11/09/17: ELEAGUE is partnering with Rocket League for a December tournament

CynopsiseSPORTS & GAMING
It’s Thursday November 9, 2017 and this is your weekly early morning eSports & Gaming briefing.
 


ELEAGUE is set to stuff its December stocking with a shiny new Rocket League tournament, announcing today the launch of The ELEAGUE Cup: Rocket League. Running on TBS with live gameplay featured on Twitch and YouTube, the tournament will run in partnership with Psyonix and lift off on Dec. 1 at 2p with a live invitational tournament on digital platforms, pitting the world’s best eight teams for $150,000 in prize money. Two four-team groups will each play a round robin with the top two finishers from each group moving on to a single-elimination playoff. Live tournament coverage will continue Dec. 2-3. TBS will then present a three-episode feature series documenting the game’s most accomplished teams and players as they compete at the highest level starting Dec. 1 at 10p with the second and third editions airing at the same time each of the following two Fridays
 
“Rocket League is such a fun and entertaining blend of creative vehicles and soccer. With competition at its core, it’s also a popular esports title that resonates with audiences of all ages,” said Christina Alejandre, GM of ELEAGUE and VP of esports, Turner Sports.  “We’re very excited to feature this compelling game as we further expand our ELEAGUE portfolio and provide immersive content experiences across all platforms.”
 
 
COMPETITION


Blizzard formalized its plans for the launch of Overwatch League, announcing at BlizzCon the divisions and formats for the org, in addition to a new app and an overhauled website supporting the org. The initial 12 teams (with more set to be added before season two, according to Commissioner Nate Nanzer) will be broken into Atlantic and Pacific Divisions, with Atlantic featuring franchises from London, NY, Boston, Philly, Miami and Houston. The Pacific Division will see the two LA teams, San Francisco, Dallas and the franchises from China and South Korea. Overall, 113 players from 17 different countries will take part in the inaugural season, with league matches played over four days each week of the regular season, starting Jan. 10. Each team will play 40 games across the season: 20 within their division, and 20 cross-division with new home and away skins developed for each franchise.
 
The upcoming Winter Games in Pyeongchang will get a dose of esports after all. Intel revealed a plan to host two gaming experiences in the city ahead of the Olympics next year in the Intel Extreme Masters PyeongChang esports tournament, featuring Blizzard’s Starcraft II as well as a separate exhibition featuring Ubisoft’s action-sports title Steep Road to the Olympics, the official licensed game of the Olympic Winter Games PyeongChang 2018. “We are proud to have our Worldwide TOP Partner Intel bring this competition to PyeongChang in the lead-up to the Olympic Winter Games 2018,” said Timo Lumme, Managing Director of IOC Television and Marketing Services. “Following on from the Olympic Summit last week, the IOC will now explore esports’ relationship with the Olympic Movement further. This is just the start of an exciting future and we’re interested to see how this experience will play out.”
 
World Cyber Games Inc. found a date for WCG 2018, announcing that next year’s event will be hosted in Bangkok, Thailand from April 26-29. WCG plans to organize the members of WCG Committee and announce the details regarding game titles, event content, etc. by year end. “TCEB would like to congratulate to WCG 2018 for a tremendous event to be held in Thailand,” said Jaruwan Suwannasat, Director of Exhibitions and Events Department of Thailand Convention and Exhibition Bureau. “As the Thai government’s official flagship body for the business event sector, TCEB is pleased to extend our full support to propel the debut of WCG in Bangkok and help promote WCG 2018 as one of the renowned-event which characterize Thailand’s digital, creative, and high-value services sector. WCG 2018 is in digital event pipeline that will strengthen the country’s booming entertainment and digital content industry to be recognized in the international arena.”
 
The Summoners War World Arena Championship is now slated to wrap up in LA at the Microsoft Theater on Nov. 25. With $50,000 on the line, Com2us announced plans to bring the Summoners War universe to life, where fans can step into Sky Island itself with contests, meetups with influencers and cosplayers. “The Summoners War World Arena Championship is the culmination of our fans’ unbridled enthusiasm and a terrific way to end such a momentous year,” noted Casey Lee, CEO of Com2us USA. “We can’t wait for fans to join us for the ultimate Summoners War experience at the Microsoft Theater and we invite our fans from around the world to watch the action live on Twitch!”

Northern Arena announced that the Call of Duty World League will hit Montreal from Dec. 16-17, marking the first time that the company will enter the Call of Duty esports scene. The Northern Arena Showdown will see eight pro teams hit the city to compete for $30,000 in prize money and a total of 15,000 CWL Pro Points.
 
Riot detailed plans for the 2017 NA Scouting Grounds, running Nov. 26-Dec. 3. The event will launch with the top 20 NA Solo Queue players (top 4 from each role) being drafted on to four teams, each inspired by one of the elemental drakes and coached by an LCS organization. These four teams will train, practice, and ultimately compete in a round-robin tournament. After the finals, the publisher will host the first ever NA Scouting Grounds Draft which will see all 10 NA LCS teams draft one player each to their roster, for a total of 10 draft picks from the 20 participants. Teams will then have a 21-day exclusivity window to sign their draft pick or the player will be released into free agency.
 
 
INSIGHTS


Source: Octagon
Octagon is releasing the eSports Passion Drivers, described as the first-ever study to uncover and quantify why fans are passionate about esports and examine the motivating factors behind the rapid growth of eSports fandom, with info that include the nine esports passion driver factors, the four esports fan typologies, and more. “Octagon’s new eSports Passion Drivers work is the first study to go beyond the demographics and scope of the esports industry, and truly uncover and quantify why fans care about eSports,” said Simon Wardle, Octagon’s Chief Strategy Officer. “The esports and gaming landscape can be complicated for brands to navigate in an authentic and compelling way for fans. Our all-new Passion Drivers study helps brand identify the best opportunities for creating emotional connections with eSports fans, and how and where to engage with the fans that are most likely to support sponsoring brands.” The full report can be accessed at www.octagon.com/esports.

A CYNOPSIS MESSAGE
Submit by this Friday’s deadline to save $200 on your entry!
The Cynopsis TV Awards: Looking for the best in TV Programming
 
Winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers – that your work has risen to the top in entertaining and enriching a broad audience. With expanded categories (check out full list hear) and the terrific year we’ve seen in television, this is sure to be our best year yet! The final deadline is Friday, November 17th
 
 

MARKETING


Jack in the Box is ordering up a multiyear multimillion-dollar sponsorship with the Dallas Fuel, the new Overwatch League team owned by Team EnVyUs. The fast-food chain will serve as the first jersey sponsor for the franchise and will also appear on the jersey of the EnVyUs Call of Duty team according to ESPN. “Entering the world of esports is a natural fit for Jack in the Box as the platform aligns with the challenger spirit of the brand — a spirit that sidesteps conformity and celebrates the unconventional at every chance,” said Jack in the Box marketing communications director Adrienne Ingoldt in a statement. “We’re committed to sustaining a sponsorship program that looks beyond the current social and traditional advertising strategies to create a more fan-centric experience.”
 
Speaking of which, Overwatch League spawned its first round of league sponsorships with Blizzard announcing that HP Inc. and Intel had both signed on for major sponsorship deals for the new league. As part of the multiyear agreements, Intel will sponsor future Overwatch competitive events in addition to the Overwatch League. Players taking part in these events will be equipped with gaming hardware from both HP and Intel. HP, and more specifically, its OMEN by HP gaming PCs and displays will be used exclusively for Overwatch League games, with PCs powered by Intel Core i7 processors. “We’re thrilled to be joining forces with HP and Intel to ensure that the teams competing professionally in Overwatch are equipped with top-end technology,” said Pete Vlastelica, president & CEO of Blizzard Entertainment’s Major League Gaming division. “Multiyear collaborations such as this illustrate the momentum behind the Overwatch League as well as a long-term commitment by us and our partners in what we see as the future of esports.”
 
Esports and sports management veterans, Drew Holt-Kentwell, founder of Catalyst Esports Solutions and former head of global esports at Razer, and Roger R. Quiles, esports attorney and sports agent, announced the launch of FTW Talent, a new global talent agency that will be headquartered in New York with offices in Singapore. The company will look to “set a higher standard of representation for aspiring and seasoned influencers in the esports industry by focusing on exceptional execution, one-to-one strategic analysis and guidance, and end-to-end career management” with main capabilities that include career guidance and protection; contract negotiation; pro-active search for endorsements, sponsorships and team placement opportunities; business management and monetization strategy; dispute resolution; and post-career management across the North American and Southeast Asian region.
 
Dell and Y&R North America are unveiling a campaign anchored by a slate of influencers designed to “redefine the perception of gamers and reach consumers leading into Black Friday. The campaign features notable gamers such as Gamer Grandpa, WWE’s Xavier Woods, Nerdist host and mom Jessica Chobot and Tea Dignitas.
 
RFRSH Entertainment announced that the BLAST Pro Series inked a deal with Unibet, one of the largest betting brands across Europe and in Australia, to become the exclusive betting partner of the new tournament. The World Premiere of the new tournament will take place on November 24-25. Unibet will provide a wide range of outright odds through the tournament with special head-to-head offers as the tournament unfolds.
 
 
TEAMS


Dallas Cowboys owner Jerry Jones is the latest heavyweight sports personality to make a significant investment in esports, snagging a majority stake (along with real estate magnate John Goff) in CompLexity Gaming. The Jones family and Goff’s Goff Holdings company will serve as the majority owners of the company, with CompLexity CEO and co-founder Jason Lake remaining in his position and retaining a minority interest with the team relocating to Frisco, Texas where, according to the team, they will build “a state-of-the-art operations center and global headquarters” at the new location.
 
Premier League staple QPR is the latest sports entity to dive into esports waters, announcing plans to launch a team for FIFA play in partnership with Virtual Pro Gaming. The club launched an esports-focused Twitter channel @QPReSports to support the franchise.
 
 
TEAM SPOTLIGHT – SAMSUNG GALAXY


Courtesy: Esports One & Esportspedia: Revolutionizing Esports Data
 
 
INDUSTRY

Social media index and valuation platform MVPindex is now plugging into esports, announcing plans to track, measure and value the social media impact of nearly 2,500 esports leagues, tournaments, teams, players, and games across leading social platforms including Facebook, Twitter, Instagram and YouTube. The MVPindex score is composed of three different variables: Reach, Engagement, and Conversation. In the inaugural MVPindex esports rankings, one team dominated the charts: FaZe Rug is #1 on the list of Top Players/Personalities with a score of .998, while FaZe Clan ranked #1 among esports teams with a score of .989. “Brands are already investing in esports with in-game content, but our index also shows there are huge levels of engagement around lifestyle content with esports celebrities and influencers,“ said Kyle Nelson, co-founder and CMO of MVPindex. “MVPindex has set the new standard with our social measurement and valuation platform in sports, and brands rely on our real-time data to make strategic business decisions. Our new esports index can help them navigate the rapidly changing esports digital landscape and understand the true ROI they’re getting from their activations and sponsorships.”
 
Former WME/IMG esports topper Tobias Sherman is launching Foundry IV, a new game studio with the aim to create a competitive esports-focused title from the ground-up, according to ESPN. Partnering with co-founders Simon Abitbol and Lilia Russo Sherman, the company has already landed seed round investment from MGM Resorts International and is working through Series A funding, noting in a statement that “Franchise owners will gain an equity stake in every game we develop and all revenue streams associated, whether it’s sales on PC, sponsor partnerships, media or the league itself.”
 
Blizzard reports that more than 30,000 players gathered in Anaheim for BlizzCon 2017, which saw a slate of announcements for its titles that included: a new expansion for World of Warcraft in Battle for Azeroth as well as plans to develop WoW® Classic; the Hearthstone expantion Kobolds & Catacombs; StarCraft II becoming free-to-play as of Nov. 14; Heroes of the Storm seeing the entry of  Hanzo and Alexstrasza as well as voice chat and performance-based matchmaking; and Overwatch revealing the new support hero Moira, along with a new map in Blizzard World.
 
PlayerUnknown’s Battlegrounds has now topped 20 million copies sold, according to the game’s creative director Brendan “PlayerUnknown” Greene. The is less than a month since the title bested the 15 million mark in October.  
 
Millennial Esports Corp. announced the formation of a new division focused on the creation and implementation of blockchain based ‘in game and cross platform’ game and digital content tokens. The company is currently exploring various synergies in implementing blockchain-based applications and protocols to enhance the community and user experience.”In my 25 years in the gaming and entertainment space, I have never seen such a potentially disruptive and paradigm changing technology like blockchain. If ‘content is king’ then blockchain is the ‘queen’ that wields the real power,” said Millennial Esports CEO, Alex Igelman, who was been following the business of blockchain for several years. “Our company is now poised to enter this space and is focused on successfully integrating the new division with our existing assets in order to maximize shareholder value.”
 
Activision announced that the newly-released Call of Duty: WWII has already topped more than $500 million in sell-through worldwide in its first three days of release. On PlayStation 4, the title set a record as the best-selling digital full game by units sold on its first day of availability.  Overall unit sales at launch doubled year-over-year globally. “We challenged our players to get their squads back together and they answered the call with the highest number of players we’ve ever seen on current gen consoles and PC,” said Eric Hirshberg, CEO of Activision. “Call of Duty: WWII returns the franchise to its roots and the results are incredible, selling twice as many units in its opening weekend as last year and setting the day one record for full-game downloads on PlayStation 4. Our $500 million opening weekend was not only bigger than Thor: Ragnarok‘s, it was bigger than the opening weekends of both Thor and Wonder Woman combined. And we’re committed to supporting the community with continuous improvements and new content.”
 
South Korean police reportedly raided the offices of the Korean Esports Association on Monday, following corruption allegations. Local papers writes that prosecutors are investigating funds received by an unnamed former KeSPA president in 2015 from Lotte Homeshopping, a company later involved in two major bribery scandals, as well as  a sponsorship deal between the two parties in 2015, when Lotte Homeshopping sponsored the KeSPA Cup.
 
 
POWER PLAYERS – Martin Keely, Major League Gaming


Amid the crowds that flocked to Anaheim for BlizzCon last week, anchoring the center of the event for the first time, was MLG, which launched a slate of new media initiatives at the event under a new logo to mark the next chapter in the brand’s storied run in esports. Serving up production that included the series MLG Checkpoint, along with a new digital home at MLG.com and new mobile apps, MLG continues to evolve under recent executive hires, and continues to reposition its media platforms and content in addition to its run of events such as the Call of Duty World League.
 
Cynopsis caught up with Martin Keely, Head of Operations, MLG Networks at ‎Major League Gaming to break down the company’s media plan moving forward.
 
On MLG’s approach to Blizzcon: BlizzCon was interesting for us this year because it was the first time that MLG really had a runway to prepare and plan its participation as part of the Blizzard family. So the opportunity that the programming team saw was the chance to create the show Checkpoint, which brings the best of all Blizzard esports to our desk, and bring some of the athletes and participants the opportunity to talk about their own experiences and share that out. So I think this marks a foundational step to start to demonstrate that MLG is part of the Blizzard universe and talk to the fans here so that they are aware of MLG as the platform and place to watch premier esports content. This has also been a terrific opportunity for us to build relationships throughout the company and develop a lot of original programs, with Checkpoint being the first of many to come.
 
On goals: There are two main businesses now for MLG. The first is operating professional leagues such Overwatch League and getting that off the ground this year as well as Call of Duty World League. The other big part of the business, which I am really focused on, is the media business. We want to develop MLG as a digital network where people can come to watch the best esports and we will be broadcasting and streaming thousands of hours of events and not just from Blizzard and Activision, but also with third-party games. We are working with Gears of Wars currently. We want to be the top destination for the best esports content and we are first starting by relaunching MLG under MLG.com, as we acquired that domain. I think MLG has this unique place in the esports landscape, it is a pioneer and we want to expand and build on that.
 
On the future: Eventually, we will look at MLG that same way some traditional media companies operate their sports networks where you will find MLG-powered experiences in and around Blizzard games and on other digital platforms where we can participate as a partner. We are just getting started on that journey but first we wanted to build a strong foundation of our apps. The road ahead will be about how we find the right distribution for this network.
 
On Overwatch League content: MLG will be responsible for producing broadcasts for it. Everything related to the live events that are either streamed or televised – depending on how our media deals work out – as well as shoulder programming that goes along with the league such as pre- and post-shows as well as the story-telling of the athletes and the teams. We are starting a new league so a lot of these players may be well known to the esports community, but we want to capture casual fans as well. So we are going to be doing reality, behind-the-scenes programming so people know about the training and work that goes into play.
A CYNOPSIS MESSAGE
Hear from the 4A’s, ANA, MRC and more
 
In Cynopsis’ latest webinar: Solving the Digital Ad Measurement Challenge, George Ivie, CEO & Executive Director for Media Rating Council, will moderate the discussion with speakers including Bill Tucker, EVP for the Association of National Advertisers (ANA); and Louis Jones, EVP, Media & Data Practice for the American Association of Advertising Agencies (4 A’s). Join us on Monday, November 13th from 12:30 to 2pm ET.
 
 

ON THIS DAY in 2005: Konami releases Castlevania: Curse of Darkness for the PlayStation 2 and Xbox in the US.
 
Trivia: Ten years ago, this game – led by John-117 – claimed the title of best-selling in the US for 2007. What was that game? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: What is the name of the bar-themed classic game frequented by Ralph in the movie Wreck-It Ralph? Answer: Tapper. Kudos: Chris Davies-Virgin/London; Luke Watson-Essential TV/NY; Scott Jenkins-Gracenote/NY; Glen Ross/DC; Jason Morrow-Toyota/Houston; Stone Newman-pocket.watch/Culver City; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Reese Forbes-Leroy and Rose Agency/LA
 
Later — Chris
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State of the art embedded computing technologies for the Tegra SoC and Automotive Embedded Platform.
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