09/21/18: NASCAR elevates Phelps

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

College football showdowns tomorrow on CBS Sports Network

#13 Virginia Tech at Old Dominion 3:30 PM ET

NC State at Marshall 7 PM ET

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Good morning. It’s Friday September 21, 2018 and this is your first early morning Sports briefing.

NASCAR named Steve Phelps as President, effective October 1 with Brent Dewar opting to step down although he will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019. Phelps will report to Jim France, NASCAR Chairman and Chief Executive Officer and take on oversite of all competition and business operations for the sanctioning body.

“We couldn’t be more thrilled to have Steve Phelps as our leader,” France said. “His passion for NASCAR and proven ability to work with our partners has been unparalleled over the years. We thank Brent for his service and leadership to our sport. His energy and vision have been of tremendous benefit to our employees and our industry.”

ON THE AIR

Billie Jean King reportedly locked in a deal to become a minority owner of the Los Angeles Dodgers, according to the Los Angeles Times. King, who is a longtime Dodgers fan and her life partner Ilana Kloss will make the announcement tonight, per the report, at Dodger Stadium ahead of their game against the Padres. “What an honor it is to be part of an organization with such a strong commitment to equality and inclusion. Let’s go @Dodgers!” she posted on Twitter.

FOX Sports is going big for the Red River Showdown between Texas and Oklahoma on Oct. 6, announcing that a special edition of FOX College Football Pregame live from the State Fair of Texas in Dallas at 10a on FS1 and continuing on 11a on FOX and FS1, before a kickoff on FOX at noon.

X Games Aspen will host musical performances by Lil Wayne, Louis The Child, The Chainsmokers and Kygo alongside competition among from Aspen Snowmass, Colorado, on January 24 – 27. Athletes will compete in 17 disciplines televised live across the globe on ESPN, ESPN2, ABC and international syndication partners.

We are less than two weeks away from the Esports Business Summit. Today’s panel spotlight – State of the Union: NBA 2K League, with speakers Jeff Eisenband – Senior Editor, The Post Game, Bryan de Zayas – Americas Director of Gaming & Esports, Alienware, Dayne “OneWildWalnet” Downey – Center, Blazer5 Gaming, Aaron Ryan – SVP, Business Operations, NBA 2K League, and Donald Stirling – Chief Revenue Officer, Utah Jazz. Don’t miss how the NBA breaks down the lessons learned from year one and what we can expect moving forward. Tickets are going fast so get your seat today!

The Professional Fighters League unveiled a 155-lb female weight-class division that will be anchored by two-time Olympic judo gold medalist Kayla Harrison. Starting in the PFL 2019 Season, athletes in the division will receive equal championship prize money as their male counterparts. “The PFL continues to be an innovator in MMA. In just our first year of operations, we are offering female fighters equal championship prize money to male fighters,” stated Carlos Silva, PFL President. “We are excited to be announcing the first-ever 155-lb female division to be anchored next season by the brightest new star in MMA Kayla Harrison.”

NASCAR America will air an exclusive first listen of NASCAR on NBC analyst Dale Earnhardt Jr.’s new book, Racing To The Finish: My Story on Monday at 5p. The first listen will feature the former driver narrating a chapter from his autobiography entitled “A Life, A Secret, and A Promise.” The full audio excerpt of the first listen will also be available on NBCSports.com’s NASCAR Talk.

A CYNOPSIS MESSAGE

ANNOUNCING MODEL D FINALISTS & “IT LIST” HONOREES

Awards Breakfast: NOV 9 in NYC

Cynopsis is thrilled to announce the 2018 finalists for the Model D Awards and the “It List” Honorees . These companies and individuals have pushed the boundaries in all elements of the space, from infectious campaigns, to groundbreaking tech, to compelling content and much more. We invite you to take a look at these talented finalists and join us on Friday, November 9^th in NYC for an awards celebration like no other.

SPONSORSHIP & PROMOTION

The Portland Trail Blazers landed with Performance Health that will see the team’s first jersey sponsor. A logo for Biofreeze will appear as a patch on team uniforms, marking the the 24th NBA team to add a sponsorship patch to their uniforms. In addition The Athletics reports that the company also agreed to an endorsement deal with Damian Lillard.

The National Football League lined up a slate of special events to celebrate Hispanic Heritage Month. The NFL, Hispanic Heritage Foundation and Nationwide, are partnering for the eighth annual NFL Hispanic Heritage Leadership Awards to recognize the contributions of Hispanic leaders in each NFL market. Each award recipient will be recognized at a game or event hosted by their local NFL team. With support from Nationwide, each recipient will select an organization of their choice that serves the local Hispanic community to receive a $2,000 donation. The theme of the NFL’s Hispanic Heritage Month campaign is “Feel the Orgullo” and throughout Hispanic Heritage Month, fans can visit www.NFL.com/HispanicHeritage for a look at the personal stories of Hispanic players, past and present, who have left a lasting legacy on the NFL.

The Central Intercollegiate Athletic Association announced its marketing campaign theme “Live the Legacy,” along with its 2019 logo to tip-off the CIAA Men’s and Women’s Basketball season. The new campaign showcases “the CIAA’s pillars of tradition, leadership, and community, and highlights the annual legendary sports experience” with both tournaments slated to be hosted in Charlotte from Feb. 25 – March 2, 2019.

DIGITAL & STREAMING

RyderCup.com and the suite of Ryder Cup apps, managed by Turner Sports in partnership with the PGA of America and the European Tour, are on deck to offer fans expanded digital coverage – including live video streaming of the 2018 Ryder Cup from Sept. 25-30 at Le Golf National in Paris. The video player will offer live streaming from the world’s international team golf event with dedicated programming produced exclusively for RyderCup.com and the Ryder Cup apps. Ryder Cup LIVE will offer Featured Match coverage on Friday and Saturday – two matches per day – followed by in-depth coverage of Sunday’s singles play. The Ryder Cup LIVE commentating team will include Billy Kratzert, Brian Katrek, Luke Elvy and Michael Breed.

ESPN reports that its paid streaming service, ESPN+, has topped one million subscribers less than five months since launch. “Reaching one million paid subscribers is an important milestone for any video subscription service, but reaching this benchmark in such a short amount of time is an incredible testament to the teams from DTCI and ESPN who have worked tirelessly to bring this product to market and continually improve it since our April launch,” Kevin Meyer, Disney’s head of direct-to-consumer efforts, said in a release.

Poker Central and Stadium announced a new poker show available exclusively on Facebook Watch. Friday Night Poker debuts tonight as a new-format series showcasing the “most prominent personalities in poker competing on the felt with thousands of dollars on the line each session.” Over 13 weeks, viewers on Facebook Watch will have the opportunity to engage with the hosts and players in real-time throughout the broadcasts, and may even have a chance to compete by winning a seat in the show. Eps start at 7p with poker play on a 30-minute delay as required by Nevada gaming regulations. Games will take place out of the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

ESPORTS

Formula 1 charted the course for the F1 Esports Pro Series 2018, presented by New Balance, where the official F1 Esports teams will rev up to be named this year’s F1 Esports Series Teams’ and Drivers’ World Champions on Codemasters’ F1 2018 videogame. The Pro Series will be held as a series of three live events at London’s Gfinity Esports Arena on Oct. 10, Oct. 31 with the Grand Finale spanning Nov. 16-17. Events will be streamed live on Facebook and broadcast globally on selected TV networks, bringing the excitement and exhilaration of Formula 1 to a new generation of fans across the globe.

Turner and IMG’s ELEAGUE will showcase the top moments from its CS:GO Premier 2018 when the brand’s seven-part feature series continues tonight at 11p on TBS. The show’s latest edition will feature popular Counter-Strike player Epitácio “TACO” de Melo as he pursued a statement win against his longtime former team, after being released from its roster in March.

ROSTER MOVES

Lagardere Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, named Dominic Curran as Executive Vice President. Curran will oversee the team and client relationships in the agency’s New York office, and will play a significant role in expanding its business domestically.

THE MAIN EVENT

The TOUR Championship continues all weekend on Golf Channel and NBC, wrapping up on Sunday on NBC starting at 1:30p.

A CYNOPSIS MESSAGE

The Tempest Esports Business Awards

OCT 2 | 7 – 9:45PM | The Esports Arena Las Vegas

CATEGORY SPOTLIGHT: ESPORTS TEAM ORGANIZATION OF THE YEAR

From world-class organizations that touch every continent to new franchises who were quick to leave their mark – these teams not only showed a winning spirit this year, but also embraced their fans, invigorated sponsors and grew their brand recognition. Only one team will walk away with the win. But, all ten deserve a nod for their excellence in the space.

VIEW ALL FINALISTS REGISTER TODAY

ON THIS DAY in 2008: The Yankees play their final home game at Yankee Stadium.

In the Know: The Ashes is the most important trophy in what sport? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Patrick Ewing finished his playing career with which NBA team? Answer: Orlando Magic. Kudos: Andrew Feingold-Fox News/NY; Bob Dudelson-Leverage Agency/NY; Kyle Helm-CBS Sports/NY; Eddie Hill-Nickelodeon/NY; Ken White-KWTV/Charlotte; Willy Gibson-WTG Sports/Columbus; Terry Lyons-DigitalSportsDesk/Boston; Kevin McIntyre- Amayse Inc./Boston; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Matt Fumagalli-NBC/Chicago; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jack Simmons-US Army Reserve/LA

Later – Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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