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09.28.15 Good morning. It’s Monday September 28, 2015, and this is your first early morning Sports briefing.
Pitted against heavy-hitting competition, ONE World Sports is looking to turn nimbleness into an advantage and stay ahead of the curve as media continues to evolve. On the linear front, the company is now tackling the NASL season with new series and programming and lined up October as a month to celebrate the channel’s soccer content that will include a sweepstakes for a trip to see Bayern-Munich in Germany, a free preview for Verizon FiOS and RCN subscribers, 11 matches from Oct. 10-11, and a live stream on OWS website for the entire weekend to preview the channel for viewers.
Meanwhile, the company recently partnered with Magid for a study on cord-cutting and viewing habits, announcing results of the survey last week. Stats found that sports remained a key draw to keeping consumers plugged in. Among consumers who have cut the pay-TV cord within last 2 years but who expressed an interest in returning to pay-TV, two out of five (39%) says sports channels are a reason to return. Nearly two out of five (37%) of all sports fans say they watch sports streamed online often, while nearly three in five (57%) fans say they watch sports online in any way at all with Millenials (adults 18-34) making up the majority (52%) of cord cutters over the past two years.
Cynopsis Sports spoke with Alexander "Sandy" Brown, President and CEO ofONE World Sports, about the future of television and where ONE World Sports fits into the picture.
Brown on the state of the channel: In spite of all the turmoil in this space, I think we are on a solid trajectory and our content has worked very well for us. This summer, we carried a lot of cricket, we have added a lot of content around the NASL and the distribution business is starting to pick up. Things are looking very bright.
On the Magid study: The study has provided some hardcore data that supports the value proposition for us. It is very important for us to convey to demonstrate a value proposition. With the Magid study, we cut a pretty wide swath with over 2800 respondents and took their actual subs, and then did a separate study with only broadband subscribers. I think they key takeaways for us were obviously that Millennials were a very big strong suit for us, basically 75% of all males 18-34 were either likely or more than likely to want One World Sports. We over-indexed among females, African-Americans and among Hispanics. So those are all really important points of validation for us. We look at this and we see all the cord-cutting that is out there and roughly 40% of those who have been away for the last two years said that sports is a reason to return.
On growing the brand: Soccer has been a big part of our content play. We obviously have some big brand names in Chelsea, Arsenal and Bayern-Munich, they are basically three and a half million Arsenal and Chelsea fans in this country. In the NASL, with the New York Cosmos and the content we are developing around them, that will be a big plus. The soccer part of it has been very strong. This summer we carried a lot of hours of cricket, and that seasonality is very important for us so we don’t have any dead air at any time during the course of the year.
On the road ahead: We like where we are in terms of the lineup that we’ve got. There are other areas that we may delve into. Rugby is one area that is a possibility, we’ll probably be looking at more content that’s south of the border. The original content that we put to air right now is around the NY Cosmos and the NASL. We’ve been promoting the documentary around the Cuba trip that we did in June with the Cosmos and that will be announced probably in November. Original content is something that we have been very judicious about spending a lot of money on at this point until we are at a point where we have the right distribution to be able to support it from the advertising perspective. But I would expect you would see more original content both from the studio perspective as well as for digital where we are creating content specifically for different devices and I would also say that we will probably expand our rights portfolio as we go forward.
A Giants victory on Thursday Night Football helped CBS and NFL Network to big gains, with an average of 16.9 million viewers tuning in, according to Nielsen fast nationals. That marks a 42% spike over last year’s second week TNF game, drawing a household rating/share of 10.5/18, for a 40% markup. Through the first two weeks of the season, the franchise is averaging 19.2 million viewers, up 20% over a year ago.
FIFA made it official, locking in the schedule for the 2022 World Cup in Qatar. The tournament will begin on Monday, Nov. 21, with the 28-day tournament running through Sunday, Dec. 18. A 28-day World Cup shortens the traditional schedule by four days.
NBA TV is dedicating 4 hours of coverage to NBA Media Day today starting at 1p and live interviews and press conferences with players and coaches from across the league. Matt Winer hosts in-studio coverage with analysts Steve Smith, Isiah Thomas and Brian Shaw, and reporter Vince Cellini. The network will also feature a Media Day Recap at 9p.
Time is almost up! Enter the Cynopsis Sports Leaderboard with your social media campaigns and reign supreme. Make sure to enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
A key Notre Dame/Clemson showdown on Saturday has lured ESPN’s ‘College GameDay’ to the campus of Clemson University where they will broadcast this weekend. Both the school and the show tweeted the news late Saturday night for the matchup at 8p on ABC. The last time the program showcased a Clemson game was back in 2013 for a matchup with Florida State. In addition, SportsCenter also announced that its Saturday morning broadcast will come for the campus.
MSG Network hired Rebecca Haarlow as a reporter for Knicks telecasts where she will handle all in-game as well as pre- and post-game reporting. Haarlow’s resume includes the NBA on TNT, as well as the Los Angeles Clippers, Los Angeles Lakers, and Portland Trail Blazers. Haarlow was previously a host and reporter for FOX Sports Network, NFL Network, and Big Ten Network and has extensive experience covering college sports across major conferences, most notably the Pac-12 and Big Ten.
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The SEC Network is no longer dealing with DraftKings and FanDuel, with league Commissioner Greg Sankey telling WVTM-TV that the daily fantasy companies’ commercials will not be welcome on the network. "Is it a form of gambling, is it a form of skill game, and I think there is some question about that," SEC commissioner Greg Sankey said. "And I think the appropriate place for us to land as a conference on the SEC Network, again working with ESPN, is not to include that advertising on the SEC Network moving forward."
With the MLB Postseason in our sites, Turner Sports announced plans to feature the Zac Brown Band during this year’s MLB Postseason on TBS promotional campaign. The video, produced by Turner Sports, spotlights the band performing "Heavy is the Head" from their latest JEKYLL + HYDE album with concert footage blended with highlights from National League contenders including the Los Angeles Dodgers, New York Mets, Chicago Cubs, Pittsburgh Pirates and St. Louis Cardinals. The full clip is available via BleacherReport.com, Bleacher Report’s YouTube page and social channels.
Rentrak acquired SponsorHub, "the premiere Big Data platform for the sports and entertainment industry, offering proprietary social media measurement for sports, political and advertising brands." The company’s tools measure and track brand engagement in sports and branded entertainment initiatives, ranging from the Olympics and World Cup, to TV and movies. "We are excited to add social media measurement to our TV Everywhere products, as it will give additional transparency and purchasing flexibility for brands and agencies through SponsorHub’s social media products," said Rentrak’s Vice Chairman & Chief Executive Officer, Bill Livek.
Women’s Ski Jumping USA is deepening its ties with the U.S. Ski and Snowboard Association, which will assume responsibility for coaching and other operations affecting the women’s ski jumping program starting in Oct. The organization states that its members will leverage USSA to expand fundraising efforts and solidify back office operations to raise visibility of the sport in the U.S. market.
The New York Red Bulls inked a partnership with the Southern New Hampshire University to expand educational opportunities for students, players, and the greater New York-New Jersey community. The alliance allows Red Bull players to pursue their education, while continuing their careers as professional soccer players. Meanwhile, SNHU students will have access to internship opportunities with the Red Bulls, among other benefits.
Sports media company Perform Group is preparing to launch the Netflix of Sports. Company executives told CNBC that it is readying a livestreaming sports service that will kick off in 2016 and serve as an OTT service for users in Germany, Japan, Switzerland and Austria to livestream sports games and original content for around $10 a month. The company has already secured rights from leagues that include La Liga, Bundesliga, Serie A and Ligue 1, as well as the NFL and is anticipating in-studio shows hosted by former sports stars.
With The countdown clock ticking toward Yahoo’s first ever global live stream of an NFL game (pitting the Bills/Jaguars on Oct. 25), the company has launched a new digital destination for fans at https://nflstream.yahoo.com/, which is offering behind-the-scenes content, videos and team stats from the NFL and Yahoo Studios.
Sports Illustrated announced plans to dedicate the franchise’s Sportsman Legacy Award in the name of Muhammad Ali. The honor will now be known as the Sports Illustrated Muhammad Ali Legacy Award and continue to honor former athletes and sports figures who embody the ideals of sportsmanship, leadership and philanthropy as vehicles for changing the world.
Formula E fans can help out their favorite driver during the races this season thanks to social media. The sport will see a revamped FanBoost, powered by Telescope, allow fans to vote for their favorite driver via the website, Twitter, Facebook, and Instagram and provide them with an extra 100kJ of energy to be used in a power window between 180kW and 200kW. FanBoost voting will open 12 days before the race takes place.
NFL Media, Twitch and EA Sports are aligning to deliver a brand-new weekly digital series dedicated to Madden NFL fans. The new program, EA SPORTS Madden NFL LIVE, will air weekly on NFL.com as well as on Twitch (twitch.tv/NFL) every Friday at noon. The series is produced by NFL Media and will serve as "the premier destination to get the latest news on all things related to the Madden NFL franchise, including the latest in-game content for Madden Ultimate Team, tips and tricks for how to up your game, user plays of the week, player ratings updates and more." The series will also add recaps of the previous week’s NFL action through the lens of Madden NFL 16, as well as previews of the biggest games on the slate for the coming weekend. Adam Rank hosts with Maurice Jones-Drew.
USOC CEO Scott Blackmun is sticking around into the next decade, and potentially through an LA-based 2024 Summer Games. The USOC board extended Blackmun’s contract by five years, through 2021, with an option to keep him through the 2024 Games. According to multiple reports, Blackmun will work under the same terms as his current deal.
Chiefs/Packers on ESPN at 8:30p.
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At a time when consumers trust word-of-mouth over direct brand messaging, aligning with trusted social media influencers is key to getting yourself heard. The latest Cynopsis webinar, The New Influencer Marketing: How to Target the Twitter Tastemakers, on Thursday, October 22, will show you how to identify and reach influencers who can share your content and boost your brand.
ON THIS DAY in 1920: Eight Chicago White Sox players are indicted for fixing the 1919 World Series.
In The Know:The weekend saw Tom Brady reach 400 TD passes. What other three QBs have hit that mark? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Name the movie in which you would find this quote: "I believe in the church of baseball." Answer: Bull Durham. Kudos: David Weinberg-Paley Center For Media/NY; Jay Goldstein-Admore/NY; Jon Latzer-CBS Digital Media/NY; Kyle Helm-CBS SPORTS Network/NY; Juan P. Delgado-Delgado Mediaworks/Coconut Grove; Tim McGhee-MSP Sports/Summit; James Taguchi-WTVR/Richmond; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood; Joe Lyons-Back Nine Productions, Inc./Dallas; Derek Crownover- Dickinson Wright-Music Row/Nashville; Garret D. Mudd-rEvolution/Indianapolis; Brad Brown-Nevco; St. Louis; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Harry S Vested Jr-GCSN/Denver; Larry Hutchings/Nipomo; Glen Ross/San Diego; Jeff Mirkin-2:25 Engagement/LA; Nick Monroe-Monroe Photography/San Diego
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