11/02/17: Adweek report: Amazon consolidates media buying and planning with IPG Mediabrands

The State of Unified Video – Today & Tomorrow
The rise of digital consumption of premium video makes it ever more critical to close the measurement gap.
Download the FreeWheel Council’s paper “The State of Unified Video: Today & Tomorrow”, to understand how buyers and sellers of premium video are aligning investment and measurement strategies across all video.
Good morning. It’s Thursday November 2, 2017 and this is your your first early morning Digital briefing.

Neural Network: A neural network is a computing system that mimics the structure of the biological brain. Most A.I. products are built using neural networks designed to enable different forms of machine learning.
The agency network IPG Mediabrands just landed a massive account. Adweek reports that Amazon has chosen to consolidate all global media buying and planning responsibilities with IPG. According to Adweek’s sources, IPG faced off against Publicis Media in the final round of Amazon’s review.
Facebook may be going through a stretch of very bad publicity, but its business is still in fine shape. The company’s Q3 progress report smashed Wall Street’s expectations. Facebook grew its base of daily active users to 1.37 billion, a 50 million-user increase over Q2. The platform also had 2.07 billion monthly active users, up from 2.01 billion last quarter. Revenue for the quarter was $10.33 billion, surpassing analysts’ prediction of $9.84 billion. The company’s earnings-per-share sat it $1.59, a whopping 77% percent increase over last year’s third quarter. Wall Street had predicted earnings-per-share of $1.28. The company’s net income for Q3 was $4.7 billion. Facebook’s stock hit a record high of $182.69 in regular trading; by after-hours trading, they were up under one percent, hitting $184.
Periscope, Twitter’s live-streaming app, is making its “Super Hearts” program more appealing to broadcasters. The paid gifting tool lets users sent specialized “hearts” to their favorite streamers. Super Hearts can be purchased for about 3 to 10 cents. Broadcasters can then collect the monetary value of those hearts once they hit a one-time threshold of $120. Periscope previously split that money 70/30 with its broadcasters. But in a new update, all of the earnings will now go directly to broadcasters, apart from a $1 administrative fee per monthly payment, in addition to any money that app store operators may charge.
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Periscope, Twitter’s live-streaming app, is making its “Super Hearts” program more appealing to broadcasters. The paid gifting tool lets users sent specialized “hearts” to their favorite streamers. Super Hearts can be purchased for about 3 to 10 cents. Broadcasters can then collect the monetary value of those hearts once they hit a one-time threshold of $120. Periscope previously split that money 70/30 with its broadcasters. But in a new update, all of the earnings will now go directly to broadcasters, apart from a $1 administrative fee per monthly payment, in addition to any money that app store operators may charge.
Google is launching Poly, a new platform designed to make it easier for AR and VR developers to find and distribute 3D objects. The tool is integrated with Tilt Brush (Google’s VR painting app) and Blocks (Google’s VR sculpting app). Poly essentially provides an art library for developers using VR and AR development platforms, including those from Google and Apple. Modelers can upload their work to the Poly library, and then other users can remix or build on that work. In the process, developers can create new listings that link back to the original models they worked from. Users can directly upload files, or pull 3D objects directly into a VR workspace to edit. 
The Russians weren’t the only ones buying political ads on Facebook last year. According to Facebook General Counsel Colin Stretch, Hillary Clinton and Donald Trump’s campaigns combined to spend $81 million on Facebook ads ahead of the 2016 presidential election. Stretch revealed the numbers during congressional testimony, hoping to make the point that Russia-backed outlets spent a relatively small amount. According to Facebook, Russian-bought election ads amounted to roughly $100,000 worth of spending. All told, Facebook made about $28 billion in revenue last year, most of it from ad sales.
Buy-side advertising platform Sizmek has teamed up with the measurement and verification specialists comScore, Integral Ad Science, and DoubleVerify. Under the partnership, the companies will work to provide Sizmek’s customers with greater workflow efficiency for HTML5 video measurement.
Cynopsis Jobs will now publish on Sunday & Wednesday mornings, delivered by 8:00 a.m. and 9:00 a.m., respectively.
Our list of 85,000 job seekers (and job curious) includes experienced media buyers and planners, marketers, programmer, sales execs, researchers, production folks, and other talented professionals.
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Management of digital ad growth is complex and confusing. That’s why Cynopsis is presenting the Monday, November 13 webinar “Solving the Digital Ad Measurement Challenge” with Media Rating Council’s George Ivie, ANA’s Bill Tucker, and the 4A’s Louis Jones. Learn best practices (and more) that you can begin implementing on a daily basis. Register now.
Digital media company Vox Media is heading to linear TV. No Passport Required, a food and culture-centric docu-series from Vox’s Eater brand, will debut on PBS in 2018. Hosted by New York chef Marcus Samuelsson, the series will explore cuisine from America’s immigrant communities. According to Variety, the series will likely debut sometime next fall. Consisting of six one-hour episodes, the show will run on PBS’s member stations, as well as online platforms.
Fantasy sports giant FanDuel has launched its first scripted show. The four-episode series, which debuted yesterday, stars ESPN football reporter Adam Schefter. Called “A Day in the Life: Adam Schefter,” the show focuses on the ways that fantasy football affects everyday parts of Schefter’s life. The series will run on FanDuel’s Facebook, Twitter, and YouTube channels. Episodes are less than 60 seconds in length.
Audio hardware-maker Sonos already lets users control a number of services with voice commands, with the help of Amazon’s Alexa assistant. Spotify isn’t on that list quite yet, but it will be next month. An update to Sonos’s online support forms – first noticed by a Reddit user – described the impending update. “We will offer full [Amazon Alexa] voice support for Spotify by December 21,” the page confirms.
Piracy remains a tough problem for pay-TV providers. According to a new study from Sandvine, a bandwidth-management systems vendor, roughly 6.5% of North American households use illegal TV streaming services every month. Sandvine estimated that, in 2017 alone, piracy could result in a loss of $4 billion for the pay-TV industry.
Tubular Top Ten Global Sponsored Videos Monday, October 23, 2017 – Sunday, October 29, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.

SHAREABLEE  SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for October 23 – October 29. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.

  Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
Tweet of the week: @CatrelCathey: What a beautiful and heartfelt moment between Kevin and his dad? The silence and emotions in Kevin eyes. I was like we’re here. #Riverdale
@nicoleperry7392: @Zak_Bagans Annabelle is definitely a creepy doll that is a nail bitter. OMG #GhostAdventures
Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Oct. 25-31 using Twitter data from Nielsen. Insights from the 2,887,693 tweets expressing a specific Emotional Reaction (ER) include:
- People were shocked during ABC’s Dancing With the Stars when there was a surprise double elimination at the end, sending home couples Nikki Bella and Artem Chigvintsev, and Vanessa Lachey and Maksim Chmerkovskiy.
- Baseball fans have been in heaven the last week, with the 2017 World Series on Fox prompting thousands of messages of love, enjoyment and happiness.
- Fans were touched during a beautiful moment between Kevin and his dad during The CW’s Riverdale.
- During Ghost Adventures on Travel Channel, viewers were scared by a creepy collection of dolls, including an especially freaky one named Annabelle.
- Canvs
Viacom Digital Studios, the cable giant’s recently-launched digital content unit, has a new President. The role goes to Kelly Day, who joins Viacom from the Gen-Z oriented digital media company AwesomenessTV. Day spent four years at Awesomeness, serving first as Chief Digital Officer and then as Chief Business Officer. In the new position, she’ll work with each of Viacom’s brands to create digital content that expands on current programming. She’ll also work on developing new original and branded content. Day will report directly to Bob Bakish, Viacom’s President and CEO. She officially starts November 20.


Our Last Trivia Question: James Franco starred in which 2016 streaming mini-series? Answer: Hulu’s 11.22.63. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Luke Watson-Essential TV/NY, Matt Meachem-Gracenote/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Vinny Smith-Tennis Channel/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tai-Chen Bassin-HBO/NY, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Aaron Paquette-Screen Engine/ASI/TX, and Mathew Tombers-Intermat/Inc.
Follow-up: Which Oscar-winning actor plays the role of Al Templeton – a longtime friend of Franco’s Jake Epping – in 11.22.63? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Get Excited!
Entries are NOW open for the Cynopsis TV and Buyers & Planners Awards
The Cynopsis TV Awards salute excellence in national TV programming, from writing and directing to casting and hosting. In addition, we recognize outstanding achievement across teams, platforms, and overall merit. The Buyers & Planners Awards honors the most creative and dynamic media buyers and planners working in linear and digital content.
Enter by November 10!
Enter: TV Awards                                                                                Nominate: B&P Awards

Above, we mentioned the new short-form video series A Day in the Life: Adam Schefter, the first foray into scripted content from the fantasy sports giant FanDuel. You can check out the first episode here.
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com


Resp. for handling deal negotiations and drafting/ review of agreements for dev/prod/distribution of non-scripted progmmng including agreements for lead/supporting talent across ntwrks w/focus on TLC. Exp working in-house at an entertainment company.


JOB OPENING: SALES PLANNER/DISH/NYC: Detail oriented w/ excellent written/oral communication skills, strong analytical skill/media math knowledge to support 2 AEs on DISH Media Sales team. Steward campaigns, post, recommend makegoods. 2 yrs Ad Sales or Media Buying experience required. Full info/apply HERE (11/9)

JOB OPENING: DIGITAL MARKETING MGR/CNBC/Englewood Cliff NJ: Dvlp strategic mktg plans to build adoption across CNBC’s wide variety of digital products incl mobile & OTT apps & emerging platforms.  Min 5yrs related work experience, pref in media. free shuttle from NYC. Full info/apply HERE (11/9)

Assist with all aspects of US and international trademark registration and maintenance. Monitor incoming infringement reports from watch services & internet comms. Ability to work in high-pressure envir. Min 6 yrs exp trademark clearance. Full info/apply HERE (11/8)

JOB OPENING: MEDIA PLANNER/AdMore/LA or Temecula: Create media plans across Local & National Brdcst, Syndication, National Cable and Local Cable/Satellite. BA deg req’d, 3 + years exp of general market/audience based media planning. Proficient in STRATA media planning software. Resume/cvr HERE (11/8)

JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/TLC/LA: Resp. for handling deal negotiations and drafting/ review of agreements for dev/prod/distribution of non-scripted progmmng including agreements for lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at an entertainment company. APPLY (11/8)

Responsible for DR media buying, planning and analysis across all clients. Self-starter, good communication skills a must. Proficient in Excel & PP. Team player with good understanding of media and performance marketing. Resume HERE (11/8)

JR PRODUCER/WRITER/EDITOR/ION/Clearwater Beach, FL: Responsible for producing, writing and editing all on-air promotions. Responsible for conception, writing/producing/editing episodic & movie promotional material for mult properties. BA deg comms or related fieldExp w/non-linear editing. Full info/apply HERE (11/4)

JOB OPENING: SR MANAGER, CONSUMER MARKETING /TV ONE/Silver Spring/DC: Responsible for developing and managing TV One’s consumer marketing and promotional campaigns. Strategic thinker w/ minimum 5-8 yr exp in network TV mktg. Strong knwlg African American demographic a +. Full info/apply HERE (11/4)
JOB OPENING: VP MEDIA & CAMPAIGN PLANNING /BET/NYC: Oversee/lead the overarching series mktg strategy across all platforms, incl show positioning, KPIs &key objectives of each plan.Define/comm strategic positioning for series & events throughout org.10+yrs holding mktg/Ad positions.Full info/apply HERE (11/4)

JOB OPENING: DR NATIONAL TV BUYER/Mediassociates/Newtown CT: Fairfield County CT Ind media plan’g, buying & analytics agency seeks buyer to execute/mng our client’s media efforts. Assess initial buy thru final reporting/reconciliation. Min 5 yrs exp as Nat’l DRTV buyer. Exc quantitative skills. Full info/apply HERE (11/4)

JOB OPENING:  MEDIA DIRECTOR, PAID SOCIAL/GLOW/NYC: Grow team to mng daily execution of campaigns for clients & work closely w/Sr leadership across mult depts to create & identify new client/business opps. 8-10 yrs exp digital media planning, as well as 3-5 yrs mngmnt exp. Full info/apply HERE   (11/4)

JOB OPENING: DIRECTOR, PUBLICITY /A&E/NY: Dvlp/implement effective PR strategies & publicity campaigns resulting in positive media placement. 8+ yrs. of TV prgm publicity exp. Must have background in TV – network or cable news and/or entertainment publicity . Knowledge of pop culture essential. Full info/apply HERE (11/3)

JOB OPENING: SPVR PRODUCER /45th & Dean/A+E/NY: Produce high quality digital content via A+E Digital Studio for Lifetime. 8+ yrs. of digital/TV prod exp. Extensive post prod exp essential. Apply: HERE (11/3)

JOB OPENING: MEDIA RESEARCH ANALYST/NYC or Miami: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) Position open for NYC or Miami. Resume HERE (11/3)
JOB OPENING: DIGITAL PREDITOR /NBCU/CT:  Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (11/3)

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    iN DEMAND/NYC:  Editing promos, trailers, social & long form. Writing scripts/producing projects. Expert in Adobe Premiere & familiar w/ After Effects. Prof editing exp req in broadcast/entertainment. Resume & reel to: resume@indemand.com

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     IFC/NYC: Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5yrs exp project mngmnt & mktg. Digital/SM exp a must. 
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