11/11/15: T-Mobile launches video streaming feature that doesn’t eat data; Twilight author Stephanie Meyer partners with Hulu for new series; Instagram launches Partner Program to help advertisers



CYNOPSISDIGITAL
11.11.15

Good morning. It’s Wednesday November 11, 2015, and this is your first early morning digital briefing.

TOP NEWS
 

T-Mobile is launching Binge On, a new feature that gives T-Mobile users access to Netflix, HBO Go, DirecTV, and Verizon’s Go90, and 20 other services. (Full list here. The pay services are still restricted to subscribers.) Best news of all: under Binge On, the streaming video services won’t eat into customers’ data plans. Meanwhile, T-Mobile has also just announced the new Simple Choice Amped plan, which doubles users’ data plans. Simple Choice Amped debuts November 15. Binge On will be available the same day to all Simple Choice Amped subscribers with data plans of 3GB or higher. For customers who don’t have Simple Choice Amped plans, but do have data plans of 3GB or higher, Binge On debuts November 19.
 
Twilight author Stephanie Meyer has teamed up with Lionsgate to develop a new TV series, which will air on both Hulu and an unnamed U.K. broadcaster. Lionsgate CEO Jon Feltheimer revealed the news Tuesday during an earnings call. The series, titled The Rook, can travel forwards and sideways but not diagonally. (Sorry, chess joke.) In all seriousness, the show will be a supernatural thriller, based on Daniel O’Malley’s novel of the same name. Meyer will serve as Executive Producer.
 
Ad blocking is a threat – but if you’re savvy, can you view it as a blessing in disguise? Tracey McCormack, Founder and President of McCormack Media Services, thinks so. “I’m THRILLED that ad blockers are forcing advertisers to wake up and get better at their jobs,” she says. “If we want to advertise to folks in the digital world, we’re going to have to get better, more clever, and more creative.” McCormack will join Cynopsis as a panelist for the November 17 webinar, Beating the Ad Blockers. Register here: http://cynopsis.com/webinar/cynopsis-digital-webinar-beating-ad-blockers/

 

NEW PROGRAMMING + DEALS

 
It’s been a busy couple days for Youku Tudou. One day after being acquired by Alibaba, the Chinese online video company has inked a new content deal.  Over the coming months, Programming from the digital studio RocketJump will begin appearing in China on Youku Tudou’s streaming platform. The two companies also plan to collaborate on original content in 2016.

PLATFORMS & TECH

 
If you’re Chinese, you know all about LeTV. If you’re American, you will soon. The Chinese electronics and video company is about to begin a huge push into the U.S. market with numerous new products. Those include a VR headset, smart TVs, a 4K streaming video box, an Android-based smartphone, and a smart bicycle equipped with GPS technology. The new tech might be announced – and even sold – as early as this week, according to Variety.


A CYNOPSIS MESSAGE


Have You Checked the Leaderboard?

Cynopsis Sports is excited to recognize the best of the best sports social media campaigns from a historic year, as part of our second annual Leaderboard program. Join us at the Sports Engagement Summit on Wednesday, December 2 as we bring together some of the world’s most accomplished social media and eSports communicators in the world of sports.

Save your spot today!.



 
CONTENT PROGRAMMING

 
Russell Peters is officially a made man. The comedian is taking over for fellow funnyman Paul F. Tompkins as host of the laid back, conversational web series Speakeasy. The series is available on Made Men, a digital property owned by Defy Media.  Tompkins assumed the hosting role when Made Men debuted in 2012; he announced his departure earlier this year.
 
Cue the Rocky theme music. Director Robert Rodriguez has tweeted out a link to view an entire upcoming episode of El Rey Network Presents: The Director’s Chair. In the episode, Rodriguez interviews Sylvester Stallone, star of the upcoming Rocky sequel Creed. The episode airs linearly on El Rey on November 15 – but you can also do what Robert Rodriguez clearly wants you to do, and watch it for free on Facebook.
 
Fan engagement: In digital programming, it’s everything. The 2015 Cynopsis Digital Model D Awards Finalists for Most Fan Engaged Channel turned fan engagement into a science. More than that: an art form. Check out some their work, and register for the November 13 luncheon, here: http://cynopsis.com/model-d-finalists/
 
 

ADVERTISING

 
As Instagram ramps up its advertising operation, it can’t hurt to make sure those ads are, well, good. The Facebook-owned company has launched the Instagram Partner Program, an initiative designed to match advertisers with expert partners who can help improve the quality of their ads – anything from helping to hone the creative to fine-tuning data and targeting. The program launches with 40 partner companies, including SocialCode, Tongal, and Hootsuite
 
Dunkin’ Donuts has tapped Vine star Logan Paul to promote the Dunkin’ Donuts App, as well as the company’s Perks loyalty program. Paul will promote both through posts on Vine and other social media platforms.
 
 

OTT + SVOD

 
Digital production company Defy Media is launching a new SVOD service, available online and through iOS and Android apps. ScreenJunkies Plus will launch on November 17 with a $4.99 monthly subscription fee. It seems like a good bet: The ScreenJunkies YouTube page averages over 2.4 million YouTube views per video. ScreenJunkies’ current content will remain free. The new SVOD service will launch with 11 original (and exclusive) series, including Interns of F.I.E.L.D, a parody of Marvel’s Agents of S.H.I.E.L.D. (Learn about the new programming here.) Screenjunkies Plus will be overseen by GM Michael Chiang and Honest Trailers creator Andy Signore.
 
Beachfront Media, best known for its mobile video monetization and distribution platform, is launching RISE, a new OTT service for its content partners. According to the company, the service is designed to help video creators and media networks deploy their apps effectively. RISE can place programming on Apple TVs, Amazon Fire TVs, Android TVs, and Roku devices. RISE’s initial partners include Collective Digital Studio, JoshPalerLin, and several others.
 
In a Monday earnings call, multi-platform content distributor Cinedigm announced some changes to two of its three OTT platforms. The comic con-themed SVOD service CONtv will lower its monthly price from $6.99 to $4.99 – the same as Cinedigm’s faith and family-friendly Dove Channel. Meanwhile, Cinedigm’s ad-supported documentary service, Docurama, will be reconfigured as an SVOD service.
 
 

RESEARCH

 
Adaptly
and Refinery29 have published an extensive new study analyzing user engagement with long-form (2 minutes or longer) video on Facebook.  The study suggests that using “preview” trailers – trailers that are sequenced before the delivery of a long-form video – increases the view rate of long-form video. However, the tactic may actually decrease completion rate. The study also suggests that adding subtitles into long-form videos might increase completion rates and overall engagement levels. You can find the full study here.
 
OpenSlate Engagement Data for the Comedy Vertical, based on the engagement metric for the week ending 11/8.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
McJuggerNuggets (9.6) / 50865630/ 2098590/ 726
Rclbeauty101 (9.5) / 65711460/ 5015318/ 754
IISuperwomanII (9.3) / 37729980        / 7067766/ 774
jacksfilms (9.2) / 18732060/ 1981655/ 750
whinderssonnunes (9.1) / 31180650     / 4471829/ 714
mirandasings08 (9.1) / 37,183,440/ 5367351/ 754
psychosoprano (8.9) / 21764580/ 3249224/ 699
ThatcherJoe (8.8) / 22576200/ 5544960/ 702
canalcanalha (8.7) / 1747,590/ 3717795/ 679
euficoloko (8.7) / 12244920/ 3695036/ 738
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 

EXECUTIVE MOVES

 
Ad-buying platform Centro has hired Jesse Cozart to lead its Centro Brand Exchange business unit as VP and General Manager. Most recently, Cozart worked as VP and General Manager, Publishers at the mobile marketing platform Tapad.
 


A CYNOPSIS MESSAGE


Don’t know what to do? Check out Watcheroo!

Cynopsis Digital’s Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


DIGITAL SPOTLIGHT

 
The Force was strong with this one. Daniel Fleetwood, the very best kind of Star Wars fan, has passed away following a battle with cancer. Just days ago, after an extensive social media campaign from supporters, the powers that be at Disney granted Fleetwood his last wish: a private screening of Star Wars: The Force Awakens, over a month before the film’s theatrical release. The folks at Collider discussed Fleetwood, and Disney’s decision, on Friday. Check it out here.

See you tomorrow,
David Teich
11.11.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1VAbpm7 (11/17)

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JOB OPENING: DIRECTOR, REGIONAL/NATIONAL SALES/Groton CT: Leading and directing the operations in the Ad Sales Division of Comcast Spotlight. Establish direction of all sales activities within regional and national markets. 9+ years related experience. Full info/apply HERE (11/14)

JOB OPENING: MGR, PROMOTIONS ACQUISITIONS/COMEDY CENTRAL/NYC: Resp to rsch/evaluate prgrmng that best fits with the Comedy Central brand in order to drive ratings, create ad-sales opportunities ad revenue. 4+ yrs exp prgrmng & acquisitions TV/ent industry. Full info/apply HERE (11/14)

JOB OPENING: NEWS PRODUCER/SUCCESSFUL NATIONALLY SYNDICATED TALK SHOW/LA: 3 yrs solid conflict booking exp req’d. Must possess strong managerial, pre-interviewing, writing & rsrch skills. Ability to book conflict stories/resourceful/deadline driven. Benefits offered. Resume HERE (11/13)

JOB OPENING: MEMBERSHIP SVCS COORD/NonFiction Producers Association/LA or NY: Outgoing, results-oriented staff for trade association w/40 prod. co.members. Full-time, report to GM. Strong writing, comm skills, exp. serving customers, webfriendly. Resume HERE (11/13)

JOB OPENING: NAT’L TV SALES PLANNER/BET/LA: Prep sales plans using Dealmaker. Must have TV Exp, Agency a plus. Media Math, Excellent Comm and MS Office Full info/apply HERE (11/13)

JOB OPENING: MGR, DIGITAL AD INVENTORY/AMC/NYC: Drive execution of yield optimization strategy across our ntwk of properties. BA deg Bus., Engineering, Mathematics, Economics. 3+ yrs exp digital ad sales in inv mngmnt/quantitative/analytical role. Full info/apply HERE (11/13)

JOB OPENING: DIRECTOR, RESEARCH & ANALYTICS/DISCOVERY DIGITAL NETWORKS/SF: Oversee the collection, analysis & distribution of data for DDN business. 8+ years of digital research experience. Strong data & analytics exp, expert with YouTube, FB analytics. Full info/apply HERE (11/13)

JOB OPENING: COORDINATOR, CNBC PRIMETIME/East Coast: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global. Full info/apply HERE (11/13)

JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: This individual is responsible to publicize and promote CNBC’s primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (11/13)

JOB OPENING: DIRECT RESPONSE SALES ASSISTANT/Travel Channel/NYC: Seeking sales assistant, 1 year relevant sales experience. A successful candidate will be extremely organized, proactive and able to work independently and as part of team. www.scrippsnetworks.com #5082 (11/13)

JOB OPENING: MULTI PLATFORM CONTENT PRODUCER/E!/LA, CA: Develop video content for E! platforms, channels and social media accounts. 2 yr writing/producing/editing video exp req. Full info/apply HERE (11/13)

JOB OPENING: WEB DEVELOPER TECH LEAD & ARCHITECT/E!/LA, CA: Manage front-end development team for desktop and mobile web platforms. 6 yrs web applications/digital experience req. Full info/apply HERE (11/13)

JOB OPENING: SOCIAL MEDIA COMM MGR/GLOW/NYC: Dvlp & execute innovative SM campaigns that spark social buzz and cultivate communities for top entertainment clients. 3-4 yrs exp in professional SM capacity. SEND RESUME: jobs@weareglow.com (11/13)

JOB OPENING: SR PRODUCT MARKETING MGR/San Jose/Immersion (NASDAQ: IMMR): WW marketing strategy & outbound programs for mobile/media content solutions targeting videos/ads, social media, gaming apps. Full info/Apply HERE (11/13)

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EXPERT SERVICES AD: Radio Promotions Drive Ratings! Want to increase audience? Direct Response Radio Promotions forNetwork/Cable/Web looking to drive viewers to watch shows via Direct Response Radio Promotions. Email: rick@mediarichmarketing.com (11/21)

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