10/22/14: Nielsen and Adobe partner to measure web TV on multiple devices, Yahoo considering BrightRoll acquisition, WWE’s Slam City gets in cage with Nickelodeon


Good morning. It’s Wednesday, October 22, 2014, and this is your first early morning digital briefing.


and Adobe Systems are partnering to build a cross-platform system to measure viewership of digital videos across all Internet-connected platforms. Nielsen Digital Content Ratings will integrate Nielsen’s digital audience measurement products with Adobe Analytics and the Adobe Primetime platform for “currency grade content metrics,” said the companies. Among those participating in the digital ratings system, expected to launch in 2015, are ESPN, Turner Broadcasting, Univision and Viacom.
may be purchasing BrightRoll. If the deal is completed, it could be worth $500 million to $1 billion, according to TechCrunch. The tech giant’s Q3 revenue increased one percent from the same period a year ago – up $1.09 billion or 52 cents per share – breaking analyst predictions of $1.04 billion on 30 cents per share.
Warner Bros. unveiled its new short-form digital division, called Blue Ribbon Content, along with a slate of DC Comics franchise programming. The new shows include a new Mortal Kombat series, and live-action series based on DC characters such as Static Shock and a virtual-reality experience based on Vatman: The Animated Series.
WWE’s web series Slam City is taking the leap to TV. Nickelodeon signed a deal with WWE yesterday to air the series on NicktoonsNickSports primetime block starting today (Oct. 22). The series first launched in March with 26 two-minute videos, and has reeled in more than 20 million views across platforms like YouTube, Hulu, AOL On.
It’s been 25 years since Laura Palmer promised us she’d be back on Twin Peaks, and thanks to Showtime, the David Lynch cult classic TV show is actually returning. So how can the premium cable network make one of TV’s most eccentric shows a hit in the new millennium? Saatchi & Saatchi marketing maven Erica Martinez has some excellent ideas – so read it while you drink a darn fine cup of coffee at Cynsiders.


Discovery Digital Networks
series DNews is the latest to join the millionaire (subscriber) club on YouTube. The show launched in 2012, and averages more than 13 million views across platforms each month. DNews is hosted by Trace Dominguez and Tara Long; the pair dissects headlines and topics with humor and science. Discovery Digital Networks’ programming is available through YouTube, dedicated network websites, including TestTube.com, and a series of apps for smartphones, tablets and connected TVs.
Morgan Spurlock
and Vulcan Production’s We The Economy 20 Short Films You Can’t Afford To Miss premiered yesterday on more than 50 digital, cable, TV and mobile platforms for free. We The Economy features a series of movies from filmmakers Adrian Grenier (Entourage), Catherine Hardwicke (Twilight), Adam McKay (Anchorman) and showcases Amy Poehler, Maya Rudolph, Sarah Silverman and others deconstructing the economy. The films are also available at wetheeconomy.com.



Going Native: Making the Most of the Native Advertising Explosion

Speakers Include
Samantha Price, Director, Ad Products {The Weather Company}
Diaz Nesamoney, Founder & CEO {Jivox}
Chris Schreiber, VP, Marketing & Communications {Sharethrough}

October 23, 2014 @ 1:30 – 3:00 PM EST | REGISTER NOW!.


AdStage advertising platform has integrated Twitter ad campaigns at scale to become an official Twitter Marketing Platform Partner in order for advertisers to better measure performance. Additionally, the company announced Multi-Account Management to give large agencies the ability to group and manage ad accounts across their portfolio of brands.
launched the Sizmek Dynamic Creative for mobile, video, social and display campaigns. “In producing The Flash and Jane The Virgin campaigns for our clients at The CW Television Network, we have worked closely with Sizmek to streamline some of the minutia details of versioned ads with dynamic tune-ins working where non-rich media ads need to appear,” Sizmek client The Illusion Factory CEO Brian Weiner said.
Digital advertising technology company Magnetic and unified, cross-screen marketing tech company Tapad announced a strategic partnership to enable marketers to reach consumers based on unified, cross-screen behaviors. “Mobile adds an entirely new dimension to the customer journey, which has already become a vital part of the media mix,” said James Green, CEO of Magnetic. “Our partnership with Tapad allows Magnetic to reach the right audience everywhere based on search intent, regardless of their device.” A study commissioned Tapad this year showed over 70 percent of connected consumers used three or more devices a day.


OpenSlate Engagement Data for Comedy channels, based on the engagement metric for the week ending 10/20.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 69,026,100 / 8,694,814 / 821
Rhettandlink2 (9.7) / 44,112,450 / 4,009,105 / 806
IISuperwomanII (9.5) / 29,963,820 / 4,220,969 / 803
DrossRotzank (9.5) / 40,809,720 / 4,282,384 / 799
JimmyKimmelLive (9.4) / 45,303,330 / 4,713,518 / 824
Latenight (9.4) / 97,200,240 / 4,816,178 / 818
HikakinTV (9.2) / 33,995,220 / 1,715,086 / 766
Enchufetv (9.2) / 72,229,860 / 7,147,608/ 784
Collegehumor (9.2) / 56,222,040 / 8,147,980 / 822
Mirandasings08 (9.2) / 21,885,300 / 2,377,622 / 768
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

Top 10 TV shows on Comcast Xfinity on Demand for the week of Oct. 5-11:
1.  American Horror Story: Freak Show (season premiere), FX
2.  How To Get Away With Murder, ABC
3.  The Blacklist, NBC
4.  Gotham, FOX
5.  Scandal, ABC
6.  The Big Bang Theory, CBS
7.  The Flash (series premiere), CW
8.  Scorpion, CBS
9.  Madam Secretary, CBS
10. Homeland (season premeire), Showtime

Ranking is based on the total Xfinity On Demand views on the TV within seven days of a show’s original live airing. The above list is inclusive of all in-season programming across broadcast, cable and premium networks. Shows marked with an (*) indicate it premiered on Xfinity On Demand in advance of the live airing. Views of most broadcast and cable programming within the first three days are included in Nielsen L+3 ratings.

So what does this mean? “We are seeing the biggest performances ever for premieres on demand,” Comcast Cable Executive Director Video Strategy and Analysis Steve Meyer told Cynopsis. “Viewers are time-shifting to stay in on what everyone is talking about this season. This week’s big winner  FX’s American Horror Story, is the most viewed Xfinity On Demand premiere to date; it beat the previous premiere record set by FOX’s Gotham a few weeks ago.” 


Don Wilcox was appointed Vice President, Digital Marketing and Services at PBS. Prior to PBS, he was Vice President & General Manager of Branded Entertainment at FOX Broadcasting Company.

TruthCo expanded with a new office, new website and new hires. Monica Castillo was named Associate Cultural Analyst and Emily Morris was promoted to Director of Cultural Insights. Their new office is located on Spring Street on Soho; the home office remains in Brooklyn.

Verve hired John Haake as the new Chief Marketing Officer. He was most recently the Vice President of Marketing at [x+1].

Tremor Video appointed Coleen Collins as Head of People to lead the company’s talent strategy. Collins was previously the Vice President for Global People Development at Colgate-Palmolive and managed her own consulting firm.

Adara named Anna Chalmers as Head of Marketing for the Americas and David Morrow as Marketing Director for Europe and the Middle East. Chalmers was formerly at SocialVibe, AOL and Yahoo! Morrow was recently the Marketing Manager at Microsoft in the U.K.

AdStage hired Paul Wicker as Director of Product. He was recently the Director of Product for Kenshoo.

Zodiak Media appointed Nathan Gibbs to the newly created position of Group Head of Format Acquisitions. Most recently, Gibbs was at Endemol Australia, where over the last seven years he held various Head of Development and Executive Producer roles.


Cynopsis Kids Webinar
The New Secrets of Kids Branding: Hot Marketing Success stories
Thursday, October 30, 2014 | 1:30PM to 3:00PM ET

We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.


Google may have found the secret sauce to making its Google Glass finally cool. The ingredient? Enlist Internet sensation and musical artist FKA Twigs, known for her visually creative videos, test out the tech glasses. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
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