09/16/14: Cynopsis Classified Advantage



Be a part of the new WE tv! Reality TV powerhouse to write/produce fresh, exciting campaigns. Superb writing skills & savvy grasp of pop culture a must.



Good morning. It’s Tuesday, September 16, 2014, and this is your weekly issue of Cynopsis: Classified Advantage!


Age and experience may make all the difference when it comes to your salary – in a good way! Cynopsis Media’s first comprehensive Salary Survey found that these elements translated into a 60 percent difference in pay, or nearly $100,000 for those in the television industry. The data was collected from more than 3,160 respondents through an online email survey sent to Cynopsis subscribers and distributed through social media from July 9-17, 2014. Assembled data included deep specifiers such as gender, company size, and career levels in order to effectively evaluate compensation rates and satisfaction. Respondents also shared details on “soft” benefits like perks, flex time maternity leave and company-sponsored programs. Other highlights included:

Buying and Planning: Age and gender have the least impact when it came to pay in buying and planning careers within the TV industry. Women reported 16 percent lower salaries, compared to their male counterparts: but that’s still six percent higher than the rest of the industry. Older employees took home 25 percent more than younger staff, which is below the 34 percent average.

Finance and Legal: Experience was a major factor in these departments. Newcomers earned half of what those with more seasoning received, and those who worked more than 45 hours per week made 34 percent more than those putting in fewer hours. Although 70 percent of legal and finance participants recorded a bonus last year above the industry norm at every level (to the tune of $3,500 more), a third of administration and entry-level employees were very dissatisfied with their salaries.

Human Resources and Operations: Twice the number of women than men had the jobs in this department, earning more than the guys in three out of five job levels. The biggest difference in pay was in the type of company; high-end production and film companies and low-end ad agencies saw a 59 percent disparity.

Marketing and Public Relations: Location, type of company and size made all the difference in compensation for marketing and PR roles. A 40 percent gap existed between highest paying regions (Northeast and West) and the lowest (Midwest and South) – a $40,000 difference. Firms with 401-1,000 employees pay best  18 percent more than smaller firms. Syndication companies saw the top earners, with 23 percent higher salaries than cable network employees.

Production and Development: Duration and experience accounted for the highest salaries. Those with a company for more than 16 years made a cool 26 percent more than those with 8-16 years under their belt, and 43 percent more than those with less than eight years at a company. There was a 62 percent difference in salary when it came to experience level. Overall, 60 percent recorded satisfaction with their pay.

Programming: Company type played the biggest role in compensation variance in this department. Respondents reported a 72 percent gap, with syndication companies on the high end and news affiliates on the low end. 75% of programmers were the most satisfied with their pay.

Research: Location was the main factor here when it came to compensation, with a 43 percent discrepancy between highest and lowest regions: double the industry norm. Age also played a role, with those 45 and over making 40 percent more than younger employees.

Sales and Distribution: Gender and age accounted for the biggest differences in salary for this sector. There was a 22 percent gap among almost all levels, and a 30 percent inequality for those younger than 45. Sales and distribution employees took home the highest bonuses: $19,900 on average, for more than three-quarters of respondents.

Executive Management: Surprisingly, age, tenure and experience didn’t matter when it came to salary for C-level execs and presidents in the business. Bonus amounts were some of the highest in this department with $22,400 on average, and satisfaction with salary also reported above industry norms.

To read the survey in its entirety, click here.


JOB OPENING: DIR, PROGRAM LICENSING, The AMERICAS/SNI/NYC: Exp’d Sales Exec w/5+ yrs exp in int’l TV sales & pref in brdcst envir to forecast & achieve annual sales targets. Knwldg of Region, Format Dist & Deal Structure. FULL INFO/APPLY HERE (9/20)

JOB OPENING: VP, CREATIVE DIR, ON-AIR/WEtv/NYC: Be a part of the new WE tv! Powerhouse reality TV Creative Director to help lead our unscripted on-air promo team in generating fresh, exciting, bold creative FULL INFO/APPLY HERE (9/20) 

JOB OPENING: SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Reality TV powerhouse to write/produce fresh, exciting campaigns. Superb writing skills & savvy grasp of pop culture a must FULL INFO/APPLY HERE (9/20) 

JOB OPENING: WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Reality episodic powerhouse to write/produce must see promos viewers can’t ignore. Great writing skills & savvy grasp of pop culture a must. FULL INFO/APPLY HERE (9/20)  

JOB OPENING: ANALYST, DIGITAL RESEARCH/NBCU/NYC: Support Digital Ad Sales Research team by providing marketplace positioning, analysis and information across NBC Entertainment. FULL INFO/APPLY HERE (9/20)

JOB OPENING: VP, CONTENT INSIGHTS/NICKELODEON/BURBANK: Qualitative pilot, animatic rsarch/current series testing, kids & family background, 10-15 yrs exp in content testing, 5 yrs leadership. Exp in field w/children 2-11 pref’d FULL INFO/APPLY HERE (9/19)

JOB OPENING: SR. DIRECTOR, AD SALES RESEARCH/FX NETWRKS/NY: Oversees all daily aspects of ad sales & digitl ad sales research for FX, FXX, FXM & FXNOW. 6-8 yrs exp research at media company/OJT/Nielsen systms. http://bit.ly/1qjVCuZ (9/19)

JOB OPENING: SUPERVISOR, CABLE TRAFFIC/FOX NETWRKS GROUP/LA: Supervise all daily operation of commercial admin dept. Proven team leader & mentor in fast paced deadline driven cable netwrk operation environment. http://bit.ly/1qK10VV (9/19)

JOB OPENING: DIR, MKT RESEARCH/PBS HQ/Arlington: Incumbent will serve as primary resource for all PBS mkt rsrch projects & mgmt. of strategic rsrch studies. Min 7 yrs in advertising, mktg or brdcst audience rsrch, pref with management exp FULL INFO/APPLY HERE (9/19)

JOB OPENING: ASST, DIR, RESEARCH/PBS/Arlington: Serve as the in-house expert on all info regarding PBS KIDS audience. 5+ yrs exp in advrtsng, mktg or brdcst aud rsrch. Mngmnt exp pref’d. BA deg/comm rsrch (with statistics) FULL INFO/APPLY HERE (9/19)

JOB OPENING: MGR CURRENT PROG./Universal TV Productions/Univ. City: Mgr will work with Drama and Comedy Development to transition shows into Current series. 2 yrs exp req. FULL INFO APPLY HERE (9/18)

JOB OPENING: SR. MANAGER, AD SALES DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on develop/execute marketing programs with ad partners across all A+E digital platforms. FULL INFO APPLY HERE (9/18)

JOB OPENING: SR DIR, AFFILIATE SALES/MUSIC CHOICE/NYC: Oversee all sales, aff relations/promo effrts. Mng region staff & oversee budgets/accts. Min 5-7 yrs exp in strategic sales/mrktg in cable/dist. Min 3 yrs mngmnt exp. BA deg. FULL INFO APPLY HERE (9/18)

JOB OPENING: MIDWEST INTERACTIVE SALES MGR/OWN: Oprah Winfrey Network/CHI: Hi-energy manager wanted! Min 3 yrs in ad sales, exp in online content and media preferred. Travel required. Apply at: http://careers.own.tv/ (9/18)

JOB OPENING: AD SALES PLANNER/OUTDOOR CHANNEL/CHICAGO: Regional sales planner needed to create, manage and steward sales plans. Provide research and mkting elements to clients and agencies. Wide Orbit exp a plus! RESUME 2: careers@outdoorchannel.com (9/18)

JOB OPENING: MGR BRANDED ENTERTAINMENT/NBCU TV DISTRIBUTION/NYC: Mgr Partner with Sales and manage in-show integrations with production staff and clients; 5 yrs exp required: APPLY HERE (9/17)

JOB OPENING: BIZ DEV EXEC/NEWSCORP (STORYFUL)/NYC: Mng strategic media prtnshps globally. 4+ yrs media exp w/focus on digital initiatives and acct mngmt./Creative Dealmaker. Resume to: join@storyful.com (9/17)

JOB OPENING: MUSIC & MEDIA CLEARANCES SPECIALIST/MLBNtwrk/NJ: Strong knowledge of music, footage, image licensing. Highly organized, self-starter w/excellent communication skills. Min 3 yrs exp in TV/Film/Media Company. Resume: mlbnhr@mlb.com (9/17)

JOB OPENING: FREELANCE PROJECT MGR/BBC AMERICA/NYC: Multitask, budgt, plan, coordinate & delivr Ad Sales productions efficiently. Involved w/planning/pitching, contrl & suprvisn. Update all on progress. ResumesUS@bbc.com (9/17)

JOB OPENING: MGR PUBLICITY & CORP COMM (TRADE)/GSNTV/Santa Monica, CA: 4 yrs PR & Ent. Exp. BA Degree. Develop & implement strategic publicity plans for prog.; Travel. Send res and CL to tvcareers@gsn.com (9/17)

JOB OPENING: PUBLICITY MGR/GSNTV/Santa Monica, CA: 4 yrs PR & Ent. Exp. BA Degree. Manage Publicity, press, talent relations, digital & mktg. initiatives; Travel. Send res and CL to tvcareers@gsn.com (9/17)

JOB OPENING: MGR COMMUNICATIONS/Travel Channel/NYC or Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. APPLY HERE (9/17)

JOB OPENING: ASSOC PRODUCER (ON-AIR PROMOS)/CBSSN/NY: 1-2 yrs Production Asst exp in Sports TV production. On-air promo & college sports knowledge required. Final Cut Pro proficient desired. Apply: www.cbssportsnetwork.com, select CAREERS link (9/17)

JOB OPENING: SUPERVISOR, CABLE TRAFFIC/LA: Supervise daily operations of the Commercial Administration department. Duties include working with log and copy administrator to verify all information. Full info/apply HERE (9/17)

JOB OPENING: DIR, BUSINESS and LEGAL AFFAIRS/THE WEATHER CHANNEL/Atlanta: Rapidly analyze and advise on legal issues related to live news coverage, copyright and fair use, defamation, publicity rights, invasion of privacy, trespass Resume HERE (9/17)

JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: careers@reelzchannel.com (9/13)

JOB OPENING: ANALYST, DIGITAL RESEARCH/NBCU/NYC: The Digital Research Analyst will support sales efforts and research studies for NBC Groups across multiple platforms by supporting internal research studies. Full info/APPLY HERE (9/13)

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC/NYC: The Digital Research Mgr will support the Digital Ad Sales Research team by providing marketplace positioning, analysis and information across the NBC Live Group. Full info/APPLY HERE (9/13)

JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Full info/APPLY HERE (9/13) 

JOB OPENING: MGR-DIGITAL VIDEO PROD/WEtv/NYC: manage creation & workflow of all digital video content, must have PM, budget, pre & post production, & editing exp. Full info/APPLY HERE (9/13) 

JOB OPENING: MGR-DIGITAL CONTENT/WEtv/NYC: manage content & ops for digital properties, expert in online production process, copywriting, & pop-culture. Proficient in word press, photoshop, basic html. Full info/APPLY HERE (9/13) 

JOB OPENING: MGR-DIGITAL VIDEO PROD/WEtv/NYC: manage creation & workflow of all digital video content, must have PM, budget, pre & post production, & editing exp. Full info/Apply HERE (9/13)

JOB OPENING: MGR, DIGITAL OPS/Viacom/NYC: Manage operational req’s for ongoing implementation of digital distribution deals. Develop knowledge of Viacom digital standards and capabilities. 3-5 yrs digital ops. APPLY HERE (9/12)

JOB OPENING: SALES PLANNER/Music Choice/LA: Dvlp/Mgmt of intg. media plans/proposals across MC TV pltfrms. Gen. new biz. BA, 1-2 yrs in media or sales plan’g at an agency or ntwrk (exp w/studios or video games a +) 1+ yrs media/sales plan’g req’d. http://musicchoicecareers.iapplicants.com (9/12)

JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: recruiting@rockshrimp.tv (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NYC: Part-time talented sales exec responsible for creatively selling ad space on Discovery ntwrks and digital properties. Excellent consultative sales skills. 6-8 yrs ad sales exp. APPLY HERE (9/11) 

JOB OPENING: DIR, NEWS PRGRM RESEARCH/NYC: Principal source for aud measurement & analysis for Net News, consult w/Mngmt and Production to grow and retain audiences. Min 7 yrs rsch exp. Full info/apply HERE (9/11)

JOB OPENING: DIGITAL ACCT EXEC/GSN TV/Santa Monica: Promote & sell inventory on GSN Games Platform, CPM Star, & Games app on Fbook. Sched client mtgs., mtg. prep & presentations, sales letters/e-mails, prospecting leads, client rsrch. Res/cver HERE (9/11) 

JOB OPENING: STRATEGIC MKTG COORD/NBCUniversal/NYC: Freelance role w/USA Network. Suppt team w/presentations, creative concepts, admin. 2+ yrs mktg exp; Microsoft & Adobe proficient. Apply HERE (9/10)

JOB OPENING: SENIOR COORDINATOR/NYC: The Senior Coordinator is responsible for trafficking assets for media campaigns and has direct interaction with the Digital AdSales team to ensure campaign fulfillment. Full info/apply HERE (9/10)

JOB OPENING: MGR, STRATEGIC MKTG/NYC: Develop proposals in response to RFPs & execute multiplatform campaigns for USA. 5+ yrs integrated mktg exp in broadcast media/agency and digital exp required. Full info/apply HERE (9/10)

JOB OPENING: SALES PLANNER/Oprah.com/NY: Development of advertising media proposals and client presentations; price/cpm analysis. 2-3 yrs exp in online agency or media sales. Apply online HERE (9/9)


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responsible for performing highly specialized office specific responsibilities while partnering with internal team clients to establish budgets and manage monthly revenue forecasts
Client Finance Manager

manages revenue forecasting, financial reporting, and month end close processes for multiple offices in the Region
Senior Financial Analyst

responsible for setting strategy for how to attract, engage, grow, monetize and measure audiences for our News, Tech and Travel verticals
Director of Marketing, News/Tech/Travel

work closely with SVP, Human Resources & Talent Management on all strategic HR initiatives including BET’s proprietary in-house leadership development program
Director, Human Resources
BET Networks

plan and implement program schedules for cable TV networks that target Teens, Adults, and Moms
Director, Program Scheduling Nickelodeon Niche Networks

act as a “player coach” by both managing a diverse team of sales and account management executives, as well as independently driving engagement through personal initiative
General Manager, Data/Executive Management

partner with Grab’s sales force and business leaders, guiding the development of specific ideas and leading the development of key customer pitches
Director of Sales Development
Grab Media

nurture and grow the network’s sales efforts with targeted clients and identify opportunities to up sell and cross sell
Digital Account Executive
BET Networks
Chicago IL

works with team members within the discipline and client stakeholders to develop measurement strategy for the client, manage stakeholder communication and define tracing approach
Marketing Intelligence Manager
Detroit MI

responsible for the management of a portfolio of projects on an office from kick-off to completion
Group Director, Delivery
San Francisco CA

accountable for the CIG discipline business, managing client delivery, team strategy and management, and fostering industry-leading capabilities
Group Director, analytics
San Francisco CA

interfaces directly with several cross-functional team members in development, product marketing, online revenue opps, and enterprise sales
Vice President, Strategic Alliances
San Francisco CA

managing a defined set of accounts and demonstrating HootSuite capabilities to potential clients
Corporate Account Executive, HootSuite Analytics
San Francisco CA

perform monthly close procedures and work with divisions on close and reporting issues
Senior Accountant
Maker Studios
Los Angeles CA

work with Talent to manage and develop their brand by creating opportunities both internally and outside of Maker
VP or Director, Talent Partnerships
Maker Studios
Los Angeles CA

provide broad locational HR support for Technology organization, participate in and lead division and corporate HR initiatives
Manager, Human Resources
NBC Universal
Los Angeles CA

responsible for Financial, Planning & Analysis of NBC Universal’s filmed entertainment and television product distributed in the International New Media markets
Finance Manager, International New Media
NBC Universal
Universal City CA

manage all food program operations globally; food selection, service standards, procedures, vendor management, café operations, micro kitchens and catered lunches
Director, Global Food Program
Sunnyvale CA

drive the marketing strategy and go-to-market activations for Instagram as an emerging advertising platform
Head of Instagram Business Marketing
Menlo Park CA

curate and present a variety of compelling looks that tell the story and emotions behind a set theme
Art Director
Menlo Park CA


Loretha Jones is leaving her position as President of Original Programming at BET Networks. Darrell Walker, Executive Vice President and General Counsel, will oversee day-to-day operations for programming until a replacement is found. Jones will continue at the company as a creative consultant.

BET appointed Kay Madati as Executive Vice President and Chief Digital Officer. Madati was most recently Head of Entertainment and Media on the Global Marketing Solutions team at Facebook Inc.

Steven Ricehas been promoted to Executive Vice President, Marketing & Digital Engagement at Donato Media. Rice, who joined the agency in January 2014, formerly served as Senior Vice President at Harrison & Shriftman overseeing the agency’s Lifestyle Division.

Bravo Media promoted Shari Levine to the position of Executive Vice President of Current Production, Bravo. Previously, Levine was Senior Vice President of Current Production. “Shari is one of the creative visionaries behind many of Bravo’s hit series,” said Jerry Leo, Executive Vice President, Program Strategy, Bravo and Oxygen Media, and Production Bravo Media.

Chris Alexander was upped to Executive Vice President of Corporate Communications and Publicity for 20th Century Fox Television. Most recently, Alexander was Senior Vice President of Corporate Communications and Publicity.

Tim Poole, award-winning journalist from Vice, is joining Fusion as a Senior Correspondent and Director of Media Innovation. “Tim has offered audiences a perspective on news events that mainstream outlets have not been able to match using little more than his smartphone and a battery pack,” Fusion CEO Isaac Lee said in an email to staff. “As we continue to find new ways to engage with our audience, Tim will play a crucial role in helping Fusion break new boundaries.”

9 Story Entertainment appointed Natalie Dumoulin to the newly created position of Vice President, Creative Affairs. Most recently, Dumoulin was Creative Producer for Shaftesbury and Director of International Youth Development for Pixcom.

Colin Drummond joined Deutsch LA as Partner and Chief Strategy Officer. Drummond, who will oversee the agency’s planning and strategy group, joins from Ogilvy & Mather West.

Discovery Networks international tapped Omar Garcia as Director, Eurosport U.S. Advertising Sales. Discovery Communications acquired a controlling interest in Eurosport Group in May.

Legendary Television named John McMahon to the position of Executive Vice President and Managing Director, EMEA, overseeing Europe, Middle East and Africa operations. McMahon, the cofounder of U.K.’s Digital Media Distribution Limited, had been working as a media consultant in Europe.

Doug Finberg has been appointed Senior Vice President of Marketing at Saban Brands. Most recently, Finberg was Executive Vice President of Marketing at MGM Studios.

Tony Kadillak joined creative strategic design agency eyeball as Executive Producer, a newly-created position. Kadillak was most recently at Leroy + Clarkson, where he spent the past four years heading up sales.

Michael Ouweleen has been named Chief Marketing Officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. Most recently, Ouweleen was Senior Vice President and Executive Director for Cartoon Network’s Creative Group.

Momita SenGupta has been promoted to Executive Vice President, Production for the Viacom Entertainment Group. Previously, SenGupta had been Senior Vice President, Production for the group.

CBS Television Distribution upped Joe Ferullo to Executive Vice President of Current Programming. Ferullo joined CTD in 2006, earning a promotion to Senior Vice President in 2012. Veteran producer Becky Brooks joins CTD as Vice President of Current Programming, reporting to Ferullo.

Wade Beckett is joining Fusion as Chief Programming Officer. Most recently, Becket served as showrunner for ESPN’s SportsNation.

Jason Jordan has been tapped to serve as Chief Operating Officer for Bellator MMA, expanding from his role as Senior Vice President, Digital Operations, Strategy & Finance, Viacom Entertainment Group.

Entertainment Studios appointed JD Black as Senior Vice President, Global Digital Marketing. Black had been Senior Vice President, Marketing at Sony Pictures Interactive.

Agency 360i announced three promotions: Senior Vice President of Strategy Lee Maicon to Chief Strategy Officer; Vice President of Marketing and Operations Amanda Malko to Chief Marketing Officer and Senior Vice President of Finance David Perkins to Chief Financial Officer.

Production company King and Country hired Lisa Miller for the newly-created position of Managing Director of Networks & Brands. Previously, Miller was Vice President of Marketing at mOcean.

Thanks — John
John Cox for Cynopsis: Classified Advantage

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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