10/16/15: Good news for Grandfathered and The Grinder; NBCUni launching streaming comedy service; FX orders Atlanta



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Good morning. It’s Friday October 16, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Cinemax: The Knick at 10p
Discovery: Gold Rush: The Dirt at 8p, Goldrush at 9p
Discovery Family: Beasts Behaving Badly at 8p and 8:30p
NBC: Truth Be Told at 8:30p
Please Like Me at 10p
USA: Satisfaction at 10p

Tonight’s Finales:
Disney: Jesse at 8p
OWN: Tyler Perry’s for Better or Worse at 9p

Saturday’s Premieres:
Centric: According to Alex at 10p
DIY: The Vanilla Ice Project: Best Of at 10p

Sunday’s Premieres:
AMC: Comic Book Men at 12a and 12:30a
HBO: Doll & Em at 10:30p
Ovation: Portrait Artist of the Year at 12p
Own: Belief at 8p


Looks like new FOX comedies The Grinder and Grandfathered are sticking around – the network is picking up six additional scripts for each show. Most recent A18-49 ratings were a soft .9 and 1.0, respectively, but the series have grabbed positive reviews and upscale audiences.

Remember when Evan Shapiro left his position as president of Pivot last year and jumped to NBCUniversal to work as EVP on the digital side? Yesterday in NYC’s SoHo, Shapiro finally revealed what he’s been doing for the last ten months  and it’s big. NBCUniveral Digital Enterprises, a startup within NBCUni/Comcast,is launching Seeso, a streaming comedy service with exclusive, original series and stand-up as well as curated content including NBC’s late night shows, set to debut in early 2016 for $3.99/month.“Big streaming services have created a paradox of choice – they’re great if you know exactly what to watch, but if you aren’t in the middle of a binge, the search can be near endless,” said Shapiro.“By focusing on a specific, yet large niche, and providing a curated experience, we can help viewers find good stuff they might not or cannot find. Seeso is your neighborhood comedy eatery, with daily specials from a chef you trust.” Shapiro called theservice "a complement, not a replacement" for the likes of wider-reaching streamers, and said the launch will not affect its pre-existing deals with Hulu and YouTube.
Donald Trump is heading to NBC‘s Today for a Town Hall Discussion, broadcast live from New Hampshire on Monday, October 26. Co-host Matt Lauer will moderate. As part of the deal, Lauer will also have a live one-on-one interview with Trump before the town hall.

But will Trump make it to the GOP debate on CNBC two days later? The Republican front-runner is among the candidates disgruntled by the lack of a set length of time, among other things. A letter signed Trump and Ben Carson said warned, "Neither Mr. Trump or Dr. Carson will participate in your debate if it is longer than 120 minutes including commercials and does not include opening and closing statements."

TheBlaze Inc., Glenn Beck’s 24-hour news, opinion and entertainment network, has hired conservative political commentator and TV personality Tomi Lahren as a host and contributor. “Tomi’s thoughtful and insightful commentary has positioned her as the fresh voice of an often overlooked group – conservative millennials,” said Kraig Kitchin, CEO of TheBlaze. “She has a proven ability to connect with younger audiences.” Final Thoughts with Tomi Lahren will debut this week on TheBlaze TV, appearing weeknights during primetime programming. In addition, her self-titled one-hour television program will launch in November.

The Hollywood activist lineup has been announced for the Environmental Media Awards on October 24. Lance Bass will host the ceremony, Blythe Danner will present to daughter Gwyneth Paltrow (EMA Green Parent Award Honoree), and Rosie Huntington-Whiteley will present to George Miller (Lifetime Achievement Award Honoree). Fusion’s coverage of the event will be featured across all its platforms.

Who’s your favorite Mary Tyler Moore Show office mate? Let us know in the new Cynopsis poll.


Magna Global predicts that programmatic digital ad spend will increase by 43% this year.

Are you ready?
To make sure you’re prepped, sign up today for the Cynopsis Programmatic TV Summit on November 5th at Astor Center in New York City. You’ll get up to speed on the latest thinking in data, inventory, measurement, and more.

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FX has ordered a 10-episode, first season of Atlanta, a half-hour series created by and starring Donald Glover. “Atlanta draws on Donald’s considerable talents as a musician, actor and writer to give us something unique,” said Nick Grad, president of original programming for FX Networks and FX Productions.

Caryn Mandabach, the originating exec producer on Nurse Jackie, has signed an exclusive multi-year deal with MGM Television. The pact calls for Mandabach to develop hour and half-hour scripted content via her Caryn Mandabach Productions.

There’s a sequel to Disney Channel‘s hit movie Descendants in the works. A script has been commissioned from screenwriters Sara Parriott and Josann McGibbon, who will also serve as executive producers on Descendants 2 (working title). 

BET Centric docu-series According to Alex, featuring Whoopi Goldberg, her daughter Alex and their family, debuts Saturday, October 17. It’s an assignment 44 Blue Productions takes seriously. "This is such an important series for us,” Stephanie Noonan Drachkovitch, co-founder and president of the company, tells Cynopsis. “Working with another famous family, much like we did for Wahlburgers, is a huge honor for us as producers.They’ve entrusted us to introduce them into the world of unscripted television and to tell their story on a much deeper and personal level than ever before.”

ITV Studios America has optioned the rights to Brian Panowich’s novel Bull Mountain to adapt into a scripted television series. Ed Bernero (Criminal Minds) will pen the pilot script and showrun the project. 

Warner Bros. Television Group has signed an exclusive multi-year development and production pod deal with Tavis Smiley. Under the terms of the pact, WBTVG and Smiley will develop new scripted television series projects for the broadcast networks and cable. The first projects will be TV series adaptations of Smiley’s books: My Journey with Maya, a memoir of the author’s nearly 30-year friendship with Maya Angelou, and the upcoming Before You Judge Me: The Triumph and Tragedy of Michael Jackson’s Last Days, a vibrant account of the final 16 weeks in the life of the legendary pop superstar.

ABC is developing a half-hour comedy sequel to the 1997 Julia Roberts film, My Best Friend’s Wedding, says The Hollywood Reporter. Ron Bass, who wrote the feature, will pen the script with Jessica Amento.

Rapper/entrepreneur Sean Combs is teaming with ABC to develop a series based on the real-life events of his former assistant SarahSnedeker, now an executive at his Revolt Films. The comedy, which has received a script commitment with a penalty attached, centers on a small-town girl who lands a dream job and is thrown into a world of extravagance, debauchery and adventure.


ABC and Disson Skating have announced upcoming air dates for the Colgate Skating Series. The two-hour specials will feature Olympic ice skating champions, live musical performances and professional dancers, including Meryl Davis & Charlie White, Brian Boitano, Scott Hamilton,
Kristi Yamaguchi, Michael Weiss, Kristian Bush, Train, Rumer Willis and Olivia Holt . Musselman’s Apple Sauce Family Skating Tribute kicks things off on Sunday, November 15 at 3p.

John Kander and Fred Ebb, the songwriting team behind Cabaret and Chicago, provide the soundtrack for PBSFirst You Dream – The Music of Kander & Ebb, premiering Friday, November 20 at 9p. The special is part of the fifth annual PBS Arts Fall Festival.


It’s a Black Friday binge event. WE tv will air all seven episodes of supernatural thriller South of Hell, back-to-back, beginning Friday, November 27 at 6p. “As viewer demand rises for TV Everywhere opportunities and audiences increasingly binge watch their favorite content, rolling out this entire series on one night and making it available immediately on alternate platforms is a great way to super serve our fans,” said Marc Juris, WE tv’s president.

Ready for a sugar rush? Harry Eastwood travels the country in search of the most decadent desserts in Sinful Sweets. Cooking Channel series debuts Friday, October 30 at 8:30p.

Pageant coach Bill Alverson helps women become top title holders in TLC‘s Coach Charming. The 8-episode series bows with back-to-back episodes on Wednesday, November 4 at 10p.


Science Channel‘s All-American Makers returns for a second season on Wednesday, November 4 at 10p. The show gives U.S. do-it-yourselfers, innovators and entrepreneurs the opportunity to turn their big ideas into big money.

VH1’s Hit the Floor is back on Monday, January 18 at 10p. The show’s third season will feature special guest stars William Baldwin, Michael Beach, Jonathan Bennett, Andy Buckley, Francia Raisa, Kim Wayans and the return of Lynn Whitfield.


Although ratings for the broadcast of the 2015 Oscars fell almost 15 percent, Variety reports ABC is looking for record prices for 2016 spots, asking potential buyers for as much as $2.2 million for a 30-second commercial. Advertisers who bought in early were asked to pay between $1.8 million and $2 million.

NinthDecimal and TiVo Research have partnered to measure the impact of TV Ad Spend on consumer real-world behavior. “This partnership combines TiVo Research’s precise TV viewership data with NinthDecimal’s mobile audience and location data to create new insight into how TV advertising correlates to foot traffic in a physical location,” Frank Foster, SVP and GM of TiVo Research, tells Cynopsis. “This closed-loop understanding of consumer behavior has great potential to move the advertising business forward, especially as the media landscape changes. This type of data will allow us to measure effectiveness and ROI like never before.”


Graceland alum Aaron Tveit has nabbed a starring role in CBS comic thriller BrainDead. The series bows in summer 2016.

Jillian Murray(Cabin Fever: Patient Zero) has booked a recurring role on CBS medical drama Code Black.


Connect With TV’s New Power Players

Social media influencers have never been more important to marketers, but how do you find, and nurture, these crucial opinion shapers? The latest Cynopsis webinar, Finding the Social Media Influencers to Boost Ratings & Brands, on Thursday, October 29, will show you how to identify and reach the tastemakers who can raise awareness and drive engagement.

Grab your spot today!.


The premiere of Telemundo‘s new drama Celia reached 2.38 million total viewers and 926,000 A18-49. The series ranked as the #1 program in its time period regardless of language in Miami among total viewers and A18-49; as well as the #1 Spanish-language program in its time period  among total viewers and A18-49 in New York.

BET’s Hip Hop Awards 2015 was the #3 cable award show in 2015 among A18-49 and the top performing awards show for the net this year. More than 2.3 million viewers tuned in for the premiere, which was simulcast on BET, MTV and MTV2.

Through five weeks of the 2015 NFL regular-season, The NFL on CBS is averaging 18.2 million viewers (Persons 2+). This year’s 18.2 million viewers is the highest number of average viewers for the first five weeks of the season for the AFC television package in 29 years.

Turner issued a 3Q15 report that boasts its television, digital and mobile platforms are reaching an average of 76% of adults 18+ domestically per month for the year-to-date. Strong showings in Live+7 delivery for the quarter included TNT, Adult Swim and TBS, which accounted for three of basic cable’s Top 10 networks in primetime with total viewers and A18-49. Turner also claimed two of the Top 10 in primetime with A18-34, led by Adult Swim in first place.

Late Night Shows Weekly Average Ratings week of October 5, 2015
ABC: Nightline, 1.45 million total viewers and 0.34/2 A18-49
NBC: Late Night, 1.6 million total viewers and
0.44/3 A18-49
CBS: Late Late Show, 1.3 million total viewers and 0.34/2 A18-49
Source: Nielsen, NTI

Broadcast Morning News Shows Weekly Average Ratings week of October 5, 2015
ABC: GMA 4.81 million total viewers; 1.4/12 and 1.62 million A25-54
NBC: Today 4.40 million total viewers; 1.4/12 and 1.66 million A25-54
CBS: This Morning 3.42 million total viewers; 0.8/7 and .946 million A25-54
Source: Nielsen, NTI

Sunday Morning News Shows October 11, 2015
CBS: Face the Nation 3.79 million total viewers; 0.7 and 841,000 A25-54
NBC: Meet the Press 2.84 million total viewers; 0.6 and 695,000 A25-54
ABC: This Week 2.81 million total viewers; 0.8 and 945,000 A25-54
CBS: Face the Nation-2  1.85 million total viewers; 0.4 and 421,000 A25-54
FOX: Fox News Sunday: 1.23 million total viewers; 0.3 and 402,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis: FOX led with the most A18-49 viewers Wednesday with 3.1/10, according to final primetime national ratings from Nielsen. At 8p CBS’ Big Brother topped with 2.2/8, followed by ABC’s The Middle and The Goldbergs, which averaged 2.0/7. FOX’s Empire took a commanding lead at 9p with 4.7/14; ABC’s combo of Modern Family and Blackish was second with 2.3/7. At 10p, NBC’s Chicago PD was #1 with 1.5/5. CBS’ Code Black followed with 1.2/4.

A18-49: FOX 3.1/10, ABC 1.9/6, CBS 1.7/6, NBC 1.3/4, CW 0.9/3, UNI 0.8/3, TELE 0.7/2,  ION 0.2/1

Live + Same Day Household Ratings: Wednesday, October 14, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
FOX: 5.5/9
Rosewood 3.4/6, Empire 7.6/12
CBS: 5.2/9
Survivor 5.3/9, Criminal Minds 5.7/9, Code Black 4.7/8
NBC: 4.4/8
The Mysteries of Laura 4.6/8, Law & Order: SUV 4.1/7, Chicago PD 4.4/8
ABC: 4.0/7
The Middle 4.4/8, The Goldbergs 3.9/7, Modern Family 4.9/8, blackish 3.6/6, Nashville 3.1/6
CW: 1.3/3
Arrow 1.5/3, Supernatural 1.1/2
Antes Muerta que Lichita 1.1/2, Lo Imperdonable [r] 1.6/3, Yo No Creo en Hombres [r]1.2/2
TELE: 1.0/2
Celia 1.2/2, Bajo el Mismo Cielo 0.9/1, Senora Acero 1.0/2
ION: 0.6/1
Law & Order 0.6/1, Law & Order 0.5/1, Law & Order 0.6/1


CBS has filled the vacancies left by Nina Tassler, who departed as chairman, and Glenn Geller, who was upped to president of the network. Bridget Wiley was promoted to Executive Vice President of Current Programs, replacing Geller. Amy Reisenbach, formerly Vice President, will take Wiley’s post as Senior Vice President of Current Programs.

Warrior Poets, the production company founded by Morgan Spurlock, has promoted Jeremy Chilnick to Chief Operating Officer. He was previously a partner at the company and Head of Production.

Adam Lewinson has been named Senior Vice President of Programming, Marketing and Operations of Crackle. He last served as Senior Vice President of Programming and Production at FX Networks,

Karen Leever is joining Discovery Communications as Executive Vice President and General Manager, Digital Media. She had been Senior Vice President, Digital and Direct Sales at DIRECTV.

Scripps Networks Interactive has upped Henry Ahn to President, Content Distribution and Marketing. Ahn was previously Executive Vice President.

Lucilla D’Agostino has been promoted to Executive Vice President, Current Programming and Development, at Sirens Media. D’Agostino joined Sirens Media in 2007 as an executive producer and most recently served as Senior Vice President, Current Programming.

Friday Fun Fact: It is impossible to spell a word using the bottom row of a computer keyboard.

This Day in History: 1987 – Rescuers freed Jessica McClure from an abandoned well in Texas, where she had been trapped for 58 hours.

Answer to Our Last Trivia Question: Which 1950s series featured recurring character Professor Pepperwinkle? Adventures of Superman (1952-1958). Kudos to: Bob Cook-B.C. Entertainment Group/Orlando, Florida, Ray Giacopelli-AMCN/NYC, Karen Yaldoo-Comcast Spotlight/Bingham Farms, MI, Joe Norskov-Red Arrow Industries/Knoxville, TN, Matthew Sharp Fera-McGarry Bowen/Chicago,IL,Jack Hodgson-School of Media & Strategic Communications/Stillwater, OK, Jimmy Cuomo-Artboy Inc./Hollywood, CA, Jerry Jones/San Francisco, CA, Chin Thammasaengsri-CBS Television Stations/Los Angeles, CA

Today’s Trivia: Who was the original host of The Price Is Right? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: DIGITAL ACCT EXEC/ABC 7/Chicago: Driven self-starter looking to overachieve in 3rd largest TV mkt to identify/dvlp new client relationships. 3-5 yrs digital &/or media exp. Has est’d, high level local agency/client contacts. Full info/apply HERE (10/23)

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ABC: Last Man Standing, Dr. Ken, Shark Tank, 20/20
CBS: The Amazing Race, Hawaii Five-0, Blue Bloods
CW: Reign, Crazy Ex-Girlfriend [r]
FOX: MLB Baseball
NBC: Undateable [r], Truth Be Told [
p], Dateline NBC [r]
PBS: Washington Week with Gwen Hill, Charlie Rose  The Week, Live from Lincoln Center
Telemundo: Celia [r], Bajo el Mismo Cielo, Senora Acero
Univision: Antes Muerta que Lichita, Lo Imperdonable [r], Yo No Creo en los Hombres [r]

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