Looks like Facebook’s Russian ad problem wasn’t confined to Facebook. Business Insider reports that Russian-bought ads – already known to have appeared on Facebook during the 2016 elections – also ran across Facebook Audience Network, a tool that lets marketers deliver ads to apps and websites outside of Facebook’s platform. The Audience Network ads were affiliated with the Internet Research Agency, a Russian entity. Facebook recently acknowledged that the Internet Research Agency was behind about 80,000 spots that appeared on the social giant’s platform. By comparison, Audience Network saw relatively few Russian ads. According to BI, only 90 online publishers saw revenue from Russia-backed ads that ran through the network. Fewer than 9,000 people saw those ads, according to the report.
Facebook opened up its Collection ad format to travel campaigns. Facebook’s Collection ads, designed to let users browse and purchase products in an immersive format, are now available to brands through Facebook’s Dynamic Ads for Travel product. The expansion comes ahead of the holiday season, and that’s no coincidence: Hotel and airline brands will now be able to use Collection ads to woo holiday travelers.
OTT + SVOD
The lines between digital and linear blurred a little bit back in November, when Comcast started offering Netflix through its Xfinity X1 platform. Now the company is tacking on 4K video capabilities as well: Netflix subscribers with a $13.99-per-month “Premium” plan can now access Ultra HD Netflix content through X1 (provided that their X1 devices support 4K content.). Netflix isn’t the only digital service available through Xfinity X1; YouTube launched on the platform in September.
FuboTV, the OTT-based live TV service with a heavy focus on sports programming, now offers Fox programming in twelve new markets: Albuquerque, Louisville, Jacksonville, Norfolk, New Orleans, Little Rock, Waco, Colorado Springs, Baton Rouge, Huntsville, Providence, and Roanoke. With the new launches, fuboTV says it offers Fox in 80 markets, covering 66% of U.S. households.
APPS + PLATFORMS
Amazon Prime Video has launched globally for Xbox One consoles. And on November 7, the streaming video service will debut on the Xbox One X console as well. Prime Video is now available in more than 200 countries and territories.
Apple took a novel approach when it came to opening the iPhone X up to reviews. The tech giant let a handful of YouTube creators publish their first-impression reactions to the device a day before most mainstream media outlets were allowed to do the same. YouTube outlets with early reviews of the device included Booredatwork, UrAvrgConsumer, Soldier Knows Best, and vloggers from High Snobiety. Not all of the early reviews came from YouTube creators, of course; Fashion Magazine, Axios, and Wired’s Steven Levy got an early crack at the device as well. But it’s safe to say that some of Apple’s core consumer targets put stock in the opinions of tech vloggers – and clearly Apple knows it.
BuzzFeed is launching its first U.K. video series. Called Worth It, the show will feature hosts who travel across the U.K. sampling food items at both high and low-rice points. A U.S. version of the show has already been released. The U.K. version of Worth It will run weekly on YouTube and Facebook. It debuts November 5.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (10/23/17 – 10/29/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
CYNOPSIS TV AWARDS
Our call for entries for the 2017-2018 TV Awards is now open, and the deadline is 11/10. We are honoring excellence in national TV programming, and we can’t wait to see the phenomenal work from this past year. The submission process is quick and simple –just go here: http://ht.ly/eBtv30fUFFz
Comedy Central has a new digital chief. Jennifer Danielson will serve as SVP of Digital, overseeing all editorial and creative for the Viacom network’s digital content. She’ll report to Josh Line, EVP of Marketing and Creative. Danielson has a long history in the digital comedy space. She’d been with Broadway Video, Lorne Michaels’s entertainment studio, since 2001. She also helped launch Above Average, Broadway Video’s digital comedy studio. She’d served as Above Average’s President since 2012.
Talent management firm Brillstein Entertainment Partners has hired Seth Jacobs, a long-time digital media pro. Jacobs most recently worked as VP of Business Development and Partnerships at Victorious, a company that helps YouTube creators build apps and websites. Jacobs will be tasked with growing Brillstein’s roster of digital clients. The firm’s existing digital stars include Cameron Dallas, Flula Borg, Mark “Markiplier” Fischbach, and others.
James Franco starred in which 2016 streaming mini-series? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Before appearing in Netflix’s Stranger Things, the young actor Caleb McLaughlin held a role in which Broadway musical? Answer: The Lion King. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Rachel Leva-NBCUniversal New Jersey, David Young-ABC Television Network/NY, Tom Moore Kalt-Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Christine Allen-McGee Media/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, and Alex Walker-Engine Shop/CA