09/14/17: New Facebook guidelines ban certain types of controversial ad content

CynopsisDigital
Good morning. It’s Thursday September 14, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
Minification: The Interactive Advertising Bureau (IAB) defines minification as the practice of removing unnecessary characters from code in order to reduce its size, removing unnecessary spacing, and optimizing the CSS code. Minification improves the load times of digital ads.
 
 
JUST IN…
 
Facebook released new advertising guidelines, taking a tough stance toward certain types of content. Namely, ads that focus on violence, sex, or illegal activity will be sidelined, as will ads that are deemed “incendiary, inflammatory, demeaning or disparage[ing]” of people or groups. “Inappropriate language” will also render ads ineligible. And Facebook says that traffickers in false news, clickbait and “sensationalism” will also be barred from its ad programs. The company also announced that it is seeking accreditation from the Media Rating Council (MRC) for audience measurement. The new moves come shortly after Facebook launched its new Watch tab, which aggregates longer-form video content. While a select number of ad partners had already been testing ads on the platform, Facebook is now starting to expand Watch’s ad program.
 
Twitter is ramping up its APAC video efforts. The social media company announced more than 35 new premium video partnerships in the Asia Pacific region. The deals are expected to bring hundreds of hours of live and exclusive video content to the platform. Twitter’s new video partners include Premier Futsal India, Breakfast with Champions/Gaurav Kapur, the International Cricket Council (ICC), and a number of others.
 
 
PROGRAMMING
 
Vice Media is setting its sights on basketball fans. As first reported by The Hollywood Reporter, Vice has reached a multi-year deal with NBA Digital – the joint venture between the NBA and Turner Sports – to bring b-ball related content to the Vice Sports channel. Vice Sports will reportedly produce the projects, with the goal of reaching an international audience. The partnership will start with The Way We Ball, an unscripted series about the home courts where NBA players Joel Embiid and Emmanuel Mudiay got their starts. The series will debut this fall on Vice Sports, as well as other NBA and Vice channels.
 
A CYNOPSIS MESSAGE
The focus of Cynopsis Digital’s Live Online Event
 
Tune in to get new information, research and case studies on the most effective ways to appeal to these young but savvy decision-makers. This live session, including experts from Nielsen, Awesomeness TV, Fluent and Sweety High will cover:
  • Marketing to encourage conversation around TV shows and brands
  • Employing aps and social platforms most popular with Gen Z
  • Explore next-gen tech that engages Gen Z viewers and much more.
 
APPS + PLATFORMS
 
Facebook has been testing Bonfire, a standalone group video chat that allows as many as eight friends to interact at once. The app also includes special effects features, similar to those in apps such as Snapchat and Facebook’s Instagram. The Next Web’s Matt Navarra was the first to spot Bonfire, which he found in Denmark’s App Store. (The Verge reported on the App’s development as early as July.) Through hands-on testing, TechCrunch learned that Bonfire will let participants join chats directly from Facebook’s Messenger, without needing to download the Bonfire app itself. As some have noted, Bonfire is highly similar to Houseparty, a teen-oriented group video chat that launched last year. Facebook confirmed that it’s been testing Bonfire in Denmark, but has offered no other details.
 
 
OTT + SVOD
 
Cord-cutting is accelerating. According to the newest estimate from eMarketer, a total of 22.2 million U.S. adults will have canceled their traditional pay TV subscriptions by the end of 2017. That would mark a 16% increase over 2016, when the number was 16.7 million.  EMarketer also projects a 5.8% increase in “cord-nevers” this year, hitting 34.4 million. Meanwhile, an estimated 196.3 million U.S. adults will hold a traditional pay TV subscription this year, a 2.4% drop from 2016. Moreover, eMarketer projects that, by 2012, the number will have dropped to 181.7 million. Not surprisingly, eMarketer projects that TV ad spending will plateau over the next five years. In 2017, for instance, TV spending is expected to hit $71.65 billion – just a 0.5% increase over last year.
 
Sports-oriented OTT TV service fuboTV announced that it has expanded its cloud DVR capabilities. Users can now save up to 30 hours of programming, or up to 500 hours for an additional $9.99 per month. The service will also now allow viewers to pause and un-pause live-streams while using desktop, the mobile web and iOS devices. Finally, features that allow viewers to use their personal storage to jump from a paused stream to live TV, and to rewind back to where they began watching, are now available for both the mobile web and desktop. FuboTV is ramping up efforts to compete with rival services from bigger-named companies like YouTube and Hulu; just this week, the service launched a major multi-platform ad campaign, including 15-second spots that will air on Fox, CBS and NBC during the NFL season.
 
 
RESEARCH
 
It’s no secret: People are streaming a lot of mobile video these days. App Annie is out to quantify the growth: The app analytics specialists examined the top ten streaming video apps on Android, looking at the 12 months ending in July 2017. App Annie found that, during those months, Americans streamed over 12 billion hours of mobile video on those apps alone. That’s a 45% year-over-year increase. Americans spent more time on YouTube than any other video streaming app, and it wasn’t close; 80 percent of those 12 billion came from YouTube viewing. In addition, App Annie finds that YouTube’s install base on Android is twice that of Netflix, which was viewed second most of any streaming app. (Apps including Hulu, Twitch, and Amazon Video also made the list, along with TV apps like Fox News, CNN News and ESPN.) One other notable tidbit from the App Annie report: A growing number of Americans are using their phones to pay for video subscriptions. During the 12 months ending in July, App Annie finds that Android and iOS users spent $570 million on streaming apps.
 
TiVo’s research unit took a look the latest video trends. In an online survey, the company interviewed 8,500 pay TV and OTT subscribers across seven different countries (including 2,500 in the U.S.). TiVo found that the average respondent consumes 4.4 hours of video content every day, whether via traditional or OTT sources. But what’s particularly notable is the high rate of dissatisfaction amongst traditional pay TV subs. Of the respondents who had only had pay TV services for 12 months or less, 25% said they are extremely likely to cut or shave the cord within six months. Only half of U.S. pay TV subs said they’d been subscribing to the same provider for at least four years. (For Western Europeans it was 42%, and for Latin Americans it was 32%.) As one might expect, baby boomers were more likely than millennials to be longer-term pay TV subs.
 
 
MEASURING UP
 
Tubular Top Ten Global Sponsored Videos Monday, September 4, 2017 – Sunday, September 10, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.
 

 
  Tweet of the week: @Ron_n_tellThat: #NFL is back!! #GoPats #OnePride
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Sept. 6-12 using Twitter data from Nielsen. Insights from the 2,455,717 tweets expressing a specific Emotional Reaction (ER) include:
- NFL fans exploded with excitement as another season kicked off with an opening game between the Kansas City Chiefs and the New England Patriots on NBC.
- Viewers talked about how beautiful the simulcast Hand in Hand benefit for hurricane relief was.
- The congratulatory messages flowed freely during ABC’s broadcast of the 2018 Miss American Competition, with Miss North Dakota Cara Mund taking the crown.
- Fans of Love & Hip Hop: Hollywood were laughing hard during the most recent episode on VH1, with Zell provoking a good chunk of the chuckles.
- Canvs
 
 
EXECUTIVE MOVES
 
You.i TV, a software company that lets users build cross-platform video apps, has made a few new hires. Perry Weinstein, formerly of Accedo, will serve as You.i TV’s VP of Sales and International Development. He’ll oversee initiatives for the company’s entry into new markets. Andrew Leighton, previously of thePlatform, will serve as VP for the Eastern Region. And Peter Goldstein, who also most recently worked at thePlatform, will serve as You.i TV’s Senior Director of West Coast Sales.
 
Entertainment research firm Screen Engine/ASI has named a new Chief Revenue Officer. The newly created role goes to Holly Leff-Pressman, who previously served as EVP of Business Development and Client Service at Nielsen. Leff-Pressman started at Nielsen in 2004, working to drive the growth of the company’s custom research group, Nielsen Content. At Screen Engine/ASI, she’ll report directly to founder and CEO Kevin Goetz.
 
 
TRIVIA
 
Our Last Trivia Question: Writer/Director/Producer Steven Conrad created which streaming series? Answer: Amazon’s Patriot. Kudos to Andy Pittman-TAMU/TX, Andrew Bellamy-Producers Guild of America/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, David Westberg-SAG-AFFTRA Federal Credit Union/CA, and Tom Moore-Kalt Productions/CA
 
Follow-up: Patriot actor Kurtwood Smith appeared in what Fox sitcom from 1998-2006? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
A CYNOPSIS MESSAGE
When you want to get stuck at “the kids table”
 
 The scene is set for the ultimate gathering of your colleagues and peers in children and family media. Top innovators and emerging leaders  in the dynamic kids media industry are coming together to showcase the most outstanding platform programing and marketing – and the executives behind them. Join them next Tuesday, September 19 at the Yale Club in NYC from 8:15 – 10AM.
 
Sponsored by Universal Kids
 
DIGITAL SPOTLIGHT
 
It’s an interesting time to be alive: The announcement of new consumer tech products can now generate the kinds of media attention formerly reserved for events like the Oscars or the Super Bowl. But in case you missed some of the details, the Wall Street Journal just examined the new iPhone X and iPhone 8. You can check out the video here
 
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JOB OPENING: MEDIA PLANNER/RPM/NYC: Dvlp overall mktg campaign objectives/strategy along w/internal team members. Monitor, analyze & optimize campaign performance and synthesize into client-facing reporting. 3+ yrs media plan’g exp & digital media planning exp req’d. Client mngmnt exp a +. Resume/cvr HERE (9/20)

 

JOB OPENING: SOCIAL MEDIA CORRESPONDENT TEMP/IMG/6 Locations: Work w/athletic dept social content teams to grow/engage college sports social/digital aud, while dvlpg new rev driving opps. Mng various social media accts daily. Creative story teller w/min 1 yr exp working in creative prod. Full info/apply HERE (9/20)

 

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (9/20)

 

JOB OPENING: SEGMENT PRODUCER/MAD MONEY/CNBC/NYC: Dvlp/Produce live and taped guest segments. Generate orig content ideas daily, tapping into a broad array of sources. 5 yrs exp booking and segment producing in a live TV environment, with demonstrated writing, research and comm skills. Full info/apply HERE (9/20)


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 JOB OPENING: PROMO WRITER/PRODUCER: Seeking innovative promo producer for nationally syndicated talk show in New York. Candidate must be experienced in a fast-paced environment, demonstrate articulate client interaction and direct high profile talent. Apply at studiocity.com/careers (9/16)

 

JOB OPENING: ASSOCIATE WEB PRODUCER/Crown Media Family Networks/LA: Support Sr. Producer with content updates for consumer web initiatives. Experience using Content Management skills and tools. Cable or Digital Web experience. BA/BS req & Min 2 yrs exp. Apply HERE (9/16)

 

JOB OPENING: SALES SERVICE EXEC/ONE SOLUTION (CROSS PLATFORM)/NYC: Responsible for helping to generate sales revenue, creating prospect lists & supporting sales teams’ efforts. Min 3-4 yrs exp digital, TV & or radio. Highly skilled PP, Excel, Sales force. Very orgnz’d/detail oriented. Full info/apply HERE (9/16)


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 JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Candidates looking to grow career and knowledge supporting AE’s and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply or email jennifer.dalessandro@weathergroup.com (9/15)


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JOB OPENING: DEVELOPEMENT DIRECTOR/FUSE Media/LA: Developing ideas from concept through presentation or pilot. Work with internal depts and ext. productions partners, pitches, create and dev. concepts, manage presentation and pilot prod. Good comm, interpersonal & organzt’l skills. Apply HERE (9/15)

 

 

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