10/30/17: Facebook’s ad transparency measures to launch next month

CynopsisDigital
Good morning. It’s Monday October 30, 2017 and this is your your first early morning Digital briefing.
 

TODAY’S CODEBREAKER
 
Onion Routing: Onion routing is a technique for anonymous communication over a computer network. Encrypted data is transmitted through a series of network notes called “onion routers.” The word “onion” derives from the routers’ method of “peeling” away only a single layer, uncovering the data’s next destination. The most widely used implementation of onion routing is the anonymity network Tor. Due to its ability to keep user activity anonymous, Tor has become known as a haven for illegal transactions and content.
 
 
JUST IN…
 
Hollywood talent agency CAA is looking to back more digital media and tech businesses. The agency has launched Creative Labs, a new venture tasked with forming new next-gen businesses. Creative Labs will work in areas such as OTT video, gaming, virtual and augmented reality, e-commerce, and AI-driven messaging. So far, the unit has raised about $12.5 million in funding. Creative Labs will be run by longtime tech investors Mike Edwards (CEO) and Leonard Brody (Chairman and Co-Founder). Other staffers will include developers, engineers and designers. So far, the division – based in Vancouver, Canada – has received investments from companies including Entertainment One, Boatrocker Ventures, Real Ventures, and others. Though news of the unit’s existence is only just breaking, it’s not exactly brand new; in June, it launched Ground Control, an interactive audio programming platform.
 
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PUBLISHERS
 
The New York Times announced that it’s making its site available as a Tor Onion Service. Users will be able to access the site through a router on Tor, the anonymous internet-browsing software. In addition to individuals who use Tor out of simple personal preference, the move is specifically aimed toward people who would otherwise have trouble accessing the Times’ content, along with people who could face repercussions for doing so. For instance, some governments surveil internet use, while others block certain websites. Making the Times available as a Tor Onion Service will make it easier for users in such countries to access the site safely and anonymously.
 
BuzzFeed is changing up the way it covers Hollywood. The company has parted ways with three top members of its editorial staff: Entertainment Editor Jamie Etkin, who’d been with BuzzFeed News for four years; Deputy Entertainment Editor Katie Hasty; and Senior Entertainment Editor Jarrett Wieselman. In a memo to staff explaining the changes, Head of U.S. News Shani Hilton cited “holes” in BuzzFeed’s overall coverage of Harvey Weinstein. Hilton wrote that BuzzFeed News’s coverage will now be divided into three areas: An entertainment enterprise team, overseen by Senior Features Editor Marisa Carroll; a breaking news team, led by Weekend Editor David Mack, focused specifically on the entertainment business; and an in-depth reporting and analysis team, reporting to Deputy Entertainment Editor Kovie Biakolo.
 
 
ADVERTISING
 
Facebook announced that its new ad transparency features will go live in November. When viewing a Facebook Page, users will be able to click a “view ads” tab, which will bring up all of the ads that the Page is currently running. Facebook first announced the new transparency features early this month. Among other things, the tools are designed to let users see any ad run by any organization, as opposed to just the ones targeting them. The new updates were introduced, in large part, due to revelations that Russian-bought election ads appeared on Facebook’s platform in 2016.
 
 
PROGRAMMING
 
American Vandal has been renewed for a second season. The true-crime style mockumentary series debuted on Netflix last month. Season 1 focuses on a high school-aged documentarian who tries to determine whether a recently expelled classmate is truly guilty of spray-painting teachers’ cars with phallic images. (Side note: It’s very funny and surprisingly engrossing.) CBS Television, 3Arts, and Funny or Die collaborated on the production. The new season is slated to debut in 2018.
 
 
APPS + PLATFORMS
 
YouTube viewers are now spending 100 million hours a day watching content on TV screens, according to a new announcement from Google CEO Sundar Pichai. It’s the first time that Google has revealed the watch time for living room devices. Earlier in 2017, the company said that YouTube’s total watch time across all devices amounts to more than 1 billion hours per day. (Some rudimentary math will tell you that living room devices now account for roughly ten percent of YouTube viewing.) All told, the company says that YouTube now has 1.5 billion users, who watch an average of 60 minutes of videos daily.
 
A CYNOPSIS MESSAGE
Craft your campaign strategy with Cynopsis’ Digital’s latest webinar:
Monday, NOV. 13 |12:30PM ET
 
According the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. Which is why Cynopsis’ newest webinar is here to illuminate the media measurement ecosystem with insights that will give you an efficient and powerful strategy.
 
 

EXECUTIVE MOVES
 
Netflix has promoted Jessica Neal to Chief Talent Officer. She’ll oversee the divisions that handle recruiting, HR, coaching functions, and culture. Neal takes the reins from former Chief Talent Officer Tawni Cruz, who left the company this past spring. Cruz had been with Netflix for ten years. Neal first joined the company in 2006, but left in 2013 to become HR head at Coursera. She returned to Netflix in June, taking on the role of VP of Talent. In that capacity, she oversaw human resources for the company’s product engineering division.
 
Magic Leap, the secretive mixed reality start-up that’s now raised over $1.8 billion in funding, just named John Gaeta as its new SVP of Creative Strategy. Gaeta formerly served as Co-Founder and Executive Creative Director of ILMxLab, the immersive entertainment division of Lucasfilm’s ILM (Industrial Light & Magic). It’s likely that Gaeta won’t be saying goodbye to Lucasfilm entirely: Last year, Magic Leap struck a deal with the studio to co-produce Star Wars-based mixed reality experiences. Magic Leap has also been working on a set of advanced augmented reality glasses; no word yet on when exactly they’ll be ready for consumers.
 
 
UPCOMING DIGITAL PROGRAMMING
 
… for the week of Monday, October 30, through Sunday, November 5
-  People Now  at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET. Guests include actress Melissa Joan Hart, actor Shemar Moore (Criminal Minds), and celebrity chef Richard Blais (Top Chef)
- Netflix: Judah Friedlander: America Is the Greatest Country in the United States, a new comedy special, debuts today, October 30
- Netflix: The U.S. debut of Zumbo’s Just Desserts, an Australian baking competition series, debuts Tuesday, October 31
-Netflix: Foreign drama series Stranger debuts Wednesday, November 1
- Netflix: Call My Agent! (AKA Ten Percent), a foreign comedy series, debuts Thursday, November 2
- Netflix: Alias Grace, a new six-episode miniseries, debuts Friday, November 3
- Netflix: The Big Family Cooking Showdown, a reality competition series, debuts Friday, November 3
 

TRIVIA
 
Our Last Trivia Question: DramaFever, a streaming service focused on East Asian (especially Korean) television, was acquired by a major media company last year. Which one? Answer: Warner Bros. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Jenn Mancini-Warner Bros., Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA, Mary Gleeson-Viacom/NY, and Meron Moges-Gerbi-CNN/GA
 
Follow-up: It’s not the first time that Warner Bros. has acquired a digital programming company. About a year ago, Warner Bros. gained full control of a digital media company with a heavy focus on gaming and fandom. What was the company? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
A CYNOPSIS MESSAGE
**CALL FOR ENTRIES**
 
The Cynopsis Social Good Awards honors civic-minded professionals who find a way to utilize the media industry as a tool for social good. With a panel of judges who’ll benchmark excellence in the TV and entertainment industry. This is an incredible opportunity to shine a light on your team’s social good initiative, raising awareness and inspiring action! ( check out our 2017 winners, here).
 
 

SHORT FORM SPOTLIGHT
 
The same day Netflix announced its renewal of American Vandal, it released a quick teaser for season two. From the looks of things, our intrepid high school documentarian Peter Maldonado will be back – but he may have found a new subject this time. Watch it here.
 
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JOB OPENING: MEDIA BUYER, TV/BPM/LA: Responsible for DR media buying, planning and analysis across all clients. Self-starter, good communication skills a must. Proficient in Excel & PP. Team player with good understanding of media and performance marketing. Resume HERE (11/4)


JOB OPENING:
JR PRODUCER/WRITER/EDITOR/ION/Clearwater Beach, FL: Responsible for producing, writing and editing all on-air promotions. Responsible for conception, writing/producing/editing episodic & movie promotional material for mult properties. BA deg comms or related fieldExp w/non-linear editing. Full info/apply HERE (11/3)

 
JOB OPENING: SR MANAGER, CONSUMER MARKETING /TV ONE/Silver Spring/DC: Responsible for developing and managing TV One’s consumer marketing and promotional campaigns. Strategic thinker w/ minimum 5-8 yr exp in network TV mktg. Strong knwlg African American demographic a +. Full info/apply HERE (11/3)
 
JOB OPENING: VP MEDIA & CAMPAIGN PLANNING /BET/NYC: Oversee/lead the overarching series mktg strategy across all platforms, incl show positioning, KPIs &key objectives of each plan.Define/comm strategic positioning for series & events throughout org.10+yrs holding mktg/Ad positions.Full info/apply HERE (11/3)

JOB OPENING: DR NATIONAL TV BUYER/Mediassociates/Newtown CT: Fairfield County CT Ind media plan’g, buying & analytics agency seeks buyer to execute/mng our client’s media efforts. Assess initial buy thru final reporting/reconciliation. Min 5 yrs exp as Nat’l DRTV buyer. Exc quantitative skills. Full info/apply HERE (11/3)

JOB OPENING:  MEDIA DIRECTOR, PAID SOCIAL/GLOW/NYC: Grow team to mng daily execution of campaigns for clients & work closely w/Sr leadership across mult depts to create & identify new client/business opps. 8-10 yrs exp digital media planning, as well as 3-5 yrs mngmnt exp. Full info/apply HERE   (11/2)

JOB OPENING: DIRECTOR, PUBLICITY /A&E/NY: Dvlp/implement effective PR strategies & publicity campaigns resulting in positive media placement. 8+ yrs. of TV prgm publicity exp. Must have background in TV – network or cable news and/or entertainment publicity . Knowledge of pop culture essential. Full info/apply HERE (11/2)

JOB OPENING: SPVR PRODUCER /45th & Dean/A+E/NY: Produce high quality digital content via A+E Digital Studio for Lifetime. 8+ yrs. of digital/TV prod exp. Extensive post prod exp essential. Apply: HERE (11/2)

JOB OPENING: MEDIA RESEARCH ANALYST/NYC or Miami: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) Position open for NYC or Miami. Resume HERE (11/2)
JOB OPENING: DIGITAL PREDITOR /NBCU/CT:  Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (11/1)
JOB OPENING: DIGITAL/TV SALES COORDINATOR /Univision/Chicago: Highly motivated Digital & TV Sales Coord w/ exc interpersonal skills resp to assist acct execs & mgrs w/in the sales dept w/daily acct maint in all aspects of the order process. Prior exp sales, mktg in related field or industry pref’d. Full info/apply HERE (11/1)

JOB OPENING: MANAGER, RESEARCH /VICELAND/Brooklyn NY: Oversee analysis for VICELAND’S linear/digital/social performance. Report findings to programming, dev, sales, marketing and key execs. 4+ years exp in relevant TV/content analytics. Full info/apply HERE (11/1)

JOB OPENING: CONTROLLER /for LA  based  network rep firm: Broadcast minded controller to mng day to day activities & work w/CEO to build future strategies. HR & procedure compliance exp a + but not req’d. Strong knwldg of Accounting software, payroll systems, Salesforce, Quickbooks & WO. EOE. Resume HERE (11/1)

JOB OPENING: MANAGER, SOCIAL MEDIA /VICELAND/BROOKLYN/NY: Person to effectively mng social strategy across all key platforms. Mng/drive linear tune-in, engagement & social video views for max reach, relevance, & effectiveness. 3-4 yrs exp mngg social accts for a publisher or brand (ideally media/TV) Full info/apply HERE (10/31)

JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Position open for NYC or Miami . Res HERE (10/31)

JOB OPENING:
LOCAL SALES MGR /WVIT/Hartford CT: Local Sales Manager w/min 5 yrs previous broadcast/radio/print advertising experience to lead a team of Account Execs. Working knowledge of Nielsen audience data. Full info/apply HERE (10/26)
JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Remote 2 days/wk & 1-2 days NY. Resume HERE (10/31)
 

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