A report from sponsorship and digital marketing analytics company DataPOWA shows that the NBA tops that list of commercial impact of sponsorship rights-holders in its POWA Index and nabbing a score of 97,610. Coming in second and third are rivals Real Madrid and Barcelona respectively, with the NFL ranked #4 and the Premier League rounding out the top five, according to Express. The POWA Index is described as the world’s first real-time sponsorship evaluation engine, compiling trillions of data points across social media, online searches and on-field performances to generate a top 20.
Moonshine distillery Sugarlands Distilling Company is teaming up with NASCAR and Talladega Superspeedway. Friday saw the companies announced new partnerships that designate Sugarlands Shine as the “Official Moonshine of NASCAR” and as the title partner of the NASCAR Gander Outdoors Trucks Series fall race, the Sugarlands Shine 250. As a part of the five-year agreement with NASCAR, Sugarlands will gain rights to promote its moonshine at retail, on packaging and will host key customers and distributors at-track.
Liberty National Life Insurance Company extended its partnership with Richard Childress Racing and the No. 31 team for the 2019 Monster Energy NASCAR Cup Series season. Liberty National will remain a primary sponsor for select races with Daniel Hemric and the No. 31 Chevrolet Camaro ZL1, and will be an associate sponsor for select races on the No. 3 Chevrolet with driver Austin Dillon.
Mike Tirico and NBC Sports Radio announced the launch of The Mike Tirico Podcast, which is now available across all major podcast platforms as a weekly show with episodes debuting each Thursday morning. The program will feature Tirico’s takes on the biggest news across the sports landscape, including the NFL and college football, as well as interviews with sports commentators and athletes.
ESPN announced plans to launch espnW in Mexico. espnW Mexico will coincide with Semana de la Mujer this week, which serves as ESPN’s annual initiative in support of breast cancer awareness. espnW Mexico will serve as the brand umbrella and power content initiatives to engage and inspire women across ESPN’s linear, digital and social platforms. The brand will empower female voices and perspectives in the world of sports, feature a mix of inspirational, lifestyle stories around sporting events that matter to women, and provide more coverage of female athletes and women’s sports.
Fox Sports partnered with NowThis Sports to incorporate social quizzes and sponsored editorial to drive tune-in for NFL & CFB throughout the entire season. NowThis Sports is producing custom trivia videos for Fox Sports that are posted on NowThis Sports’ social channels and are cross-promoted across NowThis News and NowThis Entertainment.
The Houston Rockets locked in a partnership with Bilibili, the leading online entertainment platform for younger audiences in China. The deal will look to expand their presence in esports, with Bilibili’s esports team, Bilibili Gaming and the Rockets’ esports squad Clutch Gaming taking part in a friendly game and Bilibili will become the official partner of CG. In addition, the CG team will broadcast their games in real time on the Bilibili platform and interact with their fans.
Swiss telecommunications company Swisscom is teaming with ESL to launch an esports league for the region. The new entity will showcase weekly play in League of Legends, Clash Royale, and Hearthstonewith a championship slated for Spring 2019. In addition to the league, Swisscom is beefing up its esports and gaming platforms, adding EsportsTV and Ginx TV to its lineup.
The Board of Directors of USA Gymnastics announced the appointment of Mary Bono as interim president and chief executive officer of USA Gymnastics effective immediately. Bono will serve in the role until the board identifies a permanent president and CEO. She was most recently a principal at Faegre Baker Daniels Consulting in Washington, DC, working in the area of legislative strategies and policies.
Brewers/Dodgers at 7:30p on FS1.