11/05/14: Hulu announces ‘Behind the Mask’ second season cast; Google, Disney partner in new content deal for Android devices; Online spending to jump to 7.4 billion in 2015


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Good morning. It’s Wednesday, November 5, 2014, and this is your first early morning digital briefing.


’s Epic Meal Time gang (6.6 million subscribers, 749 million views) will return to A+E’s FYI Network on Epic Meal Empire starting Nov. 15. The premiere episode will be Thanksgiving-themed, airing at 10p ET.
Hallmark Channel kicked off the digital and social initiatives for its Countdown to Christmas programming this year. Digital content includes a new site (sharethehappiness.tv) for Hallmark’s original movie Northpole, a Countdown to Christmas Clock made shareable on Facebook with access to exclusive content, an updated Countdown to Christmas website, a Hallmark Channel Everywhere App, eight new Snow Much Fun interactive and the online Joy to the World Sweepstakes.


Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.



announced the cast of the second season of its Emmy-nominated original series about sport mascots, Behind the Mask. New episodes will include spotlights on the San Francisco Giants mascot, the show’s first female mascot performer from Gilbert Arizona High School, and Tux, from minor league hockey team Wilkes-Barre/Scranton Penguins. BTM will hit Hulu in Feb. 2015.
The full 12-episode second season of the docu-series City.Ballet arrived on AOL platforms yesterday. The show, executive produced by Sarah Jessica Parker, showcases the lives of dancers, choreographers and other artists in the New York City Ballet.
British TV streaming service Acorn TV premiered new programs including Nixon’s The One, dramas Girl Number 9 and The Clinic, Drop Dead Gorgeous, comedies Outnumbered and The Royal Bodyguard, documentary How To Look At A Painting, the BBC’s The Hour and another new episode of ANZAC Girls. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.


Google partnered with The Walt Disney Studios to bring the Disney, Pixar and Marvel digital movie collections to Android device owners through the Disney Movies Anywhere app. Google Play consumers can buy more than 400 available films and watch through the app, website and Google Play movies.


According to new data from Borrell, “It’s a landmark year for digital advertising,” said the report. “For the first time, more than half of all automotive dollars will be spent on digital media. While it’s clearly come at the expense of radio and newspaper budgets, the next phase of erosion will likely affect TV the most.” Online spending is predicted to jump 33.7 percent, to $7.4 billion in 2015.


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launched a new native advertising solution, cs.Native, to give marketers access to auto-formats for creative aspects of a spot. “Our new product joins the benefits of programmatic with those of native… and now we can expose brands to interested consumers within the content stream of a website” Vice President of Product and Research Aidan Cardella said. The creative suite includes logo, image, headline, caption and click-through URL to the page layout of a site, built-in social sharing buttons in an ad.
Eyeview announced the new Weather Tracker platform to monitor weather forecasts and programmatically optimize local targeted video ads. Retailers can use the Weather Tracker to automatically stop serving ads for brick-and-mortar locations during a snowstorm or personalize ad content based on local weather conditions. “Retailers can’t risk a drop in sales around the holidays due to inclement weather; this is the most important selling season for them, and, as always, our goal is to help our retail partners reach their target consumer with the right message, at the right time,” CEO and Co-Founder Oren Harnevo said.
Sizmek introduced the new self-serve Sizmek Social toolset, to help clients build ads that drive better results on Facebook, Twitter, Pinterest and Tumblr. “Social marketers often have hours – not months – to build a campaign,” Global Vice President of Social A. J. Vernet said. “We are committed to giving brands the ability to put messages out to market quickly across all key social and mobile channels.”


Social media “reminds” people to watch an episode after the live airing, according to a new report from Nielsen. The more social the show, the greater the boost in time-shifted viewing, with the audience for “high social” shows 36 percent higher in Live+7, versus a 16 percent boost for “low social” shows.

EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Oct. 27-Nov. 2.

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black
(Netflix) / 480,500 / 20.07% / 3.48% / 76.45% / 66,500 / 12,053
2. Trailer Park Boys
(Netflix) / 108,314 / 100% / 0% / 0%
74,699 / 21,663
3. Community (Yahoo! Screen) / 99,018 / 84.26% / 4.40% / 11.34%
54,756 / 10,429
4. BoJack Horseman (Netflix) / 37,864 / 53.05% / 17.80% / 29.15%
13,853 / 2,870
5. House of Cards (Netflix) / 34,077 / 66.09% / 16.72% / 17.19%
15,531 / 11,260
6. Lilyhammer (Netflix) / 11,487 / 95.12% / 3.04% / 1.84%
7,535 / 2,732
7. Hemlock Grove (Netflix) / 7,529 / 68.40% / 6.83% / 24.77%
3,551 / 1,030
8. Transparent (Amazon) / 6,742 / 93.65% / 3.06% / 3.29%
4,354 / 902
6. Turbo (Netflix) / 6,160 / 100% / 0% / 0%
4,248 / 1,540
10. Alpha House (Amazon) / 950 / 83.79% / 9.89% / 6.32%
548 / 133
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.


Interactive Advertising Bureau (IAB) promoted Lisa Milgram to Senior Vice President of Membership Programs, Carl Kalapesi to Vice President of Industry initiatives and Virginia Rollet Moore to Vice President of Events. Milgram has overseen the IAB conference portfolio for the last five years as Vice President of Events. Kalapesi worked on IAB’s programmatic work, data and QAG as the Senior Director, Industry Initiatives. Moore was previously the Head of Events.

PopSugar hired Garrett Albanese as Vice President of Integrated Marketing and Elyssa Starkman as Senior Director of Integrated Marketing. Albanese was previously Senior Vice President of UM’s J3, and Starkman was the Vice President of Development and Production for LiquidThread.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


For the fourth year in a row, Jimmy Kimmel once again asked parents to tell their children that they ate all their hard-earned Halloween candy and record the kid’s reactions. Check out the priceless responses in the latest installment of I Told My Kids I Ate All Their Halloween Candy 2014 at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/11)

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JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/8)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: mlbnhr@mlb.com (11/8)

JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/8)

JOB OPENING: PROD ACCTG MGR/Tennis Channel: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1- 4yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4yr deg. Res/sal here: hr@tennischannel.com (11/8)

JOB OPENING: SR. DIR CONSUMER INSIGHTS & ACTIONS/Arlington VA: Collect/analyze/share mktplce intel to create strategic, aligned & successful mktg plan’g. Work w/consumers & content. Create defined aud dvlpmnt strategies/tactics. Full info/apply HERE (11/8) 

JOB OPENING: SR. DIR. DIGITAL MKTG/Arlington VA: Mng dvlpmnt of digital mktg materials in support of PBS Digital platforms & Member Stations. Work w/leadership to reinforce PBS’ relevance & significance in Digital media marketplace. Full info/apply HERE (11/8)

JOB OPENING: SR. DIR CONTENT DEV/Arlington VA: Mng PBS Dig. Studios budget & grants, incl financial modeling, forecasting & reporting. Lead bus. strategy incl member stations, 3rd party distributors, prod companies. Full info/apply HERE (11/8)

JOB OPENING: DIGITAL & SOCIAL MEDIA MGR/SCHNEIDER/LA: Lead/Oversee/Grow all digital assets. Manage design & content flow across all digital & social properties. Edt & mktg resp. Min 2-3 yrs. exp. pref. Full info/apply HERE (11/8)

JOB OPENING: PROGRAMMING/TRAFFIC COORDINATOR/CSI SPORTS/NY: 3-5 yrs TV Network exp. Create/manage logs and allocate inventory. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE (11/8)

JOB OPENING: DIRECTOR AD SALES RESEARCH/NBC/NYC: Responsible for supporting Ad Sales in the positioning of Bravo & Esquire networks in the marketplace, working closely with int Full info/apply HERE (11/8)

JOB OPENING: FREELANCE INTEGRATED MKTG SOCIAL MGR/NYC: The Nickelodeon portfolio of brands has opp to mng ideation & execution of priority social media campaigns w/in Integrated mktg team. KCA social media ideation/execution. Full info/APPLY HERE Freelance.Jobs@viacom.com (11/7)

JOB OPENING: CONSUMER INSIGHTS RSCH MGR/Disney Channels WW/Burbank: For all kids brands: incl concept/pilot testing. 4+ yrs exp with primary/qual rsrch. Apply: http://bit.ly/1DjJ76f (11/7)

JOB OPENING: CREATIVE DIR/TODAY SHOW/NYC: Provide smart creative leadership & successful implementation of Today show on and off air campaigns. Oversee show’s brand & advertiser experiences. Full info/APPLY HERE (11/7)

JOB OPENING: PRODUCTION ADMINISTRATION DIR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 10+ yrs. exp. Full info/Apply HERE (11/7) 

JOB OPENING: FREELANCE CREATIVE DIRECTOR/MTV Promos/NYC: Oversee promos campaigns for tentpole events, including the Video Music Awards, Movie Awards & more. More info/apply HERE (11/7)

JOB OPENING: TRAFFIC OPS MGR/TENNIS CHANNEL/Santa Monica: Mng Traffic Team & aid in networks’ daily logs for TC and Mnet. BA deg w/min 5 yrs exp in TV Traffic, min 2 of those yrs in mngmnt/supervisory role. Res/sal HERE (11/7)

JOB SEARCHING? REINVENT YOURSELF/CYNOPSIS CAREER WEBINAR: Whether you work for a TV ntwrk on traditional side of prod but want to make an internal switch to the more digitally-focused area, or are thinking of a complete career shift to digital publishing, check it out HERE (11/7)

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JOB OPENING: MGR PUBLICITY/CNBC/EAST COAST: Responsible for the development and implementation of public relations campaigns and strategies for CNBC primetime programming and talent. Full info/apply HERE (11/7)

JOB OPENING: DIGITAL PROJECT DIR./NBC/UNIVERSAL CITY: Responsible for the production of marketing materials on digital platforms. 7 years exp in digital media – client or agency-based. Full info/apply HERE (11/7)

JOB OPENING: ON-AIR PROMOS ASSOCIATE/NYC: Responsible for management of on-air promotion number inventory for all CNBC Networks. Includes coordinating and assigning house numbers and the entry of promotional data int: Full info/apply HERE (11/7)

JOB OPENING: FREELANCE COORDINATOR, PARTNERSHIP MARKETING/PIVOT TV/NYC: Help develop & execute sales pitches/creative concepts. PowerPoint skills a MUST. Cover letter & resume: careers@participantmedia.com (11/7)

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SITUATION WANTED: 10+ yrs exp as supervisor, researcher, exec asst, copy-editor on award-winning TV. Avail for short term/perm assignments. Exc refs. JamesHelsingis@gmail.com (11/6)

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