10/26/17: NBCU prepares for Winter storm; Dodgers draw 15 million; Deezer catches the Dolphins

CynopsisSports
Good morning. It’s Thursday October 26, 2017 and this is your first early morning Sports briefing.

 

Nov. 1 will see NBCUniversal celebrate 100 days until the start of the 2018 PyeongChang Olympics with a company-wide blitz that will leverage broadcast, cable, affiliate, regional, digital, social, radio, and theme park assets. Mike Tirico, who will serve as NBC Olympics’ primetime host this winter, will be in South Korea to join a slate of NBCU programs, including TODAY, NBC Nightly News with Lester Holt, and NBCSN’s The Dan Patrick Show. Meanwhile, NBC’s 239 nationwide local stations and the NBC Sports Regional Networks will also utilize Tirico-interview content. Meanwhile, Team USA Olympic hopefuls will make appearances on NBC’s Tonight Show with Jimmy Fallon, NBCSN’s The Dan Patrick Show, CNBC’s Closing Bell, MSNBC, and New York Live.
 
In addition, NBCU will once again implement a primetime promotional “road block” across more than a dozen NBCU broadcast and cable networks with each of the networks running an Olympic promotional spot within the 8p. hour.
 
“With the temperature dropping and winter on the horizon, the 100 Days celebration is the perfect time to amplify our Olympic engagement plan,” said Jenny Storms, CMO, NBC Sports Group. “No company can match the promotional power of NBCUniversal, and we are maximizing those unprecedented assets more than ever before. The 100 Days celebration will thrust our already robust campaign into its next phase, building momentum right up until February 8, the first night of our primetime coverage.”

 

 
ON THE AIR

 


Game one of the World Series saw FOX Sports reel in 15.5 million viewers across its platforms for the Dodgers victory, off pace from last year’s series featuring the Cubs, but ranking as the second most-watched World Series Game 1 since 2010. Breaking it down, FOX’s broadcast generated 14.97 million viewers, with 348,000 on FOX Deportes and 140,314 on FSGO.
 
Meanwhile, FOX Deportes acquired long-term exclusive Spanish-language rights in the US for Mexico-based teams, Club Tijuana Xoloitzcuintles de Caliente (Xolos) and Club Santos Laguna (Santos). The deal sees the channel carry all Xolos and Santos Liga MX and Copa MX home matches, international and friendly matches in Spanish in the United States, while FOX Sports Latin America will broadcast games in Mexico and across Latin America. In addition to linear offerings, FOX Deportes provides digital coverage on FOX Sports GO and across its social media platforms. The network will begin broadcasting Xolos matches in July 2018 and Santos matches in July 2019.
 
X Games Aspen locked in its slate of competitions for the Jan. 25-28 event, with 17 different disciplines in play. X Games Aspen will also feature musical performances by LCD Soundsystem, Marshmello, Martin Garrix and Method Man & Redman. New this year will be a showcase of freestyle motocross with the introduction of Snow Bike Best Trick. Meanwhile, Ski disciplines will include: Big Air, Slopestyle and SuperPipe. Snowboard competition will include Big Air, Slopestyle, SuperPipe and Special Olympics Unified. Finally, snowmobile and snow bike contests include freestyle, speed & style, snow bike best trick and snow bikecross.
 
NBC Sports Group’s coverage of the 2017 Monster Energy NASCAR Cup Series Playoffs continues this weekend with nearly 10 hours of trackside coverage from Martinsville Speedway of the opening race in the Round of 8 starting at 3p. Sunday’s race day coverage begins at noon on NBCSN with qualifying, followed by NASCAR America at 1p. Lead NASCAR on NBC race announcer Rick Allen will call this weekend’s Monster Energy NASCAR Cup Series action, alongside Daytona 500 winning crew chief Steve Letarte and “The Mayor” of NASCAR Jeff Burton.
 
Complex Networks and MSG Networks announced that they have partnered to bring episodes from Complex’s digital series “Sneaker Shopping” to television. Starting tomorrow, MSG Network will air an episode of Sneaker Shopping as part of the recently announced MSG Shorts programming.
 
SPONSORSHIP & PROMOTION

 

Global music streaming company Deezer unveiled a new strategic partnership that makes the company the official music partner of the Miami Dolphins. The deal gives Dolphin fans access to a channel dedicated entirely to the team, containing the official playlists of the Miami Dolphins team, the Miami Dolphins Cheerleaders and mascot T.D. Dolphins fans also will be able to enter sweepstakes during the season to win VIP experiences at Hard Rock Stadium.

The International Bobsleigh and Skeleton Federation unlocked a four-year extension to its media and marketing partnership with Infront Sports & Media. The partnership officially began 15 years ago. IBSF President Ivo Ferriani stated that “With Infront we have the right partner to further develop our sports bobsleigh and skeleton for the next quadrennial as they show the same passion and professionalism our athletes have for our sports.”

Meanwhile. US Curling and Cheetos inked a deal that will see the two orgs help raise awareness for the sport. Cheetos is partnering with an athlete from NFL tight end and curling connoisseur Vernon Davis to drive participating, and teaming with USA Curling to announce the partnership and bring awareness to upcoming international competitions.

The LA Galaxy and AARP entered into a multiyear agreement that names AARP an official and community sponsor. The agreement, brokered by AEG Global Partnerships, marks AARP’s first in Major League Soccer and serves as the foundation for a joint campaign, “The Game Unites Us.” As part of this sponsorship, during home games, AARP will have a presence on the concourse of the StubHub Center and will spotlight and celebrate volunteers in addition to offering soccer enthusiasts the chance to attend an LA Galaxy fantasy training camp.

DIGITAL & STREAMING

Professional Bull Riders locked in plans for free live digital streams of the PBR Real Time Pain Relief Velocity Tour Finals (Oct. 28-30 at South Point Arena in Las Vegas) and the inaugural PBR Global Cup (Nov. 9-11 at Rogers Place in Edmonton, Canada). The high-quality production will feature full broadcast teams and multi-camera set-ups. “The production quality of these events demonstrates PBR’s commitment to providing a world-class digital experience to give fans the best live access to must-see PBR events,” said Sean Gleason, CEO, PBR. “If fans can’t make it to Las Vegas and Edmonton, this is the next best way to experience some of the biggest and most meaningful bull riding events in the history of the PBR.”

Sports Illustrated is launching a new live weekly sports trivia show titles Next Question!, which will debut today at 12:30p on SI’s Facebook page. SI’s Mitch Goldich will host the four round battle between two SI staffers as they compete to answer trivia questions and prove their sports knowledge. The winner will be given the opportunity to return on the next week’s show, and the loser will be given a benign punishment.

The United States Olympic Committee announced the 26 finalists for the 2017 Team USA Awards presented by Dow, Best of the Year, with fans invited to vote for their favorite athletes and teams atTeamUSA.org/Awards through midnight Monday, Oct. 30. The Team USA Awards honor athletes and teams of the year in six categories: Female Olympic Athlete of the Year, presented by DICK¹S Sporting Goods; Male Olympic Athlete of the Year; Olympic Team of the Year, presented by Dow; Female Paralympic Athlete of the Year; Male Paralympic Athlete of the Year; and Paralympic Team of the Year, presented by Dow.

 

ESPORTS

 

In this week’s edition of Cynopsis Esports & Gaming

 
— Major League Gaming arms up for Call of Duty World League
— Buffalo Wild Wings talks esports menu
— ELEAGUE gets ready for Injustice
— Boston sees an Overwatch Uprising
— France braces for Blizzard
— Capcom’s Bull rush
— Warner Bros. Interactive Entertainment gets ready to Rocket
 
 
THE MAIN EVENT

 

Atlanta United FC/Columbus Crew SC on ESPN2 and UniMas at 7p.

 

A CYNOPSIS MESSAGE
Space is limited and last year’s luncheon sold out!
 
The Cynopsis Model D & Digital “It List” Awards

“Cynopsis Award shows are fun ways to recognize leaders and companies in the industry.”
-Ian R,  Beck Media

 

In addition to our impressive Model D Award finalists and “It List” honorees, we’ve got an incredibly talented cast of speakers and presenters to make this year’s reception our best ever.
 
 

ON THIS DAY in 1951: Rocky Marciano knocks out Joe Louis in the eighth round of their fight at Madison Square Garden.

Answer to Our Last Sports Trivia Question: Let’s go the other way. Who did the Dodgers play in their last World Series (not counting last night)?  Answer: The Athletics. Kudos:  Answer: The Chicago White Sox. Kudos: Traci Liner-Endeavor/NY; Katie Cifarelli-ESPN/NY; Alijah Jones-JCC/NY; Michael Dittelman/NY; Jonny Codalata-CSM/Zionsville; Gary L. Swanson-WWNW FM, WCN 24/7/New Wilmington; Mark Lehman-Atlanta Braves/Atlanta; Mike May-PHIT America/Wellington; John Ward-Tennis Channel/Chicago; Bill Robertson-WCHA/Bloomington; Lance Phegley-Texas Runner & Triathlete magazine/Houston; Mark Stulberger-Stully’s Broadcasting School/Houston; David Hauptman/Denver; Tony Black-USA Wrestling/Colorado Springs; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Larry Hutchings/Nipomo; Anne Wettig-Fox Cable Networks S&P/LA; Don Surath-KPIX-TV  KBCW-TV/San Francisco; Andy Babb-Super League Gaming/Santa Monica

In the Know: What franchise was the first MLB expansion team (post-1960) to win the World Series? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)

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