CYNOPSISSPORTS
10.20.16 Good morning. It’s Thursday October 20, and this is your first early morning Sports briefing.
Amid headlines analyzing a ratings drop for the NFL, Commissioner Roger Goodell tackled the issue with reporters yesterday, noting that the league isn’t looking for excuses. "It’s something that I don’t think there’s a single reason for. I really don’t. We look at all those factors," Goodell said from the fall league meeting in Houston. "Everyone’s got theories, you guys got theories, others got theories. We work closely with our network partners. We see tremendous strength in our numbers. But we also know that the prime time ratings we’re seeing the most dramatic decrease. It went straight up against two very significant debates. Another one of our prime time games on Thursday night was on the NFL Network, as opposed to a network, which will always get a lower rating. There are a lot of factors to be considered.”
TNA received an answer to its SOS call. Anthem Sports & Entertainment, parent company of Fight Network, confirmed that it has stepped in to offer a working capital loan to fund the operations for TNA Impact Wrestling. The channel, which is a licensee of TNA programming for broadcast in the US, Canada and other international markets, also offered to provide TNA Impact Wrestling with funding to repay the loans made by company president Billy Corgan. “TNA is a strong property for Fight Network and as a licensee and global distribution partnerwe have a keen interest in seeing the company not only survive but continue to grow and thrive, alongside our own growth,” said Leonard Asper, CEO of Anthem. “We are hopeful that the company can soon get back to doing what it does best, which is to produce great wrestling content.”
ESPN locked in both Tony Kornheiser and Michael Wilbon to multi-year extensions just in time for the 15-year anniversary of Pardon the Interruption. The co-hosts have been with PTI since the daily sports news and discussion show debuted on October 17, 2001.
FS1 is partnering up with NASCAR Productions to present the second season of documentary series Beyond the Wheel as part of FS1’s NASCAR RACE HUB. The first film in the series premieres on Oct. 26 at 6p during NASCAR RACE HUB on FS1. Topics this year will include: Bonneville 71 detailing how NASCAR Hall of Fame driver Bobby Isaac set 28 land speed records with a banned Dodge Charger Daytona on the Bonneville Salt Flats in 1971; Suenos de NASCAR following NASCAR XFINITY Series driver Daniel Suarez from his roots in Monterrey, Mexico, to his rise in the sports; and Miracle at Daytona The Tiny Lund Story recounts how DeWayne “Tiny” Lund rescued fellow driver Marvin Panch from his burning Maserati at Daytona International Speedway before going on to win Daytona days later.
Tennis Channel served up plans for the BNP Paribas WTA Finals Singapore, pitting the top eight singles players and doubles teams in women’s tennis. The network will serve as the primary home of the event from Oct. 23-30 with over 20 live hours. The network’s on-air team will feature Mary Carillo, along with coach Paul Annacone, Tracy Austin and Lindsay Davenport.
Time for ski season. NBC Sports Group launched coverage of the 2016-17 FIS World Cup skiing season with this weekend’s giant slalom event from Soelden, Austria, and US Olympic gold medalists Mikaela Shiffrin and Ted Ligety both slated to compete. NBCSN offers coverage of the men’s giant slalom race on Sunday at 9:30p with Universal HD televising the women’s giant slalom event on Saturday at 3p. Bill Doleman will call this weekend’s action, alongside analyst Steve Porino.
On the local front, the Reds locked in a 15-year extension of their local television broadcast rights deal with FOX Sports Ohio. The agreement begins in 2018 and gives the club an equity stake in the RSN.
Nordic broadcaster MTG locked in NFL media rights in a five-year extension. The deal sees MTG carry NFL television coverage in Denmark, Finland, Iceland, Norway and Sweden in the package, which includes regular season games, playoffs and the Super Bowl.
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NASCAR beefed up ties with Mexico, announcing a multiyear deal with Old World Industries (OWI) to make PEAK the title sponsor of the NASCAR PEAK Mexico Series, marking the third title sponsor in series history. Additionally, PEAK becomes an Official NASCAR Partner along with other key brands such as BlueDEF. The NASCAR PEAK Mexico Series will make its return with an exhibition race on Dec. 3-4 in Mexico City. “We remain steadfast in our commitment to develop young talent and engage our passionate fan base in Mexico,” said Lou Garate, vice president, partnership marketing, NASCAR. “PEAK is a world-class brand and its three decades of experience in motorsports will help elevate NASCAR-sanctioned racing in Mexico.”
After Patriots coach Bill Belichick proclaimed that he will no longer use Microsoft Surface tablets, both the league and its partner Microsoft offered comments defending the product. “We respect Coach Belichick’s decision, but stand behind the reliability of Surface,” Microsoft said in a statement, per NBC Sports. “We continue to receive positive feedback on having Surface devices on the sidelines from coaches, players and team personnel across the league. In the instances where sideline issues are reported in NFL games, we work closely with the NFL to quickly address and resolve.” Meanwhile, the league noted that “Microsoft is an integral, strategic partner of the NFL and implementing their technology on our sidelines has increased the efficiency and speed of collaboration between coaches and players to an all-time high.”
Hellmann’s mayonnaise is smothering Talladega Superspeedway in a new partnership deal, announcing a title sponsorship for the Oct. 23 Chase race for the NASCAR Sprint Cup, now known as the Hellmann’s 500 race. “In honor of our long-standing partnership with NASCAR, Hellmann’s is thrilled to show our dedication to the race car community by becoming the exclusive, title sponsor of the Talladega race,” said Hellmann’s Marketing Director Russel Lilly. “We’ve been a staple on the speedway for years, getting to know Dale Jr. and establishing his No. 88 Hellmann’s Chevrolet as the car to beat. Whether on the track or cheering from the stands, Hellmann’s is a life-time fan of the sport of racing and we’re honored to be a part of such an iconic race.”
Bill Murray’s new golf brand has found its first ambassador. With the actor and his five brothers, opening William Murray Golf up for business today, the lifestyle and apparel brand formed under Resignation Media, is tapping golfer Pat Perez as the first WMG ambassador and he will start to be outfitted in WMG gear while on the course.
Sports Illustrated is launching a new vertical dedicated to the NBA, titled The Crossover. The site will cover “the league from every angle with unique coverage of the game, the life and the stories” and “blend reporting, analysis and opinion, utilizing the diverse strengths of a writing staff that boasts some of the best pro basketball journalists in the business” with talent that includes Lee Jenkins, Chris Ballard, Andrew Sharp and Ben Golliver.
Sling TV is adding NHL Network to its lineup, becoming the first OTT service to carry the channel. The network will feature over 75 games live, and will be available in the “Sports Extra” add-on pack for $5 per month with a Sling Orange subscription or $10 per month with a Sling Blue subscription.
Facebook Live continues to reel in content. Collegiate marketer Learfield announced plans to launched Facebook Live College Coach’s Corner Series presented by Nissan. With a total of 36 episodes available through the last week of regular-season play, eps feature head coaches, insiders and football alumni for the Illinois Fighting Illini; Iowa State Cyclones; Miami Hurricanes; Oklahoma Sooners and Texas A&M Aggies and other select universities. “We see this as another important piece of how we’ve chosen to communicate with today’s college sports fans. It’s a perfect complement to the historic announcement we made last year at this time to sponsor 100 colleges and universities nationwide. That’s been an exceptional decision for our company as we’ve been able to interact and engage with a key audience group in many different ways. We’re excited to add this coach’s series to our initiatives,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America.
ShotTracker announced that Earvin "Magic" Johnson, and former NBA Commissioner David Stern have joined the company as investors and advisors to propel the brand’s technology, ShotTracker TEAMJohnson and Stern’s investment comes as part of a $5 million total seed round that includes investments from Elysian Park Ventures, Greycroft Partners, Sovereign’s Capital, IrishAngels, ward.ventures, R/GA and Service Provider Capital.
In the latest edition of Cynopsis eSports & Gaming…
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Speedo USA named longtime sports apparel industry executive John Graham as President of the division, effective immediately. Graham previously serves as Speedo USA’s Senior Vice President, Sales.
Texas A&M/Alabama on CBS on Saturday at 3:30p.
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ON THIS DAY in 1992: The first World Series game played outside of the US sees Toronto beat Atlanta.
In The Know: With Cleveland now playing World Series #6, which of MLB’s other original 16 teams has played in fewer? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Where did Cowboys’ owner Jerry Jones attend college? Answer: Arkansas. Kudos: Hector Calix-MEC/NY; Tim Morrison-Home Team Sports/NY; Chip Johnson-Publicis Media Sports/NY; Barry G. Waldman/NY; Howie Schwab-Sports Jeopardy/ West Hartford; Kevin McIntyre-Leverage Agency/Boston; Brianne Maciejowski-Miles/Sarasota; Melissa Pattillo-Turner Sports/Atlanta; Brad Brown-Nevco, Inc./St. Louis; Steve McNair-KUBE TV/Houston; Joe Lyons-SOS Global/Dallas; Tom Doherty-Starcom Media/Chicago; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni/Calgary; Matt Sautter-Imagine Communications/Denver; Larry Hutchings/Nipomo; Warren Weideman-Producer/LA; Jason Kleinhein-CoxReps/LA; Don Surath-KPIX-TV/KBCW-TV/San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.20.16
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