10/25/17: ACC gains an extra Life ; Kansas winds push NASCAR numbers; MNF numbers soar

CynopsisSports
Good morning. It’s Wednesday October 25, 2017 and this is your first early morning Sports briefing.
New York Life continues to embrace the conference agenda. The brand inked a renewal with the Atlantic Coast Conference to serve as an ACC Official Corporate Champion and title sponsor of the New York Life ACC Tournament. New York Life will continue to receive benefits that include television and marketing tie-ins with ACC Football and Basketball, as well as all the ACC Championship events. Assets include on-site marketing, promotional opportunities, brand exposure, licensing rights, and integration on all official ACC digital platforms.
 
“Our partnership with New York Life over the past three years has been terrific, and a real win-win for both parties,” said ACC Commissioner John Swofford. “Their ongoing support has been invaluable to our league, and we look forward to building upon the relationship as we look ahead, especially surrounding the premier conference basketball tournament in the country.”
 
“We are excited to once again team up with the ACC to welcome thousands of basketball fans to New York City for this year’s New York Life ACC Men’s Basketball Tournament,” said Kari Axberg, vice president, Consumer and Brand Marketing, New York Life. Basketball and New York Life are both integral to the history of the city, and we couldn’t imagine a better partner than the ACC to help us bring them together for this thrilling event and to create an unforgettable experience for generations of fans.
 
 
ON THE AIR
NBC Sports Group reports that its presentation of Sunday’s Monster Energy NASCAR Cup Series Playoffs race from Kansas Speedway averaged a Total Audience Delivery (TAD) of 2.77 million viewers across NBCSN and NBC Sports Digital platforms, according to Nielsen and Adobe Analytics. The NBCSN-only telecast averaged 2.76 million viewers, up 31% over NBCSN’s prior three NASCAR Cup Series Playoffs races this season, and up 4% over. NBCSN’s 2016 Fall Cup Series race average.
 
The Eagles win on Monday Night Football on ESPN averaged 11.4 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen. The matchup against the Redskins averaged a 6.9 household rating on ESPN with 11.3 million viewers, up from a 6.7 US household rating and 11.2 million viewers one year ago. On ESPN2 and ESPN Deportes, the game averaged an additional 109,000 viewers – 61,000 on ESPN Deportes and 48,000 on ESPN2.
 
Golf Channel is adding Cameron McCormick, 2015 PGA Teacher of the Year and long-time swing coach of Jordan Spieth to its lineup of expert instructors featured on Revolution Golf and the network. As part of the new multi-year relationship, McCormick will host his own instructional series  – featured on both Revolution Golf and Golf Channel – where he will share with golfers the knowledge he has cultivated over a 20-year coaching career, along with his creative approach to incorporating a wider perspective on what it takes to improve golf performance.
 
In other talent news, FOX Sports announced that UFC light heavyweight champion Daniel Cormier will join blow-by-blow announcer John Gooden to call FS1 UFC Fight Night: BRUNSON vs. MACHIDA live Octagon-side from Sao Paulo on Saturday. Heidi Androl adds reports and interviews fighters onsite. Victor Davila and UFC bantamweight Erik “Goyito” Perez have the call in Spanish on FOX Deportes.
 
The North American Soccer League filed a lawsuit claiming that Soccer United Marketing tried to buy out the New York Cosmos in order to shut it down and block the club’s owners from owning or operating any other club in the New York market for a period of 10 years. Suit was filed in US District Court in Brooklyn as part of ongoing antitrust litigation between the league and the United States Soccer Federation. Monday’s filing also included a claim by the NASL that the 10-team league could expand by six clubs as early as 2018 and expand again to as many as 20 teams by 2019, according to Yahoo.
 
In international waters, WWE and Portugal’s SPORT TV announced a new multi-year agreement to carry WWE’s flagship programs Raw and SmackDown. Programs start next Tuesday. “SPORT TV shares our vision and passion for engaging and entertaining our fans,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “This partnership to televise WWE programming in Portugal allows us to expand our reach and deliver our unique blend of action-packed, family friendly entertainment to WWE fans throughout the country.”      
 
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SPONSORSHIP & PROMOTION
UFC announced a new multi-year global licensing agreement with OPRO, the world’s largest manufacturer of mouthguards. The partnership begins in 2018 and grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes. As part of this collaboration, OPRO will be able to brand the products and packaging for their Custom Fit, Self-Fit and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster.
 
Global lifestyle marketing agency MKTG announced the release of an in-depth, state-of-the-consumer study of nearly 3,000 American consumers titled DECODING 2.0 in a move to identify what marketers’ investments resounded most with each audience and why. MKTG conducted the study with its in-house market research agency Sri. Among the findings, Receptives (those highly receptive to sponsor messaging) comprised 23% of all fans; Selectives (those “on-the-fence” in their receptivity – they are amenable to sponsors and value their contributions, but don’t always engage) make up 48% of all fans and Non-receptives (fans who tune sponsors out completely) make up29%. Over the course of the next six months, MKTG will release findings on the different segments surveyed and stories uncovered, through their social channels and on a bespoke website.
 
DIGITAL & STREAMING
IMG extended its exclusive worldwide archive partnership with World Rugby in a deal that will include all major events through the end of 2020. The representation agreement will now also cover Women’s Rugby World Cup, World Rugby U20 Championship and the HSBC World Rugby Sevens Series, will see more than 2,500 hours of content made available on IMG’s digital platform, IMG Replay. This will include archive footage from both upcoming and historic seasons and events. In addition to this newly extended partnership, IMG also now represents World Rugby globally across licensing and marketing.
 
ESPORTS
Genius Sports inked an extensive data and integrity partnership with DreamHack in a move that will see Genius Sports not only distribute data and video streaming from DreamHack’s esports events in the regulated betting market globally, but also help DreamHack protect its competitions from the threat of match-fixing as DreamHack’s Official Data and Integrity Partner. Genius Sports will alert the organization to suspicious betting patterns identified by its sophisticated integrity monitoring system, which boasts an unmatched view of regulated and unregulated markets across the globe.
Intel and ESL are upping the ante, announcing that IEM Katowice and ESL One Katowice will dangle a combined prize pool of $1.75 million in 2018. Katowice’s Spodek Arena and the adjacent International Conference Center will host ESL One Katowice powered by Intel from Feb. 24-25 while Intel Extreme Masters World Championship Katowice runs March 2-4.
 
 
 
THE MAIN EVENT
Astros/Dodgers on FOX at 8p.
 
A CYNOPSIS MESSAGE
Hear from the 4A’s, ANA, MRC and more
 
In Cynopsis’ latest webinar: Solving the Digital Ad Measurement Challenge, George Ivie, CEO & Executive Director for Media Rating Council, will moderate the discussion with speakers including Bill Tucker, EVP for the Association of National Advertisers (ANA); and Louis Jones, EVP, Media & Data Practice for the American Association of Advertising Agencies (4 A’s). Join us on Monday, November 13th from 12:30 to 2pm ET.
 
 
ON THIS DAY in 1990: Evander Holyfield KOs Buster Douglas to take the heavyweight crown.
 
In the Know: Let’s go the other way. Who did the Dodgers play in their last World Series (not counting last night)? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who did the Astros face the last time they were in the World Series? Answer: The Chicago White Sox. Kudos: Phyllis McQuillan-MSG Networks/NY; Denis Barry-CBS/NY; Alexa Datt-MLB.com/NY; Art Salisch-Hearst Television/NY; Joe Schreiber-3 Penny Films/Bethesda; John Miller-NBC Sports Group/Stamford; Stephanie Ann-Inside Lacrosse/Baltimore; Peter Lasser-Lasser Productions/Atlanta; Matt Fumagalli-Levy/Chicago; Travis Wacker-Good Karma Brands/Milwaukee; Danny Payne-Starcom/Chicago; Jason Brist-Outdoor Sportsman Group/Chicago; Greg Moloznik-GLM Media/Scottsdale; Amanda Rykoff-JQ International/LA; Judie Henninger-Valentine Productions Inc./Santa Monical; Willie Price-American Forces Network/Riverside; Jim Himmel-TCB Media/San Clemente
 
Later — Chris
 
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