09/25/14: Vimeo to premiere first original programming on Nov. 11, INDMUSIC lands programming deal with Dailymotion, Exclusive Social TV Ratings: Top Streaming TV shows


Good morning. It’s Thursday, September 25, 2014, and this is your first early morning digital briefing.


On the heels of its deal with SoundCloud, digital network INDMUSIC teamed up with YouTube rival Dailymotion. The partnership consists of two tiers: a networking agreement for INDMUSIC artists to upload content to Dailymotion and a content production partnership to create branded material exclusively for the platform. First up was INDMUSIC Presents the Great Outdoors, which aired last week.


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AOL UK inked a syndication partnership with London-based multi-channel network BuzzMyVideos, an MCN with more than 5,000 creators, 15 million subscribers and 200 million monthly views. BuzzMyVideos is the first MCN to syndicate its content across AOL On in Europe.
In an exclusive deal with The Weinstein Company and Endemol, Netflix has acquired the first two seasons of British gangster drama Peaky Blinders. The streaming service will premiere season one on Tuesday, September 30. Season Two will be available in November.
BroadbandTV struck a deal with FremantleMedia North America digital studio Tiny Riot to create original programming. Tiny Riot and BBTV will first produce five pilots, which are already in development and will be distributed on platforms owned by either company. FremantleMedia struck a similar partnership with MCN StyleHaul to produce original content over multiple years.
Totally Her Media
’s flagship parenting site, Momtastic.com, launched a new Latina section sponsored by American Family Insurance’s Por Ellos, Di Podemos initiative. In time for Hispanic Heritage Month (which runs from September 15-October 15), Momtastic’s homepage will feature a video player, photo gallery, branded takeovers, custom and aligned editorial and a social component using both English and Spanish media content. “Our Latina channel will provide a clear solution to the demand surrounding the Latina women’s interest audience segment,” Evolve Media Chief Revenue Officer Geoff Schiller said.
Popcornflix, the movie and TV streaming service from Screen Media Ventures, LLC, has expanded into Asian markets. The web, Android and iOS free app is now available in Hong Kong, the Philippines, India, Malaysia, Singapore, South Korea and Pakistan, and also on Samsung connected TVs in Hong Kong and Singapore. “The fact that we own our own content gives us the flexibility to capitalize on new market opportunities like no other streaming provider in the industry,” Executive Vice President David Fanon said.
Want to find out what shows are online and when? Then you’re going to love
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
James Franco’s behind-the-scenes documentary on Saturday Night Live debuts on Hulu Friday, September 26, the day before the premiere of the NBC sketch comedy’s 40th season. Franco made the movie, about how an episode of SNL is   made, while he was a graduate film student at NYU.



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Vimeo original High Maintenance will premiere the first three episodes of its second season on Nov. 11. The show, created by casting director Katja Blichfeld (30 Rock), and her husband, actor and editor Ben Sinclair (30 Rock), debuted on Vimeo in 2012 with 13 episodes. The platform will release the remaining three eps on the Vimeo On Demand platform, starting in early 2015, at an undisclosed price. The series follows a nameless weed dealer (Sinclair) who delivers his product to clients around the city – guest stars have included Downton Abbey’s Dan Stevens and Broad City’s Hannibal Buress. The previous episodes are available at HighMaintenance.tv.
After Comcast counted Netflix among those making “extortionate” demands, the streaming-video company has fired back. “It is not extortion to demand that Comcast provide its own customers the broadband speeds they’ve paid for so they can enjoy Netflix,” said a statement responding to Comcast’s FCC filing Wednesday. “It is extortion when Comcast fails to provide its own customers the broadband speed they’ve paid for unless Netflix also pays a ransom.”
To kick off the premiere of NBC’s The Voice seventh season, YouTube compiled a list of the ten most popular former contestant channels from previous seasons. Here are the top three:
1. JR Aquino (Season 3) – From Team CeeLo: 46 million + views. Most popular video: By Chane (You & I) (ORIGINAL).
2. Paulina (Season 3) – From Team Christina: 27 million + views. Most popular video: Billionaire, Travie McCoy/ OMG, Usher Cover.
3. Keaira LaShae (Season 5) – From Team CeeLo: 29 million + views. Most popular video: How to do a body roll, booty popping, twerking combo.
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook,
Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.


Programmatic platform iSocket announced a partnership with Wenner Media, LLC – the publisher of Rolling Stone, Us Weekly and Men’s Journal. “We see direct order automation as a key component of the reserved media sale business,” Wenner Media Director of Programmatic Advertising Michael Persaud said. “I’m constantly surprised at how often sales people scan and fax and insertion order signed in pen back to a client, despite the technological advancement we see in other arenas. Automation can’t come fast enough.”
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.


EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Sept. 15-21.

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
Orange Is The New Black
(Netflix) / 1,064,088 / 41.62% / 3.55% / 54.83% /438,774 / 44,291
Trailer Park Boys (Netflix) / 99,491 / 100% / 0% / 0%
68,614 / 24,873
Community (Yahoo! Sceen) / 80,552 / 81.89% / 5.17% / 12.94%
61,482 / 10,960
Arrested Development (Netflix) / 77,817 / 97.19% / 2.81% / 0%
75,343/ 12,605
House of Cards (Netflix) / 46,595 / 66.34% / 20.30% / 13.36%
21,317 / 15,456
Hemlock Grove (Netflix) / 24,445 / 71.62% / 7.76% / 20.62%
16,889 / 4,377
East Los High (Hulu) / 4,713 / 21.47% / 14.85% / 63.67%
697 / 127
Transparent (Amazon) / 4,477 / 92.96% / 3.93% / 3.10%
2,870 / 595
Lilyhammer (Netflix) / 4,176  / 98.52% / 1.49% / 0%
2,837 / 2,057
Alpha House (Amazon) / 164 / 90.85% / 9.15% / 0%
102 / 25
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.


Maxifier named Nancy Lowry Director of Account Management. Most recently, she was the Director, Digital Revenue and Yield Management at Discovery Communications.


Father-to-be Ashton Kutcher ran a focus group with five and six year-olds for a new Lenovo spot featuring the Yoga tablet he designed. He asks the kids would want the tablet to do, and he receives a bout of silly answers that ends in a dog pile. Check out the charming commercial at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

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