11/11/14: Fullscreen to acquire Rooster Teeth, Endemol Beyond US signs deal with comedian Andy Milonakis, Kim Kardashian’s mobile game made $43.4 million in Q4





No pain. All brain.


Good morning. It’s Tuesday, November 11, 2014, and this is your first early morning digital briefing.


Fullscreen will acquire YouTube channel Rooster Teeth, and boost RT’s live events and merchandise businesses while integrating it into its own network. Additionally, Fullscreen will help develop current RT content production and bring new premium programming to the channel. RT is known for shows Red vs. Blue, The Gauntlet and The Slow Mo Guys, and boasts eight million subscribers. Financial details were not disclosed.


Yep, we’ve got that!

Machinima creates, curates and celebrates the best fandom and gamer content across multiple platforms bringing you the authenticity, engagement and scale you need to reach more than 400 million active subscribers, delivering 300 billion monthly views.
Machinima. Heroes Rise

Endemol Beyond USA made a deal with comedian Andy Milonakis, known for his eponymous show, which was produced by Jimmy Kimmel and broadcast on MTV and MTV2 from 2002 to 2007. Milonakis will create projects with Endemol, starting with web series Andy’s Hungry Voyage and an updated version of his MTV series Milonakis 2.0. The series will premiere on the comedian’s three YouTube channels as well as Endemol’s channel.
continues to expand its children’s programming with a new spinoff series from Guru Studio’s animated Justin Time. Justin Time: The New Adventures will get consist of 13 episodes and arrive on Netflix in 2016.
Multi-channel network DanceOn signed a deal with the Joffrey Ballet School to be their official channel partner. To kick things off, the companies created a YouTube influencer campaign and contest promoting the first annual Elite Dance Tournament. The series features dancers from Complexions Contemporary Ballet and the Joffrey, with the first four episodes pirouetting onto DanceOn and the Joffrey YT channel on Nov. 12.
Machinima is rebooting its image and network with a new logo and tagline “Heroes Rise.” Machinima also launched the new Level Up Talent Program to spend more time funding programming on the network, CEO Chad Gustein told the Wall Street Journal.
Underdogs, the Emmy-nominated digital video series from Sports Illustrated, debuts its third season on Nov. 13 on SI.com. Each week, SI will introduce new episodes of football team “Underdogs” such as Huron High School in Ann Arbor MI, Kittanning High School in Kittanning PA and L.B. Landry-O.P. Walker High School in New Orleans.
Want to know who’s been chosen as Best Host in A Web Series? Or which company produced the Best Branded Web Video? Then you want to be at this Friday’s Cynopsis Model D Awards, where the tops in our industry will be honored. Register here.
Cumulus is partnering with Music Choice to have country music and lifestyle brand NASH available across MC’s multi-platform video and music networks, including VOD and cable channels. Today’s Country and Country Hits will feature NASH and NASH Icon programming blocks daily from 6p-9p.


Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.



Crackle will release the latest Playing It Forward original concert series with Grammy award-winning band Imagine Dragons on Nov. 21. The documentary-style music series is produced by Team Downey, an entertainment company founded by Robert Downey Jr. and wife Susan Downey, with Crackling donating to the charity of the artist’s choice each episode.
The sixth season of Community – to hit Yahoo! Screen next year – added new cast members Paget Brewster (Criminal Minds) and Keith David (Enlisted). The show saw two departures in season five earlier this fall – Yvette Nicole Brown and Donald Glover.
President Obama isn’t wavering on the issue of net neutrality. In a statement explaining why he is urging the FCC to implement “the strongest possible rules” to protect an open Internet, the President said “it is essential to the American economy, and increasingly our very way of life…We cannot allow Internet service providers to restrict the best access or to pick winners and losers in the online marketplace for services and ideas.”
Want to find out which shows from AOL On, Machinima, Crackle, and others are online and when? They’re just three of the 40+ companies whose programming is included in
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Whirlpool launched a new digital video campaign with DigitasLBi and Upworthy called Perceptions of Care, telling stories of families taking care of their children and aging parents. The two videos are available on Whirlpool and Upworthy. Whirlpool will also sponsor several curated videos to continue the PoC message.



Exclusive: Advertising management software provider for cable, IPTV and OTT networks Broadway Systems announced the latest Broadway Version 7.1. New features include Deal Change Cockpit to maximize workflow, improved Spot Placement and Break Timing to help programmers use the quick modification process to maximize inventory. “Advertising deals, particularly in the cable television space, have become increasingly complex with networks needing an amazingly robust system to meet the needs of this rapidly changing marketplace, not just for their linear offerings, but digital and VOD as well. Broadway Systems fulfills those needs,” Executive Chairman James Ackerman told Cynopsis. Broadway Systems completed the three successful network launches using the Broadway Systems’ solution, including pivot, The Smithsonian Channel and the WWE Network.
acquired Rare Crowds, a tech company providing audience targeting solutions across display, mobile, video and social platforms. Rare Crowds CEO and co-founder Eric Picard will join MediaMath as Vice President of Strategic Partnerships.


Glu Games announced that Kim Kardashian’s iOS mobile game Kim Kardashian Hollywood made $43.4 million in Q3. The game has been download 22.8 million times, and played for 5.7 billion minutes.
launched Real Housewives Stickermojis app with the premiere of the Real Housewives of Atlanta yesterday. The app can be used through email, text, Facebook and Twitter and features more than 100 emojis featuring the Housewives and their signature phrases.
Instagram instituted a host of changes for users, including caption editing, a People tab and typeahead search features. The update for iOS and Android devices also improves the “explore” feature on the app so users can find photos and people more easily, as well as allow editing of captions and typos after a post is made.


Will you make The Leaderboard?

Join Cynopsis Sports on Monday, December 8 when we present our end-of-year 2014 Cynopsis Sports Leaderboard, a showcase of the best social media campaigns in the sports industry from 2014. Enter today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year

Don’t miss your chance for greatness… Enter Today!



NIELSEN TWITTER TV TOP TEN for the week of 10/27/14
Program, Date, Unique Audience (000), Tweets (000)
The 48th Annual CMA Awards
(ABC), 11/5, 7627, 1,044
The Walking Dead (AMC), 11/9,
3905, 311
American Horror Story: Freak Show (FX), 11/5,
2578, 174
Scandal (ABC), 11/6,
1938, 312
WWE Monday Night Raw (USA), 11/3,
1499, 142
Love & Hip Hop: Hollywood (VH1) 11/3,
1281, 181
Dancing With the Stars (ABC) 11/3,
1279, 85
The Voice (NBC) 11/3,
1232, 52
The Real Housewives of Atlanta (Bravo) 11/9,
1200, 171
How to Get Away With Murder (ABC) 11/6,
1190, 100
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5a.The data includes new/live primetime and late fringe episodes only and excludes sports events.For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks,denoted with an asterisk.

OpenSlate Engagement Data for Beauty and Style channels, based on the engagement metric for the week ending11/10.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.4) / 29676090 / 4043108 /799
lady16makeup(9) / 35032470 / 8168782 /788
shaaanxo(8.9) / 7764900 / 1335006 /765
pixi2woo(8.9) / 7240110 / 2583623 /765
EnjoyPhoenix(8.7) / 6543630 / 1129580 /718
missglamorazzi(8.6) / 5943330 / 3034720 /728
zoella280390(8.6) / 19371300 / 6444267 /750
BeautyTakenIn(8.5) / 1789650 / 301726 /627
LIZETH0210(8.5) / 855330 / 346745 /639
mwaytv(8.5) / 6700770 / 1064803 /669
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Abrams Artists’ Alternative Programming and Digital Media Division promoted Amanda Marzolf as a key agent in the digital/influencer area, and hired licensing executive Lynda Cevallos, who has worked with companies including Guess, BCBG and MGM.


Advertising stunts that include mystery vending machines seem to be the latest trend (think Coca-Cola), and Canadian agency Taxi produced a spoof on the movement. Check out the video at www.cynopsis.com/#video, and see how unsuspecting spectators were surprised by the…non-surprise.


Webinar: What You Need to Know Now about Digital Media

At this webinar on Wednesday, December 3, 2014 you will have the perfect opportunity to learn the true distinctions between digital and linear media, the current terms and trends you need to know, and how they will be shifting in the future.

Register Today!

For questions or comments please contact Trish Pihonak.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: TV Host with Fashion expertise/interest. Represent Lori Goldstein on QVC as a backup guest. Start in overnights & early morning shifts w/potential primetime. Located w/in 2 hrs of West Chester, PA a must. Res/recent photo & on air links HERE (11/15) 

JOB OPENING: ASST. PROFESSOR VISUAL & MEDIA ARTS/Emerson College/Boston: Teach intro to advanced classes in multi-camera TV prod both in the studio & field. Tenure-track w/creative focus or Artist-in-Residence (non-tenure track w/teaching focus) position in TV Prod. Apply HERE (11/14)

JOB OPENING: MANAGER DIGITAL ANALYSTICS/NYC: The Manager of Digital Analytics will engage with business intelligence and data aggregation initiatives and support the Director of TVE Research in executive reporting. APPLY HERE (11/14)

JOB OPENING: DIGITAL RESEARCH ANALYST/Universal Pictures/LA: Analyze/report social media & online buzz surrounding film releases. Quantify tone of online conversation. Test/analyze online creative options for display. 3+ yrs ent exp rsch/analytics. APPLY HERE (11/14)

JOB OPENING: ACCT EXEC/CHI: Sell nat’l cable TV time to advrtsng agencies, clients, & regnl accts. Dir resp for dvlpng new bus, servicing clients, & growing existing bus. BA deg req’d. Min 3yrs buying TV advtsng time. Full info apply HERE (11/14)

JOB OPENING: RESEARCH ANALYST/LA-based: NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. To: HumanResources@ovationtv.com (11/13)

JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: recruiting@rockshrimp.tv (11/13)

JOB OPENING: SR DATA ANALYTICS & BI LEAD/A+E Networks/NY: Responsible for all business intelligence reports and dashboard development & technical support for reporting & business intelligence system portfolio. Full Info/Apply HERE (11/13)

JOB OPENING: GSN/NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies and client mailings; Excellent comm. skills, Microsoft Office. Submit res and CL to tvcareers@gsn.com (11/13)

JOB OPENING: AUDIENCE INSIGHTS RESEARCHER/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Research, Award Winning Consultancy, Clients Include the Most Recognizable Networks in TV. Apply: HERE (11/13)

JOB OPENING: PARTNERSHIP LEAD/FULL TIME/San Jose, CA: Immersion (NASDAQ:IMMR) is seeking a consultant/full time to establish biz dev deals with social media & chat co.’s such as Facebook, Tencent, Twitter, Yahoo, Pandora, Tinder Apply HERE (11/13)

JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/13)

JOB OPENING: AT&T ADWORKS SALES SERVICE REP/CHICAGO: Assist the Sales Plan’g & Ops Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship and campaign fulfillment. Apply HERE (11/13) 

JOB OPENING: ANALYST, DIGITAL/OPRAH WINFREY NETWORK/LA: Provide data-driven insights, website reporting & analysis. 3+ yrs exp, Omniture req’d. Knwlg secondary site usage. BA deg. Mktg, analytics, or similar fields. Strong math skills. Apply HERE (11/13)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/13)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: mlbnhr@mlb.com (11/13)

JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/13)

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