10/11/18: PGA’s new package; Parker’s new home; NBC sets stage for Tokyo

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CynopsisSports
Good morning. It’s Thursday October 11, 2018 and this is your first early morning Sports briefing.

 

 
The PGA of America, CBS and ESPN locked in a new 11-year multimedia agreement for the television, digital and OTT rights to the PGA. Programming will include wall-to-wall, live full-field 72-hole coverage of the championship, beginning in 2020 at Harding Park with the three platforms serving up more than 175 cumulative hours of live coverage. The PGA of America will retain the rights to PGA.com and produce the web and mobile app experiences.
 
“For nearly a half-century, CBS Sports has been a vital member of the PGA of America extended family while delivering our major championship to golf fans across the country,” said PGA Chief Executive Officer Seth Waugh. “We are also thrilled to partner with ESPN and connect with sports fans through the reach of the ESPN networks. The PGA is a major that not only typically delivers the strongest field in golf, but is synonymous with historic moments that resonate with golf fans everywhere. As we move this iconic championship to May, we are extremely excited that CBS and ESPN will present the highest-quality product with the state-of-the-art technology through a broadcast team that shares our mission to grow the sport of golf.”
 
CBS Sports, which has been the home of the PGA Championship since 1991, will continue to broadcast the third and final rounds on Saturday and Sunday, increasing its coverage by one hour each day. Under the terms of the new deal, CBS also receives expanded highlight and digital rights. Additionally, CBS will offer on-site ancillary programming on CBS Sports Network as well as on its digital and social platforms during championship week.
 
On ESPN, the agreement includes live action on ESPN and ESPN+ across all four days of the tournament, as well as pre-tournament and other ancillary coverage. Exclusive live coverage of the first and second rounds will appear across ESPN and ESPN+. For the third and final rounds, ESPN and ESPN+ will have multiple hours of live coverage throughout the morning, leading into the CBS telecast later in the day.
 
 
ON THE AIR

 

Turner Sports locked in a deal to bring in Candace Parker, the 10-year WNBA veteran and two-time league MVP, who will now offer full-time contributions as an analyst and commentator for the NBA on TNT and NBA TV throughout the season. Parker will join the Players Only studio team for telecasts airing on both TNT and NBA TV as well provide analysis for NBA TV. Additionally, Parker will provide commentary for Turner Sports and CBS Sports’ coverage of the NCAA Division I Men’s Basketball Championship.
 
Meanwhile, Turner Sports also saw TBS’s coverage of the 2018 MLB Postseason serve up viewership bumps across all platforms this year. The network’s live game telecasts propelled the network to win the night across all of cable television four times through the ALDS, per metered market delivery, notching an average of 4,320,000 total viewers through eight game telecasts, based on Nielsen Fast Nationals. TBS’s MLB Postseason coverage is up 40% vs. 2016 – the last time the network televised the American League – and 13% over last year’s coverage. The 2018 MLB Postseason on TBS is garnering double-digit increases across all key demos including 28% growth among People 18-49 vs. the network’s comparable coverage in 2016.This year’s ALDS coverage on TBS is up 40% in viewership over 2016, the last time the network televised the ALDS, and 9% over NLDS coverage (including the Cubs/Nationals Game 5 telecast) in 2017. ALDS Game 4 of the Red Sox/Yankees on TBS ranked as the most-viewed LDS Game 4 on the network since 2007, with an average of 7.1 million viewers.
 
Wrapping up ratings news, the final PBR on CBS telecast of the season – the 2018 Ariat Invitational 15/15 Bucking Battle – delivered 2.126 million Total Viewers to the network. That ranks as the most watched PBR telecast of the 2018 season.
 
FOX Sports has added former U.S. Men’s National Team midfielder Maurice Eduto its studio coverage for the international friendly between the US and Colombia. Coverage begins tonight at 7p on FS1 where he will joing FOX Sports lead studio host Rob Stone and U.S. Soccer Hall of Famer Alexi Lalas live from Raymond James Stadium in Tampa.
 
Los Angeles Lakers owner Jeanie Buss and Mark Cuban’s AXS TV announced the premiere date for Buss’ series WOW – Women of Wrestling. The program will make its network debut on Friday, January 18, 2019. The eight-episode series will feature 35 wrestlers, including third generation wrestling superstar Tessa Blanchard, returning superheroes The Beast, Stephy Slays, Jungle Grrrl, Beverly Hills Babe and talented newcomers to WOW such as Faith the Lioness and Princess Aussie.
 
FOX Sports will see the premiere of Fair Game with Kristine Leahy on Oct. 22 at 5:30p on FS1. The network’s new weekday sports show features host Leahy in conversations with the top names in sports and entertainment as a 30-minute, single-guest show. Some of the guests for premiere week of the show include former professional football player Ray Rice, Los Angeles Clippers Head Coach Doc Rivers, movie star Josh Duhamel, Olympic gold medal winning gymnast Nastia Liukin and WBC Heavyweight Champion Deontay Wilder.
 
The basketball game between the Guangzhou Long-Lions and Washington Wizards tomorrow night will be carried by NBC Sports Washington with an additional presentation in Mandarin on NBCSW+and Monumental Sports Networkin the Washington/Baltimore region using the BesTV feed from China. According to the company, this will mark the first time a regional sports network will simulcast the feed from one of the NBA’s partners in China.
A CYNOPSIS MESSAGE
The 2018 Cynopsis TV Awards
The TV Awards recognizes outstanding achievement across teams, platforms, and overall merit. Winning a Cynopsis TV Award is acknowledgement from your peers – and from the leading B2B digital publication in our industry – that your work has risen to the top in entertaining and enriching a broad audience. New categories include: Awards Show, Comedy Special, Companion Series/After-Show, Financial Series, Network Rebrand and more (view all categories here ).
 
 
SPONSORSHIP & PROMOTION

 

NBC Olympics unveiled the logo that will be used for its coverage and promotion of the 2020 Tokyo Olympics. The Tokyo 2020 logo will be embedded within thousands of hours of linear and digital coverage as well as a company-wide, hyper-targeted consumer engagement campaign that will begin more than a year before the Opening Ceremony. “This will be our most versatile Olympic logo ever,” said Mark Levy, SVP, Original Content and Creative, NBC Sports Group. “From 60-inch television screens to mobile phones, from billboards to apparel, the logo needs to stimulate an emotional response with consumers no matter where they see it, and they are engaging with brands in more places than ever before.”
 
Just ahead of the 2018-19 NBA regular season, Turner Sports has unveiled its new marketing campaign “My Moment, My City” for NBA Opening Week on TNT. The multi pronged campaign highlights posters and mural art created by local artists illustrating the connection between the NBA and the Bay Area, Boston, Los Angeles, Oklahoma City, Philadelphia and Portland. The action gets underway with an Autotrader Opening Nightdoubleheaderon Oct. 16.
 
Under Armour locked in 76er all-star Joel Embiid to a five-year deal with the apparel company. ESPN reports that the deal will make him the highest-paid center for this type of partnership, and will see Embiid and Under Armour partner on branded footwear and apparel in addition to charitable initiatives in and around Philadelphia and in Cameroon.
 
Hunt Brothers Pizza announced a major expansion of its partnership with Stewart-Haas Racing and driver Kevin Harvick. The endeavor marks the latest evolution in a partnership that began in 2008 when Hunt Brothers Pizza made its initial foray into NASCAR with Haas CNC Racing.
 
 
DIGITAL & STREAMING

 

ESPN Films’ 30 for 30 Podcasts will return for a fourth season with five all-new audio documentaries starting Oct. 16 and premiering new episodes every Tuesday through November 13. “We’re incredibly proud that, over our first several seasons, we’ve brought our growing audience such a wide range of stories, including last season’s five-part investigation into Bikram yoga” said Jody Avirgan, ESPN Films’ host and senior producer of 30 for 30 podcasts. “This season, we’re back to individual documentaries about a range of different sports. Some of these are new lenses on familiar topics, like telling Jose Canseco’s story via the writing of a book, and the protest at the 1972 marathon. These are amazing moments we’re excited to rescue from the annals of history and share with listeners.”
 
Skratch announced the debut of Season 3 of Adventures in Golf. Ten new episodes uncover golf in various forms, from the Japanese art of making clubs, to life near the Arctic Circle, and a round that takes five days to play. Viewers can follow the series at YouTube.com/SkratchTV.
 
 
ESPORTS

 

In this week’s edition of Cynopsis Esports
  • PUBG maps out new Pro Leagues
  • Overwatch League reformats for season two
  • G adds Chris Bosh to roster
  • Breaking down Twitch and TNF
  • Exploring Superdata Arena
  • College’s newest, biggest arena
   
ROSTER MOVES

 

Matt Volkjoined NBC Sports Washington to serve as Vice President of Content Strategy, overseeing programming planning, video and audio production, and digital and social media content and platforms. Volk joins NBCSW from ESPN, where he spent the last 15 years in strategic content, acquisition and planning roles. Meanwhile, Nina Mandellwas named to the newly created role of Director of Digital Media & Managing Editorfor NBCSW.
 
 
THE MAIN EVENT

 

Eagles/Giants on FOX and NFL Network at 8p.

 

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Cynopsis, the industry’s go-to resource for up to the minute media news, is gearing up to celebrate young game-changers at the 4th Annual  Cynopsis Rising Star Awards  – and we’re betting you know someone who fits the bill. These execs may be 30 or under, but their ingenuity, innovative spirit and determination signal enormous potential. Questions on your nomination? Contact Cathy Pearson at 203.899.8470.
 
 
ON THIS DAY in 1992: Deion Sanders suits up for both the Atlanta Falcons and Atlanta Braves on the same day.
 
In the Know: Florida State retired what number to honor Deion Sanders? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who led the NHL in goals last season? Answer: Alex Ovechkin. Kudos: Chris Long-DraftKings/NY; Holli Sarner-Home Team Sports/NY; Brian Schweibert-Publicis Media/NY; Ken White-KWTV/Charlotte;Rick Wiener-Allebach Communications/Philadelphia; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Mike Adams-National Sports Forum/San Diego
 
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JOB OF THE DAY


PRODUCTION TEAM LEAD
StudioNow
Palo Alto, CA

 

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JOB OPENING: MARKETING MANAGER – TEMPORARY/truTV/NYC: Asst in plan’g/execution of mktg campaigns, incl paid media, social/digital activation, industry/consumer events; mng project timelines; ideation on events, premiums, trade initiatives. 3-5yrs exp mktg/TV. Detail oriented; strong sense of urgency. Apply HERE (10/18)

JOB OPENING:PRODUCTION TEAM LEAD/StudioNow/Palo Alto, CA: Lead a video & event prod team creating smart, innovative corp video & mktg solutions. Exp managing teams & leading event & video productions on both the client & agency side.  Min 5yrs exp working in events & video prod &/or post prod. Full info/apply HERE (10/18)

JOB OPENING: EVENT PRODUCER/StudioNow/Palo Alto CA: Develop/manage/execute first rate corporate event experiences for large tech client in SF Bay area & other cities. Track record of producing exceptional large & small scale events for a range of clients, streaming & live a must. Exp managing teams & leading event prods on client &agency side. Full info/apply HERE (10/18)

JOB OPENING: SUPERVISING PRODUCER/StudioNow/Detroit MI: Candidate w/ creative & analytical skills, as well as a proven history of att to detail, organization & management exp. 5+ years of exp in video prodn and/or post-prod, w/a demonstrated ability to thrive in a customer facing environment daily. Full info/apply HERE (10/18)
 

JOB OPENING: SR PARTNER MANAGER/NEWSY/NYC: Lead day-to-day management & success of dist partners across OTT/CTV/OOH/cable/audio/hardware and more. 3-5 yrs exp. demonstrated record of success in a goal oriented, highly accountable account/partner mngmnt environment. Full info/apply HERE (10/17)

 
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