The WNBA is hitting the free throw line to boost revenues next season. FTW reports that the league will feature new on-court sponsor logos for all non-ESPN network games next season that will appear on the foul line. The league will also allow another jersey patch, sold to a different sponsor than the original jersey patch allowed that will be on the upper left-hand shoulder and will measure 2.25 X 2.25 inches according to the league. WNBA COO Jay Parry said the initiatives would help bring “new ways for brands to connect with our players and our fans and our teams.” It’s an extension, she said, of the marquee partnership program that first put sponsor patches on jerseys in 2009 — something the NBA replicated at the start of the 2017 season.
FloSports inked an extended partnership with NCAA to exclusively live stream both of the men’s and women’s NCAA Division I Cross Country Championships. The live streams include coverage of the men’s and women’s NCAA DI, DII, and DIII Championships. Coverage begins today on FloTrack.org with the NCAA DI Regionals, including the NCAA Division I West Regional XC Championships and Great Lakes Regional Championship.
Red Bull TV announced the global on-demand release of the documentary, Blood Road. Premiering tomorrow, the feature length film follows ultra-endurance athlete Rebecca Rusch’s 1,200-mile ride on the Ho Chi Minh Trail in search of the place where her father’s plane was shot down during the Vietnam War.
The Professional Fighters League notched its highest online audience ever in the five-year history of the league and its predecessor WSOF, totaling 238,000 unique streams for the Nov. 2 event. The four-fight card was the featured entertainment at this year’s Fight Night, a nearly 30-year-old charity gala benefiting Fight For Children’s work on behalf of underserved youth in Washington, DC. “Fight Night featured four dynamic MMA matchups that electrified the room and brought the PFL a historic online audience,” said Carlos Silva, President of the Professional Fighters League. “Both Blagoy Ivanov and Lance Palmer showed why they are so highly regarded with hard-fought wins over tough opponents. We can’t wait to see them in next year’s championship season as we look toward the official launch of the world’s only true MMA league in 2018.”
Lagardere Sports is teaming with Tough Mudder to produce more than 14 hours of live programming for World’s Toughest Mudder, a 24-hour race with more than 1,600 competitors from 21 countries that is taking place this weekend at Lake Las Vegas, Nevada. Programming throughout the eventcan be seen on both ToughMudder.com and the Tough Mudder Live Showpage on Facebook. CBS will broadcast the World’s Toughest Mudder one-hour special on Dec. 23 at noon.
Twitter will once again partner with The Game Awards to live stream The Game Awards 2017 for the second consecutive year on Dec. 7. The social platform will also live stream a pre-show beginning at 5:30p PT. This year’s live stream will also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary on gaming’s biggest night. “We are very excited to collaborate with The Game Awards once again to bring this annual gaming celebration to Twitter,” said Todd Swidler, Global Head of Live Video Business at Twitter. “The Game Awards coverage will give passionate gaming fans and awards show enthusiasts around the world live video and real-time conversation all in one place on Twitter.”
Machinima now boasts its own linear-style channel on the Amazon-owned Twitch platform. Machinima is a division of Warner Bros. Digital Networks; it was wholly acquired by Warner Bros. about a year ago. The new channel, which is ad-supported and runs 24 hours a day, features content focused on gaming, fandom, and animation. To start, the programming will derive mostly from Machinima’s existing originals, including videos from Mega Man Dies at the End and Body Count Fighting. The channel will also broadcast two hours of live programming each weekday, with shows such as VR Power Hour and the geek-oriented talk show Spacebar.
Notre Dame/Miami on ABC at 8p on Saturday.