10/23/14: Netflix orders animated series from comedian Bill Burr, Vince Vaughn, Fusion brings another MCN to TV, MTV enlists YouTube celeb Todrick Hall for new docu-series


Good morning. It’s Thursday, October 23, 2014, and this is your first early morning digital briefing.


ordered a new animated series based on comedy from Bill Burr, called F is for Family. Co-created by Burr and Vince Vaughn, the deal with Gaumont International Television and Wild West Television consists of six half-hour episodes, to debut in 2015. Burr will voice the patriarch of a 1970s family; he’ll be assisted by Laura Dern playing his wife, and Justin Long (The Break-Up) as his son. The streaming service will debut Burr’s special I’m Sorry You Feel That Way on Dec. 5.
Multi-channel network Mondo Media struck a deal with Fusion to create a new sketch comedy series – Like, Share, Die – to premiere in December. Fusion ordered 20 15-minute episodes, which will include a mix of comedic pieces, original Mondo programming (such as Dick Figures and Happy Tree Friends) as well as new content from Mondo’s YouTube animators. “Mondo has a unique sensibility and platform for finding, producing and building large, loyal digital audiences," said Wade Beckett, Fusion’s chief programming officer. The series will also be available on Fusion.net and on both nets’ YT channels. Earlier this month, Mondo announced three new feature films based on its originals.
MTV turned to YouTube star Todrick Hall (1.1 million subscribers) for its latest documentary series. Todrick will follow the musical talent and go behind-the-scenes of the videos he uploads on a weekly basis. It will debut on the network in 2015 with eight half-hour episodes.
Rainn Wilson (The Office, SoulPancake) is producing a new TV comedy about five Vine stars, called Hollywood and Vine. The show will follow Lele Pons, Jerry Purpdrank, Simone Shepherd, Curtis Lepore and Christian DelGrosso (collectively total 30 million followers) as they migrate from social media fame to Hollywood. It will be produced through SoulPancake – Wilson’s YouTube channel, which has more than 1.3 million subscribers.
Tyler Perry’s no stranger to the small screen (ask TBS and Oprah), but the writer/producer/director is expanding into new territory with a family animated film, Tyler Perry’s Madea’s Tough Love, arriving on DVD and On Demand January 20, with digital HD available January 13 from Lionsgate.
Corday Productions, producer of NBC soap Days of Our Lives, is partnering with digital romance net TruLOVE to develop original properties based on TruLOVE’s romance story library. “Our new projects with TruLOVE are sure to capture the hearts and fantasies of our viewers,” said Corday CEO Ken Corday, who promised to unveil “more details soon, in true dramatic fashion.”
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JBL kicked off its #CordFail campaign for the Bluetooth Synchros headphones, and to do so it recruited Vine star Logan Paul (5.4 million followers) to create six-second vids of users’ most epic #CordFail stories. Fans can share stories via Twitter to win a JBL Epic Experience at The NBA All-Star Game, Coachella or the 2015 Grammy Awards.


Going Native: Making the Most of the Native Advertising Explosion
Date: October 23, 2014 | Time: 1:30 – 3:00 PM EST | SIGN-UP TODAY!

Speakers Include
Samantha Price, Director, Ad Products {The Weather Company}
Dan Green, VP N.A. Sales {Jivox}
Michael Weaver, Senior Vice President of Product {Bidtellect}


Even Angry Birds creator Rovio is getting in on YouTube: the company will integrate The Slow Mo Guys (4.5 million subscribers) into 8-bit versions of Rovio’s game Retry. In the game – which has a similar format to Flappy Birds – players control a small plane to steer onto runways. The Slow Mo Guys will occasionally fly past the planes and advertise their channel throughout the game play.


Samba TV announced Wednesday that it has deployed sophisticated fingerprinting software monitoring every TV channel in real time, with shows ranked by popularity for “the ultimate TV guide” for viewers. Social media is also monitored, to rank trending shows. Handy for viewers – and advertisers, says the release, quoting Maile Krausse, of cross-IPG agency Ansible: “Samba TV provides a unique opportunity for brands to extend the power of TV to digital, specifically to Mobile and Tablet devices to capitalize on multi-screen use.”


named Samantha Glynne as Vice President Branded Entertainment in the Digital & Branded Entertainment Division. She was formerly Managing Partner and Director of Channels at Publicis Entertainment.
Comcast appointed its current California Regional Vice President, Hank Fore, to the Board of Directors of the Silicon Valley Leadership Group. Before joining Comcast, Fore worked in Business Strategy and Development and as an executive in technology roles at Times Mirror, INS and Lucent Technologies.
The Fader hired Larry Fitzmaurice as News Editor, Zara Golden as Staff Writer and Khalila Douze as Social Media Manager. Fitzmaurice was most recently the Reviews Editor for Pitchfork, Golden was the Culture Editor for The Upswing and Douze was formerly a social analyst for Havas Media and social strategist for Havas Worldwide.
Nickelodeon named Lindsay Shook as Vice President of Ad Sales, Detroit. Shook came to the network from Turner Broadcasting where she was an Account Executive.


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising…

Awards Event: Friday, November 14, 2014
Grand Hyatt
NYC | Noon to 2pm


Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs.


What do Al Roker, AOL, Tumblr and Google have in common? They will all be at the third annual Cynopsis Digital Media Measurement Summit on Nov. 3 in New York City. This year, the conference is organized around the key demographics that matter most in measurement today –millennials between the ages of 22 and 25, multi-culturals and women. Sign up for the conference at http://www.cynopsisdigitalsummit.com and check out all the reasons you should be there at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR, DESIGN & BRANDING/WEtv/NYC: Be a part of the new WE tv! Innovative, powerhouse Design Dir. to lead our team in generating fresh, exciting, bold motion design & packaging that gets our promos & our shows noticed. Full info/apply HERE (10/25) 

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