DraftKings has launched an online store, the DK Shop, with custom gear, branded apparel and curated collections from top athletes. The fantasy sports platform’s first collaboration is with Marshawn Lynch’s Beast Mode line, which is available only at the DK Shop and features eight limited-edition pieces with Lynch’s “Ride with Me” slogan.
Alaska Airlines signed an agreement to become the official airline of the San Francisco Giants for the next seven years, extending a partnership Virgin America established with the Major League Baseball team in 2008. To celebrate the affiliation, the airline unveiled the design for an Airbus 321 featuring the Giants’ logo and team colors that will begin flying early next year.
Alex Ovechkin has endorsed Papa John’s in the U.S. since 2015 and now the Washington Capitals star will promote the pizza brand in his native Russia, according to the SportsBusiness Daily. There are approximately 120 Papa John’s restaurants in Russia and Ovechkin will appear in advertisements on Russian TV and websites.
The Oakland A’s will give fans free admission to an April 17 game next season as a way to celebrate the 50th anniversary of the franchise’s first game, the San Francisco Chronicle reports. Season-ticket holders have priority and are guaranteed tickets, while online registration for remaining seats opens in January. MLB told the A’s that it’s the first known instance of a team providing free admission to all fans.
DICK’S Sporting Goods has committed $5.5 million to support communities impacted by Hurricanes Harvey and Katrina. The sporting goods company is donating $3.5 million worth of clothing and footwear to those in need through its partnership with the American Red Cross and is also giving $2 million to help rebuild and refurbish youth sports programs and facilities across the Gulf Coast, Florida and other states impacted by the hurricanes.
Major League Baseball will commemorate Hispanic Heritage Month with special events throughout September, including in-stadium team celebrations around the league, and social and digital content across MLB’s bilingual platforms. Other initiatives include a “PLAY BALL: Stickball” tournament in the Bronx, New York, the debut of a new commercial highlighting the way Latino player inspire youth, and MLB Network produced vignettes spotlighting active Latino stars. Almost 30% of MLB players on Opening Day rosters were of Latino descent.
Gracenote, the leading entertainment data provider, has launched APIs and Widgets for the 2018 Olympics in South Korea designed to transform any website, mobile app or TV program interface into a go-to source for Winter Games information. Gracenote’s APIs and Widgets are responsive, white-label solutions that enable broadcasters, media publishers and pay TV operators to present content such as event schedules, live results, medal tables, athlete information and historical data for the Winter Games.
Van Wagner Sports and Entertainment and Towson University in Maryland announced a long-term partnership that makes VWSE the exclusive multimedia rights partner for the school’s athletic department and sales agent for Towson’s corporate sponsorship program. VWSE will exclusively manage and sell local broadcast and digital media assets, signage in all athletic venues and on-site marketing and promotions.
JibJab released a new camera app in conjunction with a promotional campaign for NFL Thursday Night Football and other NFL Network games. The new app allows users to personalize their photos and videos on Snapchat or Instagram with more than 1,500 JibJab stickers. It also allows football fans to create personalized NFL avatars and choose from a library of custom content to express their fandom.
DIGITAL & STREAMING
Motor Racing Network has launched an original podcast series called “JR’s Journey” that documents Dale Earnhardt Jr.’s racing career through the network’s audio archives. The 10-episode series chronicles Earnhardt’s childhood, his relationship with his father, Dale Earnhardt, his racing career, and evolution on and off the track.
After playing a key role in almost every major business decision at ESPN over the past three decades, Ed Durso plans to retire at the end of the year. Durso joined the network 28 years ago this week following a career with Major League Baseball and is one of the company’s longest-serving board members. He helped secure many of ESPN’s major rights and distribution deals, launched its first business development unit (which gave birth to both The Magazine and ESPN.com), and represented the network with members of Congress, FCC commissioners, governors and Presidents.
The NFL has added a new consumer products chief, hiring Michelle Micone, who served in a variety of marketing roles at Hasbro since 2001, SportsBusiness Daily reports. Micone most recently was Hasbro’s vice president of licensing and oversaw brands such as Nerf, Transformers, Monopoly and My Little Pony. She assumes the title of senior VP of consumer products for the NFL, a job that opened in April when Leo Kane left the league after 23 years, and will start her new position by mid-October.
Blizzard talks Burbank venue
League of Legends Worlds lineup
NRG sees Estarz
Boomeo goes bust
BlizzCon upgrades Ticket
Astralis hits the fashion world
THE MAIN EVENT
Houston Texans at Cincinnati Bengals, at 8:25p on NFL Network.