09/23/14: The Chernin Group and AT+T seal a majority stake deal in Fullscreen, Hulu orders original series from JJ. Abrams and Stephen King, Apple sold ten million new iPhones in first three days of release



CYNOPSISDIGITAL
09.23.14

Good morning. It’s Tuesday, September 23, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Otter Media, the joint venture between The Chernin Group and AT+T, bought a majority stake in multi-channel network Fullscreen. As reported in July, Otter Media’s pending deal will put Fullscreen’s value between $200-$300 million. FS founder and CEO George Strompolos made the announcement in a blog post yesterday, noting that all of FS’s management team will continue with the MCN. “Together, we will expand Fullscreen from a powerful network of online creators to a major player in the future of “over the top” video; focused on programming with and for today’s young adults,” Strompolos said. Fullscreen is known for its talent The Fine Brothers, Grace Helbig and O2L.
 
Hulu
gave a straight to series order for JJ. AbramsBad Robot Productions. Based on Stephen King’s novel, called 11/22/63, the thriller follows an English teacher who travels back in time to prevent the assassination of President John F. Kennedy. Friday Night LightsBridget Carpenter will write the script and executive produce the drama with King and Bad Robot’s Bryan Burk.
 
Sony entertainment network Crackle began production on the feature film The Throwaways, expected to be released in December. The second original full-length feature film from Crackle will be an international cyber spy thriller starring The Godfather’s James Caan, Entourage’s Kevin Dillon and Being Human’s Sam Huntington.
 
Want to find out what shows are online and when? Then you’re going to love
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
 
Paula Deen and her digital, subscriber-based Paula Deen Network, launching Wednesday, September 24, bought the rights to 440 episodes of the celebrity chef’s shows from Food Network. Deen is scheduled to appear on NBC’s Today this morning, her first live TV interview, says the net, since her tearful appearance on the show in June 2013 amid fallout from the revelation that she’d made a racial slur.


A CYNOPSIS MESSAGE


Understanding the Latest Ratings Advancements Webinar
Tomorrow, September 24, 2014 at 1:30pm – Register Now!

Featured Speakers
Brad Adgate
, SVP, Director of Research, {Horizon Media}
Brian Fuhrer
, SVP, Product Leadership & Cross-Platform Audience Meas., {Nielsen}
Bruce Goerlich
, Chief Research Officer, {Rentrak}
Mainak Mazumdar,
Chief Science Officer, {Simulmedia}
Jess Aguirre,
SVP, Research & Media Planning, {Crown Media Family Networks}


 
 
CONTENT MEDIA

 
Sports Jeopardy! with Dan Patrick will premiere Sept. 24 on Crackle Platforms. The weekly 30-minute show, hosted by Emmy winning sportscaster Dan Patrick, combines the quiz show and sports trivia. A new ep will debut every Wednesday for a total of 52 episodes.
 
National Geographic Channel
hit 50 million Facebook fans and made it into the top 50 fan pages worldwide. “The 50 million-strong FB community allows us to keep our fans engaged both globally and locally…it’s a whole different level of experience,” NGC International CMO Liz Dolan said. NGC’s top region is Latin America; most engaged world cities include Cairo and Mexico City, and U.S. faves count among them New York, Los Angeles, Chicago and Houston. The most popular shows? Brain Games and Cosmos.
 
British TV streaming service Acorn TV added new programming this week including the first two of the final three mysteries Agatha Christie’s Marple (the finale will debut Sept. 29), six-part miniseries ANZAC Girls (new ep every Monday through Nov. 10), Monroe Series 2, TV movie Still Life: A Three Pines Mystery and miniseries Lost in Austen. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.
 
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook,
Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.
 

 
AD PLATFORMS
 

AT+T AdWorks rolled out a new cross-channel measurement collaboration with comScore yesterday. The new blind match process will examine the result of TV ad exposure on in-store purchase behavior, and TV ad exposure on website visits to further understand the effectiveness of ad campaigns. “Advertisers are always looking for ways to measure ROI on their media spend,” AT+T AdWorks President Mike Welch said. “Our clients will be able to determine the effectiveness of their AT+T U-Verse TV advertising based on a lift in sales or increased web traffic.”
 
Shopzilla
is changing its name to Connexity. “We’ve always been a technology and data analytics company, and while we have been best-known for our comparison shopping websites, they were just the tip of the iceberg…we have now completed our integrated suite of marketing capabilities for retailers and brands,” Connexity CEO Bill Glass said.
 
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.

RESEARCH

OpenSlate Engagement Data for Beauty & Style channels, based on the engagement metric for the week ending 9/21.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Grav3Yardgirl
(9.5) / 35,900,880 / 3,772,724 / 824
MissGlamorazzi (9.5) / 5,629,140 / 2,946,451 / 845
MacBarbie07 (9.4) / 19,374,780 / 7,290,974 / 701
Lady16Makeup (9.6) / 26,853,090 / 7,778,769 / 839
EleventhGorgeous (9.4) / 3,767,010 / 995,546 / 647
Shaanxo (9.4) / 5,150,970 / 1,191,090 / 776
Secretosdechicas (9.5) / 7,483,980 / 1,285,695 / 668
AndreasVhoice (9.5) / 3,641,850 / 2,843,028 / 657
Carlitadolce (9) / 1,954,620 / 183,461 / 681
Estonianna (8.9) / 1,142,010 / 215,324 / 668
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 8/15/14
Program, Date, Unique Audience (000), Tweets (000)
Dancing With the Stars
(ABC), 9/15, 2,984, 202
Love & Hip Hop: Hollywood (VH1), 9/15,
1,510, 540
WWE Night of Champions (Pay-per-view), 9/21,
1,805, 258
On the Run Tour: Beyonce and Jay Z (HBO), 9/20,
1,714, 120
Dancing With the Stars (ABC), 9/16,
1,693, 94
America’s Got Talent (NBC), 9/17,
1,540, 86
Finding Carter (MTV), 9/16,
1,323, 119
WWE Monday Night RAW (USA) 9/15,
1,240, 145
Red Band Society (CBS), 9/17,
1,154, 59
Big Brother (CBS), 9/16,
1,018, 89
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.

Top 20 TV shows on Comcast Xfinity on Demand for the week of Sept. 7-13:
 
1.  Sons of Anarchy (premiere), FX
2.  Love & Hip Hop Atlanta (Reunion), VH1
3.  Extant, CBS
4.  Love & Hope Hop Hollywood*, VH1
5.  Dance Moms, Lifetime
6.  Teen Mom 2, MTV
7.  Finding Carter, MTV
8.  Under the Dome, CBS
9.  Bad Girls Club (reunion), Oxygen
10. Outlander, STARZ
11. Boardwalk Empire (premiere), HBO
12. Ray Donovan, Showtime
13. The Strain, FX
14. Teen Wolf (finale), MTV
15. Utopia (premiere), FOX
16. Big Brother (Wednesday), CBS
17. Hell on Wheels, AMC
18. Bring It!, Lifetime
19. Project Runway, Lifetime
20. The Bridge, FX

Ranking is based on the total Xfinity On Demand views on the TV within seven days of a show’s original live airing. The above list is inclusive of all in-season programming across broadcast, cable and premium networks. Shows marked with an (*) indicate it premiered on Xfinity On Demand in advance of the live airing. Views of most broadcast and cable programming within the first three days are included in Nielsen L+3 ratings.

So what does this mean? “There’s been an increasing amount of talk about the impact time-shifted viewing is having on TV ratings  we felt the Comcast Top 20 VOD lists would be a helpful snapshot to show how certain programs perform,” Comcast Cable Executive Director Video Strategy and Analysis Steve Meyer told Cynopsis. “The premium nets get VOD: The Leftovers on HBO, Outlander on Starz  and a large number of subs turn to VOD first when looking for this programming. VOD also skews younger, which is easy to see when you look at some of the titles in the top 20 like Teen Mom 2, Finding Carter and Teen Wolf.”

TECHNOLOGY

Apple sold more than ten million iPhone 6 and 6 Plus devices in the first three days they hit store shelves  more than the nine million new iPhones 5S and 5C sold last year in its first weekend of sales. The New York Times predicted that the bigger screen would bring in bigger sales  because 20 percent of all smartphone shipped last year in China (the biggest smartphone market) were five inches or larger.

Join us on October 16th for the Cynopsis Future TV Summit as our experts share the latest business and advertising models for success. Early bird registration ends Friday, September 26! Register today to secure the lowest rate: http://www.cynopsisfuturetvsummit.com.

EXEC MOVES

Hailo hired Gary Bramali as the company’s new Chief Marketing Officer. He was previously Microsoft’s Senior Global Brand Experience Director.

Meagan Lopez joined Adaptly’s London office as the new Client Strategy Director, EMEA. She was most recently an EMEA Brand Relations Manager for VivaKi.

Control Group named David Koenig as Managing Director, LA. He is the former Senior Director of business Development at Qualcomm and was previously the General Manager at DreamWorks Animation.

Entertainment Studios appointed Freddy J. Nager to its Global Strategy Team. The award-winning creative director and marketing strategist teaches social media and integrated marketing at USC and UCLA Extension.

DIGITAL SPOTLIGHT OF THE DAY

Pooch lovers, prepare to get teary: in Budweiser’s latest “drink responsibly” spot, the company looked at a different friend (or family member) that would be devastated by a drinking and driving accident. The ad already racked in six million views on Monday, so check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
09.23.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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