The Monday Night Football halftime show scored a new marquee sponsor that debuted last night, with luxury automotive brand Genesis signing on. The Genesis Monday Night Football Halftime Show will be hosted by Suzy Kolber with Steve Young and Louis Riddick. A special custom opening each week featuring landmarks and vistas from the host city will introduce that week’s musical artist and flow into the halftime show, which will be presented commercial free, courtesy of Genesis. Genesis will be incorporated into Monday Night Football through a number of branding elements, including on-screen graphics, desk signage, tune-in messaging, audio mentions and more. The brand will also receive commercial inventory throughout the season.
Speaking of ESPN, the network is unveiling a new campaign, That’s Gonna be on SportsCenter, highlighting “a phrase that became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture.” In the initial television spot, “Reflection,” where a football player lamenting a botched play is visited by an other-worldly Kenny Mayne. Coming this Fall, ESPN’s game producers will begin flagging SportsCenter-worthy moments in real time. During live game action, That’s Gonna Be on SportsCenter graphics will appear when Top 10 or Not Top 10 moments occur, serving as a natural extension of the campaign.
Sports and entertainment consulting firm Elevate Sports Ventures locked in a new joint venture with Mark Dyer, Founder and CEO of Taymar Ventures, designed to support ticket sales and services for intercollegiate athletics. Elevate On Campus already locked in the University of Kentucky as a client, taking on the ticketing strategy, sales and servicing for men’s basketball at the soon-to-be-renovated Rupp Arena, football at Kroger Field and the more than 100 ticketed sporting events hosted annually by the Southeastern Conference school. Dyer, a college sports industry veteran will serve as President of the new venture.
Major League Baseball once again commemorates Hispanic Heritage Month with a slate of events and efforts designed to spotlight the contributions to baseball by Hispanic and Latino players throughout the month of September. Initiatives include “The Bronx Stickball Classic” – a new youth-focused Stickball tournament in the shadow of Yankee Stadium – special MLB Network vignettes highlighting Latino stars in the game today, social and digital content across MLB’s bilingual platforms, and in-park Club celebrations around the league. MLB has also debuted new media platforms designed to provide real-time, quality content to the Spanish-speaking Hispanic and Latino audience, including @Corte4 and Corte4.com.
Sports Illustrated announced that Albert Breer will take on a larger role in the brand’s Monday Morning Quarterback. In his role as Lead NFL Reporter/Content Strategist, Breer will now oversee the MMQB column on SI.com, host a new NFL show The MMQB TV for the brand’s streaming network SI TV, and launch a new weekly podcast MMQB NFL.
NowThis Sports is teaming up with filmmaker Gabe Polsky in an exclusive content partnership to launch his upcoming sports documentary In Search of Greatness, produced in partnership with IMG Films. The partnership includes a NowThis Sports 5-part companion digital series on Facebook Watch featuring exclusive In Search of Greatness footage. The partnership also includes red carpet screenings in NYC and Los Angeles followed by Q&As.
Epic Games is embracing a change of Fortnite seasons with plans for a new Fall Skirmish Series that will dangle $10,000,000 in prize money. The company announced the slate and comes after wrapping up its $8,000,000 Fortnite Summer Skirmish with a $1,500,000 battle held at PAX West 2018. Now, the Fortnite Fall Skirmish will run as a six week event. The game developer will detail more plans for the series later this week.
Comeback Season – Sports After 9/11 at 7p on ESPN.