10/29/14: KidQuest scores Garfield, Doozers, more; Disney preps Sofia primetime special; PBS Kids tries new tact to woo fans to new series


Good morning. It’s Wednesday, October 29, 2014, and this is your first early morning briefing.


Launched only three months ago, KidQuest, the app providing interactive children’s crafts, experiments, and activities, notched partnerships with four established kids brands: Garfield, Jim Henson’s Doozers, Peep and the Big Wide World, and Fetch! With Ruff Ruffman. Activities based on these brands will be featured on the KidQuest platform, including:
*  Fetch! With Ruff Ruffman: Discover engineering by building your own catapult
*  Peep and the Big Wide World: Learn about water lilies by making your own in a science craft
*  Interactive drawing games where you learn how to sketch Garfield like a pro
*  Build a solar cooker to help the Doozers make s’mores


Get ready for a Sofia the First primetime special on Disney Channel. Amber discovers Sofia’s amulet is magical and takes it without permission, inadvertently summoning an evil princess who tries to take over Enchancia in the special, which airs Sunday, Nov. 23, at 7p. As is the Disney way these days, a full-length preview of the special and new game will debut early on WATCHDisneyJunior.com and the WATCH Disney Junior app for smartphones and tablets–beginning Monday, Nov. 10.

Jelly Jam Entertainment worked with the Yale Center for Emotional Intelligence to create the curriculum for new brand The Moodsters, designed to help kids learn how to understand and handle their emotions. The property, slated to launch in 2015 via apps, books, toys and other digital content, features five characters, each depicting a different emotion. "The Moodsters prepares children for success in the real world by giving them tools and simple strategies they can use to manage their thoughts, feelings and behavior,” says Jelly Jam principal and child development expert Denise Daniels. “For parents, The Moodsters are learning tools which help teach children the fundamentals of feelings."

Special Announcement for those of you who want to be completely up to date when it comes to reaching the most important demos these days: Millennials 22-25, Multiculturals, and Women: Please join us on Monday, November 3rd, at the Cynopsis Digital Measurement Summit. With case studies from Clorox, Estee Lauder and Pepsi Max, you won’t want to miss this sophisticated, actionable info. Register here. 


Attendees at last Friday’s homecoming football game for Capital City High School in Charleston, WV, got an unexpected sideshow, according to Fierce Cable. Fans got an official visit from the Teenage Mutant Ninja Turtles, repping the Nickelodeon property that recently was removed along with other Viacom content from the city’s cable system, Suddenlink, due to a carriage dispute. "We’re going directly to them and reaching out face-to-face," Viacom spokesman Mark Jafar told The West Virginia Gazette. "We’d love to get a deal done, but it doesn’t appear that will happen anytime soon."


Cynopsis Kids Webinar
The New Secrets of Kids Branding: Hot Marketing Success Stories
TOMORROW! Oct. 30, 2014 | 1:30PM to 3:00PM ET | Register Now

We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.


PBS Kids wants to whet appetites for its new series Odd Squad by debuting full-length streaming video content and new digital games from the series one month prior to its network premiere. The videos comprise the most full-length content PBS Kids has ever made available to viewers in advance of an on-air series premiere. Odd Squad, which premieres Wednesday, Nov. 26, focuses on two young agents, Olive and Otto, who are part of an agency whose mission is to save the day whenever something unusual happens in their town. A math concept is embedded in each of their cases. Starting yesterday, kids are able to watch six full-length stories, called “Case Files,” for free through PBS Kids’ streaming video platforms on pbskids.org, the PBS Kids Video App and on PBS Kids on Roku, Apple TV, Chromecast and Amazon Fire. Two games, Down the Tubes and Catch the Centigurps, and parent/caregiver resources are also be available the Odd Squad website.

More PBS news: PBS Digital Studios will get a Halloween-themed makeover this week as it anticipates the finale of its first scripted series, Frankenstein, MD. The finale will premiere this Friday at noon ET; the main character, Victoria, will post extras to the final show’s story on Twitter and her blog leading throughout the week. Additionally, other programming will get a bit spookier: Coma Niddy released a new fearful rap on Monday; PBS Game/Show talked about the evolution of the horror game genre in yesterday’s new ep; PBS Idea Channel will discuss all things horror in the movie, TV and news industry (new ep today); It’s Okay to Be Smart explains the science behind irrational fears (Oct. 30).

As of tomorrow, Amazon will debut six new eps of its original series Annedroids. from J.J. Johnson (Dino Dan) and Sinking Ship Entertainment, on Prime Instant Video.

While not for the youngest set, in what sounds an awful lot like a bid to woo audiences who love The Simpsons and Family Guy, Netflix ordered new animated comedy series F Is For Family, from Bill Burr and Vince Vaughn. The streaming service’s deal with Gaumont International Television and Wild West Television is for six half-hour episodes, slated to debut in 2015. Burr will voice one of the proud pop of a ‘70s family; Laura Dern is voicing his wife and Justin Long lends his voice to the family’s son.

Just in time for Halloween, on its official digi-blog Oh My Disney!, the Mouse House has once and for all time declared Scar the most villainous of all Disney villains. And it does so via a catchy new tune and video, “Counting Scars.”

Online family entertainment company DRIVER Digital channels Cool School and The Rundown! Are now available on Roku devices. Cool School has 72,000 subscribers, 52 million lifetime views and four million monthly views on YouTube, while The Rundown touts 75,000 subscribers, 25 million lifetime views and two million monthly views.

Speaking of villains, anyone still have nightmares about Harry Potter ice woman Professor Dolores Umbridge (played by Imelda Staunton in the films), who inflicts more than an emotional scar on our hero in “Order of the Phoenix”? Pottermore.com announced that as a special Halloween treat, J.K. Rowling will post a 1,700-word account of Umbridge’s backstory on the website.

Japan’s Fuji Television Kids Entertainment signed an exclusive agreement with Oznoz to debut its iconic preschool series Be Ponkickies on the North American bilingual digital platform. Oznoz has acquired 26 half-hour eps in Japanese, which will sit along side other Japanese content such as Sesame Street, Babar, Ruby Gloom and On-Chan. Included in the deal is the right for Oznoz to dub the show into English and other languages.


Cupcake Digital is collaborating with Nelvana Enterprises to create a series of apps based on the long-running series Max & Ruby on Nick Jr., inspired by the classic Rosemary Wells books. Apps will roll out beginning in December and will be available on the App Store, Amazon Appstore for Android and Google Play, as well as for Nook and Nabi devices. Cupcake is kicking off the first digital product with the creation of a baking-themed app, inspired by the many TV episodes that feature cooking and family.

Oceanhouse Media launched two new book apps from Mercer Mayer’s Little Critter seriesThe Best Teacher Ever and Just Critters Who Careand one new Cat in the Hat’s Learning Library app, Oh Say Can You Say What’s the Weather Today?


eOne Licensing is bringing home the bacon to the printed page. The company’s preschool brand Pegga Pig now has a new dedicated magazine from Redan Publishing. The bimonthly Fun To Learn Peppa Pig Magazine launches this month at U.S. retailers Walmart, Barnes & Noble, Books-A-Million and Kroger. eOne also added partners to its roster of Peppa Pig licensees: Better Toyz, Fiesta Toys and Primary Colors Corp.


Education and health professionals worldwide will have free access to tools to help introduce kids 4-10 to the subject of healthy lifestyles and nutrition via Lawless Entertainment’s launch of a new Nutri Ventures-branded Nutri-Guardians Project and website (www.nutri-guardians.com) The initiative offers free teaching materials including language, math and physical education worksheets, as well as videos, songs, and teaching aids for nutrition and diet health.

Saban Brands and U.K.-based Fit For Sport are teaming on the Power Rangers emPOWER prosocial program to launch a fitness guide for kids. The guide will launch across 500 schools and camps nationwide and children will be encouraged to take on Fit For Sport’s Activity Challenge, which tests kids’ agility, balance and coordination and promotes a healthy lifestyle.


Guess How Much I Love You? More than last week. 9 Story Media Group secured additional sales for the preschool series The Adventures of Little Nutbrown Hare, based on the best-selling children’s book. Already a staple on Disney Junior in the States, the show extended its reach to the Middle East, Central Europe and Iceland. It was recently green-lit for a second season.

The Jungle Bunch, from TAT Productions and Master Films, is headed to Turner’s Boomerang, which acquired pay TV rights to the series in Europe and Southeast Asia, in a deal brokered by PGS Entertainment. The show is available in 180 territories.


Genius Brands International appointed Rebecca Hershinger as Chief Financial Officer, and promoted Controller Matthew Kornberg to VP of Finance. Hershinger began working with GBI in early 2014 through CFO Advisory Services, a corporation she founded that provides accounting and business advisory services to private and public companies. She previously served as CFO of the publicly traded start-up SpectrumDNA. Kornberg joined GBI in April 2014 as Controller.

Nigel Cox-Hagan has been named SVP, Marketing, Creative and Branding, for ABC Family. Cox-Hagan most recently served as EVP, Creative and Consumer, for VH1 Networks.


Top 10 Basic Cable Ratings for the week of Oct. 20-26, 2014

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Oct. 20-26, 2104
10/25/14/Sofia the First/DSNY/8:30-8:55a/1310
10/26/14/The Pirate Fairy/DSNY/7-8:25p/1283
10/24/14/Monster High Freaky Fusion/NICK/7-8:30p/1196
10/26/14/Toy Story of Terror/DSNY/8:30-9p/1180
10/25/14/The Pirate Fairy/DSNY/8-9:25p/1169
10/26/14/Sofia the First/DSNY/8:30-8:55a/1120
10/26/14/Girl Meets World/DSNY/9:30-10a/1039

K6-11  Top 10 Programs for the week of Oct. 20-26, 2014
10/26/14/The Pirate Fairy/DSNY/7-8:25p/866
10/22/14/Liv and Maddie/DSNY/8-8:30p/844
10/25/14/The Pirate Fairy/DSNY/8-9:25p/844
10/26/14/Toy Story of Terror/DSNY/8:30-9p/807
10/21/14/Twitches Too/DSNY/8:30-10:05p/794
10/26/14/Girl Meets World/DSNY/9:30-10a/793
10/22/14/Girl Meets World/DSNY/7:30-8p/744
10/26/14/Austin & Ally/DSNY/10-10:30a/730
10/23/14/Teen Titlans Go!/TOON/6-6:30p/728
10/21/14/I Didn’t Do It/DSNY/8-8:30p/725

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Oct. 24-26, 2014:

The Book of Life (20th Century Fox) PG $10.05 million (weekend) $30.16 million (2-week cume)
Alexander and the Terrible, Horrible No Good Very Bad Day (Disney) PG $7.2 million (weekend) $45.72 million (5-week cume)
The Best of Me (Relativity Media) PG-13 $4.62 million (weekend) $17.55 million (2-week cume)
Dracula Untold (Universal) PG-13 $4.4 million (weekend) (-week cume) $48.42 million (4-week cume)


Cynopsis Digital Summit Contest

Cynopsis wants to know – What is your greatest challenge for measuring digital media?

Let us know for a chance to win a $200 eGift to Amazon.com!



Answer to last week’s Trivia Question: How many Color Kids were there in the original Rainbow Brite series? 7 original Color Kids, one for each color of the rainbow Kudos to: Sabrina Sparlin, Network Talent Agency, Studio City, CA.

Today’s Trivia Question: Who voiced Scar in The Lion King film? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: FREELANCE INTEGRATED MKTG SOCIAL MGR/NYC: The Nickelodeon portfolio of brands has opp to mng ideation & execution of priority social media campaigns w/in Integrated mktg team. KCA social media ideation/execution. Full info/APPLY HERE Freelance.Jobs@viacom.com (11/5)

JOB OPENING: CONSUMER INSIGHTS RSCH MGR/Disney Channels WW/Burbank: For all kids brands: incl concept/pilot testing. 4+ yrs exp with primary/qual rsrch. Apply: http://bit.ly/1DjJ76f (11/5)

JOB OPENING: CREATIVE DIR/TODAY SHOW/NYC: Provide smart creative leadership & successful implementation of Today show on and off air campaigns. Oversee show’s brand & advertiser experiences. Full info/APPLY HERE (11/5)

JOB OPENING: PRODUCTION ADMINISTRATION DIR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 10+ yrs. exp. Full info/Apply HERE (11/5) 

JOB OPENING: FREELANCE CREATIVE DIRECTOR/MTV Promos/NYC: Oversee promos campaigns for tentpole events, including the Video Music Awards, Movie Awards & more. More info/apply HERE (11/4)

JOB OPENING: TRAFFIC OPS MGR/TENNIS CHANNEL/Santa Monica: Mng Traffic Team & aid in networks’ daily logs for TC and Mnet. BA deg w/min 5 yrs exp in TV Traffic, min 2 of those yrs in mngmnt/supervisory role. Res/sal HERE (11/4)

JOB SEARCHING? REINVENT YOURSELF/CYNOPSIS CAREER WEBINAR: Whether you work for a TV ntwrk on traditional side of prod but want to make an internal switch to the more digitally-focused area, or are thinking of a complete career shift to digital publishing, check it out HERE (11/4)

JOB OPENING: BUSINESS AND LEGAL AFFAIRS/Production Company/LA: Negotiate, draft & review develop/prod contracts – JD with at least 5 years ent law firm, network/studio or prod co exp/ABA accredited. indprodcom@gmail.com (11/1)

JOB OPENING: AD SALES RESEARCH/NYC: Responsible for supporting Ad Sales in the positioning of Bravo & Esquire networks in the marketplace, working closely with int Full info/apply HERE (11/1)

JOB OPENING: MGR PUBLICITY/CNBC/EAST COAST: Responsible for the development and implementation of public relations campaigns and strategies for CNBC primetime programming and talent. Full info/apply HERE (11/1)

JOB OPENING: DIGITAL PROJECT DIR./NBC/UNIVERSAL CITY: Responsible for the production of marketing materials on digital platforms. 7 years exp in digital media – client or agency-based. Full info/apply HERE (11/1)

JOB OPENING: ON-AIR PROMOS ASSOCIATE/NYC: Responsible for management of on-air promotion number inventory for all CNBC Networks. Includes coordinating and assigning house numbers and the entry of promotional data int: Full info/apply HERE (11/1)

JOB OPENING: FREELANCE COORDINATOR, PARTNERSHIP MARKETING/PIVOT TV/NYC: Help develop & execute sales pitches/creative concepts. PowerPoint skills a MUST. Cover letter & resume: careers@participantmedia.com (11/1)

JOB OPENING: DIRECTOR, DIGITAL AD SALES/Los Angeles BET/LA: Player/coach leader for WC Digital Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (10/31)

JOB OPENING: DIRECTOR, DIST MKTG/FOX NETWORKS/LA: Leads creative efforts positioning Fox Networks portfolio to the industry. Manages/oversees strategic implementation of distribution initiatives to ensure business objectives area achieved. Full info/apply HERE (10/31)

JOB OPENING: CABLE TV PROS/Hartford, CT: Live studio exp needed for a new cable channel in Hartford. Line Producers, Segment Producers, Assoc Producers, Avid Editors, Writers, Promo Producers and Prod Assts. Immediate openings. Resumes to: thammack@edgets.com (10/31)

JOB OPENING: MGR, RESEARCH/Universal McCann/NYC: Resp. for measrment & learning plans, support plan’g w/consumer insights, Ad eff, rsrch tools. Retail acct. Strong media rsrch background & 4+ yrs exp @ agency pref’d. Exp w/local media +. Info/Apply HERE (10/30)

JOB OPENING: TV Host with beauty expertise/interest. Represent Tatcha Skin care on QVC. 250 shows a year so must be located w/in 2 hrs of West Chester, PA. (Phialdelphia) Res/recent photo and on air links to beautyhostcasting@gmail.com (10/30)

JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: tvjob123@gmail.com (10/30)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERTISE SERVICE AD: WURDSMITH CREATIVE: Award-winning short-form experts specializing in topicals, digital content, launch campaigns and sponsor spots. Great ideas don’t write themselves! Email Jim McNulty jim@wurdsmithcreative.com or call 240-205-3367 (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

06/27/16: Les Moonves says Upfronts going “phenomenally well”; E! News shows off swanky new home; Sheldon Turner and Jennifer Klein strike deal with 20th Century Fox TV

Les Moonves all smiles about Uprfont

CYNOPSIS 06.27.16 Good morning. It’s Monday June 27, 2016, and this is your first early morning briefing. Tonight’s Premieres: TLC: My Big Fat Fabulous Life: More Fab at 8p UniMas: La Ronca de Oro at 9p Univision: Por Siempre Joan Sebastian 10p Tonight’s Finales: AMC: TURN: Washington’s Spies at 10p Food: Kids BBQ Championship at […]

06/27/16: YouTube to launch live-streaming features; Reuters reports that Facebook and YouTube are blocking extremist content; Hulu renews Casual

YouTube to launch mobile live-streaming

CYNOPSISDIGITAL 06.27.16 Good morning. It’s Monday June 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Organic Traffic: Organic Traffic refers to website traffic deriving from search results that haven’t been paid for or sponsored by the publisher.     TOP NEWS   Look out, Facebook and Periscope. YouTube will […]

06/24/16: Bravo jumps on awards show bandwagon; Mr. Robot adds episodes; Taylor Lautner gets new TV gig

Maya Rudoph on Documenrary Now? Makes a lot of Sense

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCUniversal Brings Clients…   The art AND the science. The innovation AND the emotion. The mind AND the heart.  The best premium content, the most insightful data, and the broadest distribution.   This is what leadership looks like.   Two broadcast networks, 15 cable networks, and an incredible collection of […]

06/24/16: Viner Cameron Dallas to star in Netflix series; AOL buys Nito Inc.; Facebook rolls out new Facebook Live features, including facial effects

Netflix nabs Vine star Cameron Dallas for unscripted series

CYNOPSISDIGITAL 06.24.16 Good morning. It’s Friday June 24, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   360-Degree Video: 360-degree video, also called immersive videos, are panoramic videos shot using an omnidirectional camera or a collection of cameras. Viewers can manually explore the video in 360 degrees, usually by clicking and […]

06/24/16: UFC goes Live with Snapchat; The NFL grapples with Cirque du Soleil; Vainglory’s Amazon upgrade

UFC goes Live with Snapchat

CYNOPSISSPORTS 06.24.16 Good morning. It’s Friday June 24, 2016, and this is your first early morning Sports briefing.  UFC is pairing up with Snapchat through to showcase a slate of events via its ‘Live’ product. Fight fans at UFC event will receive access to unique experiences via photo and video Snaps to one collective, curated […]