11/03/17: Wall Street Journal: Department of Justice may sue to stop AT&T’s bid to buy Time Warner

A CYNOPSIS MESSAGE FROM THE FREEWHEEL COUNCIL FOR PREMIUM VIDEO
The State of Unified Video – Today & Tomorrow
 
 
The rise of digital consumption of premium video makes it ever more critical to close the measurement gap.
 
Download the FreeWheel Council’s paper “The State of Unified Video: Today & Tomorrow”, to understand how buyers and sellers of premium video are aligning investment and measurement strategies across all video.
CynopsisDigital
Good morning. It’s Friday November 3, 2017 and this is your your first early morning Digital briefing.
 

TODAY’S CODEBREAKER
 
Reinforcement Learning: Reinforcement learning is an area of machine learning in which A.I. software is given a goal that isn’t defined with a specific metric. For instance, the A.I. might simply be told to “find solutions” or “improve efficiency.” The A.I. will then run scenarios and report results, instead of arriving at only one specific answer. Humans will then evaluate and judge the performance, offering the A.I. “feedback” – i.e., rewards or punishment – that it can then use to achieve better results in a future scenario. 
 
 
JUST IN…
 
AT&T’s plan to buy Time Warner may be in jeopardy. As first reported by The Wall Street Journal, the U.S. Department of Justice is considering an antitrust lawsuit to block the acquisition. The DOJ’s antitrust division has reportedly gone so far as to prep litigation, in case it decides to sue to halt the deal. Time Warner’s stock fell by more than 4% following the Journal’s report, and AT&T’s shares fell by over 1%. According to the Journal, the deal might still survive: Representatives from the companies have reportedly spoken to the DOJ about reaching possible terms that would earn a green light from the government. But at the moment, the Journal reports that the two sides haven’t reached an agreement. The AT&T/Time Warner deal was first announced just over a year ago, in October of 2016.
 
Teen Vogue’s print edition is coming to an end. Publisher Conde Nast had already reduced the magazine to a quarterly publication this year, down from 9 issues in 2016; now it will cease publication altogether. Teen Vogue’s online presence, on the other hand, will continue to expand. Those efforts will continue to be overseen by Phil Picardi, the digital editorial director for Teen Vogue and Allure. It wasn’t the only big news to come out of Conde Nast: The company is laying off as many as 80 staffers across all of its divisions. All told, that represents a workforce reduction of 2.7% 
 
 
OTT + SVOD
 
Nielsen recently launched a new service that measures viewership numbers for SVOD programming – so taking a look at Netflix’s Stranger Things was pretty much inevitable. According to Nielsen, about 15.8 million viewers watched the first episode of the show’s season 2 premiere within three days of its debut. About 11 million of those viewers were situated within the 18-49 demo. Incredibly, Nielsen found that 361,000 people had watched all nine episodes of the new season within a day of its debut. Wowza.
 
A CYNOPSIS MESSAGE
Hear from the 4A’s, ANA, MRC and more
 
In Cynopsis’ latest webinar: Solving the Digital Ad Measurement Challenge, George Ivie, CEO & Executive Director for Media Rating Council, will moderate the discussion with speakers including Bill Tucker, EVP for the Association of National Advertisers (ANA); and Louis Jones, EVP, Media & Data Practice for the American Association of Advertising Agencies (4 A’s). Join us on Monday, November 13th from 12:30 to 2pm ET.
 
 

APPS + PLATFORMS
 
Great Big Story, the short-form video startup backed by CNN, is now available through the OTT video aggregation service Xumo. Great Big Story says it now has more than 1,500 pieces of video content. The company offers docu-style videos in categories such as Frontiers, Flavors, and Human Condition. Great Big Story will be added to Xumo’s mobile apps, as well as its integrations on smart TVs, Roku devices, and LG’s Channel Plus service. Xumo is a joint venture between Panasonic and Time Inc.’s Viant.
 
 
ADVERTISING
 
Hulu has named Crispin Porter + Bogusky as its newest creative agency partner. The MDC Partners agency, which is based in Los Angeles, won the account after a competitive review. CP+B will oversee an integrated brand campaign for Hulu, slated to launch next year. It’s not the first time the agency has worked with Hulu. CP+B worked on two Super Bowl campaigns with Hulu, including a 2009 ad starring Alec Baldwin and a 2012 spot starring Will Arnett.
 
 
APPS + PLATFORMS
 
In a new update, the family-friendly YouTube Kids app now features a layout that varies in appearance depending on who the user is. When kids set up their profiles, they can choose their own avatar – some options include a banana peel, a star, and a giraffe. Users also enter their birthdate. The interface they’re then greeted with will reflect their age: For instance, younger users will see a layout that’s light on text and heavy on pictures. And older users will see a wider range of video content options. YouTube Kids will also now let kids set passcodes to prevent other family members from accessing their profiles.
 
CNN has launched CNN Underscored, new online shopping guide. The section, now live at CNN.com/underscored, recommends services and products related to tech, health, travel, and style. At launch, CNN Underscored has roughly 20 posts. A pair of full-time writers are expected to produce about 40 new posts monthly.

CYNOPSIS JOBS
 
You asked, we delivered. More TV/media industry career opportunities to review in our new Sunday edition of Jobs! Make sure to subscribe for free today: http://ht.ly/xajY30gcCIj

 

PUBLISHERS
 
CNBC Digital has hired two new reporters. Alex Sherman will join the publisher in December. Sherman had been with Bloomberg News since 2008; his reporting has tended to focus on technology and the world of Silicon Valley venture capitalism. And Jillian D’Onfro will join CNBC Digital’s San Francisco team later in November, with a focus on Alphabet/Google. She previously spent three years as a senior tech reporter at Business Insider.
 
 
PROGRAMMING
 
Crackle, Sony’s ad-supported streaming service, has nabbed the exclusive rights to Federal Offense, a comedy film starring Chevy Chase. The news was first reported by Variety. Scripted by first-time writer Conor Martin, the film will center on three friends who lose a drug kingpin’s stash and find themselves on the lam – right after breaking their foul-mouthed grandfather (Chase) out of a nursing home. Boundless Pictures is producing. The film is still in development, and no premiere date has been set.   
 
 
AUDIO + MUSIC STREAMING
 
Music streamer Pandora took in $378.6 million in Q3 revenue. That number marks an 8% year-over-year increase, but it was also an underperformance: Analysts had been expecting revenue of $380.57 million. The company said that its number of paid subs increased to 5.19 million in Q3; in Q3 of 2016, the number was 4.01 million. Ultimately, Wall Street reacted negatively to the report: The company’s shares fell by almost 6% in initial after-hours trading. 
 
Pandora did beat the competition in one area: In-app revenue. According to app analytics firm Sensor Tower, the music streamer was the top-grossing non-gaming app in Q3, taking in $80 million. (Netflix came in second, followed by HBO Now.) The Pandora app’s performance likely has a lot to do with the launch of Pandora Premium, the company’s on-demand music service. Pandora Premium first became widely available to users in April.
 
 
EXECUTIVE MOVES
 
Spotify has named a new PR chief. The job goes to Dustee Jenkins, who recently held a similar role at Target. The news was first reported by Recode. Jenkins will report to Seth Farbman, Spotify’s Chief Marketing Officer. Spotify publicists Graham James and Angela Watts, meanwhile, will now report to Jenkins. Spotify is gearing up for its first public offering, likely to be a direct public listing instead of a traditional IPO. That’s now expected to come during Q1 of 2018.
 
 
TRIVIA

Our Last Trivia Question: Which Oscar-winning actor plays the role of Al Templeton – a longtime friend of Franco’s Jake Epping – in Hulu’s 11.22.63? Answer: Chris Cooper. Kudos to Andrew Bellamy-Producers Guild of America/TX, Andy Pittman-TAMU/TX, Tom Moore-Kalt Productions/CA, Susan Nessanbaum-Goldberg/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
 
Follow-up: For which movie role did Chris Cooper win an Academy Award? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
A CYNOPSIS MESSAGE
Space is limited and last year’s luncheon sold out!
 
The Cynopsis Model D & Digital “It List” Awards
“Cynopsis Award shows are fun ways to recognize leaders and companies in the industry.”
-Ian R,  Beck Media
In addition to our impressive Model D Award finalists and “It List” honorees, we’ve got an incredibly talented cast of speakers and presenters to make this year’s reception our best ever.
 
 

SHORT FORM SPOTLIGHT
 
Even if you’ve season 2 of Stranger Things, there’s a good chance you missed a number of the subtle ‘80s references that were embedded throughout the season. The Looper YouTube channel dives into those Easter eggs in a new video. Warning: Spoilers Galore. Check it out here
 
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JOB OF THE DAY


DIGITAL MARKETING MGR
CNBC
Englewood Cliff NJ

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Full info/apply HERE


JOB OPENING: SENIOR DIRECTOR/NBCUNIVERSAL/NYC: responsible for the day2day management of the NBC National RSN Sales Team of Directors and Account Managers to implement the collective strategy across agencies and adv. Full info/apply HERE (11/10)

 
 
JOB OPENING: SALES PLANNER/DISH/NYC: Detail oriented w/ excellent written/oral communication skills, strong analytical skill/media math knowledge to support 2 AEs on DISH Media Sales team. Steward campaigns, post, recommend makegoods. 2 yrs Ad Sales or Media Buying experience required. Full info/apply HERE (11/10)


JOB OPENING: DIGITAL MARKETING MGR/CNBC/Englewood Cliff NJ: Dvlp strategic mktg plans to build adoption across CNBC’s wide variety of digital products incl mobile & OTT apps & emerging platforms.  Min 5 yrs related work experience, pref in media. free shuttle from NYC. Full info/apply HERE (11/10)


JOB OPENING:
 TEMP COUNSEL TRADEMARK/MSG COMPANY/NYC: 
Assist with all aspects of US and international trademark registration and maintenance. Monitor incoming infringement reports from watch services & internet comms. Ability to work in high-pressure envir. Min 6 yrs exp trademark clearance. Full info/apply HERE (11/10)

JOB OPENING: MEDIA PLANNER/AdMore/LA or Temecula: Create media plans across Local & National Brdcst, Syndication, National Cable and Local Cable/Satellite. BA deg req’d, 3 + years exp of general market/audience based media planning. Proficient in STRATA media planning software. Resume/cvr HERE (11/10)

JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/TLC/LA: Resp. for handling deal negotiations and drafting/ review of agreements for dev/prod/distribution of non-scripted progmmng including agreements for lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at an entertainment company. APPLY (11/9)


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JOB OPENING:
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JOB OPENING: SR MANAGER, CONSUMER MARKETING /TV ONE/Silver Spring/DC: Responsible for developing and managing TV One’s consumer marketing and promotional campaigns. Strategic thinker w/ minimum 5-8 yr exp in network TV mktg. Strong knwlg African American demographic a +. Full info/apply HERE (11/9)
 
JOB OPENING: VP MEDIA & CAMPAIGN PLANNING /BET/NYC: Oversee/lead the overarching series mktg strategy across all platforms, incl show positioning, KPIs &key objectives of each plan.Define/comm strategic positioning for series & events throughout org.10+yrs holding mktg/Ad positions.Full info/apply HERE (11/9)

JOB OPENING: DR NATIONAL TV BUYER/Mediassociates/Newtown CT: Fairfield County CT Ind media plan’g, buying & analytics agency seeks buyer to execute/mng our client’s media efforts. Assess initial buy thru final reporting/reconciliation. Min 5 yrs exp as Nat’l DRTV buyer. Exc quantitative skills. Full info/apply HERE (11/8)

JOB OPENING:  MEDIA DIRECTOR, PAID SOCIAL/GLOW/NYC: Grow team to mng daily execution of campaigns for clients & work closely w/Sr leadership across mult depts to create & identify new client/business opps. 8-10 yrs exp digital media planning, as well as 3-5 yrs mngmnt exp. Full info/apply HERE   (11/8)

JOB OPENING: DIRECTOR, PUBLICITY /A&E/NY: Dvlp/implement effective PR strategies & publicity campaigns resulting in positive media placement. 8+ yrs. of TV prgm publicity exp. Must have background in TV – network or cable news and/or entertainment publicity . Knowledge of pop culture essential. Full info/apply HERE (11/8)

JOB OPENING: SPVR PRODUCER /45th & Dean/A+E/NY: Produce high quality digital content via A+E Digital Studio for Lifetime. 8+ yrs. of digital/TV prod exp. Extensive post prod exp essential. Apply: HERE (11/8)

JOB OPENING: MEDIA RESEARCH ANALYST/NYC or Miami: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) Position open for NYC or Miami. Resume HERE (11/8)
JOB OPENING: DIGITAL PREDITOR /NBCU/CT:  Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (11/8)

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