10/23/14: Netflix orders animated series from comedian Bill Burr, Vince Vaughn, Fusion brings another MCN to TV, MTV enlists YouTube celeb Todrick Hall for new docu-series



CYNOPSISDIGITAL
10.23.14

Good morning. It’s Thursday, October 23, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Netflix
ordered a new animated series based on comedy from Bill Burr, called F is for Family. Co-created by Burr and Vince Vaughn, the deal with Gaumont International Television and Wild West Television consists of six half-hour episodes, to debut in 2015. Burr will voice the patriarch of a 1970s family; he’ll be assisted by Laura Dern playing his wife, and Justin Long (The Break-Up) as his son. The streaming service will debut Burr’s special I’m Sorry You Feel That Way on Dec. 5.
 
Multi-channel network Mondo Media struck a deal with Fusion to create a new sketch comedy series – Like, Share, Die – to premiere in December. Fusion ordered 20 15-minute episodes, which will include a mix of comedic pieces, original Mondo programming (such as Dick Figures and Happy Tree Friends) as well as new content from Mondo’s YouTube animators. “Mondo has a unique sensibility and platform for finding, producing and building large, loyal digital audiences," said Wade Beckett, Fusion’s chief programming officer. The series will also be available on Fusion.net and on both nets’ YT channels. Earlier this month, Mondo announced three new feature films based on its originals.
 
MTV turned to YouTube star Todrick Hall (1.1 million subscribers) for its latest documentary series. Todrick will follow the musical talent and go behind-the-scenes of the videos he uploads on a weekly basis. It will debut on the network in 2015 with eight half-hour episodes.
 
Rainn Wilson (The Office, SoulPancake) is producing a new TV comedy about five Vine stars, called Hollywood and Vine. The show will follow Lele Pons, Jerry Purpdrank, Simone Shepherd, Curtis Lepore and Christian DelGrosso (collectively total 30 million followers) as they migrate from social media fame to Hollywood. It will be produced through SoulPancake – Wilson’s YouTube channel, which has more than 1.3 million subscribers.
 
Tyler Perry’s no stranger to the small screen (ask TBS and Oprah), but the writer/producer/director is expanding into new territory with a family animated film, Tyler Perry’s Madea’s Tough Love, arriving on DVD and On Demand January 20, with digital HD available January 13 from Lionsgate.
 
Corday Productions, producer of NBC soap Days of Our Lives, is partnering with digital romance net TruLOVE to develop original properties based on TruLOVE’s romance story library. “Our new projects with TruLOVE are sure to capture the hearts and fantasies of our viewers,” said Corday CEO Ken Corday, who promised to unveil “more details soon, in true dramatic fashion.”
 
Last chance to win! Which TV nets are Hunger Games fans eating up? The right answer could win you a TiVo Roamio and a year of subscription service. Click here to enter. No purchase necessary to enter or to win. Void where prohibited. Open to legal residents of the United States and the District of Columbia who are at least 18 years of age at the time of entry and who possess a valid email address. Sweepstakes entry period began at 12:00:01 a.m., Pacific Time (“PT”), on October 13, 2014 and ends at 11:59:59 p.m., PT, on October 23, 2014. For complete Official Rules, including entry instructions and prize details, go here Sponsor: Cynopsis Media.
 

 
ADVERTISING
 

JBL kicked off its #CordFail campaign for the Bluetooth Synchros headphones, and to do so it recruited Vine star Logan Paul (5.4 million followers) to create six-second vids of users’ most epic #CordFail stories. Fans can share stories via Twitter to win a JBL Epic Experience at The NBA All-Star Game, Coachella or the 2015 Grammy Awards.
 


A CYNOPSIS MESSAGE


TODAY!!!
Going Native: Making the Most of the Native Advertising Explosion
Date: October 23, 2014 | Time: 1:30 – 3:00 PM EST | SIGN-UP TODAY!

Speakers Include
Samantha Price, Director, Ad Products {The Weather Company}
Dan Green, VP N.A. Sales {Jivox}
Michael Weaver, Senior Vice President of Product {Bidtellect}


 
MOBILE GAMING + APPS
 

Even Angry Birds creator Rovio is getting in on YouTube: the company will integrate The Slow Mo Guys (4.5 million subscribers) into 8-bit versions of Rovio’s game Retry. In the game – which has a similar format to Flappy Birds – players control a small plane to steer onto runways. The Slow Mo Guys will occasionally fly past the planes and advertise their channel throughout the game play.
 
 

RESEARCH

 
Samba TV announced Wednesday that it has deployed sophisticated fingerprinting software monitoring every TV channel in real time, with shows ranked by popularity for “the ultimate TV guide” for viewers. Social media is also monitored, to rank trending shows. Handy for viewers – and advertisers, says the release, quoting Maile Krausse, of cross-IPG agency Ansible: “Samba TV provides a unique opportunity for brands to extend the power of TV to digital, specifically to Mobile and Tablet devices to capitalize on multi-screen use.”
 

 
EXEC MOVES

 
FremantleMedia
named Samantha Glynne as Vice President Branded Entertainment in the Digital & Branded Entertainment Division. She was formerly Managing Partner and Director of Channels at Publicis Entertainment.
 
Comcast appointed its current California Regional Vice President, Hank Fore, to the Board of Directors of the Silicon Valley Leadership Group. Before joining Comcast, Fore worked in Business Strategy and Development and as an executive in technology roles at Times Mirror, INS and Lucent Technologies.
 
The Fader hired Larry Fitzmaurice as News Editor, Zara Golden as Staff Writer and Khalila Douze as Social Media Manager. Fitzmaurice was most recently the Reviews Editor for Pitchfork, Golden was the Culture Editor for The Upswing and Douze was formerly a social analyst for Havas Media and social strategist for Havas Worldwide.
 
Nickelodeon named Lindsay Shook as Vice President of Ad Sales, Detroit. Shook came to the network from Turner Broadcasting where she was an Account Executive.
 


A CYNOPSIS MESSAGE


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising…

Awards Event: Friday, November 14, 2014
Grand Hyatt
NYC | Noon to 2pm

VIEW FINALISTS & REGISTER NOW!

Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs.


 
DIGITAL SPOTLIGHT OF THE DAY
 

What do Al Roker, AOL, Tumblr and Google have in common? They will all be at the third annual Cynopsis Digital Media Measurement Summit on Nov. 3 in New York City. This year, the conference is organized around the key demographics that matter most in measurement today –millennials between the ages of 22 and 25, multi-culturals and women. Sign up for the conference at http://www.cynopsisdigitalsummit.com and check out all the reasons you should be there at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
10.23.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ATTORNEY/ ACCESS HOLLYWOOD/NBCU/Burbank: Entry-level attorney position supporting Access Hollywood and Access Hollywood Live. JD and 1 year relevant exp required. Apply HERE (10/28)

JOB OPENING: SR RESEARCH ANALYST/Sony Pictures Television/NY: Analyze TV & multi-platform data, transforming into actionable insights for org and sales teams. Min 2-3 yrs exp. in Nielsen, NPower, Ad*Views, etc. Info/Apply Here (10/25)

JOB OPENING: DIR, DESIGN & BRANDING/WEtv/NYC: Be a part of the new WE tv! Innovative, powerhouse Design Dir. to lead our team in generating fresh, exciting, bold motion design & packaging that gets our promos & our shows noticed. Full info/apply HERE (10/25) 

JOB OPENING: PRIMETIME MARKETING/CNBC/NYC: CNBC, the fastest growing network in primetime, has an exciting opportunity for a strong, creative thinker to help drive the consumer marketing efforts for primetime programming. Apply HERE (10/25)

JOB OPENING: MARKETING DIRECTOR/Discovery/MD: Strategic forward-thinking marketer to drive branding for the new Discovery Family Channel. Proven track record in generating ratings & revenue. 5+ yrs mktg exp in TV/ad/or brand mgmt req’d (10/25) Apply HERE

JOB OPENING: RESEARCH DIRECTOR/ANALYST/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch careers@outdoorchannel.com (10/25)

JOB OPENING: MANAGER, RETAIL MKTG/Nickelodeon/NY: Focus on dvlpg a full range of mktg prgrms to support Nickelodeon’s consumer products placement at retail. 4+ yrs exp licensing, consumer products, mktg or related field. Full info/apply HERE (10/25)

JOB OPENING: VP, INSIGHTS & STRATEGY/NBCU HISPANIC ENTERPRISES/NYC: Develop insights-driven strategies for NBCU Hispanic Enterprises across all businesses. 12+ yrs media exp. Nielsen expert. Excellent presentation skills. Full info/apply HERE (10/24)
 
JOB OPENING: PRODUCTION MANAGER, MKTG/New York, NY: Manage off-air production & creative workflow & budgets for Syfy. 1 yr temp assignment. 3+ yrs print production exp. Send resume to EntertainmentCablejobs@nbcuni.com (10/24)
 
JOB OPENING: BRAND DIR, CONSUMER MKTG/FOX SPORTS/LA: Develops & executes network mktg plans & ad campaigns for sports leagues/brand property partners to drive brand awareness & audience engagement. 8-10 yrs exp in network TV, sports mktg req. http://tinyurl.com/ml6rlbe (10/24)

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