Martin Truex Jr. locked in his sponsorship partners for the 2018 NASCAR season. Furniture Row Racing, Bass Pro Shops and 5-hour ENERGY are partnering to form a 30-race co-primary sponsorship on the driver’s #78 Toyota during the season with Bass Pro Shops as the dominant brand on the hood with 5-hour Energy dominant on the sides for 16 races, while the brands will be flipped for 14. Auto Owners Insurance will serve as primary sponsor on the No. 78 for the remaining six races on the 2018 Monster Energy Series schedule.
On a weekend that saw Marvin Musquin make history by taking home the Monster Energy Cup and winning $1 million in front of a sell-out crowd at Sam Boyd Stadium in Las Vegas, Monster Energy Supercross owner Feld Entertainment announced that the sports brand is also making history in the gaming sector. The company is teaming up with game developer Milestone for the release of Monster Energy Supercross – The Official Videogame, available on February 13, 2018 on PlayStation 4, Xbox One, and PC and shortly after on Nintendo Switch. The title features official bikes, tracks, and athletes from both 250SX and 450SX Classes; a career mode with extreme customization options and a track editor.
ESPN’s has launched The Undefeated HBCU Band Rankings – a new series that will rank the top 10 bands from Historically Black Colleges and Universities in the MEAC and SWAC. The MEAC and SWAC conference football champions will play in the 2017 Celebration Bowl in Atlanta on Dec. 16. The rankings see a panel of nine top band directors associated with HBCUs rating the bands based on musicality, drill and design, percussion, auxiliary corps, drum majors, and other identified factors. The top band selected after each ranking will be featured on ESPN performing the SportsCenter theme.
Glory announced its exclusive digital partner for Glory: Redemption, the four-fight pay-per-view special event streaming live on Dec. 9, partnering with UFC.TV. The show will be priced at $29.99 and carried by select cable and satellite providers.
League of Legends’ 2017 World Championship locked in teams for the Knockout Stage with play starting Oct. 19 with Longzhu Gaming/Samsung Galaxy at 4a. Meanwhile, SK Telecom T1/Misfits square off on Oct. 20, Royal Never Give Up/Fnatic on Oct. 21; and Team WE/Cloud9 on Oct. 22
Gamingzone Entertainment entered into a distribution partnership with Bomanbridge Media and Passion Distributio, to represent the live esports reality format, GAMERZ.’ Bomanbridge Media will be distributing the format in Asia Pacific, while Passion Distribution will be distributing across the rest of the world including Australia and New Zealand. The series will see a dozen amateur talents live together in the GAMERZ House where they will be pushed “to their mental, physical, and gaming limits.”
Astros/Yankees on FS1 at 8p.