09.04.14 Good morning. It’s Thursday, September 4, 2014, and this is your first early morning digital briefing.
YouTube, as an independent business, could be worth between $26 billion and $40 billion, according to a new report by Jefferies. The research cited the estimate that online video ads bring in $17 billion in the U.S. ad market, and that YT is expected to grow from $5.9 billion in ad sales this year to $8.9 billion in 2016. Google does not disclose how much revenue YT rakes in, but this valuation would put it at more than Twitter’s $30 billion but still behind Facebook’s worth of $200 billion. Google unveiled its new ad initiative Google Preferred in April; the program that pairs brands with premium video.
Netflix sided with Government-run broadband providers in a comment from the FCC yesterday, asking that the Telecommunications Act allow limitless bandwidth to consumers. The comment comes after Tennessee and North Carolina prevented cities from providing their own Internet service to compete with the likes of Comcast and Cox. The streaming service most recently urged the FCC to block Comcast’s bid to buy Time Warner Cable and to prevent internet providers from controlling the speed to certain websites (also known as net neutrality).
NEW PROGRAMMING + DEALS
Disney’s multi-channel network Maker Studios newest kid-friendly series Meet Me at The Reck will hit Maker.tv on Oct. 4. The six-part educational show revolves around the host and rocker Andrew W.K. and his band of kids (“reckers”) meeting special guests and creating projects. Actor and comedian Jack Black, Zach Woods (Silicon Valley), digital star Stampylonghead (Joseph Garrett), YouTube artist Mary Doodles and others will guest star throughout the series. Andrew most recently hosted Cartoon Network’s Destroy Build Destroy series. “I like making TV shows because you get to work with a team of people, and it’s a group effort: that feeling is very similar to a party!” Andrew told Cynopsis. “Getting to host kids shows is especially fun because young people have an earnest energy and enthusiasm that I really love being around. They are excited about excitement, and it’s a direct jolt of joy.”
Good Morning America co-anchor Robin Roberts has launched her own production company, Rock’n Robin Productions, to create broadcast and digital programming for ABC and other networks. Already in the works: a news-driven doc, a digital series for espnW and two reality show pilots. Roberts, who will serve as president of the venture, will not be giving up her ABC morning post.
AOL will premiere its latest original series True Trans with Laura Jane Grace on Oct. 10. The show will focus on transgender trendsetter and musician Laura Jane Grace and her journey to go public with her identity – and well as others who are doing the same. The first four eps of the ten-ep series will be available at the AOL On Originals home page and through the AOL On app.
CC Studios debuted a new animated digital series from MTV’s Faking It creators Dana Min Goodman and Julia Wolov this morning called Biatches. The show follows junior high delinquents, and stars SNL veteran Horatio Sanz. “Nobody writes pubescent school girls as well as we can, which makes us proud,” Goodman and Wolov told Cynopsis. “But in all seriousness, we love these characters and are grateful to Horatio and [Director Bradley Abelson] for bringing them to life and to Comedy Central for giving them a home.” The series will release in full at 9a ET on CCStudios.com and the network’s mobile app.
Digital channel My Country Nation (MyCN) will enlist a Vine star, YouTube pranksters and hosts in its first slate of programming. Young in the Nation follows Viner Josh Clark (1.4 million subs) and his friends on a road trip across the nation to catch country shows and interview stars on Vine. Mabe In The USA features YT jokester Tom Mabe (575,000+ subs) pulling off ten pranks with guest collaborators. This Week in the Nation is a twice-weekly pop culture and country show ran by YT’s Megan and Liz (1,059,567 subs, 1,043,075 Facebook fans). The programs premiered on Sept. 2 on the new digital channel’s site launched by Brad Paisley, Taillight and others. Two other series, Bloodline Barons and Camping with Kids (With Mad Dog Mom) will debut later this fall.
Yahoo’s newest vertical Yahoo Style launched with the actress Jessica Biel as its first cover girl. Along with fashion editorials, shopping guides and celeb interviews, Yahoo Style will feature two new video series, Fashion Bites and Unbuttoned.
AwesomenessTV and Kohl’s Department Stores partnered for a new original four season YouTube series Life’s S.o. R.a.d and junior’s fashion line under the same name. The show features teen influencers Amanda Seele and Lia Marie Johnson in a scripted series to debut on Sept. 19. Each episode will engage viewers using the hashtag #sorad on Twitter and Instagram to talk about the new fashion line. “We developed the brand first, found the perfect partner in Kohl’s and then created an original series that positions Kohl’s as a style destination in a cool way,” AwesomenessTV CEO and Founder Brian Robbins said.
Music and video content provider Gracenote acquired film and TV data service Baseline for $50 million yesterday. “Baseline’s production data coupled with its existing relationships with the studio community will help us provide a foundation to build products aimed squarely at serving the entertainment industry,” Gracenote CEO John Batter said.
A CYNOPSIS MESSAGE FROM WICT
Social Media TV… Mergers & Acquisitions… oh my!
"CABLE INTERRUPTED: A BRAVE NEW WORLD"
WICT New York’s Executive Women’s Luncheon
Sept. 29, 2014, 11 a.m. – 2 p.m. Mandarin Oriental, NYC
Featuring CNN Digital Correspondent Kelly Wallace as moderator.
Shelley Brindle, HBO; Laura Lee, YouTube;
Sarah Madigan, Univision;
Craig Moffett, MoffettNathanson; and Matt Strauss, Comcast Cable.
CLICK FOR TICKETS.
Netflix nabbed exclusive worldwide streaming rights to the upcoming Fox series Gotham after its first season. Variety reports the streaming service paid Warner Bros. Worldwide TV Distribution $2 million per episode, a similar sum made for the recent deal with Sony and the NBC drama Blacklist. Gotham will premiere on Fox on Sept. 22.
British TV streaming service Acorn TV added new programming this week including: Monroe, Series, TV movie Still Life: A Three Pines Mystery, miniseries Lost in Austen, Moll Flanders, the first four series of Inspector Morse, the BBC sitcom Miranda and the TV movie Sparkling Cyanide. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.
Want to win a two-night stay at the Atlantis resort in the Bahamas? Then come to the Cynopsis Kids Business Summit on Sept. 8 in NYC and enter; we’ll choose the lucky winner at the event. Register here: http://www.cynopsiskidssummit.com.
The Paley Center for Media will host nine free livestreams of panels at the 10th Annual Paleyfest Fall TV Previews, September 6-15. Streams will be available at paleyfest.org/live.
Vevo is getting into the 3D space with its launch of the Samsung Gear VR virtual reality technology. The experience will make users feel like they’re at a concert watching an artist perform live, according to its blog post announcement.
Evolve Media’s women’s lifestyle publishing division TotallyHer Media launched the IAB ad-free and native-only destination at TotallyHer.com today. The new site will use Evolve’s first party data platform Content IQ to post the most relevant content across TotallyHer’s portfolio, including The Fashion Spot and Momtastic. Launch partner Style Coalition will also enlist its influencers to create live social coverage of New York Fashion Week for the site.
Marvel and Disney Consumer Products revealed its annual national mutli-platform campaign Marvel Super Hero September, to showcase what it means to be a hero and to encourage the public to “power up like a Marvel super hero” through partnerships and online activations. The central campaign hub, MarvelSuperHeroSeptember.com, will house content, activities, national photo sweepstakes. Marvel will also re-launch Marvelkids.com.
Delivery Agent and Sony struck a deal to bring TV commerce to Sony (and non-Sony) Android and iOS devices via the TV SideView app by integrating the ad tech company’s ShopTV platform. TV viewers can now shop for products seen in programming from NBC, CBS, FX directly from the TV SideView app.
A lot of talk, not so much action? Adweek reports that according to a survey by Forrester Research and the Association of National Advertisers, just 23 percent of marketers queried understand and use programmatic buying. Biggest concerns: Reliance on served impressions versus viewable impressions, not knowing if an agency is making money from media sellers, how and where digital ads are placed and lack of visibility into audience targeting data.
OpenSlate Engagement Data for Comedy channels, based on the engagement metric for the week ending 9/1.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
ElrubiusOMG (9.7) / 78,636,930 / 8,159,932 / 830
IISuperwomanII (9.6) / 37,165,140 / 3,792,995 / 803
WatchMojo (9.6) / 54,962,100 / 3,914,795 / 799
TheFineBros (9.5) / 133,867,560 / 4,307,313 / 804
Our2ndLife (9.5) / 64,107,840 / 3,552,089 / 800
TMZ (9.5) / 55,696,260 / 4,539,527 / 816
ComedyShortsGamer (9.4) / 0 / 2,024,126 / 585
BuzzFeedVideo (9.2) / 74,486,640 / 7,775,069 / 810
SevenSuperGirls (9.2) / 74,275,860 / 6,767,489 / 781
TylerOakley (9.2) / 48,361,650 / 1,621,835 / 757
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Vubiquity announced that Pete Bryant was promoted to Executive Vice President, Corporate Development and Gabriel Berger joined the company as Senior Vice President, Business Development. Bryant has been with Vubiquity for 13 years, and Berger most recently served as Senior Vice President of Sales with Digitalsmiths.
The Weather Channel promoted Eric Hadley, Vikram Somaya, Jeremy Steinberg, J.J Reali, Karen Marderosian, Sean Kearney and Dan Owen. Hadley was named Senior Vice President, Sales, Strategy and Solution; Somaya will continue as General Manager, WeatherFX with added oversight over advertising products and tech; Steinberg was appointed Senior Vice President, Direct and Automated Ad Sales; Reali is now Senior Vice President, Ad Sales and Agency Partnerships; Marderosian will serve as Vice President, Regional Manager, Detroid Ad Sales; Kearney has been promoted to Vice President, Ad Sales, Chicago; Owen was named Vice President, Ad Sales, West Coast. “No other publisher has the strength in cable, strength in web, strength in mobile and strength in data like The Weather Company,” Eric Hadley, SVP sales, strategy and solutions, tells Cynopsis. “This new sales model is about combining all of those strengths to help marketers create a powerful Weather Strategy – much like they have a search strategy and a social strategy. And considering weather impacts one third of the economy, a Weather Strategy is a huge weapon in a marketer’s arsenal.”
Digital marketing and advertising agency Swirl added Shira Bogart as Creative Director. Most recently she was Group Creative Director at AKQA, and was selected to be a member of the Facebook Creative Council.
Yieldbot hired Rachel Tarvin as its new Director of Shopper Marketing. She was previously the Shopper Marketing Manager for Starbucks Coffee Company.
John Vilade was named Vice President, National Digital Sales for CBS Local Media. Vilade joins CBS from News Distribution Network, where he was Executive Vice President, National Advertising Sales.
Simulmedia landed HBO’s former Senior Vice President and General Manager of Domestic Network Distribution J. Peter Ban. He will now lead the company as Senior Vice President of Business Operations.
Operative added two new members to its advisory board: Peter Naylor, the current SVP of Advertising Sales at Hulu, and Emily Riley, Chief Operating Officer at Ghostery.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
A CYNOPSIS MESSAGE
October 16| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483 Thank You To Our Sponsor – FreeWheel
DIGITAL SPOTLIGHT OF THE DAY
Mars Petcare brand debuted a new spot for its Temptations Tumblers that resembles more an ad for sports rather than cats. Check out the hilarious (and intense) take on the new treat for the furry friends at www.cynopsis.com/#video.
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising…
Awards Event: Friday, November 14, 2014
(Grand Hyatt | NYC) Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs. ***Finalists to be announced in Early October***
See you tomorrow,
Jessica Reese @JMarieReese
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