RESEARCH ANALYST/LA-based: NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. To: HumanResources@ovationtv.com (11/13)

JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: recruiting@rockshrimp.tv (11/13)

JOB OPENING: SR DATA ANALYTICS & BI LEAD/A+E Networks/NY: Responsible for all business intelligence reports and dashboard development & technical support for reporting & business intelligence system portfolio. Full Info/Apply HERE (11/13)

JOB OPENING: GSN/NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies and client mailings; Excellent comm. skills, Microsoft Office. Submit res and CL to tvcareers@gsn.com (11/13)

JOB OPENING: AUDIENCE INSIGHTS RESEARCHER/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Research, Award Winning Consultancy, Clients Include the Most Recognizable Networks in TV. Apply: HERE (11/13)

JOB OPENING: PARTNERSHIP LEAD/FULL TIME/San Jose, CA: Immersion (NASDAQ:IMMR) is seeking a consultant/full time to establish biz dev deals with social media & chat co.’s such as Facebook, Tencent, Twitter, Yahoo, Pandora, Tinder Apply HERE (11/13)

JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/13)

JOB OPENING: AT&T ADWORKS SALES SERVICE REP/CHICAGO: Assist the Sales Plan’g & Ops Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship and campaign fulfillment. Apply HERE (11/13) 

JOB OPENING: ANALYST, DIGITAL/OPRAH WINFREY NETWORK/LA: Provide data-driven insights, website reporting & analysis. 3+ yrs exp, Omniture req’d. Knwlg secondary site usage. BA deg. Mktg, analytics, or similar fields. Strong math skills. Apply HERE (11/13)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/13)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: mlbnhr@mlb.com (11/13)

JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/13)

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SITUATION WANTED: AUDIENCE DEVELOPER: Los Angeles-based audience development specialist looking for full-time or project work. 25 years experience. Media/public/social net relations, promotions, copywriting, branding. info@spinnerpr.com (11/19)

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