10/29/14: KidQuest scores Garfield, Doozers, more; Disney preps Sofia primetime special; PBS Kids tries new tact to woo fans to new series



CYNOPSISKIDS!
10.29.14

Good morning. It’s Wednesday, October 29, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Launched only three months ago, KidQuest, the app providing interactive children’s crafts, experiments, and activities, notched partnerships with four established kids brands: Garfield, Jim Henson’s Doozers, Peep and the Big Wide World, and Fetch! With Ruff Ruffman. Activities based on these brands will be featured on the KidQuest platform, including:
*  Fetch! With Ruff Ruffman: Discover engineering by building your own catapult
*  Peep and the Big Wide World: Learn about water lilies by making your own in a science craft
*  Interactive drawing games where you learn how to sketch Garfield like a pro
*  Build a solar cooker to help the Doozers make s’mores

PRODUCTION NOTES

Get ready for a Sofia the First primetime special on Disney Channel. Amber discovers Sofia’s amulet is magical and takes it without permission, inadvertently summoning an evil princess who tries to take over Enchancia in the special, which airs Sunday, Nov. 23, at 7p. As is the Disney way these days, a full-length preview of the special and new game will debut early on WATCHDisneyJunior.com and the WATCH Disney Junior app for smartphones and tablets–beginning Monday, Nov. 10.

Jelly Jam Entertainment worked with the Yale Center for Emotional Intelligence to create the curriculum for new brand The Moodsters, designed to help kids learn how to understand and handle their emotions. The property, slated to launch in 2015 via apps, books, toys and other digital content, features five characters, each depicting a different emotion. "The Moodsters prepares children for success in the real world by giving them tools and simple strategies they can use to manage their thoughts, feelings and behavior,” says Jelly Jam principal and child development expert Denise Daniels. “For parents, The Moodsters are learning tools which help teach children the fundamentals of feelings."

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MORE KIDS NEWS

Attendees at last Friday’s homecoming football game for Capital City High School in Charleston, WV, got an unexpected sideshow, according to Fierce Cable. Fans got an official visit from the Teenage Mutant Ninja Turtles, repping the Nickelodeon property that recently was removed along with other Viacom content from the city’s cable system, Suddenlink, due to a carriage dispute. "We’re going directly to them and reaching out face-to-face," Viacom spokesman Mark Jafar told The West Virginia Gazette. "We’d love to get a deal done, but it doesn’t appear that will happen anytime soon."


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DIGITAL UPDATE

PBS Kids wants to whet appetites for its new series Odd Squad by debuting full-length streaming video content and new digital games from the series one month prior to its network premiere. The videos comprise the most full-length content PBS Kids has ever made available to viewers in advance of an on-air series premiere. Odd Squad, which premieres Wednesday, Nov. 26, focuses on two young agents, Olive and Otto, who are part of an agency whose mission is to save the day whenever something unusual happens in their town. A math concept is embedded in each of their cases. Starting yesterday, kids are able to watch six full-length stories, called “Case Files,” for free through PBS Kids’ streaming video platforms on pbskids.org, the PBS Kids Video App and on PBS Kids on Roku, Apple TV, Chromecast and Amazon Fire. Two games, Down the Tubes and Catch the Centigurps, and parent/caregiver resources are also be available the Odd Squad website.

More PBS news: PBS Digital Studios will get a Halloween-themed makeover this week as it anticipates the finale of its first scripted series, Frankenstein, MD. The finale will premiere this Friday at noon ET; the main character, Victoria, will post extras to the final show’s story on Twitter and her blog leading throughout the week. Additionally, other programming will get a bit spookier: Coma Niddy released a new fearful rap on Monday; PBS Game/Show talked about the evolution of the horror game genre in yesterday’s new ep; PBS Idea Channel will discuss all things horror in the movie, TV and news industry (new ep today); It’s Okay to Be Smart explains the science behind irrational fears (Oct. 30).

As of tomorrow, Amazon will debut six new eps of its original series Annedroids. from J.J. Johnson (Dino Dan) and Sinking Ship Entertainment, on Prime Instant Video.

While not for the youngest set, in what sounds an awful lot like a bid to woo audiences who love The Simpsons and Family Guy, Netflix ordered new animated comedy series F Is For Family, from Bill Burr and Vince Vaughn. The streaming service’s deal with Gaumont International Television and Wild West Television is for six half-hour episodes, slated to debut in 2015. Burr will voice one of the proud pop of a ‘70s family; Laura Dern is voicing his wife and Justin Long lends his voice to the family’s son.

Just in time for Halloween, on its official digi-blog Oh My Disney!, the Mouse House has once and for all time declared Scar the most villainous of all Disney villains. And it does so via a catchy new tune and video, “Counting Scars.”

Online family entertainment company DRIVER Digital channels Cool School and The Rundown! Are now available on Roku devices. Cool School has 72,000 subscribers, 52 million lifetime views and four million monthly views on YouTube, while The Rundown touts 75,000 subscribers, 25 million lifetime views and two million monthly views.

Speaking of villains, anyone still have nightmares about Harry Potter ice woman Professor Dolores Umbridge (played by Imelda Staunton in the films), who inflicts more than an emotional scar on our hero in “Order of the Phoenix”? Pottermore.com announced that as a special Halloween treat, J.K. Rowling will post a 1,700-word account of Umbridge’s backstory on the website.

Japan’s Fuji Television Kids Entertainment signed an exclusive agreement with Oznoz to debut its iconic preschool series Be Ponkickies on the North American bilingual digital platform. Oznoz has acquired 26 half-hour eps in Japanese, which will sit along side other Japanese content such as Sesame Street, Babar, Ruby Gloom and On-Chan. Included in the deal is the right for Oznoz to dub the show into English and other languages.

GAMES & APPS

Cupcake Digital is collaborating with Nelvana Enterprises to create a series of apps based on the long-running series Max & Ruby on Nick Jr., inspired by the classic Rosemary Wells books. Apps will roll out beginning in December and will be available on the App Store, Amazon Appstore for Android and Google Play, as well as for Nook and Nabi devices. Cupcake is kicking off the first digital product with the creation of a baking-themed app, inspired by the many TV episodes that feature cooking and family.

Oceanhouse Media launched two new book apps from Mercer Mayer’s Little Critter seriesThe Best Teacher Ever and Just Critters Who Careand one new Cat in the Hat’s Learning Library app, Oh Say Can You Say What’s the Weather Today?

LICENSING

eOne Licensing is bringing home the bacon to the printed page. The company’s preschool brand Pegga Pig now has a new dedicated magazine from Redan Publishing. The bimonthly Fun To Learn Peppa Pig Magazine launches this month at U.S. retailers Walmart, Barnes & Noble, Books-A-Million and Kroger. eOne also added partners to its roster of Peppa Pig licensees: Better Toyz, Fiesta Toys and Primary Colors Corp.

PARTNERSHIPS & PROMOTIONS

Education and health professionals worldwide will have free access to tools to help introduce kids 4-10 to the subject of healthy lifestyles and nutrition via Lawless Entertainment’s launch of a new Nutri Ventures-branded Nutri-Guardians Project and website (www.nutri-guardians.com) The initiative offers free teaching materials including language, math and physical education worksheets, as well as videos, songs, and teaching aids for nutrition and diet health.

Saban Brands and U.K.-based Fit For Sport are teaming on the Power Rangers emPOWER prosocial program to launch a fitness guide for kids. The guide will launch across 500 schools and camps nationwide and children will be encouraged to take on Fit For Sport’s Activity Challenge, which tests kids’ agility, balance and coordination and promotes a healthy lifestyle.

INTERNATIONAL

Guess How Much I Love You? More than last week. 9 Story Media Group secured additional sales for the preschool series The Adventures of Little Nutbrown Hare, based on the best-selling children’s book. Already a staple on Disney Junior in the States, the show extended its reach to the Middle East, Central Europe and Iceland. It was recently green-lit for a second season.

The Jungle Bunch, from TAT Productions and Master Films, is headed to Turner’s Boomerang, which acquired pay TV rights to the series in Europe and Southeast Asia, in a deal brokered by PGS Entertainment. The show is available in 180 territories.

EXECUTIVE MOVES

Genius Brands International appointed Rebecca Hershinger as Chief Financial Officer, and promoted Controller Matthew Kornberg to VP of Finance. Hershinger began working with GBI in early 2014 through CFO Advisory Services, a corporation she founded that provides accounting and business advisory services to private and public companies. She previously served as CFO of the publicly traded start-up SpectrumDNA. Kornberg joined GBI in April 2014 as Controller.

Nigel Cox-Hagan has been named SVP, Marketing, Creative and Branding, for ABC Family. Cox-Hagan most recently served as EVP, Creative and Consumer, for VH1 Networks.

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Oct. 20-26, 2014

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.0/617
DSNY/2.0/616
TOON/1.4/425
DSJR/1.2/304
NKJR/0.7/169
NAN/0.6/180
ADSM/0.5/150
DXD/0.5/145
SPRT/0.5/84
NKTN/0.4/82

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.0/929
DSJR/1.7/415
NAN/1.0/319
DXD/0.9/251
NKJR/0.9/218
NKTN/0.7/147
SPRT/0.7/122
ADSM/0.6/189
ESPN/0.5/144
FAM/0.5/137

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.2/682
NICK/2.0/617
TOON/1.4/425
DSJR/1.4/352
NKJR/0.9/219
NAN/0.8/262
DXD/0.6/167
SPRT/0.5/88
NKTN/0.4/82
BOOM/0.4/59

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.1/407
NICK/1.6/309
TOON/1.6/303
NAN/0.7/135
ADSM/0.6/111
DXD/0.6/106
DSJR/0.4/61
NKTN/0.4/53
TNNK/0.3/51
BOOM/0.3/29

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.8/729
NAN/1.3/238
DXD/1.1/185
ADSM/0.7/135
NKTN/0.7/92
DSJR/0.6/92
FAM/0.5/90
ESPN/0.5/84
TNNK/0.5/72
USA/0.4/67

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.2/427
NICK/1.6/309
TOON/1.6/303
NAN/1.0/197
DXD/0.7/118
DSJR/0.4/67
TNNK/0.4/61
NKTN/0.4/52
NKJR/0.3/49
FAM/0.3/47

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.0/399
TOON/1.3/248
NICK/1.1/215
ADSM/0.8/166
NAN/0.8/148
DXD/0.5/92
TNNK/0.4/62
FAM/0.3/57
NKTN/0.3/46
USA/0.2/42

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.5/683
NAN/1.1/219
ADSM/0.9/186
DXD/0.9/155
AMC/0.6/122
FAM/0.6/114
TNNK/0.6/94
ESPN/0.5/102
NKTN/0.5/73
USA/0.4/86

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.9/384
TOON/1.3/248
NICK/1.1/215
NAN/1.0/193
DXD/0.6/99
TNNK/0.5/71
FAM/0.3/62
AMC/0.3/51
NKTN/0.3/43
USA/0.2/42

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Oct. 20-26, 2104
Date/Program/Network/Time/000s
10/25/14/Sofia the First/DSNY/8:30-8:55a/1310
10/26/14/The Pirate Fairy/DSNY/7-8:25p/1283
10/24/14/Monster High Freaky Fusion/NICK/7-8:30p/1196
10/26/14/Toy Story of Terror/DSNY/8:30-9p/1180
10/25/14/The Pirate Fairy/DSNY/8-9:25p/1169
10/26/14/Sofia the First/DSNY/8:30-8:55a/1120
10/25/14/SpongeBob/NICK/10-10:30a/1090
10/25/14/SpongeBob/NICK/9:30-10a/1078
10/24/14/SpongeBob/NICK/6-6:30p/1078
10/26/14/Girl Meets World/DSNY/9:30-10a/1039

K6-11  Top 10 Programs for the week of Oct. 20-26, 2014
Date/Program/Network/Time/000s
10/26/14/The Pirate Fairy/DSNY/7-8:25p/866
10/22/14/Liv and Maddie/DSNY/8-8:30p/844
10/25/14/The Pirate Fairy/DSNY/8-9:25p/844
10/26/14/Toy Story of Terror/DSNY/8:30-9p/807
10/21/14/Twitches Too/DSNY/8:30-10:05p/794
10/26/14/Girl Meets World/DSNY/9:30-10a/793
10/22/14/Girl Meets World/DSNY/7:30-8p/744
10/26/14/Austin & Ally/DSNY/10-10:30a/730
10/23/14/Teen Titlans Go!/TOON/6-6:30p/728
10/21/14/I Didn’t Do It/DSNY/8-8:30p/725

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Oct. 24-26, 2014:

The Book of Life (20th Century Fox) PG $10.05 million (weekend) $30.16 million (2-week cume)
Alexander and the Terrible, Horrible No Good Very Bad Day (Disney) PG $7.2 million (weekend) $45.72 million (5-week cume)
The Best of Me (Relativity Media) PG-13 $4.62 million (weekend) $17.55 million (2-week cume)
Dracula Untold (Universal) PG-13 $4.4 million (weekend) (-week cume) $48.42 million (4-week cume)


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TRIVIA

Answer to last week’s Trivia Question: How many Color Kids were there in the original Rainbow Brite series? 7 original Color Kids, one for each color of the rainbow Kudos to: Sabrina Sparlin, Network Talent Agency, Studio City, CA.

Today’s Trivia Question: Who voiced Scar in The Lion King film? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

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Cynopsis Kids!
10.29.14

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