11/15/18: BODYARMOR will serve as the official sports drink of the NCAA

CynopsisSports
Good morning. It’s Thursday November 15, 2018 and this is your first early morning Sports briefing.

 
BODYARMOR is in as the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019. The new deal will see the brand’s logo seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships. “The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events in all of sports, and we are thrilled that BODYARMOR is going to be the hydration brand for teams and student-athletes participating in NCAA championships,” said Mike Repole, founder and chairman, BODYARMOR.
 
 
ON THE AIR

NBC Sports Group is gearing up for the 2018 Monster Energy NASCAR Cup Series Championship with a multi-platform promotional campaign spotlighting this year’s Championship Four contenders: Kyle Busch, Kevin Harvick, Martin Truex Jr., and Joey Logano. Throughout the week, NASCAR’s Championship Four will make appearances across NBCUniversal’s television and digital platforms ahead of the race on Sunday at 3p on NBC. Among the programming elements will see TODAY with Kathie Lee and Hoda broadcast live from Miami Beach this morning with TODAY anchors Kathie Lee Gifford and Sheinelle Jones joined on Miami Beach by the four contenders. Last night saw the drivers race remote control race cars on The Tonight Show Starring Jimmy Fallon. Actor Josh Dallas, from NBC’s Manifest, will serve as the Grand Marshal ahead of Sunday’s Championship race. In addition, NBC Sports will see aerial advertising banners for the race above the beaches of Miami while its social media team will leverage Snapchat’s new partner curation tool to “fuel the excitement and coverage” surrounding Sunday’s race.
 
The NFL locked in schedule changes for Week 13 and Week 14 of the regular season, announcing that the Dec. 2 showdown between the Chargers/Steelers originally scheduled for 1p on CBS will now move to 8:20 PM ET on NBC. Additionally, the 49ers/Seahawks game will move from 8:20p on NBC to 4:25p on FOX. Week 14 will now see the Rams/Bears game slated for 1p on FOX move to primetime at 8:20p on NBC. The Steelers/Raiders matchup slated for SNF will move to 4:25p on FOX.
 
The College Football Playoff showcased the lineup of national recording artists scheduled to perform at AT&T Playoff Playlist Live!, the CFP’s signature concert series running January 4-6 in San Jose. The series opens with performances by Alessia Caraand Brynn Elliott, with Logic, Leon Bridges and Jay Rock set for Jan. 5, while the final night features OneRepublic and Ellie Goulding.
 
Calgary is taking itself out of the running for a bid for the 2026 Winter Olympics after balloting saw 56% of Tuesday voters opted against hosting the Games. The decision leaves Stockholm and a joint Cortina d’Ampezzo/Milan bid as finalists for the event. IOC members will vote in June to decide the 2026 Winter Olympic host city.
 
Showtime PPV’s showdown between WBC Heavyweight World Champion Deontay Wilder and Tyson Fury on Dec. 1 is getting the big screen treatment. Fathom events announced that the battle will be offered in more than 400 select movie theaters through Fathom’s Digital Broadcast Network “The fight world has been waiting for an epic heavyweight battle like this for more than 10 years,” said Ray Nutt, Fathom Events CEO. “We are proud to partner with Showtime to give fight fans the opportunity to view, right from their local cinemas, what is certain to be an awesome spectacle.”
 
Speaking of winter sports, X Games Aspen 2019 is adding three completely new medaled disciplines to the lineup – Snowboard Knuckle Huck, Adaptive Snow BikeCross and Para Snow BikeCross. For more than 10 years X Games has featured adaptive disciplines at both summer and winter X Games events. Mono Skier X was introduced in 2007, and since then X Games has staged several Adaptive Snowboarder X, Snowmobile SnoCross and Moto X Racing disciplines.
 
A CYNOPSIS MESSAGE
The Latest Strategies for Maximizing & Monetizing Mobile Engagement
December 6 | 1:30 PM – 3PM ET
Join us for this FREE Cynopsis webinar and learn:
 
How to make it personal: Millennials don’t just want personalized experiences, they expect them. According to Boston Consulting Group, brands that offer personalized experiences by integrating advanced digital technologies and proprietary data are seeing revenue increase by two to three times faster than those that don’t. Hear from Group Nine Media, Vox Media & Oath.
 
 

SPONSORSHIP & PROMOTION

NIKE opens its newest Nike House of Innovation today as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store and “representing the best of Nike global product, experiences and sport innovation.” The venue will engage consumers with best-in-class digital and physical services combined with premium products, experiences and features to create a new benchmark for Nike retail. Floors include the new Nike Speed Shop, the Nike Sneaker Bar, Nike Expert Studio. Meanwhile, new and expanded Nike App in-store features like Nike Shop the Look, Nike Instant Checkout and updated functionalities with Nike Scan to Try will offer more choice for consumers to instantly shop in-store displays, checkout in-store or request to try-on items throughout the store.
 
The Harlem Globetrotters and Champion Athleticwear signed on for a global partnership that makes Champion the Official Uniform and Apparel Provider of the Globetrotters. The deal will include a new, re-imagined Globetrotters uniform beginning with the tip-off of the team’s 2018-19 Fan Powered Tour of North America this month. Champion will outfit the Globetrotters with all of their on-court and travel apparel, which includes player uniform, warm-ups, t-shirts, jackets, pants, hoodies, jerseys, shorts and socks. The deal also provides Champion with the opportunity to sell official Globetrotter apparel in their existing stores and retailers worldwide. 
 
 
DIGITAL & STREAMING

Integrated Sports Media signed an exclusive agreement to distribute DAZN programming to commercial establishments in the US. ISM will be responsible for distributing DAZN programming in the U.S. to bars, restaurants, casinos and sports books. “We’re thrilled to distribute DAZN programming in the U.S. market and help grow its reach across the country,” ISM president Doug Jacobs said. “We have a signed deal to distribute DAZN’s world-class combat sports programming like Golden Boy Promotions, Bellator MMA and Matchroom Boxing.”
 
The Players’ Tribune partnered with John Hancock and CBS Sports Digital for a new video series, titled The Long Game. The series sees NFL rookies Phillip Lindsay, Dante Pettis, James Washington, Saquon Barkley, Calvin Ridley, and Sony Michel discuss about their passions off the field and stress the importance of thoughtfully planning for retirement. Episodes will live on TPT, John Hancock, CBS Sports OOO and social channels.
 
 
ESPORTS

In this week’s edition of Cynopsis Esports
  • Team USA eyes IeSF
  • ELEAGUE prepares to Smash
  • Starladder’s Shaghai showdown
  • RLCS’ payload
  • NA LCS welcomes Nations
  • Breaking down telecome activation
  • Game Awards embraces esports
 
ROSTER MOVES

The Premier League named Susanna Dinnage as Chief Executive of the organization. She will take over for Richard Scudamore, and joins after serving as the global president of Discovery’s Animal Planet brand.
 
NIKE, Inc. named Craig A. Williams as President of Jordan Brand. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as Senior Vice President, The Coca-Cola Co. and President of The McDonald’s Division Worldwide and was responsible for growing brands and beverages categories.
 
 
THE MAIN EVENT

Packers/Seahawks on FOX and NFL Network at 8:20p.

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March 6, 2019 | SVA Theatre | New York City
 
Screen the winning videos chosen by our expert panel of jurors, and enjoy thought-provoking and idea-rich panel discussions with producers, directors, marketers, and more. Panels will address topics including: Finding the right platforms for premium short form video and what advertisers ant from short-form.
 

ON THIS DAY in 1992: Richard Petty’s last race, taking place at the Hooters 500 in Atlanta.
 
In the Know: Which character did Richard Petty not-so-coincidentally voice in the Disney movie Cars? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who is Villanova’s all-time leading scorer in men’s college basketball?  Answer: Kerry Kittles. Kudos: Michael Ritz-BucStar Consulting/NY; Bob Dudelson-Leverage Agency/NY; Denis Barry-CBS/NY; Connor Lamb-ESPN/NY; Kathi Gillin-Comcast Spotlight/Langhorne; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Rich Wolfe-RichCraft/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
 
Later – Chris
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