10/13/17: Study: Influencers continue to trend away from Snapchat

CynopsisDigital
Good morning. It’s Friday October 13, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
Tracking URL: A tracking URL is a special URL that’s used to track certain elements when a link is clicked on. Tracking URLs are most frequently designed to track elements of a paid ad campaign; they can be used to learn where clicks on links are coming from, to determine conversion rates from visitors to customers, and to assess other aspects of pay-per-click advertising.
 
                                                        
JUST IN…
 
It’s official: Disney has launched Movies Anywhere, a new app and digital locker service that lets users download and view movies on any of their devices. As Bloomberg previously reported, Disney won’t be the only film studio with movies on the app; Sony Pictures Entertainment, Universal Pictures, Warner Bros. Entertainment, and Twentieth Century Fox are on board as well. While Disney owns the service, it will also consult on an advisory committee made up of members of the other studios. The service is backed by Amazon Video, iTunes, Vudu, and Google Play; users can redeem titles through any of the four digital retailers.  At launch, over 7,300 movies are available for download.
 
 
VIRTUAL + AUGMENTED REALITY
 
Magic Leap looks like it’s about to raise more money – a lot of it. The mixed reality startup, which has been building a pair of glasses that can integrate advanced graphics into real-world environments, has filed an amended certificate of incorporation. The new filing will authorize the company to issue up to 37 million shares of a new class of stock, at a price of $27 per share. The filing was first noticed by CB Insights. If the company were to sell all of those new shares, it would raise over $1 billion. (Of course, there’s no telling just how many shares Magic Leap will end up selling.) The new stock maneuvers come just one month after Bloomberg reported on Magic Leap’s efforts to raise roughly $500 million from Temasek Holdings and others. Magic Leap has already raised over $1.3 billion
 
Facebook’s Oculus is unlikely to turn VR into a subscription business anytime soon, VP of Content Jason Rubin told Variety. Rubin argued that creating a subscription service would inevitably lead to a scenario in which publishers with popular products stuck with the pay-to-download model, while only mediocre content made its way onto the subscription platform. Of course, not everyone in the industry has decided to forego the subscription model: HTC’s Viveport service, which offers both games and cinematic VR experiences, launched earlier this year. 
 
A CYNOPSIS MESSAGE
Spending too much time reading resumes?

Cynopsis Jobs connects you with the right audience for your needs
Benefit from the high-volume of media professionals that Cynopsis Jobs reaches on a daily basis. Cynopsis Jobs is an essential recruiting tool in the media industry, allowing you to find the most qualified matches for your positions.

For info on how to place a job ad – Email:
Trish@cynopsis.com
 

ADVERTISING
 
Time Inc. has launched a new native advertising tool in partnership with Google. Called Adapt Video, the new product uses Google’s DoubleClick native ad tool to deliver outstream video ads across Time Inc.’s owned-and-operated properties.
 
 
OTT + SVOD
 
The TV network Ovation has launched a new multi-platform VOD service. Called Journy, the service focuses on cultural tourism. Journy has already acquired titles such as the Jared Leto-directed docu-series Great Wide Open, and Droned, a series focused on drone technology. At launch, Journy is available for Roku devices, and on the connected-TV platform Xumo.
 
 
APPS + PLATFORMS
 
Skybound Entertainment, the entertainment company founded by The Walking Dead-creator Robert Kirkman, is partnering with a quirky live-streaming startup called Toonstar. The Toonstar app – which only launched this week – lets users “become” cartoon characters with the help of facial recognition technology. Users can then live-stream animated videos from the app, and interact with fans through real-time chats. Later in the year, Skybound will run exclusive live shows on the app. The shows will be based on three or four of Skybound’s comic book properties; the company hasn’t said whether The Walking Dead will be included.
 
 
PROGRAMMING
 
Hulu has gained the exclusive streaming rights to Veni Vidi Vici, a Swedish comedy series. The rights come from Viaplay, the Nordic streaming service owned by Swedish digital media company MTG. The series, which is produced by Rafael Edholm, debuted on Viaplay in April. It’ll come to Hulu in December.
 
In other Hulu news, the service has set an October 16 premiere date for the full-series run of Futurama. The Matt Groening-created animated comedy series, set 1,000 years in the future, aired on Fox from 1999-2003. Four films followed, along with two additional seasons that ran on Comedy Central between 2010 and 2013. Hulu gained the streaming rights to all 140-episodes – and the four films – in June, as part of a non-exclusive streaming pact with Twentieth Century Fox Television Distribution. The pact also covered the rights to Bob’s Burgers, The Cleveland Show, and past episodes of American Dad.
 
 
RESEARCH
 
Influencers continue to trend away from Snapchat. That’s the takeaway from a new study by Mediakix, a social media marketing company. Mediakix found that Stories usage among influencers declined by 33% over the sixth-month period that ended in August. The company also found that influencers are posting on Instagram Stories twice as often as they’re posting on Snapchat Stories. Admittedly, the study was a bit narrow: It focused on twelve high-profile influencers over the course of a 30-day period in August, then compared the findings to comparable figures gathered from the same twelve influencers six months earlier.
 
 
EXECUTIVE MOVES
 
Redbox has named Jason Kwong as its Chief Strategy and Business Development Officer. The company, known for its DVD rental kiosks, says it now averages over one million rentals daily. Kwong most recently served as SVP of Program Planning and Acquisitions at the digital media company Fullscreen Media. Specifically, he oversaw content acquisitions for the company’s SVOD service. Fullscreen has seen a bit of upheaval lately, last month announcing plans to lay off 3% of its workforce. The company said the layoffs came as part of a refocusing effort surrounding the SVOD service’s original content.
 
The ad-supported video service Tubi has hired Adam Lewinson. Lewinson will serve as Chief Content Officer; he’ll take the lead on growing the young service’s content catalogue. Lewinson will lead the company’s Los Angeles office, which is scheduled to open soon. He joins Tubi after two years at Sony’s Crackle, where he led both programming and marketing efforts.
 
 
TRIVIA
 
Cheo Hodari Coker created which Netflix series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.
 
Our Last Trivia Question: Which Veep actress also had a role in the Armando Iannucci-directed film In the Loop? Answer: Anna Chlumsky. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Matt Balaban-NBCUniversal/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA
 
A CYNOPSIS MESSAGE
THE DEADLINE IS ONE WEEK AWAY:
Cynopsis Short Form Video Festival
 
This is your opportunity to give your work the visibility and attention it truly deserves as our expert panel of judges gear up to review submissions. The entry process is quick, easy and done solely online. Winning videos will be screened at our Short Form Video Festival in NYC this March.
 
 

SHORT FORM SPOTLIGHT
 
YouTube has revamped its “Creators Hub,” the portal it launched last year to bring resources and information to its content-makers. Now simply called the YouTube Creators Site, the portal has been fully redesigned, and boasts more up-to-date info. It also prominently features a new video advice series, dubbed Master Class, which will educate creators on issues such as analyzing channel data and growing audiences. You can check out the first Master Class video here.
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: LOCAL SALES MGR/WVIT/Hartford CT: Local Sales Manager w/min 5 yrs previous broadcast/radio/print advertising experience to lead a team of Account Execs. Working knowledge of Nielsen audience data. Full info/apply HERE (10/20)
 
JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Remote 2 days/wk & 1-2 days NY. Resume HERE (10/20)
 
JOB OPENING: DIR, ACCOUNT MGMT – ADVANCED AD PRODUCTS/FOX/NY: Client-facing role responsible for proposal dev, campaign execution & mgmt of all digital campaigns. Min 7-10 yrs exp in an agency account mgmt role with exp leading a team & providing strategic oversight. Full info/apply HERE (10/20)


JOB OPENING:
VP NATIONAL AD SALES
/INSP/Open location: Growing nat’l ntwk seeks VP to mng agency relationships w/planners/buyers, dev new business w/clients direct & agency. Must exceed short form revenue; assist sponsorship sales for orig prgming. 3-5 yrs sales exp pref’d. Netwk exp a must. Full info/apply HERE (10/19)

JOB OPENING: VP, SALES/SPORTLOGiQ/Montreal, QC: Bringing a new level of analysis to the sports statistics market using advanced computer vision. Five+ years of exp. in software industry/technology/sales management w/ business degree. Passion for hockey a plus! Full info/apply HERE (10/19)


JOB OPENING:
ACCT EXECUTIVE/Stage 13/Burbank: Dvlp deep relationships w/clients to deliver against specific sales targets, while delivering exceptional mktg solutions & highest levels of client service w/top tier brand partnerships & prgrms w/in a new premium content. 3-5 yrs’ exp dig media sales. Apply HERE (10/18)


JOB OPENING:
LOCAL SALES MGR/ KNSD (NBCUOTS)/San Diego: Manage and develop Account Managers within the Sales Department training & motivating the team to surpass rev targets. Min 5 yrs of previous brdcst/radio/print advertising exp. Full info/apply HERE (10/18)

 
JOB OPENING: INTEGRATED SALES MARKETING MGR/ KNSD (NBCUOTS)/San Diego: Be both client and intercompany facing, responsible for the hands on development and execution of multi-market integrated sales solutions. Min 3 yrs working in TV or entertainment space. Excellent comm skills. Full info/apply HERE (10/18)
 
JOB OPENING: DIRECTOR, CONTENT PRODUCTION/EKO/NYC: Pioneer of interactive serial video ent. Manage creative development & prod for all scripted interactive series. Exp developing scripted content or serial content prod. Budgeting/negotiating exp a must. Mng team to achieve goals. Resume HERE (10/18)
 
JOB OPENING: SR DIGITAL RESEARCH ANALYST/Showtime/NY: Reporting & strategic analysis related to subscription and viewing behavior on SHO digital platforms, including Showtime (OTT) and Showtime Anytime (TVE). Min 2 yrs digital exp. with robust Adobe Analytics skills. APPLY HERE (10/17)
 
JOB OPENING: VP, BUSINESS DEVELOPMENT & OPERATIONS/FOX Sports/Playa Vista CA: Identify/analyze business opps, negotiate contracts & follow deals thru completion. Multiple yrs of media/interactive exp w/ad & subscription businesses. Knwlg of internet tech platforms. 7-10 yrs mngmnt exp. Full info/apply HERE (10/17)


JOB OPENING:
SR RESEARCH ANALYST AD SALES/GSN/NY: 2yrs exp in Media (TV, Digital, Social, CBL) Knowledge/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PowerPoint & Excel) Detail Oriented. Send res and CL to tvcareers@gsn.com (10/17)

JOB OPENING: DIRECTOR, CORPORATE COMMUNICATIONS/BBCWA/NYC: Design/deliver short & long-term strategic plans related to internal comms & events, as well as external corp comm. Apply if you are bright, energetic & enthusiastic about BBC brand values & content. Min 4-6 yrs exp. Full info HERE (10/17)

JOB OPENING: DIRECTOR, PRODUCTION ADMINISTRATION/IFC/Santa Monica: Supervise physical prod & administrate contractual payments for all IFC Originals; Interact w/3rd party prod entities ensuring compliance guidelines. Able to cultivate prod relations w/industry contacts externally & internally. Full info/apply HERE (10/17)


JOB OPENING:
PRODUCTION COORD/UP/ATL: Provide creative & admin supprt to SVP, Prod. & Dev.; mgt prod. sched; deliver treatments, scripts, rough cuts, etc.; serve as liaison to Ad Sales Exec & prod. companies; At least 1 yr exp. in T.V. or film prod. Strong verbal, written & org skills. Full info/apply HERE (10/16)


JOB OPENING:
DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (10/16)

JOB OPENING: DIRECTOR, SPONSORSHIP & INNOVATION/Nickelodeon/NYC: Mktg dir responsible for leading team in creating innovative new sponsorship opportunities, ad products, and supporting materials. Ability to execute turn-key sponsorship packages. 7-10 yrs of exp in marketing, media co or ad agency. Full info/apply HERE (10/16)

JOB OPENING: DIRECTOR MOBILE BRAND SALES/Jump Ramp/NYC: Design strategy & drive sales w/mobile ad partnerships with East Coast agencies & brands. 7+ yrs of exp in digital media/mobile, advertising, or ad-tech sales. Strong ntwk of high-level relationships across agencies/advertisers pref’d. Full info/Apply HERE (10/16)

JOB OPENING: SR ACCOUNT MOBILE MGR/Jump Ramp/NYC: Collaborate closely with the Account Management team in scaling our existing advertising accounts. Minimum 3 years of account management experience in digital advertising, mobile, video, or programmatic sales. Full info/apply HERE (10/15)

JOB OPENING: SR. ACCT EXEC/Machinima/New York: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 4-5 yrs exp digital media sales w/in a content-driven publisher, ent/media co / ad agency. Full info/apply HERE (10/15)


JOB OPENING:
DIGITAL PREDITOR/NBCU/CT: Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (10/15)

 
JOB OPENING: ON AIR PROD MGR/VICELAND/Brooklyn NY: Resp for prod & delivery of all promotional video assets. Creative team’s point person on all promo materials. Min 5 yrs prod mngmnt exp TV/ent industry pref in On-Air. Knwldg of Adobe Creative Suite, After Effects, prod & post prod workflows. Full info/apply HERE (10/14)


JOB OPENING:
PHOTOGRAPHY MGR/AMC & SUNDANCE TV/NYC: 8+ yrs brand, ent or magazine photo editing. Extremely detail oriented. Wide understanding of dig photography & fluent in importance of asset mgmt. Strong knwlg Adobe Creative Suite, file processing & digital cameras. Able to do light-medium retouching. Full info/apply HERE (10/14)


JOB OPENING:
DIR, SALES RESEARCH/CW Network/NYC: Tracking/trending analysis on all bcst & cable nets linear/VOD/Digital. Presentation, strategy dev. Social metrics dev. Oversee linear/dig sales estimates Ntwk TV exp (linear & digital Min 6yrs) Full info HERE (10/14)

Related Stories

04/20/18: Cynopsis Special Edition: Upfront with National Geographic

Cynopsis Special Edition: Upfront with National Geographic

CynopsisPresents: Cynopsis Special Edition: Upfront with National Geographic aa aa Courteney Monroe, CEO, National Geographic Global Networks, explains how exceptional content has lifted the brand from reverence to relevance – collecting awards, as well as audiences, along the way.   With the television landscape constantly expanding, and everyone jockeying for viewers’ and […]

04/20/18: Jane Latman takes helm at Travel Channel

Jane Latman takes helm at Travel Channel

CYNOPSIS Good morning. It’s Friday April 20, 2018 and this is your first early morning briefing.   Tonight’s Premieres: PBS: Live From Lincoln Center at 9p   Tonight’s Finale: WE tv: Bridezillas at 10p   Saturday’s Premieres: Great American Country: Building Off the Grid: Vail Lodge Cabin at 8p, Building Off the […]

Cynopsis Special Edition: UPFRONT with Azteca America

Cynopsis Special Edition: UPFRONT with Azteca America

Cynopsis Presents: Cynopsis Special Edition: UPFRONT with Azteca America Last year was a big deal for Azteca America – literally. The Spanish-language network was acquired by HC2 Network, which also bought Northstar’s broadcast television stations, significantly expanding Azteca America’s distribution. “With our purchase comes a plethora of opportunities,” says Craig Geller, Azteca’s […]

CynCity

Cynsiders

Instagram