09/13/17: Apple’s new Apple TV’s new streaming box supports 4K and HDR viewing

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Good morning. It’s Wednesday September 13, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
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JUST IN…
 
At a major launch event, Apple unveiled the new iPhone 8 and iPhone 8 Plus smartphones, along with the iPhone X, a new flagship model that will start at $999. And the company announced a new operating system for iPhone and iPad, as well as an updated Apple Watch. The company’s streaming box also took center-stage: As has been widely reported, the new Apple TV will be able to stream 4K Ultra HD video, including live content such as sports. It’ll also support HDR (high-dynamic range), a video format that allows for more vibrant colors and better contrast between the dark and light areas of a scene. Apple also announced that 4K shows and movies will sell at the same price point as those sold in standard HD. (Hollywood reportedly isn’t happy about that.) In fact, Apple says that it will upgrade previous HD purchases to 4K for no cost. The device will cost $179; it’s available for preorder on September 15, and ships one week later.
 
Several major TV companies are teaming up to launch their own OTT-based live TV service, according to a report form the Wall Street Journal. Viacom, Discovery, A+E Networks, AMC Networks, and Scripps Networks Interactive are reportedly in on the plans. (It’s worth noting that Discovery announced plans to acquire Scripps back in July; that deal hasn’t been completed yet.) The companies’ skinny TV package will reportedly cost less than $20 monthly. The offering won’t come with any sports content – hence the low price tag. The service is said to be named Philo, after the San Francisco company that’s helping to power the new venture. Details are still slim, but a beta version of the service is reportedly expected to launch soon.
 
 
APPS + PLATFORMS
 
The lines between television and digital content are blurring all the time. Comcast is making YouTube available throughout its U.S. footprint via the Xfinity X1 platform. The move places the video giant’s content alongside traditional TV programming. The YouTube app, which can be accessed using the X1 voice remote, will be located in the “Apps” and “Networks” sections of X1’s guide. YouTube will also be available through the Xfinity on Demand VOD section. The deal to bring YouTube to Comcast set-top boxes was first announced in February; as the two companies said at the time, no money is changing hands between them.
 
AT&T’s free-HBO offer is expanding to more customers. Back in April, the telco offered free HBO access to anyone on its AT&T Unlimited Plus wireless plan. Now, starting this Friday, the offer will also be extended to current and new customers on AT&T’s speed-limited AT&T Unlimited Choice plan. (If U.S. regulators clear AT&T’s acquisition of Time Warner, the telco will soon own HBO.) In addition, Unlimited Choice customers will be able to add the “Live a Little” package from the DirectTV Now live TV service – a subscription tier that includes about 60 channels – for $10 per month.
 
In other AT&T news, CEO Randall Stephenson announced that the company plans to start testing a new wireless-to-the-home skinny TV bundle later this year. Based on AT&T’s DirecTV Now service, the offering is slated to roll out in 2018. Stephenson made the announcement Tuesday, at the Goldman Sachs Communacopia Conference.
 
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OTT + SVOD
 
The Africa Channel is getting into SVOD. The cable net, which focuses on English-language African programming, will launch a new service on October 1. Called Demand Africa, it’ll feature more than 300 hours of original and acquired lifestyle content at launch. The network plans to add hundreds of hours of scripted movies and shows in the following months. Demand Africa will cost $6.99 per month; it’ll also be available at a reduced $69.99 price if subscribed to on a yearly basis.
 
 
MEASURING UP
 
OpenSlate Engagement Data for the Science & Technology vertical, based on the engagement metric for the week ending September 10.
Channel (Engagement) / Monthly Views Total Subs / SlateScore
Wylsacom (9.2) / 31,599,953 3,707,986 704
Linus Tech Tips (8.9) / 48,612,228 4,498,958 707
Unbox Therapy (8.8) / 56,350,953 8,589,837 718
Droidtutos (8.5) 5,574 11,164 / 351
8ashka (8.5) 104,406 / 7,144 / 388
Hyphy SF (8.5) 31,379 6,068 393
leonivacuo (8.5) 32,555 6,217 / 380
ElectroBOOM (8.5) / 3,559,308 1,120,019 566
Gooferking Science (8.5) 26,453 7,825 367
Brother Brasil
 (8.5) 33,057 5,335 374
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
   
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Series (9/4/17 – 9/10/17)
    
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 
RESEARCH
 
Marketing technology (aka martech) is now a massive industry – and London-based WARC has some numbers on the subject. The market intelligence firm surveyed more than 500 North American and UK brand marketers, finding that the martech marketplace currently sits at about $34.3 billion in annual expenditures for marketers. In other words, marketers are now spending an average of 16% of their marketing budgets on martech, according to WARC’s survey. The firm found that marketers are most likely to use martech tools for email marketing – indeed, about 85% of them are currently doing just that. A majority of respondents also said that they use martech tools for social media, and for managing CRM (customer relationship management) programs.
 
 
EXECUTIVE MOVES
 
Kay Madati, who’s been EVP and Chief Digital Officer at Viacom’s BET Networks since 2014, is heading to Twitter. He’ll serve as the social media company’s new Head of Content Partnerships. Madati will be filling a position previously held by Ross Hoffman, who stepped down in May. His role will be more expansive than Hoffman’s was; Madati will oversee all efforts to engage media companies in marketing, sales and advertising opportunities. Before BET, Madati served as Head of Entertainment and Media Global Marketing Solutions at Facebook from 2011 to 2014. And from 2008 to 20011, he served as VP of Audience Experience at CNN Worldwide, where he helped ramp up CNN’s social media efforts.  
 
National Geographic Partners announced a couple of new digital hires. David Miller will serve as SVP and General Manager of NationalGeographic.com, overseeing day-to-day experiences for both ad partners and consumers. And Kyle Christensen joins as VP of Channel Social and Digital Strategy; he’ll oversee social strategy for National Geographic’s broadcast channels. Miller joins Nat Geo from AOL, where most recently served as VP of Product Management. And Christensen joins the company from Netflix, where he served as Manager of Marketing and Social for Netflix’s original films and series.
 
Cross-device marketing technology company Tapad is building out its APAC team. The company has hired Akiko Yoshitake as its Commercial Director for Japan. In the newly created role, she’ll oversee the company’s operations and new business development efforts with marketers, tech companies, and digital ad agencies in the region. An industry veteran, Yoshitake joins the company from the marketing technology company Kenshoo, where she served as Director of Sales for Japan.
 
 
TRIVIA
 
Writer/Director/Producer Steven Conrad created which streaming series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: The creator of Amazon’s Alpha House is better known for his long-running, politics-heavy comic strip. Who is he? Answer: Garry Trudeau of Doonesbury fame. Kudos to Andy Pittman-TAMU/TX, Andrew Bellamy-Producers Guild of America/NY, Stephen Kelley-9 Story Distribution International Ltd./Dublin, Ireland, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/cA, Lorrie Shilling/CA, and Aaron Paquette-Screen Engine/ASI/TX
 
A CYNOPSIS MESSAGE
ANNOUNCING: The Cynopsis Short Form Video Festival
March 7, 2018 | NYC

 

Now Accepting Submissions – Enter Here
Winning submissions will be showcased at this one-of-a-kind festival, where idea-rich panel discussions will be led by producers, directors, actors, marketers, and more.

 

 
DIGITAL SPOTLIGHT
 
Hulu ’s new ad campaign, featuring actress Anna Kendrick, touts both the standard Hulu SVOD package and the company’s new live TV service. Debuting October 1 and rolling out new spots through November, the campaign will focus on multiple areas of Hulu’s service, including original content, live sports, and personalization features. You can check out the launch spot here .

 

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JOB OPENING: SR ANLYST RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (9/20)

 

JOB OPENING: MEDIA PLANNER/RPM/NYC: Dvlp overall mktg campaign objectives/strategy along w/internal team members. Monitor, analyze & optimize campaign performance and synthesize into client-facing reporting. 3+ yrs media plan’g exp & digital media planning exp req’d. Client mngmnt exp a +. Resume/cvr HERE (9/20)

 

JOB OPENING: SOCIAL MEDIA CORRESPONDENT TEMP/IMG/6 Locations: Work w/athletic dept social content teams to grow/engage college sports social/digital aud, while dvlpg new rev driving opps. Mng various social media accts daily. Creative story teller w/min 1 yr exp working in creative prod. Full info/apply HERE (9/20)

 

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (9/20)

 

JOB OPENING: SEGMENT PRODUCER/MAD MONEY/CNBC/NYC: Dvlp/Produce live and taped guest segments. Generate orig content ideas daily, tapping into a broad array of sources. 5 yrs exp booking and segment producing in a live TV environment, with demonstrated writing, research and comm skills. Full info/apply HERE (9/20)


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JR ASSOC. SALES CREATIVE PARTNER/Pond5/NYC: Seeking an energetic, driven & entrepreneurial talent to work directly w/customers to make most of our library (world’s largest royalty free). 1-2 yrs sales exp in TV/Prod space, can talk to anyone, lives for above/beyond service. Full info/apply HERE (9/16)


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SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (9/16)

 

 JOB OPENING: PROMO WRITER/PRODUCER: Seeking innovative promo producer for nationally syndicated talk show in New York. Candidate must be experienced in a fast-paced environment, demonstrate articulate client interaction and direct high profile talent. Apply at studiocity.com/careers (9/16)

 

JOB OPENING: ASSOCIATE WEB PRODUCER/Crown Media Family Networks/LA: Support Sr. Producer with content updates for consumer web initiatives. Experience using Content Management skills and tools. Cable or Digital Web experience. BA/BS req & Min 2 yrs exp. Apply HERE (9/16)

 

JOB OPENING: SALES SERVICE EXEC/ONE SOLUTION (CROSS PLATFORM)/NYC: Responsible for helping to generate sales revenue, creating prospect lists & supporting sales teams’ efforts. Min 3-4 yrs exp digital, TV & or radio. Highly skilled PP, Excel, Sales force. Very orgnz’d/detail oriented. Full info/apply HERE (9/16)


JOB OPENING:
PRODUCTION ASSISTANT/BIGBADBOO/NYC: Responsible for daily operational tasks incl assisting executive team ongoing production needs, filing documents, archiving scripts and production related assets etc. 2-4 yrs exp in relevant field. MS Office exp a must. Full info/apply HERE (9/15)

 

 JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Candidates looking to grow career and knowledge supporting AE’s and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply or email jennifer.dalessandro@weathergroup.com (9/15)


JOB OPENING:
SR ANALYST or MGR, AD SALES/AMCN/NYC: 3+ yrs Sr Analyst/5+ yrs Mgr related media rsrch exp (digital exp pref). Provide aud measurement, consumer insights, mktg positioning & strategic rsrch dev. Resp for producing & presenting creative & effective rsrch stories/presentations. Full info/apply HERE (9/15)


JOB OPENING:
AD SALES ASST DR/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (9/15)

 

JOB OPENING: DEVELOPEMENT DIRECTOR/FUSE Media/LA: Developing ideas from concept through presentation or pilot. Work with internal depts and ext. productions partners, pitches, create and dev. concepts, manage presentation and pilot prod. Good comm, interpersonal & organzt’l skills. Apply HERE (9/15)

 

JOB OPENING: MARKETING DIRECTOR/FUSE Media/LA: creative development and delivery of the network branding, promotional campaigns and cross-promotional marketing initiatives on an interim basis. Apply HERE (9/14)

 

JOB OPENING: VICE PRESIDENT DEVELOPMENT/FUSE Media/LA: development process from ideation to post-production. Contrubite to strategic planning, content lens, channel management and be responsible for executing programming strategies through the development process. Apply HERE (9/14)

 

JOB OPENING: FIELD MARKETING SPECIALIST/Spectrum Reach/St. Petersburg, FL: Work w/Ad sales & help deliver mktg plans that drive client awareness. 3-5 yrs of ad sales mktg exp pref’d. Strong knwlg advertising/media, digital products & advanced ad products is a +. Res/cvr: HERE (9/14)

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MGR MEDIA RIGHTS & LICENSING/MSG CO/NYC: Negotiate, draft and assist with administration of license agreements. Work with MSG’s stakeholders to assess music and other IP-related clearance and use issues. 5+ yrs relevant exp incl contract drafting & negotiating licensing. Full info/apply HERE (9/14)

 

JOB OPENING: AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to ad agencies and clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. BA/BS req & Min 2 yrs exp. Apply HERE (9/14)

 

 

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