10/07/14: Sony’s web-TV offering takes shape, Redbox shuts down streaming service, AT+T AdWorks seals deal with IHS Automotive



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CYNOPSISDIGITAL
10.07.14

Good morning. It’s Tuesday, October 7, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Sony’s much-awaited web-TV service will carry 100 channels for a price tag of $60-$80 a month. According to the NY Post, analysts were expecting a cost closer to $30 a month to appeal to consumers looking for less expensive deals compared to cable packages. Last month, Sony announced that it will include 22 Viacom channels on the OTT service, and has already discussed similar arrangements with Disney and Fox. The package is expected to hit PlayStation consoles by the end of the year.
 
More details on Dish Network’s streaming service were also released yesterday: the net plans to offer local broadcast programming to future OTT subscribers. Variety reports Dish has rights to distribute live and on-demand content from ABC, but it may come at an additional price. Dish has deals in place with Disney (ESPN and ABC) as well as A+E and Scripps.
 
Verizon
Communications and Outerwall’s Redbox streaming service will shut down after just little over a year since launch. Variety reports the service, which cost $6 a month for access to 6,000 movies across devices and the ability to purchase and rent other titles, failed due to poor marketing and limited programming. Outerwall and Verizon invested up to $450 million back in February 2012.
 
Discovery Communications renewed its distribution agreement with Suddenlink, allowing its customers to access Discovery’s VOD and authenticated TVE content. “We’re especially pleased that we’ll be able to soon deliver Discovery’s branded content to our customers on a variety of devices,” Suddenlink Senior Vice President and Chief Programming Officer Kathy Payne said.
 
Showtime is offering a gratis glimpse of upcoming drama The Affair across multiple platforms ahead of the series premiere Sunday, October 12 at 10p.  Viewers can sample the TV-14 rated version of the show on YouTube, SHO.com, providers’ free On Demand channels and websites. The premiere will also be available via Showtime Anytime and its Preview app.
 


A CYNOPSIS MESSAGE


DIGITAL MEASUREMENT SUMMIT
Reaching & Retaining Viewers in a Disrupted Ecosystem
 NOV. 3| GRAND HYATT | NYC

We are bringing every corner of the industry together to debate the merits of digital video and provide insight on what is working, what isn’t working, and what you should know to better navigate the digital video space going forward.

For registration information, please contact Pete Romas at (203) 899-8483.
For sponsor information, please contact Mike Farina at (203) 218-6480.



 
CONTENT MEDIA

 
In concert with the rebrand that launches today, Oxygen will feature the Play Live second screen technology that lets viewers respond to live broadcasts. Lisa Hsia, EVP of digital for the net said, “This is the next step in bringing Oxygen viewers into the fold.” Tonight’s premiere of Nail’d It will be the first of the net’s shows to use Play Live tools.
 
AOL premiered the first four episodes of Laugh Lessons with Kevin Nealon yesterday, featuring guest comedians Adam Sandler, George Lopez, Chelsea Handler and Dana Carvey. Executive produced by Ellen DeGeneres and Nealon, the series will try to teach comedy to children in 12 episodes.
 
Want to know how to reach and retain Generation Z, the population born after 1995? As Kidoodle.tv founder Michael Lowe writes, the brands that help this group effectively navigate the information overload around them are the ones who’ll earn lifelong loyalty. How to do that? Check out this week’s Cynsiders to find out.

 
 
MOBILE GAMING + APPS
 

The Weather Channel launched a new app for DISH yesterday, which features hourly forecasts by zip code and a “favorite” feature for other location forecasts that can be accessed on set-top-boxes and channel 213.
 

 
AD PLATFORMS & ADVERTISING

 
Two Toyota Camry ads during NBC’s Sunday Night Football on Sunday were the first from Toyota Total, the car company’s multicultural marketing team that includes Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith. The “One Bold Choice Leads to Another” campaign, which Toyota said is aimed at the “transcultural mainstream,” also includes sponsorship of an awards show on DramaFever, the video-streaming site focused on international TV. The Camry is the U.S.’s best-selling auto among Hispanics, Asian-Americans and African-Americans, said the company.
 
AT+T AdWorks
will now use Polk data from IHS Automotive to measure the impact of TV auto ads on actual car sales. “Automotive advertisers will obtain greater insights about when to air their advertisements on TV and the resulting purchases at local dealerships,” AT+T AdWorks President Mike Welch said.
 
Online display ad spending will nearly double by 2019, forecasts Forrester Research in a new study, reaching $37.6 billion. Programmatic, video advertising and mobile display will drive the most growth, according to the report. The offline market will grow at an average rate of 1 percent a year, to reach $239 billion, with cable TV leading at 4.8 percent, predicts Forrester.
 
 

RESEARCH

OpenSlate Engagement Data for Beauty & Style channels, based on the engagement metric for the week ending 10/5.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TheWillyrex
(9.8) / 82,982,760 / 5,355,637 / 808
WatchMojo (9.8) / 126,113,430 / 5,363,927 / 830
iTownGamePlay (9.8) / 30,057,600 / 1,869,139 / 808
Our2ndLife (9.7) / 19,669,680 / 2,585,600 / 800
TylerOakley (9.7) / 19,360,830 / 5,562,630 / 813
TheFineBros (9.7) / 113,603,370 / 10,293,784 / 807
BuzzFeedVideo (9.6) / 130,348,320 / 3,177,200 / 714
BuzzFeedYellow (9.5) / 104,300,220 / 1,957,609 / 709
ComedyShortsGamer (9.5) / 44,291,610 / 2,526,466 / 753
PointlessBlogTV (9.5) / 15,947,040 / 1,524,276 / 724
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 8/15/14
Program, Date, Unique Audience (000), Tweets (000)
Scandal
(ABC), 10/2, 2,632, 286
The Voice (NBC), 9/30,
2,954, 80
Dancing With the Stars (ABC), 9/29,
1,934, 89
The Vampire Diaries (CW), 10/2,
1,633, 155
How to Get Away With Murder (ABC), 10/2,
1,561, 139
Criminal Minds (CBS), 10/1,
1,554, 72
The Voice (NBC), 9/29,
1,527, 73
Grey’s Anatomy (ABC), 10/2,
1,458, 69
Love & Hip Hop: Hollywood (VH1), 9/29,
1,413, 170
WWE Monday Night RAW (USA) 9/29,
1,217, 176
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.

EXEC MOVES

AwesomenessTV’s media and talent management firm Big Frame hired Larry Shapiro as Co-President, to serve alongside Sarah Penna. Shapiro was most recently Fullscreen’s Senior Vice President, Talent Management. He is known for bringing on JennXPenn to the network as well as The Fine Brothers and Our 2nd Life. Former Fullscreen talent managers Andrew Graham and Rana Zand also joined Big Frame. Fullscreen was sold to Otter Media, the venture between AT&T and the Chernin Group, just two weeks ago.

Comcast’s web video sector thePlatform appointed Michael Kurtzman Vice President of Sales for the Americas, and Jouari Santiago Director of Sales for Latin America. Kurtzman was previously the General Manager of projekt202. Most recently, Santiago was the Head of Product Development at Shaw Communications.

DigitasLBi announced that Jason Kodish was promoted to Global Chief Data Scientist. He was previously the Region Senior Vice President, North America Strategy and Analytics.

RIAD Represents has added digital communications firm the STUDIO, and hired Rose Wind Jerome as an Agent. Prior to RIAD, Jerome was Program Associate at The Center for Photography at Woodstock.


A CYNOPSIS MESSAGE


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

Watcheroo
 
 Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.


DIGITAL SPOTLIGHT OF THE DAY

Snicker’s newest series of ads from AMV BBDO still embraces the motto, “You’re not you when you’re hungry,” but now includes the British comedian character Mr. Bean. Check out the new (and possibly funniest) installment of the series at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
10.07.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Superb time manager to support frontline sales AE and Managers. Help to create/deliver proposals for new RFPs, ensure campaign’s success, and meet client’s needs. 2+ yrs digital media ad sales exp. Full info/apply HERE (10/11) 

JOB OPENING: MGR, VIDEO ASSIGNMENT/The National Geographic Society/DC: Act as air traffic controller for all video being shot/edited thru every dept of NG Studios. BA deg/equiv work exp. 5+ yrs fast-paced/high pressure TV or news envir. Full info/apply HERE (10/11)

JOB OPENING: EXEC PROD, DIGITAL VIDEO/The National Geo Society/DC: Mng growing team (about 15) of dig journalists & storytellers. BA in related field.6 yrs prod exp &/or journalism exp, 3-5 yrs digital video 3-5 yrs mngmnt exp req’d. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, DIGITAL & TV ENTERTAINMENT CONTENT TRADESHOWS/Reed MIDEM/NYC: Lead strategy to sell exhibition space to dig ent & digital tech co. across NA. 7-10 yr int’l tradeshow exp. TV/Film/Digital/Online ent exp pref’d. Full job/apply HERE (10/10)

JOB OPENING: INTEGRATED MKTG & SALES ACCT EXEC/PAC-12/SFO: New bus dvlpmt & mgmnt of local/regnal corp & agency relationships. 3-5 yrs sales exp w/in sports ind.Track record selling direct to corp decision-makers & media agencies. Full info/apply HERE (10/9) 

JOB OPENING: PRODUCER/EDITOR in Creative Services Division/MD Public TV: AVID editing, produce & dir remote studio prod. BA deg 5 yrs exp, strong writing skills, exp w/non-linear edit systems, AVID pref’d, DEMO REEL req’d. Materials HERE KCook@mpt.org Apply HERE (10/9)

JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for soon to be launched Discovery Family Channel. 3+ yrs marketing research exp req’d, TV/media exp a + APPLY HERE (10/9) 

JOB OPENING: FREELANCE PRODUCERS/Charm TV: background in producing news & information segments. exp W/biography and documentary style segments for digital and TV platforms. Send RES/credentials and salary reqs: feedback@charmtv.tv (10/8)

JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (10/8)

JOB OPENING: Hartford, CT/FREELANCE CABLE TV PROS: needed for a new cable channel in Hartford. Freelance. Line Producers with experience in the Control room, running live shows. Avid Editors. Creative Writers. Immediate openings. Please send resumes to: thammack@edgets.com (10/8)

JOB OPENING: DIR, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Oversee TV reporting and estimates. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant exp. Apply HERE (10/8)

JOB OPENING: RSRCH ANLYST/NFL/LA: Gather, analyzing & dissem, ratngs & meas data for NFL League & Media-provd insgts to promo NFLN base. 1-3 yrs Media rsrch exp. More info/apply HERE (10/8)

JOB OPENING: RESEARCH STRATEGIST/Discovery/NY: Turn findings into stories communicating Nielsen analyses to find audience growth opp areas and understanding. Devel ntwrk sales positioning presentations. 4+ yrs media rsrch exp req’d. APPLY HERE (10/8)

JOB OPENING: MANAGER, PRODUCT DEVELOPMENT & OPS DISTRIBUTION/A+E Networks/NY: Manage fulfillment & product enhancements for distribution of A+E contact thru affiliates new media platforms. FullInfo/Apply HERE (10/8)

JOB OPENING: NEWS WRITER/EDITOR E! Online/NYC: Write and post stories that are driving the pop culture and social conversations. 2 years exp covering pop culture/ent. required. Full info APPLY HERE (10/8)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NYC: Sell advrtsng & sponsorship opps from SUM’s portfolio of media assets. BA deg. 3 yrs+ of online advrtsing sales exp. Creative thinker & willing to travel. Passion for sports & soccer knwlg a +. Res HERE (10/8) 

JOB OPENING: PRODUCTION ADMINISTRATION MGR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 7+ yrs. exp. Full info/Apply HERE (10/8)

JOB OPENING: DIRECTOR, CLIENT SERVICE/STANDARD MEDIA INDEX (SMI)/NYC: Bring unique global ad spend data to life for media companies. A skilled rschr & acct mgr w/understanding of media & advrtsng ecosystem. Drive client deliverables/analytics. Resumes HERE (10/8)

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