09/20/18: Kelly Clarkson’s ready to talk

A CYNOPSIS MESSAGE FROM CTHRA
LEADING SEISMIC CHANGE
CTHRA’s HR Symposium
October 1-2, 2018 in Philadelphia
Brace yourself for a high-impact learning and networking experience! Four industry CHROS, Dr. Lois Frankel and several dynamic speakers will share practical knowledge related to design thinking, digital HR, unconscious bias, change management and more. With 275 attendees, the HR Symposium is the industry’s largest gathering of HR professionals. Register at www.CTHRASymposium.com .
 

PRODUCTION & DEVELOPMENT
 
OWN renewed Greenleaf for a fourth season. Megachurch drama, airing Wednesdays at 10p, delivered a season time period high on September 12 with over 2.3 million viewers (up 8% year-over-year in Live+3) and a 1.9 rating among W25-54 (up 7%).
 
FX’s Snowfall will be back for season three. “It has been great to see Snowfall’s audience and critical acclaim grow in its second season,” said Eric Schrier, president of original programming for FX Networks and FX Productions. “We have high hopes for season three.” Sophomore run wraps tonight at 10p.
 
Director Reed Morano (The Handmaid’s Tale) signed an overall TV deal with Amazon Studios that calls for her to work exclusively with the studio to create original series for Amazon Prime Video.
 
 
NEW & RETURNING SERIES
 
Season two of TBS anthology comedy series The Guest Book launches Tuesday, October 23 at 10p with back-to-back episodes. Series regulars Jimmy Tatro (American Vandal), Kimiko Glenn (Orange Is the New Black), and Dan Beirne (Fargo) play workers at oceanside Bare Feet Retreat.
 
Social news publisher NowThis named managing editor Versha Sharma as host of upcoming Facebook Watch news show, NowThis Morning. Former CNN Digital Correspondent Dan Lieberman joins as Senior Correspondent, and Zinhle Essamuah will be a political correspondent. Show starts streaming Monday, September 24.
 
Just in time for Halloween: Travel Channel’s new Monster Encounters premieres Tuesday, October 30 at 10p. Wildlife expert Casey Anderson collects clues and connects the dots to track down scary creatures – starting with vampire bats in Mexico that appear to be feeding off humans (spoiler alert: They are).
 
Post-apocalyptic drama Day 5 makes its TV premiere on El Rey Network Tuesday, October 30 at 10p, then will air Tuesdays at 8p. Unscripted series Rebel Without a Crew, following amateur filmmakers creating a movie with a budget of only $7000, premieres Sunday, November 18 at 7p.
 
Celebrity contestants try to predict what happens in viral videos from the motor world in new Discovery Channel game show, Brake Room. Comedian Nick Stevens hosts the late nighter, launching Monday, October 1 at 11p.
 
 
COMING UP
 
PBS doc God Knows Where I Am, telling the story of a New Hampshire mother diagnosed with severe bipolar disorder, premieres Monday, October 15 at 10p (check local listings).
 
Among the first round of presenters for the fan-voted 2018 American Music Awards are Carrie Underwood, Imagine Dragons and Tyga Dolla $ign. Black-ish’s Tracee Ellis Ross hosts the show, airing Tuesday, October 9 at 8p on ABC.
 
Telemundo Puerto Rico/WKAQ-TV will air Together We Are Great (Juntos Somos Grandes), a live program tonight at 7p. Three-hour special pays tribute to the strength and resiliency of Puerto Ricans one year after Hurricane Maria made landfall in the island. 
 
The Miss Universe Puerto Rico pageant airs live tonight at 8p on WAPA America and Television Dominicana. Twenty-nine contestants compete for the crown.
 
 
DIGITAL DATA
 
Instagram is introducing its Shopping in Stories feature, in testing since June, to all users, and is adding a Shopping Channel in Explore that personalizes to users’ tastes. The new channel offers posts from brands users follow, as well as suggested brands.
 
A group of job seekers filed charges with the federal Equal Employment Opportunity Commission accusing Facebook and nine employers of using targeting technology to exclude female candidates from recruiting campaigns. “There is no place for discrimination on Facebook,” said a company spokesperson. “We are reviewing the complaint and look forward to defending our practices.”
 
After a complaint was filed with the FTC accusing YouTube of collecting information from children under 13, lawmakers David Cicilline (D-Rhode Island) and Jeff Fortenberry (R-Nebraska) wrote to Google CEO Sundar Pichai warning that the data collection practices of YouTube “may not be in compliance with the Children’s Online Privacy Protection Act.” The act requires a website to obtain parental consent before getting information from kids under 13. While YouTube’s terms of service makes clear the site is not intended for young children, child advocates point out that 44% of parents say their children watch videos on the site.
 
With an anticipated $4.61 billion in digital ad revenue, Amazon will place third, behind Facebook and Google, this year, according to eMarketer, accounting for 4.1% of all U.S. digital spending. Still, Amazon has a lot of catching up to do – Google’s share of ad spend is 35.1%, followed by Facebook’s 20.8%.
 
AlphaNetworks closed a $10 million funding round, led by Alphabit Digital Currency Fund and joined by other crypto investors, to launch its blockchain-based entertainment platform by 2Q19. “It’s fashionable to talk about how much the media business is being disrupted – as if this was something new. The truth is the media business has always been disrupted by new technology – from broadcast to cable, and cable to broadband,” said AlphaNetworks founder and CEO Seth Shapiro. “The next era of media will be defined by forces like blockchain and distributed ledger technology, AI and cognitive science, which will unleash unprecedented opportunities for creators, consumers, and advertisers.”
 
 
ADVERTISING
 
There’s an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels, according to research by the International Television Research Group, a cooperative group of independent channels, and market research firm GlobalWebIndex. The study shows that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, suggesting that the desire to watch international TV is driven by a state of mind rather than income levels alone. “This research has been eye-opening,” said Sonia Marguin, chair of the inTV Group and head of research at Euronews. “While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”
 
There’s champagne, and then there’s beer. As part of Dos Equis’ recently launched “Keep it Interesante” campaign, the brand has partnered with the streetwear creators of the “Mexico is the Shit” jacket for a series of pop-up shops and events curated by MITS; the program will also include sponsored content, and a special edition Dos Equis & “Mexico is the Shit” can. “As we were looking for new ways to create a relationship with consumers, we realized the powerful message behind the iconic brand’s personality,” said Karla Flores, Dos Equis Brand Director. “As a Proud Mexican Brand, now more than ever, we want to align with partners who are making bold moves in their community.” 
 
Barbara J. Murrer, senior director of marketplace insights for Levi Strauss & Co., has been named Chairperson of the Board for the Advertising Research Foundation. Murrer is the first female marketer to serve as Chair in the ARF’s 82-year history and the 6th woman overall. She succeeds Jed Meyer, director, brand measurement, Google, who has held the position since 2016. “Barb’s appointment is truly reflective of the evolution underway at the ARF,” said Scott McDonald, ARF CEO and president. “Her being the first Chair based on the West Coast corresponds to the ever-increasing importance of companies based in California, Oregon and Washington. Barb’s position as a marketer will keep the role brands play front and center at the ARF. Her work and expertise here will enhance the ARF’s role as a primary provider of consumer insights.”
 
A new survey from the Video Advertising Bureau suggests emotional responses to content, like causing viewers to laugh, get upset or cry, is more often elicited from TV programming than YouTube shows. In addition, 40% of survey respondents said they watch their favorite TV programming live, versus 29% of their top YouTube shows. But the number of those surveyed who make an effort to watch every episode of their favorite TV shows about equals the number of those who try to catch every episode of their top YouTube shows.
 
Machine learning technology boosts ad effectiveness, according to the study, “The Humans vs. The Machines,” conducted by MAGNA, IPG Media Lab, and true[X]. The study analyzed three live ad campaigns to determine if more impact is delivered when the campaign is managed with or without the assistance of machine learning. And machines won. Machines working with humans bested humans alone in virtually every category measured, including raising brand familiarity, brand interest and purchase consideration. “The goal of right message, right person, right time is a lot more complex than marketers realize, with dimensions like platform, location, duration, and live vs. on demand viewing all factoring in,” said David Cohen, president, NA, MAGNA. “It is a market that necessitates real-time optimization and the use of machine learning to deliver the best results for marketers.”
 
 
CASTING
 
Hassie Harrison joins truTV’s upcoming comedy Tacoma FD as a series regular, reports Deadline, replacing Kirby Bliss-Blanton, who played Lucy in the pilot.
 
Sandra Bernhard is joining the season two cast of FX’s Pose as a series regular. She’ll reprise her season one guest role as Nurse Judy Katz.
 
 
GOING GLOBAL
 
Will Viacom be part of  the possible VOD service under discussion that would include content from networks like the BBC, ITV, Channel 4, as well as NBCU net shows? “We think that’s very interesting and something we’re putting some thought into,” said Viacom CEO Bob Backish at a London breakfast for the Broadcasting Press Guild. “I’m highly confident we will be part of it.” Meanwhile, Viacom-owned Channel 5 announced a scripted slate including drama Clink, set in a female prison; 15 Days, based on a Welsh crime thriller; and a feature length murder mystery.
 
Lineup Industries format Radio Gaga, which follows a hyper-local radio station, has been commissioned by Japanese public broadcaster NHK. The feel-good social experiment show, which has been adapted in the Netherlands and Denmark, has also been recommissioned for a third season by Movistar in Spain, and a second season by TSR in Switzerland.
 
UK producer Synchronicity acquired the rights to the book The Tattooist of Auschwitz, for adaptation into an international drama series.
 
 
SOCIAL GOOD
 
BET Networks announced its multi-platform campaign, BET Goes Pink, dedicated to raising awareness and encouraging early detection of breast cancer, including BET Her’s first original film, Her Only Choice, and the second annual BET Her Fights Breast Cancer, hosted by comedian/talk show host Loni Love. “BET Networks is dedicated to reducing breast cancer health disparities among African American women and ensuring that Black women are included in the conversation about this disease, said Nneka Norville, director of corporate social responsibility, BET Networks. 
 
A CYNOPSIS MESSAGE
Time to Tune-in to the Future Industry Leaders
The Fourth Annual Cynopsis Rising Star Awards is gearing up for its best year yet…Don’t miss this great opportunity to honor yourself or a colleague with a nomination. The groundbreaking work that these ambitious and creative young professionals have accomplished over the past year deserves to be celebrated – and we can’t wait to see what they have to offer!   
 
 

RATINGS
 
NBC’s America’s Got Talent hit a season high 12.78 million viewers for its final performance episode, up 16% over the week prior.
 
SHAREABLEE SOCIAL TV RATINGS: Top 10 US Primetime TV Shows Overall by Engagement for the week of September 10, 2018
Program, VPI, Video Actions, VP Views, Total Actions
American Horror Story (FX) 1293, 647K, 779K, 1.4M
World of Dance (NBC) 403, 1.2M, 4.3M, 2.2M
E! News (E!) 351, 879K, 2.1M, 12.6M
Ridiculousness (MTV) 292, 195K, 6.5M, 197K
Jersey Shore (MTV) 251, 391K, 6.3M, 602K
America’s Got Talent (NBC) 178, 703K, 7.2M, 2.2M
Keeping Up With the Kardashians (E!) 174, 136K, 488K, 146K
Impractical Jokers (truTV) 125, 187K, 1.1M, 193K
Suits (USA) 119, 99K, 687K, 209K
The Challenge (MTV) 95, 131K, 43K, 210K
Sharablee’s VPI combines viewing, consumer interactions and audience scale across all active platforms and includes video performance of primetime shows.
 
Live + Same Day Viewers AA (millions) Tuesday, September 18, 2018 time period averages
Source: NTI, Galaxy as dated Live+SD
NBC: 8.71 million
America’s Got Talent 12.99, Paley Center Salutes This Is Us 4.43
CBS: 5.49 million
NCIS 6.07, Bull 5.48, NCIS: New Orleans 4.91
FOX: 2.04 million
Beat Shazam 2.34, Love Connection 1.75
ABC: 1.63 million
Fresh Off the Boat 2.27, Speechless 1.52, black-ish 1.49, Splitting Up Together 1.28, Castaways 1.61
TELEMUNDO: 1.05 million
Exatlon 0.92, Falsa Identidad 1.02, Senor de los Cielos 1.21
UNIVISION: .96 million
Rico y Lazaro 1.16, Mi Marido tie Mas Familia .98, La Piloto .75
CW: 0.58 million
The Flash 0.59, Legends of Tomorrow 0.58
 
Tuesday A18-49: NBC 1.6/7, FOX 0.7/3, CBS 0.6/3, TELE .6/3, ABC 0.4/2, UNI .4/2, CW 0.2/1
 
 
EXECUTIVE MOVES
 
Justin Draper was named Vice President and General Manager of the CBS Television Stations’ Sacramento properties, KOVR-TV, KMAX-TV and CBSSacramento.com. Draper has served as the financial controller at KCBS-TV and KCAL-TV in LA since 2010.
 
A CYNOPSIS MESSAGE
YOU ASKED, WE DELIVERED.
Cynopsis created an esports news site to provide you with a comprehensive source & research tool for anyone in the esports and media community looking to stay one step ahead of this rapidly growing, multi-billion dollar industry.
 
Breaking News / Sponsorship White Papers / Team Directory / Interviews / Data & Infographics / Video Spotlight / Esports Jobs Listing / Calendar of Events / Esports Glossary / Esports Business Summit Announcements / And More!
 
Check it out: cynopsisesports.com
 

This Day in History: 1934 – Sophia Loren was born.
 
Answer to Our Last Trivia Question: Which spinoff of a spinoff launched on CBS in 1974? Good Times (1974-1979). Kudos to: Jim Whaley-Gracenote/Queensbury, NY, Jerry Firian-A+E Networks/NYC, Kevin Weist-Chocolate Cake Production/NY/NJ, Tim Dempsey-Fox Networks Group/NYC, Aaron Paquette-Screen Engine/ASI/Fort Worth, TX, Cynthia New-Spectrum Reach/Cape Girardeau, MO, Steve Iha-LBI Media/Dallas, Tom Boyd-WGN-TV/Chicago, Charlie Conner-KOKI/KMYT/Tulsa, Dan Whitford-WTTW/Chicago, John Kukla-Fox TV/Dallas, Calvin Caltvedt-Mayo Clinic/Rochester, MN, Scott Cohn-Twiddlewater Media/Santa Cruz, CA, John Amato-Fox 11/LA, Len Klatt-The Winning Run/LA, Lynne Gallo/LA 

Today’s Trivia Question: In which drama did before-they-were-stars Kevin Spacey, Bryan Cranston, Kathy Bates, Steve Buscemi and William H. Macy make appearances? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
 
Answer to our last Anagram: Why Huge Thrill Ha  = Highway Thru Hell. Kudos to: Paul Blutter-Walk and Talk Production Rentals/Burbank, Tom Moore-Kalt Productions/LA

Today’s Reality TV Series Anagram: Him Longing To (Email trivia@ cynopsis.com with your answer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
 
Lynn Leahey
Editorial Director
@Lynn_Leahey
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


SR MANAGER, CORPORATE STRATEGY
AT&T Advertising & Analytics
NYC

Dvlp the overall go-to-market strategy for existing/emerging businesses. BA/BS Business, Finance, Strategy related discipline. 2-4 yrs relevant exp. Exc comm/presentation skills & cross-team collaboration capability.

Resume to: allison.paley@att.com


JOB OPENING: ACCOUNT EXECUTIVE/MachinimaWarner Bros./NYC: Drive advertising sales efforts and be responsible for hitting ad sales targets for Machinima, the premiere digital video programmer of gamer and fan content. 3-4  yrs digital media sales exp. pref. with publisher/Ent. company. Full info/apply HERE (9/27)

 
JOB OPENING: SR MANAGER, CORPORATE STRATEGY/AT&T Advertising & Analytics/NYC: Dvlp the overall go-to-market strategy for existing/emerging businesses. BA/BS Business, Finance, Strategy related discipline. 2-4 yrs relevant exp. Exc comm/presentation skills & cross-team collaboration capability. Resume to: allison.paley@att.com (9/27)


JOB OPENING:
DIRECTOR, MEDIA RELATIONS/Telemundo/NYC: Build relationships w/key media outlets w/a focus on top tier business, trade & online outlets relevant to impact the corp brand, positioning, announcements, etc. Min 8 yrs exp in public relations/mktg pref’d or corp PR agency exp. Bilingual Eng-Spanish a +. Full info/apply HERE (9/27)

 
JOB OPENING: MGR, EXECUTIVE COMMUNICATIONS/TELEMUNDO/Miami: Help to drive strategic exec engagement, & craft comms for Sr. leaders. Dvlp high-level thought leadership, op-eds, strategic events for industry execs & thought leaders. Min 5 yrs of relevant work exp w/1-3 yrs writing & editing exp. Full info/apply HERE (9/27)

JOB OPENING: SVP MARKETING/TLC/MD or NYC: Strategic marketing exec w/ a strong creative vision to lead team, foster TLC’s brand strategy, enhance channel visibility and leverage w/ advertisers. 15+ yrs media mktg exp. Full info/apply (9/26)

JOB OPENING: VP, MULTIPLATFORM & DIGITAL MEDIA/TLC/MD or NYC: Proven social media strategist to drive viewership & revenue on TLC dig pltfms, develop brand content, and foster talent/partnership relations. 10+ years media exp. Full info/apply (9/26)

JOB OPENING: ADMIN ASSISTANT, CONTENT/ION MEDIA/NYC: Answer phones; coordinate internal/external meetings & conference calls; draft correspondence; proof documents & complete expense reports. 3+ yrs exp supporting executive(s) req’d. MS proficient (Word, Outlook, Excel & PP). Full info/apply HERE (9/26)


JOB OPENING:
PRODUCER, ON-AIR PROMOTIONS/Spectrum Sports & News/El Segundo CA: Resp for all facets of Creative Services On Air Promo req’s. Hands on exp w/Final Cut Pro/Premiere Pro a must. BA deg in Brdcst Journalism, mktg, or related field or comparable TV work exp pref’d + 2+ yrs TV news or prod exp. Full info/apply HERE (9/25)

JOB OPENING: SALES PLANNER/The Weather Group/NYC: Dvlp sales plans/packages for clients that meet the needs of the network, clients & sales staff. 2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position.  Full info/apply HERE (9/25)

 
JOB OPENING: DIGITAL ADVERTISING SALES (Remote)ScoutPuppy Local: Nat’l digital advertising seeks sales reps & acct mgrs in multiple cities. Dependability, self-motivation, know how to sell & close deals a must. 2 yrs sales exp req’d. Dedicated co. growth oriented professionals only. Resumes to: humres@scoutpuppy.com (9/25)


JOB OPENING:
NATIONAL SECURITY & FINANCE REPORTER/NBC NEWS & MSNBC/NYC: Dvlp orig investigations cover breaking & dvlpng news & dvlp story ideas sources in multiple areas including law enforcement, security, and finance. 8 yrs+ exp investigative reporter, writer, producer and/or editor at a news org. Full info/apply HERE (9/22)

 
JOB OPENING: SR PRODUCER/ALL IN WITH CHRIS HAYES/NBC NEWS/NYC: Resp for creating, producing & supervising segments. Asst in the supervision of the editorial vision of each day, incl suggesting stories & guests for the show. 7+ yrs exp live TV + 3+ yrs control room exp. Full info/apply HERE (9/22)

JOB OPENING: SR MGR, DIGITAL DISTRIBUTION & GROWTH/NBC SPORTS/Stamford: Work w/internal/external partners to help drive the strategic digital initiatives. Coord modeling w/finance. Lead evaluation process; outline value exchange; 5 yrs exp media. Full info/apply HERE (9/22)

JOB OPENING: SR ACCOUNT EXECUTIVE/The Basement/Indianapolis: Responsible for being primary strategic account lead. Work w/clients to gather direction, determine objectives, provide insight and manage budget. Results driven with great problem-solving skills. 10+ yrs account or agency exp. Full info/apply HERE (9/21)

JOB OPENING:
RESEARCH DIRECTOR, CONSUMER INSIGHTS/Showtime/NYC: 8+ yrs exp, Oversee mkt rsrch projects supporting mktg/advertising/strategy initiatives. Dvlp quantitative solutions (statistical analysis, segmentation) to address bus. questions. Exp working directly w/consumer data. Exc comm/presentation skills. Full info/apply HERE (9/21)

 
JOB OPENING: DIGITAL MARKETING COORDINATOR/GSN/Santa Monica: 2-4 yrs. Dig Mktg exp. BA/BS. Dig mktg initiatives and social community management. Knowledge of Social Content Management Systems, Google Analytics & Social Analytics & Microsoft suite. Apply directly on www.gsntv.com/careers (9/21)
 
 
WHAT’S ON TONIGHT – THURSDAY SEPTEMBER 20
ABC: Grey’s Anatomy [r], Station 19 [r], How to Get Away With Murder [r]
CBS:  The Big Bang Theory [r], Young Sheldon [r], Big Brother, S.W.A.T. [r]
CW: Supernatural [r], The Originals [r]
FOX: The Gifted [r]
NBC:  The Good Place [r], The Good Place [r], Law & Order: SVU [r]
PBS: This Old House Hour [r], Victorian Slum House [r], Antiques Roadshow [r]
TELEMUNDO: Exatlon, Falsa Identidad, El Senor de los Cielos
UNIVISION: El Rico u Lazaro, Mi Marido Tiene Mas Familia, La Piloto
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