09/16/14: MLG.tv lands exclusive PewDiePie deal, Adap.tv study: Brands spend 60% on programmatic, Netflix launches in France with Bouyges Telecom OTT deal


Good morning. It’s Tuesday, September 16, 2014, and this is your first early morning digital briefing.


YouTube and Maker Studios star PewDiePie joined MLG.tv to exclusively air his podcast BroKen. The Swedish web celeb, whose real name is Felix Kjellberg, will debut new episodes on his own channel at mlg.tv/pewdiepie, and viewers can use @MLG and the hashtag #BroKen to interact with the stream or chat feature on the channel. MLG.tv showcases digital content from gaming and eSports networks, with more than 120 experts from the space.
With Netflix’s saying “Bonjour” to France for the first time yesterday, the streaming service also managed to sign a set-top box distribution deal with the Bouyges’ Bbox Sensation to roll out in November. Variety reports Bouygues is one of France’s five ISPs, and ranks fourth in number of subscribers. Netflix’s biggest competitor is Canal PlusCanalPlay, which holds deals with four of the ISPs.
VEVO introduced the new DSCVR program yesterday, a way to connect a new artist each week with an exclusive interview or live performance with viewers. The first artist in the series features Betty Who and is available to view on VEVO. A new episode will premiere every Monday, spotlighting other artists like Chet Flaker and Mary Lambert.
Discovery Digital Networks
debuted a new series from Animalist called Breaking Trail with Coyote Peterson. The show follows Peterson as he discovers creatures that live across the United States. The first three episodes became available yesterday on Animalist and its YouTube channel, with a new ep premiering every Tuesday and Thursday.
Comedy Central unveiled the new web series from CC: Studios, called 300 Sunnyside, yesterday. The series follow a group of six roommates who argue too much about their existence. The entire noisy show was made available on its website and mobile app.
Join us on October 16th for the Cynopsis Future TV Summit as experts share the latest business and advertising models for success. Early bird registration ends Friday, September 26! Register today to secure the lowest rate: http://www.cynopsisfuturetvsummit.com.


NBC’s TODAY will celebrate the first anniversary of its digital studio The Orange Room Show hosted by Carson Daly with a live event. The hour-long stream will begin at 7.20a ET today, at TODAY.com, with an acoustic performance from Phillip Phillips and other surprise guests. Viewers can share photos of their enthusiasm for Orange Room with #SeeingOrange, and TODAY hosts and producers will take live questions from Twitter.
BBC Click
, the tech program from BBC World News, will commemorate its 750th edition with the launch of a series of short films distributed through social media. The one-to-two minute videos will fall into three categories: prototype development-themed Click Starter, industry insights Click Bytes, and an intro of Click’s weekend show, called Click Bait. A new vid will be released weekly on Click’s social platforms and through its new YouTube channel, which also went live this week. “With more than 2.5 million follower on Twitter and Facebook, we know Click viewers are just as happy exploring tech with us on social media as they are tuning in via BBC World News TV,” Editor Simon Hancock said.
Chris Brown takes over multi-platform video and music net Music Choice Play today. Fans decide which of the recording artist’s videos will air, and You & A, at 7:30p, will focus on his upcoming sixth album, “X.” Brown is the number one artist on Music Choice Video On Demand since its 2005 launch.
POV debuted six new interactive documentary shorts on PBS online yesterday, exploring different social issues and using new technologies that “elevate nonfiction content into a creative art form,” said Adnaan Wasey, executive producer of POV Digital. Four of the projects were created by alumni of a POV Hackathon, a laboratory series providing mentoring for nonfiction media makers. The four docs available now include Empire, Fukushima: The Eternal Season, Immigrant Nation, and The Most Northern Place. The Whiteness Project: Inside the White Caucasian Box is available Sept. 29 and 89 Steps: A Chapter of Living Los Sures will bow at a later date. POV will also present three of the projects at the New York Film Festival’s Convergence program from Sept. 27-28.
We asked, you told us, and here are the results:
Cynopsis Media’s first ever Salary Survey, a comprehensive examination of salaries and benefits for TV and digital media professionals. Our research covers those of you in Marketing & Public Relations, Human Resources & Operations, Finance & Legal, Executive Management, Sales & Distribution, Research, Programming, Production & Development and Buying & Planning, ranging in rank from admins to CEO’s. It’s a rich trove information: Check out the report in its entirety here.
Add U.S. Attorney General Eric Holder and U.S. Secretary of Education Arne Duncan to celebs sharing mobile videos for Cartoon Network’s “Stop Bullying: Speak Up” week, launching Monday, September 29 to kick of National Bullying Prevention Month. The officials shared their videos at www.StopBullyingSpeakUp.com.


Microsoft acquired the maker of Minecraft Mojang AB for $2.5 billion, and the founders of the original 2009 game will leave the company behind. The tech company said it will continue to make Minecraft available on PC, iOS, Android, Michrosoft Xbox and PlayStation, since it continues to be one of the most popular games of all time – it has raked in 100 million downloads on PCs.


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Premium video is moving more toward programmatic, according to the fifth annual 2014 U.S. State Of the Video Industry report from Adap.tv. The study found that of the 350 media and marketing professionals surveyed, more than half of publishers said their premium inventory is for sale on programmatic platforms. “Once associated as a method toward the commodization of video, programmatic is actually driving material positive benefits for publishers,” Adap.tv and One by AOL CEO Toby Gabriner told Cynopsis. “This is likely due to the fact that there was a 60 percent jump in the number of publishers who now operate private marketplaces this year, compared to 2013.” The study also showed an increase in buyers shifting budgets away from broadcast (76 percent) and cable TV (40 percent). “Another big trend that we’re keeping a close eye on is the advent of data-driven or programmatic TV…with brands ahead of this trend at 60 percent stating they will apply programmatic techniques to broadcast TV in the coming year,” Gabriner added. 75% of the respondents said the industry needed more education about video viewability, bot fraud and ad placement/verification.


Digital marketing company Amobee announced its acquisition of Adconion Direct and Kontera Technologies, Inc. “Consumers live cross channel lifestyles, leaving marketers and abundant amount of data to leverage,” Amobee CEO Mark Strecker told Cynopsis. “The combined talent, technology and capabilities of all three companies allow us to provide advertisers with a suite of data-driven digital marketing solutions.”


OpenSlate Engagement Data for People and Blogs channels, based on the engagement metric for the week ending 9/14.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 55,503,000 / 2,628,069 / 824
BFvsGF (9.8) / 70,570,560 / 4,647,710 / 845
RomanAtwoodVlogs (9.5) / 20,854,440 / 1,087,509 / 701
Shane (9.5) / 21,221,760 / 4,128,848 / 839
Doseoffousey (9.3) / 7,866,660 / 590,211 / 647
ItsJudysLife (9.2) / 12,442,440 / 923,211 / 776
MoreMarcus (9.1) / 9,203,160 / 1,142,708 / 668
Ungefilmt (9) / 12,178,110 / 615,262 / 657
WatchUsLiveAndStuff (9) / 14,029,740 / 1,793,824 / 681
Psychosoprano (8.9) / 15,145,140 / 1,236,427 / 668
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 8/8/14
Program, Date, Unique Audience (000), Tweets (000)
The 2015 Miss America Competition
(ABC), 9/14, 4,308, 304
Presidential Address (TV Event), 9/10,
4,240, 234
Sons of Anarchy (FX), 9/9,
2,664, 214
Fashion Rocks (CBS), 9/9,
2,366, 128
Teen Wolf (MTV), 9/8,
1,751, 302
Love & Hip Hop: Atlanta (VH1), 9/8,
1,601, 590
WWE Monday Night Raw (USA), 9/8,
1,356, 190
Bachelor in Paradise (ABC) 9/8,
1,093, 31
Big Brother (CBS), 9/14,
1,089, 113
Big Brother (CBS), 9/10,
926, 82
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.


Digital studio Portal A hired Evan Bregman as Head of Original Content. He was most recently Executive Director of Digital Media at Electus.

Hawthorne Direct named Steve D’Amico as the agency’s new Vice President/Account Director. Prior to joining the company, he was in charged of customer acquisition campaigns for AAA/Auto Club at RAPP.

Lauren Ruotolo was appointed Vice President of Marketing for DanceOn Video Network. She was previously the Director of Entertainment Promotions at Hearst Magazines.

If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.


The Apparently Kid video that took the web by storm last month – 15 million views as a matter of fact – now has his own commercial. The adorable red headed 5-year-old pulls out all the stunts he’s known for, including the use of the word “apparently” plenty of times. Check out the spot at www.cynopsis.com/#video. It’s pretty great, apparently.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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