09/14/17: Russell Westbrook signs 10-year extension with the Jordan Brand

Good morning. It’s Thursday September 14, 2017 and this is your first early morning Sports briefing.

Russell Westbrook will remain the face of Nike’s Jordan Brand after signing a 10-year extension that ESPN says will make the NBA’s reigning MVP the highest-paid endorser in the brand’s history.

Westbrook, the Oklahoma City point guard who last season became the first NBA player since 1962 to average a triple-double, originally signed a five-year contract with the Jordan Brand in 2013. The new deal, which runs through the 2025-26 season, will include on- and off-course signature sneakers. Westbrook has been one of only two active NBA MVPs, along with Dirk Nowitzki, without his own signature shoe line.

ESPN added four “MLB Postseason Impact Game” telecasts to its September schedule, with more to be announced in the coming days. Among the matchups are a possible American League Wild Card game preview between the New York Yankees and Minnesota Twins on Wednesday, Sept. 20. In the other added games, Cleveland visits the Los Angeles Angels (Sept. 19), the Milwaukee Brewers host the Chicago Cubs (Sept. 22) and the Houston Astros are in Texas to play the Rangers (Sept. 27).
NBC said its Sunday Night Football opener between the New York Giants and Dallas Cowboys drew 24.5 million viewers, a 5% increase over the 23.3 million total audience for last year’s SNF opener between the New England Patriots and Arizona Cardinals.


The IOC made history yesterday, electing two Summer Game host cities with Paris now officially hosting the 2024 Games while Los Angeles will welcome the event in 2028. “Congratulations to Paris 2024 and Los Angeles 2028! This historic double allocation is a ‘win-win-win’ situation for the city of Paris, the city of Los Angeles and the IOC,” said the IOC President, Thomas Bach. “It is hard to imagine something better. Ensuring the stability of the Olympic Games for the athletes of the world for the next 11 years is something extraordinary.” 

Golf Channel and NBC will combine for almost 25 hours of coverage at this week’s Evian Championship in France, the most ever for the LPGA Tour’s fifth and final major championship. Golf Channel will air live coverage all four rounds, starting today, while NBC will have a special 90-minute show on Sunday that recaps the final round.
Meanwhile, NBC Sports Group will provide more than 17 hours of NASCAR Cup and XFINITY Series coverage from Chicagoland Speedway this weekend, including the first race of the NASCAR Cup playoffs.
Fans eager to see the Tampa Bay Buccaneers after last week’s season-opening game was pushed back to this Sunday can tune into HBO2 tomorrow for a marathon showing of all five episodes of the recently completed series “Hard Knocks: Training Camp with the Tampa Bay Buccaneers.” The five episodes air consecutively starting at 1:30p.
Mike Francesa still intends to leave New York sports talk radio station WFAN at the end of the year, but told Newsday that he could reconsider those plans in the wake of morning show co-host Craig Carton’s arrest last week. “I will not turn my back on the station,” Francesa told Newsday.
The Rising Star Awards Reception is now
Cynopsis Rising Star Awards
September 15 | Midtown Lofts |NYC
3PM – 5PM
Sponsored by enJoie


DraftKings has launched an online store, the DK Shop, with custom gear, branded apparel and curated collections from top athletes. The fantasy sports platform’s first collaboration is with Marshawn Lynch’s Beast Mode line, which is available only at the DK Shop and features eight limited-edition pieces with Lynch’s “Ride with Me” slogan.
Alaska Airlines signed an agreement to become the official airline of the San Francisco Giants for the next seven years, extending a partnership Virgin America established with the Major League Baseball team in 2008. To celebrate the affiliation, the airline unveiled the design for an Airbus 321 featuring the Giants’ logo and team colors that will begin flying early next year.
Alex Ovechkin has endorsed Papa John’s in the U.S. since 2015 and now the Washington Capitals star will promote the pizza brand in his native Russia, according to the SportsBusiness Daily. There are approximately 120 Papa John’s restaurants in Russia and Ovechkin will appear in advertisements on Russian TV and websites.
The Oakland A’s will give fans free admission to an April 17 game next season as a way to celebrate the 50th anniversary of the franchise’s first game, the San Francisco Chronicle reports. Season-ticket holders have priority and are guaranteed tickets, while online registration for remaining seats opens in January. MLB told the A’s that it’s the first known instance of a team providing free admission to all fans.
DICK’S Sporting Goods has committed $5.5 million to support communities impacted by Hurricanes Harvey and Katrina. The sporting goods company is donating $3.5 million worth of clothing and footwear to those in need through its partnership with the American Red Cross and is also giving $2 million to help rebuild and refurbish youth sports programs and facilities across the Gulf Coast, Florida and other states impacted by the hurricanes.
Major League Baseball will commemorate Hispanic Heritage Month with special events throughout September, including in-stadium team celebrations around the league, and social and digital content across MLB’s bilingual platforms. Other initiatives include a “PLAY BALL: Stickball” tournament in the Bronx, New York, the debut of a new commercial highlighting the way Latino player inspire youth, and MLB Network produced vignettes spotlighting active Latino stars. Almost 30% of MLB players on Opening Day rosters were of Latino descent.
Gracenote, the leading entertainment data provider, has launched APIs and Widgets for the 2018 Olympics in South Korea designed to transform any website, mobile app or TV program interface into a go-to source for Winter Games information. Gracenote’s APIs and Widgets are responsive, white-label solutions that enable broadcasters, media publishers and pay TV operators to present content such as event schedules, live results, medal tables, athlete information and historical data for the Winter Games.
Van Wagner Sports and Entertainment and Towson University in Maryland announced a long-term partnership that makes VWSE the exclusive multimedia rights partner for the school’s athletic department and sales agent for Towson’s corporate sponsorship program. VWSE will exclusively manage and sell local broadcast and digital media assets, signage in all athletic venues and on-site marketing and promotions.
JibJab released a new camera app in conjunction with a promotional campaign for NFL Thursday Night Football and other NFL Network games. The new app allows users to personalize their photos and videos on Snapchat or Instagram with more than 1,500 JibJab stickers. It also allows football fans to create personalized NFL avatars and choose from a library of custom content to express their fandom.

Motor Racing Network has launched an original podcast series called “JR’s Journey” that documents Dale Earnhardt Jr.’s racing career through the network’s audio archives. The 10-episode series chronicles Earnhardt’s childhood, his relationship with his father, Dale Earnhardt, his racing career, and evolution on and off the track.
After playing a key role in almost every major business decision at ESPN over the past three decades, Ed Durso plans to retire at the end of the year. Durso joined the network 28 years ago this week following a career with Major League Baseball and is one of the company’s longest-serving board members. He helped secure many of ESPN’s major rights and distribution deals, launched its first business development unit (which gave birth to both The Magazine and ESPN.com), and represented the network with members of Congress, FCC commissioners, governors and Presidents.
The NFL has added a new consumer products chief, hiring Michelle Micone, who served in a variety of marketing roles at Hasbro since 2001, SportsBusiness Daily reports. Micone most recently was Hasbro’s vice president of licensing and oversaw brands such as Nerf, Transformers, Monopoly and My Little Pony. She assumes the title of senior VP of consumer products for the NFL, a job that opened in April when Leo Kane left the league after 23 years, and will start her new position by mid-October.



In this week’s edition of Cynopsis Esports & Gaming
  • Blizzard talks Burbank venue
  • League of Legends Worlds lineup
  • NRG sees Estarz
  • Boomeo goes bust
  • BlizzCon upgrades Ticket
  • Astralis hits the fashion world

Houston Texans at Cincinnati Bengals, at 8:25p on NFL Network.

1 Day Away – 4 Seats Left!
In Partnership with ESL
Get informed with special classes taught by some of the industry’s biggest and most successful names (ESL, Esports Ad Bureau, Nielsen, Team Dignitas, Twitch) as they break down the essential elements you need to know about esports.
Get a VIP Tour of the east coasts’ biggest tournament – ESL One New York!

in 1994: All 28 Major League Baseball owners voted to cancel the rest of the 1994 season.

In the Know: Who was the last major-league pitcher to record 30 wins in a season? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which player had an American League-leading 32 home runs for the New York Yankees in 1976? Answer: Graig Nettles. Kudos: Barry Katz-NEP/New York; Denis Barry-CBS/New York; Andrew Feingold-Fox News/New York; Michael Ritz-BucStar Consulting/New York; Joseph Brucia-AMC Networks/New York; Rich Dubroff-PressBoxonline/Baltimore; Mark Lehman-Atlanta Braves/Atlanta; Mike May-PHIT America/Wellington, FL; Ron Salcedo-Zimmerman/Nashville; Andy Pittman-TAMU/College Station; Joe Lyons-SOS/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Ryan Rabe-Comcast/Chicago; Judie Henninger-Valentine Productions/ Santa Monica; David Westberg-SAG AFTRA/Burbank; Tom Moore-Kalt Productions/Los Angeles

Later — Chris
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: MGR SOCIAL MEDIA ENGAGEMENT /REELZ/Albuquerque: Develop, execute and report social media marketing campaigns for national television network. Engage fans. Relocation offered to Albuquerque, NM. 2 years social media marketing exp. Apply: HERE (9/21)

SR ANLYST RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (9/20)

JOB OPENING: MEDIA PLANNER/RPM/NYC: Dvlp overall mktg campaign objectives/strategy along w/internal team members. Monitor, analyze & optimize campaign performance and synthesize into client-facing reporting. 3+ yrs media plan’g exp & digital media planning exp req’d. Client mngmnt exp a +. Resume/cvr HERE (9/20)

JOB OPENING: SOCIAL MEDIA CORRESPONDENT TEMP/IMG/6 Locations: Work w/athletic dept social content teams to grow/engage college sports social/digital aud, while dvlpg new rev driving opps. Mng various social media accts daily. Creative story teller w/min 1 yr exp working in creative prod. Full info/apply HERE (9/20)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (9/20)

JOB OPENING: SEGMENT PRODUCER/MAD MONEY/CNBC/NYC: Dvlp/Produce live and taped guest segments. Generate orig content ideas daily, tapping into a broad array of sources. 5 yrs exp booking and segment producing in a live TV environment, with demonstrated writing, research and comm skills. Full info/apply HERE (9/20)

JR ASSOC. SALES CREATIVE PARTNER/Pond5/NYC: Seeking an energetic, driven & entrepreneurial talent to work directly w/customers to make most of our library (world’s largest royalty free). 1-2 yrs sales exp in TV/Prod space, can talk to anyone, lives for above/beyond service. Full info/apply HERE (9/16)

SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (9/16)

 JOB OPENING: PROMO WRITER/PRODUCER: Seeking innovative promo producer for nationally syndicated talk show in New York. Candidate must be experienced in a fast-paced environment, demonstrate articulate client interaction and direct high profile talent. Apply at studiocity.com/careers (9/16)

JOB OPENING: ASSOCIATE WEB PRODUCER/Crown Media Family Networks/LA: Support Sr. Producer with content updates for consumer web initiatives. Experience using Content Management skills and tools. Cable or Digital Web experience. BA/BS req & Min 2 yrs exp. Apply HERE (9/16)

JOB OPENING: SALES SERVICE EXEC/ONE SOLUTION (CROSS PLATFORM)/NYC: Responsible for helping to generate sales revenue, creating prospect lists & supporting sales teams’ efforts. Min 3-4 yrs exp digital, TV & or radio. Highly skilled PP, Excel, Sales force. Very orgnz’d/detail oriented. Full info/apply HERE (9/16)

PRODUCTION ASSISTANT/BIGBADBOO/NYC: Responsible for daily operational tasks incl assisting executive team ongoing production needs, filing documents, archiving scripts and production related assets etc. 2-4 yrs exp in relevant field. MS Office exp a must. Full info/apply HERE (9/15)

 JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Candidates looking to grow career and knowledge supporting AE’s and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply or email jennifer.dalessandro@weathergroup.com (9/15)

SR ANALYST or MGR, AD SALES/AMCN/NYC: 3+ yrs Sr Analyst/5+ yrs Mgr related media rsrch exp (digital exp pref). Provide aud measurement, consumer insights, mktg positioning & strategic rsrch dev. Resp for producing & presenting creative & effective rsrch stories/presentations. Full info/apply HERE (9/15)

AD SALES ASST DR/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (9/15)

JOB OPENING: DEVELOPEMENT DIRECTOR/FUSE Media/LA: Developing ideas from concept through presentation or pilot. Work with internal depts and ext. productions partners, pitches, create and dev. concepts, manage presentation and pilot prod. Good comm, interpersonal & organzt’l skills. Apply HERE (9/15)

Related Stories

05/18/18: Supergirl to anchor Sundays on The CW Supergirl

Supergirl to anchor Sundays on The CW

A CYNOPSIS MESSAGE FROM TURNER YOUR IDEAS DESERVE FANS LIKE THIS.   Turner’s branded content delivers real results for marketers: +19% LIFT in brand favorability +9% LIFT in purchase intent 84% OF VIEWERS are more likely to recommend your brand after seeing the content. (Source).   IT’S MORE THAN AN AUDIENCE. IT’S A […]

Cynopsis Special Edition: 2018 Broadcast Upfront Report

CynopsisPresents: 2018 Broadcast Upfront Report

A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS.   Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans.   IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]

05/16/18: Les Moonves gets a standing O at CBS’s Upfront; Lachlan Murdoch headed to New Fox; Think Different, says Turner

Stephen Colbert got real at the Upfronts (John P. Filo)

A CYNOPSIS MESSAGE FROM TURNER IT’S MORE THAN CONTENT. IT’S CONNECTION.   Turner is #1 among major media companies for driving social engagement to branded content. With 800 MILLION SOCIAL FOLLOWERS across the portfolio, Turner delivers:   2X MORE ENGAGEMENT than branded content published by other leading TV Networks 19X MORE SOCIAL ENGAGEMENT than advertisers owned pages. (


    iN DEMAND/NYC:  Editing promos, trailers, social & long form. Writing scripts/producing projects. Expert in Adobe Premiere & familiar w/ After Effects. Prof editing exp req in broadcast/entertainment. Resume & reel to: resume@indemand.com

    Washington Nationals/DC: Set strategy, ideate & script content emphasizing video for TV/in-park/social. Highlight multi-faceted stories to drive sales & fan engagement. Lead internal/external creative teams & social channels. Min 7 yrs exp creating content to drive rev. 

     IFC/NYC: Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5yrs exp project mngmnt & mktg. Digital/SM exp a must. 
Go to Jobs
  • Moviefone is casting the next Mr./Ms. Moviefone: The new Mr./Ms. Moviefone will serve as a face and voice of the brand and may fulfill various duties such as red carpet appearances, conduct interviews, create movie/TV reviews, & work in other brand extensions, like social media outreach. Full details
Go to Jobs




© 2018 Access Intelligence, LLC – All Rights Reserved.