09/12/19: The NFL kicked off the first week of its centennial season with an average-minute audience of 17.1 million per game, up 5% from the start of the 2018 campaign

 

CynopsisSports
Good morning. It’s  Thur sday September 12, 2019   and this is your first early morning Sports  briefing.


If there was any doubt about who rules the media realm, the NFL once again ascended the audience throne, opening its centennial season before 109 million viewers. The slate posted an average minute-audience per game of 17.1 million viewers across Nielsen-measured platforms, representing a 5% gain over the first week of the 2018 campaign. NFL contests scored the six largest audiences during the week of Sept. 2-8, led by 23.9 million for FOX’s coverage of Dallas/New York Giants and 22.2 million apiece for NBC’s pair of primetime telecasts: Green Bay/Chicago and Pittsburgh/New England. The league pointed out that the top non-NFL programming for the week tackled 9.1 million viewers.

The Sept. 9 twin bill on Sept. 9 also delivered, as New Orleans/Houston and Oakland/Denver averaged 12 million viewers on ESPN and ESPN Deportes, marking an 18% increase year-over-year and the rights-holder’s most-viewed doubleheader since 2015  Livestreaming on NFL, Verizon Media and broadcast network digital platforms combined to garner an average-minute audience of 514,000, a 43% jump from the inaugural week a year ago.

PROGRAMMING

Former NFL QB Boomer Esiason has added TV syndication to his media roster. Game Time With Boomer Esiason bows Sept. 14 on 210 network affiliates across the nation. Tennis legend Billie Jean King is the first guest on the half-hour interview show, which is scheduled to run year-round in a regular time slot in the various markets.

NBC Sports begins its 29th season of Notre Dame football coverage, with the Fighting Irish hosting the New Mexico Lobos in South Bend, Ind. on Sept. 14 at 2:30 p The contest will mark the debut of Chris Simms as a sideline analyst, as the former University of Texas and NFL QB joins the on-air team Mike Tirico, Doug Flutie, Kathryn Tappen and Terry McAulay. Notre Dame telecasts this season will feature views from SkyCam, positioned at the line of scrimmage for every offensive snap, as the primary play-by-play camera.
 
beIN Sports is in the net with a pair of friendlies on Sept. 12, with coverage of Colombia/Venezuela and Brazil/Peru at 8 p and 10 p, respectively. Fans can check out the same matches in Spanish on beIN Sports en Espanol at 7:30 p and 10 p.

The top 16 NASCAR drivers begin the 2019 playoffs by putting their best winning maneuvers on display on the Las Vegas Strip. Pit reporter Kelli Stewart will host NASCAR America Burnout Boulevard Driven by Goodyear at 7 p on NBCSN. Analysts Dale Earnhardt Jr. and Steve Letarte will judge the best of the burnouts. 

SEC Network tips off its 70-game conference basketball slate with a tripleheader on Jan. 4, featuring Missouri/Kentucky, Texas A&M/Arkansas and a matchup of 2019 Final Four participant Auburn visiting Mississippi State. All told, 120 in-conference games will air across SEC Network, ESPN, ESPN2 and ESPNU over the course of the upcoming campaign.
 
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The Cynopsis Best Of The Best Awards Featuring The Rising Stars   will spotlight performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments.  Check out last year’s honorees .
 
Honorees will be celebrated alongside Best Of The Best Award finalists, at an awards gala this February in NYC.
 
 

SPONSORSHIP & PROMOTION

PepsiCo brands are gearing up for the launch of Activision’s Call of Duty: Modern Warfare through which players will be able to unlock in-game rewards with the purchase of Mtn Dew, Mtn Dew Amp Game Fuel and Doritos products by entering codes found on packaging, sporting game-inspired graphics. With the game set for a global release Oct. 25, players can redeem the codes, beginning Oct. 6 through year-end. With the first purchase of select Mtn Dew Amp Game Fuel-coded products, gamers will receive their own #VictoryInACan, securing access to an exclusive operator skin, which will be exclusive through Dec 31. The PepsiCo brands are looking to ratchet excitement Sept.14 at a Call of Duty: Modern Warfare pro-am tournament from the Thunder Esports Center in Long Beach, Calif.Twitch, Facebook and Twitter will provide coverage 3 p.

Looking to build on its two-game London series between the New York Yankees and Boston Red Sox in late June, MLB is putting ballpark fare on the menu at the city’s Hawker House on Oct. 5-6. MLB Foodfest, presented by Budweiser, will give fans of a taste from ballparks in the States, including hot lobster rolls from Fenway Park, Yankee Dingers, the Arizona Diamondbacks’ churro dog, the Houston Astros’ Frito Pie Corndog and the Cleveland Indians’ fat rooster. MLB merchandise will also be available, while various baseball settings look to connect fans through their social-media tidings.   

Linda Strom is now the director of advertising and sponsorship sales at Sports Engine, leading the NBC Sports Group company’s efforts to grow and develop strategic partnerships with brands. A 20-year industry veteran, Strom joins the sports relationship management software firm from parent Comcast, where she was a sales leader for its technology solutions ad platform.


ESPORTS

In this week’s edition of Cynopsis Esports

  • Tempest Award winners
  • Intel’s World Open eyes Olympics
  • Riot Promotes regional leagues
  • Dota’s season gets mapped
  • Brands line up for CoD play
  • Nike’s new kits
  • Tespa grabs a Coke

DIGITAL, DATA & TECH 


NFL Films
and YouTube kicked off a new weekly show aimed at bringing fans closer to the experience at stadia around the country. The Sept. 11 premiere of NFL Game Day All-Access on the NFL YouTube Channel featured wired sound from Seattle QB Russell Wilson, Arizona head coach Kliff Kingsbury, Cleveland head coach Freddie Kitchens, Tampa head coach Bruce Arians and Jacksonville DE Calais Campbell. Moreover, NFL Films, in the first of the show’s 22 installments, was on the scene to capture happenings at five additional sidelines, during the opening week of the league’s 100th campaign. Each 20-minute episode spotlights key moments for players and coaches throughout game day, from the trip to the stadium, to warm-ups and game actions, to postgame activity and the return to the residence.

 
“We are excited to give fans an up-close view of the full game day experience through this new YouTube series” said Ross Ketover, senior executive at NFL Films. “Our game’s most exciting and memorable moments take place on the field, but for players, each game starts well before kickoff and continues after the final whistle. This series will deliver our fans the best of these moments each week throughout the season.”
 
Recording eight straight months of growth, ESPN Podcasts tallied a unique audience of 7.1 million in August, a 49% jump from the 2018 period, according to data from Podtrac. The advance was fueled by Fantasy Focus Football, which tallied a unique audience of 1.3 million, 33% more than a similar entry last year. The 30 for 30: The Sterling Affairs, a series tracking the former owner of the NBA’s Los Angeles Clippers, also performed well, netting a unique audience of more than 1 million.
 

INDUSTRY & ROSTER MOVES

Tim Layden, who spent 25 years at Sports Illustrated, has inked an exclusive agreement with NBC Sports Group to produce long-form articles, major-event stories and columns. Layden will also supply video work for NBC Sports’ video and digital platforms. Layden has already written a number of essays around the group’s marquee events, notably the Kentucky Derby, Breeders’ Cup, the NFL, NHL, NASCAR and the Olympics. His initial article, examining life after football with former Pro Bowlers Jordy Nelson, Max Unger and Brian Orakpo, is available at NBCSports.com

The XFL has retained Mali Friedman as vice president of legal and business affairs.  She joins the start-up football league from the Golden State Warriors, where she most recently served as assistant general counsel, negotiating sponsorship deals and the leasing process for retail spaces at the club’s new Chase Center. From 2014-17, she was senior counsel at the NHL, focused on media partnerships, international business and technology.


THE MAIN EVENT

Thursday Night Football: Buccaneers/Panthers on NFL Network at 8:20p.

A CYNOPSIS MESSAGE
TOP WOMEN, INDEED.
The Cynopsis Top Women In Media awards
 
At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, Cynopsis is proud to honor excellence in digital, marketing, advertising, social media and sports. Click here to view a full list of Monday’s incredible honorees and a big thank you to our Platinum Sponsor: Turnkey Search .
 
CLICK HERE FOR PICS FROM THE EVENT
 
ON THIS DAY in 2015:  In an all-Italian final, Flavia Pennetta tops Roberta Vinci in three sets at the U.S Open to become the first tennis player from that nation to win that Grand Slam tournament.

In the Know: What duo comprised the first all-female announce team for an NFL game? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city).

Answer to Our Last Sports Trivia Question: Ford Motor Co. was the first sponsor of the World Series, supporting radio coverage of the 1934 Fall Classic won by the St. Louis over Detroit in seven games. Kudos: Denis Barry-CBS Stations Group/NYRich Greene-Casa Del Verde Productions/LA; Tom Moore-Kalt Productions/LA.

Later — Chris
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SR MANAGER, PUBLIC RELATIONS >>
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