09/26/14: Netflix acquires ‘Peaky Blinders, orders Winx Club WOW: World of Winx, Twitter targets movie-goers in new ad platform, Linsanity hits The Whistle Network



CYNOPSISDIGITAL
09.26.14

Good morning. It’s Friday, September 26, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Netflix acquired exclusive U.S. rights to the gangster series Peaky Blinders from the U.K. in a deal with the Weinstein Co. and Endemol. The first season’s six episodes will hit Netflix on Sept. 30, and season two will roll out in November. Peaky Blinders takes place in early 1900s England, and follows a criminal ring known for its sewing razor blades into the peaks of its member’s hats. The show stars Cillian Murphy (Inception), Sam Neill (The Tudors), Helen McCrory (Harry Potter) and Annabelle Wallis (The Tudors).
 
In more Netflix news…the streaming service continues to bulk up its kids’ programming, and ordered two seasons of Winx Club WOW: World of Winx. The show is a spinoff of the Italian toons Winx Club where girls go on magical adventures to find talented kids. The seasons will include 13 22-minute episodes available starting early 2016.
 
Whistle Sports network catches Linsanity, and signed a deal with basketball celeb Jeremy Lin to manage his YouTube channel. Lin originally created a YT channel before he hit sports stardom in 2012 on the Knicks team, which featured some of the now most popular Asian-American creators on YouTube like KevJumba (three million subscribers) and Ryan Higa (12 million subscribers). His most popular video How to Get into Harvard f. Ryan Higa has racked in more than five million views.
 
HBO Girls writer and actress Lena Dunham launched a new web series to promote her upcoming book release Not That Kind of Girl. The show, Ask Lena, features three minute episodes give advice on sex, death, anxiety, feminism and other topics. Dunham is no newbie to the web space, she created the series Tight Shots for Nerve.com in 2007 and Downtown Delusional Divas in 2009.
 
Want to find out what shows are online and when? Then you’re going to love
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
 
Emmy-winning producer Wendy Robbins and co-creator Karen Paull finished up a round of auditions in Denver this month for the new web series The Marijuana Show. The show selected 22 participants for callbacks and will "weed" down to six finalists to join a three-day business boot camp to pitch to investors in hopes of becoming the next marijuana millionaire. “Two hundred auditioned sharing unique business ideas including edibles, hemp products, apps, sustainable growing ideas, education, tourism and much more. Many have multi-million dollar ideas that would excite any investor," Robbins said. The first season’s eight episodes will premiere in December via Roku and Omnivision web distribution
 


A CYNOPSIS MESSAGE


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CONTENT MEDIA

 
NBC News reported the most video views, highest page views per visit and the highest level of engagement of the year in the month of September. Despite NBC News ending its partnership with MSN two months ago, it is reporting more video views with a 34 percent increase, a 281 percent jump in video views per visit jumped. Additionally, there was an 88 percent growth in Facebook referrals, 81 percent hike in page views per visit and its bounce rate dropped five percent points.
 
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook,
Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.
 
 

ADVERTISING
 

YouTube is moving its advertising across the pond, and will start running similar spots currently featured in the U.S. but highlight top international talent in the U.K. The multi-platform ads will include Zoella (six million subscribers), The Slow Mo Guys (4.4 million subscribers) and Vice News. The Google platform will bring Video Game High School in the next round of U.S. ads.
 

 
AD PLATFORMS
 

Twitter betting on the silver screen with its new ads targeted for users passionate about movies. “Our recent research shows that Twitter is a major influence on movie choice,” Twitter’s Global Head of Research Jeffrey Graham told The Hollywood Reporter. “Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.” Twitter would display ads to people who are talking about a movie, and to people engaging in related key words to the movie. The social platform will start testing it within the next few months.
 
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
 
 

RESEARCH
 

A Netflix viewer now spends 93.2 minutes on the service each day (44.8 hours per month) and the platform’s streaming video has increased 350 percent since 2011, according to new research from The Diffusion Group. The study was based on a survey of 2,000 adult broadband users, to find that subscribers streaming tripled in three years from 1.8 billion hours in Q4 2011 to 5.1 billion hours in Q2 2014. However, American still watch much more traditional TV: 142 hours and 38 minutes of live TV per month Q4 2014 and 14 hours and 13 minutes of DVR or VOD programming.

 
 
EXEC MOVES
 

Spotlight Cinema Networks hired Karen Brady as the Vice President, Eastern Region Sales. She was most recently the Account Director at NCM Media Networks.
 
Amazon’s Head of Digital Music and Video, Bill Carr, resigned after 15 years of service. Carr joined the company in 1999, and built Amazon’s digital music and video business into the operation it is today.
 

 
DIGITAL SPOTLIGHT OF THE DAY

 
Those Lincoln commercials featuring Matthew McConaughey may make more sense when Ellen DeGeneres sits in the back seat of the MKC car. At least she thinks so, as shown in the video where she cracks jokes and provides commentary while the True Detective star stares down a bull and twiddles his fingers. “My biggest question is I don’t know why they cut me out of it,” the comedian told her studio audience before she previewed the new version. Check it out at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
09.26.14

Roberta Caploe: Editorial Director @robertacaploe
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