CYNOPSISDIGITAL
10.29.14

Good morning. It’s Wednesday, October 29, 2014, and this is your first early morning digital briefing.

Today’s Premieres:
PBS Digital Studios: PBS Idea Channel – Halloween special episode

 
YouTube may be headed toward a subscription-based ad-free model, according to CEO Susan Wojcicki. At the Code/Mobile conference she discussed the possibility and said, “Right now [YT] is ad-supported, which is great because it has enabled us to scale to a billion users, but there’s going to be a point where people don’t want to see the ads.” YT added a service for content creators to offer premium content behind a pay wall, but was reported unpopular and made little profit.
 
Vimeo signed a deal with Cinedigm to bring releases from the distributor to the Vimeo On Demand catalog, kicking off with My Little Pony Equestria Girls: Rainbow Rocks. “Cinedigm controls an impressive catalog of over 52,000 films and television series from which we’ll curate titles for our fast growing, passionate audiences,” Vimeo Vice President of Content Acquisitions and Business Development Sam Toles said. Cinedigm will release a number of films exclusively and non-exclusively over the next year.
 
Portal A and Niche announced a partnership to expand PA’s talent across social platforms and integrate Niche’s 5,000 creators into its programming and distribution platforms. “In the past year, we’ve helped over 100 brands to generate viral micro-advertisements within our network of creators,” Niche co-founder Darren Lachtman said. “In partnering with Portal A, we’re going beyond shorter-form content to embrace new and more nuanced storytelling opportunities.” PA and Niche partnered in a recent campaign for nonprofit One City.
 
Special Announcement for those of you who want to be completely up to date when it comes to reaching the most important demos these days: Millennials 22-25, Multiculturals, and Women: Please join us on Monday, November 3rd, at the Cynopsis Digital Measurement Summit. With case studies from Clorox, Estee Lauder and Pepsi Max, you won’t want to miss this sophisticated, actionable info. Register here. 
 
British TV streaming service Acorn TV will add new programming starting Nov. 3 including Nixon’s The One, drama Girl Number 9, Drop Dead Gorgeous, the comedy Outnumbered (series 1-5), sitcom The Royal Bodyguard, the first two series The Clinic, documentary How To Look At A Painting and the BBC’s The Hour. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.

A CYNOPSIS MESSAGE

 
YouTube Beauty celeb and entrepreneur Michelle Phan is expected to reel in a whopping $84 million in revenue from her Ipsy subscription service alone, according to ReCode. Founded in 2011, the service has 700,000 subscribers who dish out $10 a month for her Glam Bags – makeup samples and full-sized beauty products curated by Phan and her team of stylists, along with application videos.
 
Fandango debuted the final trailer for the The Hunger Games: Mockingjay – Part 1 along with the launch of advance ticket sales, fan art contests and a chance to receive a free movie download of the previous movies in the series. When fans purchase a ticket in the first 24 hours of the campaign, they will be entered in a contest to attend the world premiere in London on Nov. 10. Fandango also rolled out the The Hunger Games Guide destination at Fandango.com/HungerGames, featuring exclusive clips, film facts, trailers, polls and more.
 

 
SpotXchange and partner Audience Partners rolled out a patented voter-targeted digital advertising platform in time for midterm elections. The platform uses first-party mailing address data to create anonymous online targeting profiles, so that advertisers and media planners can reach Audience Partners’ 150 million voter profiles across SpotXChange’s 95 million users in the U.S.
 

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black (Netflix) / 602,454 / 18.40% / 2.83% / 78.77% / 76,453 / 15,837
2. Community (Yahoo! Screen) / 107,069 / 79.62% / 4.03% / 16.35%
/ 55,946 / 6,089
3. Trailer Park Boys (Netflix) / 56,084 / 100% / 0% / 0%
/ 38,678 / 11,217
4. House of Cards (Netflix) / 41,774 / 68.15% / 20.31% / 11.54%
/ 19,633 / 9,489
5. BoJack Horseman (Netflix) / 39,146 / 55.13% / 23.11% / 21.75%
/ 14,884 / 3,597
6. Arrested Development (Netflix) / 26,348 / 95.45% / 4.55% / 0%
/ 17,344 / 25,149
7. Hemlock Grove (Netflix) / 12,176 / 76.63% / 4.90% / 18.46%
/ 6,435 / 3,110
8. Transparent (Amazon) / 10,495 / 96.66% / 0.85% / 2.50%
/ 6,995 / 1,127
9. Lilyhammer (Netflix) / 9,584 / 95.15% / 2.48% / 2.37%
/ 6,288 / 4,560
10. Alpha House (Amazon) / 6,583 / 91.71% / 6.78% / 1.52%
/ 4,163 / 503
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

IMH the parent company of Vindico, Specific Media, Myspace and Xumo  announced new appointments yesterday. Jeff Collins joins IMH as Chief Revenue Officer from a 20-year stint at Turner Broadcasting. Jon Shulz was promoted to Chief Marketing Officer. Jason Knapp was hired as Chief Product Officer, and Linh Chung was named Chief Information Officer. Chung previously led Technical Operations at Myspace.

A CYNOPSIS MESSAGE

Subaru joined in on the joke about its “tree-hugger” reputation, creating a silly, sweet and honest ad who their main consumer is. It’s charming, without alienating its core audience. Check out the ad at www.cynopsis.com/#video.

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: FREELANCE INTEGRATED MKTG SOCIAL MGR/NYC: The Nickelodeon portfolio of brands has opp to mng ideation & execution of priority social media campaigns w/in Integrated mktg team. KCA social media ideation/execution. Full info/APPLY HERE [email protected] (11/5)

JOB OPENING: CONSUMER INSIGHTS RSCH MGR/Disney Channels WW/Burbank: For all kids brands: incl concept/pilot testing. 4+ yrs exp with primary/qual rsrch. Apply: http://bit.ly/1DjJ76f (11/5)

JOB OPENING: CREATIVE DIR/TODAY SHOW/NYC: Provide smart creative leadership & successful implementation of Today show on and off air campaigns. Oversee show’s brand & advertiser experiences. Full info/APPLY HERE (11/5)

JOB OPENING: PRODUCTION ADMINISTRATION DIR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 10+ yrs. exp. Full info/Apply HERE (11/5) 

JOB OPENING: FREELANCE CREATIVE DIRECTOR/MTV Promos/NYC: Oversee promos campaigns for tentpole events, including the Video Music Awards, Movie Awards & more. More info/apply HERE (11/4)

JOB OPENING: TRAFFIC OPS MGR/TENNIS CHANNEL/Santa Monica: Mng Traffic Team & aid in networks’ daily logs for TC and Mnet. BA deg w/min 5 yrs exp in TV Traffic, min 2 of those yrs in mngmnt/supervisory role. Res/sal HERE (11/4)

JOB SEARCHING? REINVENT YOURSELF/CYNOPSIS CAREER WEBINAR: Whether you work for a TV ntwrk on traditional side of prod but want to make an internal switch to the more digitally-focused area, or are thinking of a complete career shift to digital publishing, check it out HERE (11/4)

JOB OPENING: BUSINESS AND LEGAL AFFAIRS/Production Company/LA: Negotiate, draft & review develop/prod contracts – JD with at least 5 years ent law firm, network/studio or prod co exp/ABA accredited. [email protected] (11/1)

JOB OPENING: AD SALES RESEARCH/NYC: Responsible for supporting Ad Sales in the positioning of Bravo & Esquire networks in the marketplace, working closely with int Full info/apply HERE (11/1)

JOB OPENING: MGR PUBLICITY/CNBC/EAST COAST: Responsible for the development and implementation of public relations campaigns and strategies for CNBC primetime programming and talent. Full info/apply HERE (11/1)

JOB OPENING: DIGITAL PROJECT DIR./NBC/UNIVERSAL CITY: Responsible for the production of marketing materials on digital platforms. 7 years exp in digital media – client or agency-based. Full info/apply HERE (11/1)

JOB OPENING: ON-AIR PROMOS ASSOCIATE/NYC: Responsible for management of on-air promotion number inventory for all CNBC Networks. Includes coordinating and assigning house numbers and the entry of promotional data int: Full info/apply HERE (11/1)

JOB OPENING: FREELANCE COORDINATOR, PARTNERSHIP MARKETING/PIVOT TV/NYC: Help develop & execute sales pitches/creative concepts. PowerPoint skills a MUST. Cover letter & resume: [email protected] (11/1)

JOB OPENING: DIRECTOR, DIGITAL AD SALES/Los Angeles BET/LA: Player/coach leader for WC Digital Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (10/31)

JOB OPENING: DIRECTOR, DIST MKTG/FOX NETWORKS/LA: Leads creative efforts positioning Fox Networks portfolio to the industry. Manages/oversees strategic implementation of distribution initiatives to ensure business objectives area achieved. Full info/apply HERE (10/31)

JOB OPENING: CABLE TV PROS/Hartford, CT: Live studio exp needed for a new cable channel in Hartford. Line Producers, Segment Producers, Assoc Producers, Avid Editors, Writers, Promo Producers and Prod Assts. Immediate openings. Resumes to: [email protected] (10/31)

JOB OPENING: MGR, RESEARCH/Universal McCann/NYC: Resp. for measrment & learning plans, support plan’g w/consumer insights, Ad eff, rsrch tools. Retail acct. Strong media rsrch background & 4+ yrs exp @ agency pref’d. Exp w/local media +. Info/Apply HERE (10/30)

JOB OPENING: TV Host with beauty expertise/interest. Represent Tatcha Skin care on QVC. 250 shows a year so must be located w/in 2 hrs of West Chester, PA. (Phialdelphia) Res/recent photo and on air links to [email protected] (10/30)

JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: [email protected] (10/30)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERTISE SERVICE AD: WURDSMITH CREATIVE: Award-winning short-form experts specializing in topicals, digital content, launch campaigns and sponsor spots. Great ideas don’t write themselves! Email Jim McNulty [email protected] or call 240-205-3367 (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

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