11/01/18: Dignitas announced a brand makeover, complete with new name, colors and uniform

It’s Thursday November 1, 2018 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.

Team Dignitas is getting a branding overhaul, revealing an identity refresh for the first time in 15 years. The Harris Blitzer Sports & Entertainment esports franchise will now be known simply as Dignitas, and will sport a new logo, color palette, uniform, casual wear and more. The logo change will see the alien-eye, “Digi,” replaced by an owl inspired by the mythical Owl of Minerva. In addition, the wordmark change will now read as Dignitas 2003, while silver has been added as a color in the Dignitas brand palette, along with the team’s traditional black and yellow. New uniforms reflecting the brand refresh will be worn for the first time by Dignitas’ Western Clash champion Heroes of the Storm team on Nov. 2. at BlizzCon’s World Championship.
“The esports ecosystem is changing rapidly. Evolving and broadening our name from ‘Team Dignitas’ to ‘Dignitas’ provides us the strategic breadth to best execute our competitive team business, but also pursue new verticals in the gaming world,” said Dignitas CEO Michael Prindiville. “Our fans were constantly asking about the root of the word ‘Dignitas’; the refresh has been the perfect vehicle to explain. We were drawn to the concept of ‘prestige,’ and the connectivity between an individual’s actions and successes in life and the success of the greater organization. In striving for excellence as players, teams, influencers, brands and executives – we lift our collective self.” 

Evo 2019 will once again return to Las Vegas next year, locking in Mandalay Bay for a return visit. The event will run from Aug. 2-4, 2019. Last year’s event saw 1.2 million hours watched across its various tournaments, with over 842,000 views.
RFRSH detailed upcoming plans for the BLAST Pro Series, unveiling a cross-continental spring schedule as well as its final CS:GO tournament of the year, which will be BLAST Pro Series Lisbon on Dec. 14-15 and see six teams compete for their piece of the $250,000 prize pool. The early 2019 spring calendar will include stops in Sao Paulo in March, Miami in April, and Madrid in May. The full calendar for 2019 will be announced at a later date.
The eFL, aka eFighting League, announced that its debut event – eFL One – will take place on Dec. 29 in London. The celebrity esports gaming league will see real MMA fighters and the other UK and internationally recognized celebrities own and operate their own teams. The feature event will showcase a battle with Mark ‘Super Samoan’ Hunt taking on Ben ‘10’ Nguyen. Influencers and other personalities will place Street Fighter and Tekken as part of the competition.
The PUBG Europe League unveiled the 15 teams to receive direct invites to the LAN-qualifier, where they will compete for spots in the first phase of league. The primary portion of the qualifiers will be held at the LAN-tournament from Dec. 10-16 at Kiev Cybersport Arena, which will host 17 winners of the open qualifiers and 15 invited teams in a battle for 10 spots at the PUBG Europe League and six spots at the Contenders League. Teams that are invited to the LAN-qualifiers: Team Reciprocity, Team SoloMid, M19, Avangar, Alliance, Method, Penta Sports, MOONWOLF, o1ne, Quantum Bellator Fire, TORNADO ENERGY BATTLE, Besiktas, G2 Esports, Galatasaray, and Oyun Hizmetleri eSports Club.
Blizzard is giving Overwatch Contenders an overhaul for the overall 2019 season. The Path to Pro will not only see prizing adjusted to better reward top teams, but Contenders North America will now be split into two regions, each with eight teams, bringing the total number of overall regions to eight. Meanwhile, other regions will now reduce the total number of teams from 12 to eight. Soft region locking is being introduced to “ensure that Contenders continues to develop local talent all around the world” and Contenders teams can have a maximum of three non-resident players on their roster. Seasons in Contenders 2019 will also be longer, and the total number of seasons will be reduced from three to two. Meanwhile, VPEsports writes that seasons will be played completely online, including the Finals.
WWE and NXT Superstars announced a partnership with Riot Games that will see League of Legends streamers imaqtpie and Tyler1 each coach teams in a move to settle their “rivalry.” Hosted by WWE’s Xavier Woods on WWE’s YouTube gaming channel UpUpDownDown, WWE vs NXT: League of Legends will follow imaqtpie and Tyler1 as they train their respective teams of WWE and NXT Superstars to prepare for a 5 vs. 5 showdown that will determine which League streamer can call himself the better coach and player. Additional WWE League Of Legends content will appear on UpUpDownDown throughout November and during the NXT Takeover Wargames event, streaming live on WWE Network on November 17 from Staples Center in LA.
BANDAI NAMCO Entertainment America Inc. and Twitch unlocked details for the TEKKEN World Tour 2018 Finals. This year’s event will conclude in Amsterdam starting Dec. 1 with two days of competition that will see top TEKKEN players from the Americas, Europe, and Asia throw down with a livestream on Twitch. The Last Chance Qualifier event will be held on Dec. 1 at The Theater Amsterdam, with 256 player slots open for potential contenders.
Ninja, aka Tyler Blevins, will be livestreaming a Fortnite New Year’s event exclusively on Twitch with a full competitive computer set-up based in Times Square. For twelve hours, he will invite the world to tune in to his Twitch channel “where he will be playing his favorite game, Fortnite, alongside some of his notable friends, teeing-up audience surprises and, of course, demonstrating top gameplay.”
EA’s upcoming mobile game has its sights set on esports, announcing that Command & Conquer: Rivals, which debuts worldwide on Dec. 4, will become the next official EA competitive gaming franchise to roll out a complete competitive program, including community tournaments and a championship pro scene. Rivals Champions, a new weekend mode available at launch, is a signature in-game competitive experience inspired by the immensely popular FIFA Ultimate Team Champions in FIFA and will serve as the first step in working with the community to launch a multi-continent esports program in 2019. “Rivals is competitive to its very core,” said Evan Denbaum, Command & Conquer: Rivals Competitive Gaming Commissioner. “We’ve been working non-stop to create the best-possible in-game experiences no matter what your skill level, and Rivals Champions is just the beginning. Most importantly, we’ll be listening to our players and their feedback as they jump in, and we’ll work together with the community to build a full-scale esports program.”
WorldGaming Network announced the start of a competitive tournament for Hearthstone, titled the Hearthstone Canadian Challenge powered by WorldGaming, with more than $20,000 in cash and prizes. The tournament will run through Dec. with closed qualifier to be held Dec. 8 to determine the top four players who will go on to compete in the Grand Finals in Toronto on Dec. 15 at The Samsung Experience Store.
IEM Chicago 2018 will feature the best on-campus CS:GO players at the University of Illinois at Urbana–Champaign and Robert Morris University square off on Nov. 11 before the event’s Grand Final. Both schools earned their right to play by defeating of the Midwest’s best collegiate CS:GO teams that included the likes of Michigan State University and Ohio State.

Last weekend, Doritos became the first brand to organize a Call of Duty: Black Ops 4 battle royale tournament. In this week’s infographic, Stream Hatchet breaks down that activation. We examined the most influential broadcasters, and performed a Twitch Chat sentiment analysis of the word Doritos.
  • Across all broadcasting channels, the Doritos Bowl generated 606K hours watched. 43% of the total hours watched were consumed by Shroud’s audience. 
  • Doritos’ themed messages, containing the word “Doritos” or the twitch emote “DoritosChip” generated 1K mentions across all channels. 59% were spammed on the Twitchcon Esports Stage channel. 
  • Of the 1K Doritos messages, 14% expressed positive sentiment, whereas only 3.5% expressed negative sentiment, indicating a brand safe chat environment for Doritos. 
  • For a further breakdown of how we calculate Twitch chat sentiment, and to learn more about gamer speak, visit streamhatchet.com.
The Cynopsis TV Awards salute excellence in national TV programming, from writing and directing to casting and hosting. In addition, we recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is acknowledgement that your work has risen to the top in entertaining and enriching a broad audience. Winners will be announced at the highly-anticipated awards gala, this February in NYC.


Mastercard opened the books to its first activation of the League of Legends World Championship, which will be anchored by The Mastercard Nexus, a League of Legends-themed experiential pop-up in the Gangnam Gu neighborhood of Seoul. Meanwhile, the 2018 World Championship Finals will kick off in Incheon with the “Finals Opening Ceremony presented by Mastercard,” which will include a performance of the 2018 Worlds anthem ‘RISE’ featuring The Glitch Mob, Mako, The Word Alive, and Bobby of iKON. There will also be a special performance debut of a new Riot produced song featuring Madison Beer, Miyeon and Soyeon of (G)I-DLE, and Jaira Burns. The Mastercard Nexus run from Nov. 1-3 and include experiences such as: “Become a Champion” through social, shareable Augmented Reality experience; the ability to play on high-performance gaming PCs and experience Riot Game’s Snowdown Showdown 1v1 game mode.
League of Legends World Championships finalist Fnatic will open a bar in Seoul to celebrate the Worlds finals this weekend. The Fnatic Bar will be run from Nov. 2-3 and will celebrate Fnatic’s clash against Invictus Gaming in the LoL Worlds final. The bar will offer fans the opportunity to compete against each other 1v1 in League of Legends, enjoy retro games and be part of a huge pre-finals party, taking place in addition to getting access to a fully stocked store packed with Fnatic GEAR and Apparel.
Gaming headset and audio accessory brand Turtle Beach is expanding its partnership with DreamHack ahead of the event’s Atlanta stop in mid-November. The festival becomes the third DreamHack event this year that Turtle Beach has sponsored and provided all gaming headsets for the Free to Play PC area, as well as the second consecutive event integrating the Elite Atlas Pro Performance PC Gaming Headset. This expanded partnership allows for the model to be used on-site in competitions that tap into the collegiate market, through the American Video Game League’s Community League of Legends and Fortnite tournaments.

 Blizzard Entertainment released major details about BlizzCon 2018, running Nov. 2-3. Livestreams are available via BlizzCon.com and the BlizzCon mobile app for Android and iOS. For the first time, viewers can watch livestreams using the BlizzCon TV app and the Blizzard Battle.net desktop app. Closing out the festivities this year will be American rock band Train, violinist and performance artist Lindsey Stirling, and DJ and actor Kristian Nairn. All three concerts will be streamed live in HD to online viewers via the Virtual Ticket. Community Night also returns with the Costume Contest, Talent Contest, Movie Contest, and Art Contest. Featuring popular VO actors Darin De Paul as host and Matthew Mercer joining the judge’s panel, Blizzard’s biggest annual community stage show starts at 7p on Friday. BlizzCon 2018 sponsors this year include Cisco, Intel, and Samsung SSD, along with sponsors that include CORSAIR, Facebook, Nintendo Switch, NVIDIA, NZXT, Republic of Gamers and T-Mobile.
Blizzard also launched a new Blizzard Esports app, offering content, scores, schedules, and more for Hearthstone, Heroes of the Storm, Overwatch (not including Overwatch League), StarCraft, StarCraft II, and World of Warcraft. The new platform means – for the first time ever – that esports content from all of Blizzard’s games will be housed in one location, on both Android and iOS devices.
TwitchCon saw Twitch announce the expansion of their esports program, Twitch Rivals. The initiative has played host to 55 gaming events featuring Partners, Affiliates, and their friends, so far, awarding over $5 million in prizing. Streamers who participated in a Twitch Rivals event saw an average of 20% more viewers and 90% more ad revenue on event days and 10% more revenue from subs nearly a month later. In 2019, Twitch Rivals will more than double in size to 128 events, with the program expanding to cover more games and genres, such as MOBAs and even single-player RPGs, with millions of dollars in prizes.
Amazon launched its newest feature for the Amazon GameOn brand in the GameOn Tournament Organizer. The Twitch extension allows creators to generate tournaments inside the Twitch experience with a click of a mouse and invite their players to join directly from within the game. The GameOn Tournament Organizer is already used by Darwin Project from Scavenger Studios, Paladins Strike from Hi-Rez, Overload from Revival Productions, Tactical Monsters Rumble Arena from Camex Games, and SCP: Secret Laboratory from Hubert. And, SCUM from Devolver Digital will come soon.
PlayVS, the startup bringing the infrastructure for esports leagues to high schools across the country, announced a deal with Champion athletic apparel as the primary jersey provider for the 2018-2019 school year. Jerseys are available for order on the Champion website in time for PlayVS’ Season Zero, the early-access season open to high schools in Connecticut, Kentucky, Georgia, Massachusetts, and Rhode Island starting this October.
Mobile esports company Skillz saw the US Patent and Trademark Office issue the company two new patents, giving the org exclusive rights to a total of 13 esports-related patents. The first covers the management of video data in streams, improving the process of storing and reading video metadata, allowing the platform to automatically generate video clips and highlights. The second patent builds upon the company’s core software by enabling team-based competitions for future titles.

Amid a week of high-profile investments that included Michael Jordan and Drake, Fortnite creator Epic Games announced its own round an investment of approximately $1.25 billion from companies that include KKR, ICONIQ Capital, Smash Ventures, aXiomatic, Vulcan Capital, Kleiner Perkins, and Lightspeed Venture Partners. This investment “creates powerful partnerships with highly strategic investment firms and individuals at the forefront of technology, entertainment, professional sports, esports, and live events.” New investors join Tencent, Disney and Endeavor as minority shareholders in Epic.
Esports ownership group aXiomatic locked in Michael Jordan and Declaration Capital as new investors into the company. Declaration Capital, the family office of David M. Rubenstein, focuses on venture, growth and family-owned investments. Rubenstein is the co-founder and co-executive chairman of The Carlyle Group. Meanwhile, the deal marks Jordan’s first step into the digital sports realm with an esports investment. Curtis Polk, the Managing Partner and Alternate Governor of Hornets Sports & Entertainment, and manager of the financial and business affairs of Michael Jordan and his related companies is also joining as an investor.
Red Dead Redemption 2 handed Take-Two with another huge launch, reeling in $725 million in its first three days on the market. That marks the second biggest opening for a product in entertainment history, bested only by Grand Theft Auto V.
Electronic Arts is looking for game developers to participate in a new “cloud-native gaming future” titled Project Atlas. In a Medium post from CTO Ken Moss, the company unveiled the initiative, remaining vague about the details but noting that, “At EA, we envision a future in which games go even further beyond the immersive experiences players enjoy today. I’m talking about games that offer living, breathing worlds that constantly evolve. You’ll play them one day, and when you come back the next, things have changed based on inputs from other players, AI, and even the real world. These new experiences will lead to deep, meaningful social interactions. The games you play, the characters you create, and the experiences you have together will create shared ground for friendships that span the globe.”
The Trade Group partnered with Emerson College to create an esports mentorship program designed to offer students real-life opportunities to gain experience at esports and gaming events in their chosen field. Experience will include key esports and gaming events like E3, Pokemon World Championships, PAX West, and OP Live Dallas.
Tubular Labs released a new report via its Insights blog detailing “How Fortnite Changed the YouTube Game.” The report states that the game has seen over 50 billion views on the platform since launch a year ago, with influencers driving 49B of the 50B views. In fact, the game “single-handedly lifted “gaming brands” social video views up 30%,” according to the study. Among sponsors for the videos were Blue Apron, Dollar Shave Club, Casper, and 1-800-Flowers with Dollar Shave Club conducting nine video integrations, garnering 9.8mm views. The full report can be found at https://tubularlabs.com/research-guides/fortnite-changed-youtube-game/.

Immortals announced the hiring of Brian Millman as Vice President of Corporate Partnerships. Millman will oversee partnership sales and activation for Immortals, and brings significant expertise in developing and fulfilling creative, solutions-based partnerships for premier brands. Prior to joining Immortals, Millman served as a Director at Mindshare Spotlight, the sports, and entertainment consultancy division of Mindshare, within GroupM, the world’s largest media agency.
Dignitas named former Women’s World Champion Counter-Strike: Global Offensive player Heather Garozzo and esports executive Maurice Eisenmann as Vice President of Marketing and Vice President of Business Development, respectively.
Cross-Platform Immersion for Media Pros
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ON THIS DAY in 2005: Electronic Arts releases The Sims 2 for the PlayStation 2, Xbox, Game Cube, Game Boy Advance, and Nintendo DS in the US.
Trivia: The world of Hyrule is the setting for which famed game franchise? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the all-time best-selling game console? Answer: This one seemed to be a stumper, but it was the PlayStation 2. Kudos: Jason Valluzzi-Active International/NY; Will James-Midan Marketing/Mooresville; Matt Sautter-WideOrbit/Harrisburg; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris

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