10/19/17: Nielsen to measure Netflix and Amazon viewership

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Good morning. It’s Thursday October 19, 2017 and this is your your first early morning Digital briefing!
 

TODAY’S CODEBREAKER

 
Near Field Communication (NFC): Near field communication, or NFC, is a short-range wireless connectivity standard that uses magnetic field induction to allow communication between devices when they’re brought close together or touched against one another. NFC is frequently used for in-person mobile-based payments.
 
 
JUST IN
 
From their inception, streaming services like Netflix and Amazon Video have kept their data private, leaving industry analysts to guess at just how many viewers are watching. Nielsen now says it can change all that. The company announced a measurement product that measures streaming viewership through an audio signature. And even though Netflix reaches only 59% of U.S. TV homes, Nielsen has found that a number of Netflix programs reach extremely large audiences. The first episode of Marvel’s The Defenders, for instance, averaged 6.1 million viewers in the week after its August 18 release, Nielsen says. The company announced that eight TV networks and studios – hoping to learn how Netflix’s viewership compares to their own – have already subscribed to the new service. Those customers include Disney-ABC, NBCU, Warner Bros., A+E Networks and others.
 
As Twitter CEO Jack Dorsey signaled on Friday, the company is set to introduce new anti-harassment rules. The policy updates will cover tweets that contain non-consensual nudity; hate symbols and imagery; unwanted sexual advances; tweets that glorify violence; and tweets from violent groups. The updates are set to roll out over the next few weeks. The new rule changes were first reported by Wired.
 
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PROGRAMMING
 
Luckily for Amazon, it’s one of those few companies that can afford to lose $40 million. According to The Hollywood Reporter, that’s how much the company spent on an untitled series from director David O. Russell, which would have starred Julianne Moore and Robert De Niro. But to Amazon’s misfortune, the series had one other big-name credit: producer Harvey Weinstein. It also didn’t help that Amazon Studios chief Roy Price – who picked up the series – was himself publicly accused of sexual harassment last week. The allegations came from Isa Dick Hackett, a producer on Amazon’s The Man in the High Castle. Price was swiftly suspended from the company, and resigned this week. The now-scrapped series would have cost a reported $160 million to make. The $40 million that Amazon already poured into the project went into pre-production.
 
Facebook has ordered a new English-language remake of Skam, a popular teen-oriented drama series that ran in Norway for four seasons. The news was first reported by Variety. Concluding in January of this year, the show was distributed online daily before being repackaged for TV. Simon Fuller’s XIX Entertainment will produce the English-language version of Skam (English translation: Shame). The company snatched up the U.S. rights to the show earlier this year. The Skam remake will be available through Facebook’s Watch platform.
 
Eurosport, the European TV sports net owned by Discovery Communications, is partnering with Snapchat for the Olympic Games. (The network owns the European TV and multimedia rights for the 2018-2024 Olympics.) Olympics-related posts, curated from user-submitted Snaps, will appear on Snapchat’s Our Stories section during the Games. In addition, Eurosport will create its own “ Publisher Stories.” The content will be available in multiple countries, spanning numerous languages. Discovery will also have a sales team in place in Europe, selling ad packages for the app.
 
 
APPS + PLATFORMS
 
The Google Home smart speaker now supports YouTube TV, the OTT-based TV service that Google launched earlier this year. Google Home owners can use the speaker to control YouTube TV with voice commands. For instance, users can tell the device to play a certain channel, record a program, or turn on captions. Users can also use voice commands to play, pause, rewind, or fast-forward. YouTube TV is now close to completing its rollout in the U.S. Its first major national ad campaign will launch later this month during the World Series.
 
BET Digital is launching a new video “Flash Briefing” skill for platforms that support Amazon’s Alexa. Devices like the Amazon Echo Show will now allow users to access BET Breaks, the network’s daily digital video series exploring music, celebrities, style and sports. The BET Breaks Flash Briefing skill is available in the U.S. and the U.K.
 
Happy Halloween. Snapchat parent Snap Inc. is now selling a costume based on the “dancing hot dog,” the goofy little augmented reality filter that debuted on Snapchat earlier this year. You can buy the costume on Amazon, but be warned: at $79.99, it’s a tad pricey for a hot dog.
 
The Facebook-owned messaging app WhatsApp will soon enable live location sharing. The new tool lets users tell selected friends where they are in real time. Friends will receive a map that displays where a user is at a particular moment. Users can choose just how long they want to share their location info, whether it’s for minutes or hours.  The new tool – which is similar to Apple’s Find My Friends app – will likely be used to coordinate parties and get-togethers. But the feature also has some safety applications – for instance, making sure that a friend arrives at home safely. WhatsApp says that the feature will debut on both Android and iOS devices within “the coming weeks.”
 
 
VIRTUAL + AUGMENTED REALITY
 
Mixed reality startup Magic Leap is getting a fresh infusion of cash. Confirming a September report from Bloomberg, the company announced that it has raised $502 million in new round of Series D equity funding. As Bloomberg reported, the Singapore investment firm Temasek Holdings led the round. The famously secretive company – which has been developing a set of advanced augmented reality glasses – has now raised over $1.8 billion to date. On top of that, the company recently authorized the sale of 37 million new shares of stock – meaning that it could soon raise over $1 billion more. According to Bloomberg’s September report, Magic Leap’s headset is likely to ship within the next six months.  
 
 
RESEARCH
 
Not all binge-viewers are created equal. Netflix identified a class of viewers that the company has termed “binge racers” – people who watch a full season of a new show within 24 hours of its debut. The company said that its two most “binge-raced” originals are Fuller House and the four-part miniseries Gilmore Girls: A Year in the Life. Marvel’s The Defenders came in at third, according to the Netflix. All told, Netflix says that 8.4 million subscribers have “binge-raced” at some point. That’s a little less than eight percent of the company’s worldwide subscriber base, which adds up to about 109 million members. Still, the company says that the “binge-racing” trend is accelerating.
 
 
MEASURING UP
 
Tubular Top Ten Global Sponsored Videos Monday, October 9, 2017 – Sunday, October 15, 2017 . Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.
 
 
SHAREABLEE  SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for October 9 – October 15. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
 
Tweet of the week: @Yovanny826: Prayers go out to @gordonhayward
Canvs , the emotion measurement company, analyzed tweets about TV and streaming programming from Oct. 11-17 using Twitter data from Nielsen. Insights from th e 2,891,725 tweets expressing a specific Emotional Reaction (ER) include:
- There was an outpouring of supportive messages during the NBA opening game between the Boston Celtics and Cleveland Cavaliers on TNT when, mere minutes into the game, Celtics forward Gordon Hayward suffered a terrible leg injury and was carried off the court on a stretcher.  
- The latest episode of Love & Hip Hop: Hollywood on VH1 had viewers laughing hard, with Safaree in particular tickling fans’ funny bones.
- People were totally excited for the return of Riverdale on The CW, which had its season 2 premiere on Oct. 11.  
-  Viewers were super annoyed with Laurel Castillo (portrayed by Karla Souza) during the most recent episode of ABC’s How to Get Away with Murder, with some labeling her as needy and selfish.
- Canvs
 
 
SHORT FORM VIDEO FESTIVAL
 

Tomorrow is the deadline for Cynopsis’s inaugural Short Form Video Festival (enter here)! We look forward to recognizing outstanding videos, showcasing fresh and inspiring storytelling across a variety of platforms, and screening our winning videos this March in NYC. If you haven’t entered yet, get started now – the process is quick, easy and done completely online.  

 
 
EXECUTIVE MOVES
 
Social video news agency Storyful has named Ebonie Newman as its new Global Chief Revenue Officer. Newman had previously served as the company’s Director of Sales for the Asia Pacific region. She’ll now relocate to Storyful’s New York office, officially starting the new role in November. Newman will oversee Storyful’s marketing and sales efforts across all regions, and will take the lead on new commercial opportunities for revenue growth. 
 
Fantasy sports giant DraftKings has a new Chief Legal Officer. The role goes to R. Stanton Dodge, Dish Network’s General Counsel. Dodge has been with Dish for 21 years. He starts at DraftKings on November 6, reporting directly to co-founder and CEO Jason Robins. Tim Messner, Dish’s SVP and Deputy General Counsel, will assume the role of General Counsel on October 23.
 
TRIVIA
Full House creator Jeff Franklin would go on to create Fuller House, the show’s Netflix spinoff, almost thirty years later. In-between, he created an ABC sitcom that ran from 1992 to 1997. What was it called? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Although there were doubters, this actress on the hit series This Is Us really did sing Fleetwood Mac’s “Landslide” on a recent episode. Answer: Chrissy Metz. Kudos to Eric Wright-D S Simon Media/NY, Louis Lewow-Lewow Media Group/GA, Stephanie Ann-Inside Lacrosse/MD, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Aaron Paquette-Screen Engine/ASI/TX
 
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Tomorrow’s the day!

Cynopsis Short Form Video Festival Submission Deadline

[ENTER HERE]

Get going on your Short Form Video Festival submission before prices increase by $199 an entry. Submitting is simple and the entries process can be completed online. Just login to our submission portal here, enter a brief synopsis on your entry, attach any supporting materials and pay online. This is a great opportunity to showcase your short form video content… Don’t miss tomorrow’s deadline.

Click here for more information and get started!

 
 
SHORT FORM SPOTLIGHT
 
Ever heard of “bone-conducting” headphones? They conduct sound through the wearer’s cheekbones instead of plugging directly into the ears. The sound quality isn’t quite as good, but the headphones enable users to hear their real-world surroundings. CNET took a look at the newest bone-conducting headphones fro AfterShokz. You can check the video here.
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JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Remote 2 days/wk & 1-2 days NY. Resume HERE (10/25)
 
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JOB OPENING: INTEGRATED SALES MARKETING MGR/ KNSD (NBCUOTS)/San Diego: Be both client and intercompany facing, responsible for the hands on development and execution of multi-market integrated sales solutions. Min 3 yrs working in TV or entertainment space. Excellent comm skills. Full info/apply HERE (10/24)
 
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